Facebook Ad Mistake

The #1 Mistake With Your Facebook Ads

Facebook ad targeting is powerful. That, in conjunction with these simple yet effective notes from Mari Smith, will likely lead to a significant boost in your Facebook ad performance.

With that being the case, why do Facebook ads fail? That targeting potential, those intricate audience reach possibilities and insights, they’re largely not being used by brands advertising on Facebook.

Mobile app advertising agency, Consumer Acquisition, tested 100,000 Facebook ads and recommend that you don’t rely on stock imagery. Use images of regular, every day happy women or children, depending on your industry and offer,” Smith said.

Of course, this is just my research – this is not a wide-scale study. I sought to reiterate my findings by asking a Facebook marketing expert for her thoughts on the matter. That expert, Mari Smith, provided the below response.

“Ads that look and feel salesey and hypey do not perform as well as ads that are friendly, relationship oriented, and more informal. On Facebook’s Q4 2014 earnings call, Mark Zuckerberg stated that the company’s goal is to reach a point where the ads are “as relevant and timely as the content your friends share with you.”.

For every Facebook ad you’re served, each time a sponsored post shows up in your News Feed, there’s a background logic at work which determines why you’ve see it. Sometimes the explanation will be entirely logical – I’m a fan of basketball so I’ll sometimes get ‘people who are interested in basketball’ as an ad targeting option, which makes sense. Other times – in fact, in the vast majority of cases I investigated (70%), the ad targeting I’m seeing is like the above.

Not all of them were targeted like this. The ads that reached me that were of most relevance, based on my interests and activities, either came from social media companies (who you ‘d expect would have a fair idea of how to use advanced targeting):

Good Facebook Ad Audience
Facebook ads can be targeted down to most minute of interests and behaviors, the most intricate audience matches can be used to reach highly relevant audiences with your paid campaigns. Lookalike audiences (which Hootsuite have used in the above example) are one way to go – they examine your existing customer e-mail lists and find similar people, based on their Facebook details – that’s one way to ensure you’re reaching more relevant audiences. On top of that, profiling your own Facebook community, researching the communities of your competitors, examining the commonalities and correlations that exist between your customers – this can lead to more targeted, and more effective, Facebook ads because you’re reaching people based on what they’re interested in, not on vague outlines of who they are.

Because Facebook is arguably the most advanced advertising platform ever created. Over time, Facebook’s been able to construct intricate profiles of who we are, what we like, what we do – pretty much everything about us can be gleaned from our Facebook activities. With that level of possible insight into each one of its 1.55 billion users worldwide, surely Facebook ads, when used well, can reach the right audiences.

If this advertiser were to see poor results from Facebook ads, I wouldn’t be surprised – and as noted, the vast majority of ads I see use this type of vague audience targeting, targeting. Maybe, though that’s also fairly presumptuous – all I can say, for sure, is that the majority the ads being served to me and the various other profiles I had access to over the last few months are not using any advanced targeting – they’re all broad, vague, and no doubt significantly less effective as a result.

” Another reason for Facebook ad failure is the ad and landing page are incongruent. If the web page doesn’t connect with the ad in terms of visuals, ad copy, offer and simplicity, the user will quickly click off.”.

For reference, ‘People aged 25 to 44 in Australia’ is a total potential audience of 6.4 million – so it’s a very broad range, something Facebook does try to warn you about in the ad process.
“Facebook ads don’t work”. “Facebook’s stealing our reach and forcing us to pay for ads”, “Facebook paid ads don’t deliver great results”. And while I don’t doubt that some are seeing poor ad results through Facebook, in general, my internal response to this is criticism is “you’re probably not doing it right”.

That’s three paragraphs of absolutely golden advice from one of the best in the business – if you want to improve the results of your Facebook ad efforts, this serves as a perfect blueprint from which to work from.

” I agree with you on the poor ad targeting. I ‘d like to add further thoughts about visuals and landing pages,” Smith said.

These ads tended to be more in tune with my interests and actions – some of those through the Ad Exchange partners, in particular, were highly targeted. The takeaway from this is brands need to learn about Facebook ad targeting.

39 Website Improvements to Encourage a Better User Experience

One way to improve your website is to tackle small, but meaningful tasks one at a time, over time, on a regular basis. If your website is built on a user-friendly content management system (CMS), you should get in the habit of identifying things that can be improved quickly and making the changes.

There are two kinds of website improvement projects.

The first, and most obvious one is creating a new website. Done effectively, the process requires careful planning, the collaborative efforts of a team of talented specialists, and of course, time – usually months.

Here is a list of ideas for refining your website, so visitors are quietly and smoothly swept deeper into it.

Have a user-first mindset

Let’s get serious now about UX website improvement tactics you can jump on fast without overly taxing your time and resources.

When a restaurant, store, airport, stadium, or any place, satisfies its customers, it profits from the experience, draws them back again and cashes in on word-of-mouth marketing.

Your website might be beautiful. The content might be the best in the business. If your website introduces unnecessary challenges to its visitors, it’s bound to impede your success.

Website Design Stats
A great website needs to do the same. It needs to deliver a great user experience (UX). You can define UX a number of ways, but in an effort to keep it simple, I’ll tell you – it means the customer got what they came for with no hassles.

The interesting thing about designing for user experience is that you succeed when the design is invisible to the customer. The user doesn’t experience fussing with your website to find the content they’re after.

Branding

– Your logo shouldn’t be gigantic or puny, and it shouldn’t be crowded by other elements or lost in the mix. Place it top left and give it breathing room.

2. Color me simple – You don’t want to dump the entire box of crayons on your site. Shore up your color palette all across your site with 2-3 main colors that work well together.

