Become a Content Marketer Without Having Published a Thing

Become a content marketer

 

 

Whether you’re a publishing machine like L’Oreal or you have a more modest content marketing operation, who can resist the appeal of valuable content that doesn’t cost a red cent to make?

In a short series of posts, we’ll be proposing a few ways to capitalize on such pain-free devices, starting with earned media and what “they” are saying about your brand in the press.

STEP 1: TRACK IT
If you haven’t done so already, set a Google Alert for your brand so you know when a new story hits. Now you’ll get a notification every time Google finds a new “result” on the topic of your brand.

Don’t wait for an alert. A more precise, immediate tool for tracking your brand’s presence in the media is Google News. A regular search query for your brand and use of Search Tools like filtering by recency quickly identify the latest news on your brand.

STEP 2: ANALYZE IT
While you certainly need to be aware of any discussion about your brand, positive stories will be your biggest content marketing asset for this exercise. In deciding which stories are worth promoting, look for the following:

The quality and prominence of the sites publishing the stories about your brand
A link back to your website
Multiple mentions of your brand
Little to no mention of your competitors’ brands
(Coincidentally, you ‘d be surprised how rare it is for all four ingredients to turn up in a news story– prepare to settle for 2 out of 4 at times.).

STEP 3: AMPLIFY IT.
You’ve identified some great PR for your brand, and maybe you’ve shared it on social media, emailed your contacts, and asked your colleagues to share it to their personal networks.
Read More: How to Create a PR Scorecard for Your Earned Media and Content Marketing.
End of story?

In the old days, pretty much.

One of the advantages to using a platform like Outbrain Amplify for earned media is that each story written about your brand gets two lives: an organic life and and Outbrain life. And in Outbrain life, you can create and test as many enticing takes on a headline as you have time for until you find the one that “clicks” with audiences.

See how your promoted content would appear on a top publisher site.

Which means you or someone on your team has to love writing headlines, or else learn to love it. Not to worry: once you know the tips and tricks on what drives headline engagement, we’re pretty sure it’ll be that much easier to love.

Plenty.

STEP 4: REIMAGINE IT.
Happens all the time: You finally get the feature you always wanted in the premiere magazine in your vertical, and … it’s buried on their site or barley shared or the headline doesn’t entice anyone to click. What should have been the greatest day ever for your brand is tempered with disappointment. What can you do?

For more on that, check out our collaboration with Hubspot, “How to Write Effective Titles and Headlines,” and download the eBook.
These are data-driven, tech-laden times. A platform like Outbrain Amplify can take one positive story and atomize it across the news cycle of other sites with a significant share of your target market.

STEP 5: RINSE, REPEAT.
All-in-all, steps 1-4 probably take between 15-30 minutes a day. With a little practice and a ton of engagement, it may soon be the best 15-30 minutes of your day.

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558

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9 Local Search Directories That Are A Must

9 Online Directories That Are A Must

Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business?

The use of Yellow Pages has declined over 50 percent in the last five years. People now conduct quick searches on one of the many popular online directories. Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories.

To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages:

Top 20 Places Your Business Needs to be Listed Online – online directories

Google Places for Business

Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. In fact, Google receives nearly 6 billion searches per day.

Advantages

-Registering for a business listing on Google is easy and free

-Business listings appear in Google Maps

-Happy customers can leave reviews on your Google+ page

-Create your Google Places for Business listing.

Bing Places for Business

Bing is the second most visited search engine on the Internet. If people aren’t searching on Google, chances are, they’re searching for your business on Bing.

Advantages

-Quick, easy, and free to register

-Add multiple business locations at one time

-Include other content in your business listing like photos, videos, and more

-Create your Bing Places for Business listing.

Yahoo! Local Listing

Yahoo is the Internet’s 3rd most popular search engine, bringing in millions of searches per day.

Advantages

-Yahoo Local Basic listing is free

-Include photos, company description and more for $9.95/ month.

-Get maximum exposure and listed on 40+ other directory listings for $29.99/ month.

-Create your Yahoo Local listing.

Superpages.com is another online directory that is easy to navigate. Superpages.com includes some unique features like cars for sale, lottery results and helpful tips for finding business services.

Yellow Pages is the online version of a modern day phone book. Besides listing your business in an organized directory, Yellow Pages also offers advertising, lead generation services, and online payment options.

Advantages

-Well-organized interface.

-Detailed ad performance data.

-Receives millions of searches per day.

-Create your Yellow Pages listing.

White Pages

is the online equivalent of the white pages in a phone book. It’s a great way to make your business contact information available to over 200 million people.

(However, White pages only publishes once per year, so submitting your listing is crucial!)

MerchantCircle

is an online directory that helps small businesses connect with local customers, and other local small businesses. They offer free marketing tools to help you build your business.

Advantages

-Geographically localized to your target audience.

-Ability to advertise to boost your listing.

-Host a business blog on the site.

-Create your MerchantCircle listing.

YellowBot

is yet another online directory similar to the yellow pages in a phone book. YellowBot provides basic contact and location information about businesses, and allows online reviews from customers.

Advantages

-Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter.

-Premium Listing opportunity for easy account management.

-Ability to add searchable tags to your listing.

-Create your YellowBot listing.

Yelp

is one of the best places on the Internet for consumers to find a quality review. If you’re looking to tap into the word-of-mouth advertising world, then Yelp is the perfect place to start.Create deals for loyal customers right in your Yelp account.

Advantages

-Send messages to your customers, publicly or privately.

-View business trends in Yelp’s reporting tool.

-Create your Yelp listing.

Hope this answers your questions!

-Alex, MPeMG

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558

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