Voila! There’s a favicon, the company’s logo mark is used to also mark the website itself. It’s a smart branding play and simple to execute.

Add one to help brand your website. Favicons are also used when your site is bookmarked.

Messaging

4. Clean up a headline – If there’s a muddy message where a clear and concise headline should be, clean it up and clarify.

5. Sliders be gone – If you have a multi-frame slider kicking off your home page, it’s time to nix that old trick. Determine your most compelling message and focus readers solely on it.

– Don’t know what your main message should be? Perform an A/B test and allow the results to guide this important decision.

7. Get to the point – Chances are you can easily find a page that’s overly wordy. Your busy readers appreciate brevity and clarity, so edit pages that are slow to get to the point.

Split Test A

In one corner we have A (above) and in the other we have B (below). One will produce better results, which effectively removes opinion or intuition from the equation and allows user interaction to guide the website improvement process.

Split Test B

8. Replace your stock – Do you have stock photography screaming, “we’re fake” on a key page? Put a more authentic image there.

9. Prove some points – If you’re stashing all your best testimonials and other forms of social proof on one predictable page or burying them deep, resurface them on popular pages where they’ll reach more eyeballs.

Testimonial pages don’t draw well, but testimonials on pages that do generate traffic perform a valuable role for increasing credibility.

Readability

10. Break it up – Even a wonderfully written page or post may feel monotonous if it’s not broken up into sections. Add subheadlines to improve readability.

11. Whiten and lighten up – Lighten the perceived “weight” of the copy by increasing white space between lines and sections. Avoid dreadfully long line lengths.

12. Bring in some bullets – Find a paragraph that’s overly dense and laborious to read and turn it into a skimmable list of bullet points.

Use a small number of elegant fonts consistently. Consider making the text a bit bigger.

Layout

14. Use a grid – Examine pages that contain multiple messages and make sure each earns a rightful place in your design hierarchy. Create an attractive grid with borders, backgrounds and column variations.

15. Relocate your social media icons – Put those social media chiclets somewhere that says we value you following us, but we value you visiting our website more.

Navigation

16. Too many items on the menu – Menus with an overabundance of choices may prompt users to make no choice at all. Demote items in the navigation to interior pages when possible.

Jump to it – Did you feel the need to write a massively long page? You can help readers navigate with a menu of links atop the page that “jump” straight to the relevant section.

18. Decrease defections – One way or another, usually as a result of a missing page or visitor mistake, a generic 404-error page is served. Make yours helpful with links to favorite pages to keep visitors from bailing on you.

19. Enable onsite search – If yours is a deep website or blog, add onsite search functionality to help readers find what they seek. (Doing so will also help you gather insights for content planning).

20. Serve up specific routes – If your site means to serve multiple personas, partners, clients, applicants, media writers, etc., create signs to point the way.

Conversion

Call out your call to action – Can you find a call to action (CTA) that doesn’t call attention to itself? Are some pages actionless?

22. Fussy forms – Generally, forms that don’t convert at the rate you ‘d like are simply too demanding. Remove fields that request information you really don’t need.

23. Slow growing email lists – If you’re trying to build an email list, carefully consider the tools and tactics used wherever you’re asking visitors to opt-in. Experiment with new value propositions until your subscription rates rise.

24. Email addresses are dangerous – You invite spammers to your inbox by publishing email addresses as CTAs. Put contact forms on pages from which you ‘d like visitors to connect.

25. Want foot traffic? – If you want site visitors to make actual physical visits to your store or office, offer a map and directions on your website.

Engagement

Watch this – If you’ve so far refrained from creating video for your site, make one. Your ‘About’ page is perfect place to insert your first video.

27. Promote sharing – Feature social media shares bars on your blog and make sure they can be found instantly. Turn the counters on.

Make links look like links – Have you tried to make hyperlinks an art form? Make them longer than one word to help make them obvious.

29. Add scroll cues – As more and more webpages are designed with border-to-border artwork single-column style, content below the fold is more likely to be missed. Add arrows or other visual cues to encourage scrolling.

30. Be there for your buyers – Far too many sites hoping to sell products and services make it cumbersome for prospects to get answers. When possible, man your website with a chat feature (and attendant).

pr 100 image

Site Speed

31. Got bloat? – Identify images that are bandwidth hogs and optimize them for an acceptable screen resolution and faster page loading.

32. An auto accelerator – Plugins such as WP Super Cache or W3 Total Cache will cache parts of your site, so return visitors enjoy an even faster user experience.

Search Engine Optimization

33. Titles that matter – The title tags of your pages should describe the page and indicate relevance to search engines. Swap in meaningful keywords where pages are tagged generically with terms such as home, about, or services.

34. Descriptions that pull – If you find a page with no meta description, write a keyword-rich meta description you hope will attract clicks when it’s served as a snippet in search results.

35. Image alts – Search bots don’t see images, but will see the alt text (or tags) you mark them with so be sure use keywords and make this change to your nameless images.

36. Keep linking – You probably publish blog posts then move on to the next one. With each new topic and angle, your blog explores comes new opportunities to create internal links, so dig through older posts and optimize them further with new links to recent content.

37. Boost a second page post – Use your analytics to identify a post that ranks on page two of search. Give that post new life and greater search potential with something new: a video, expert quote, graphic, SlideShare or a new section.

Analytics

38. Get smarter – Google Analytics is an essential tool for monitoring your traffic, page views and goals. Make sure you have your tracking code in place.

39. Tool up – Search Console is another free tool Google offers to help you monitor, diagnose and optimize your site. Have it setup properly.

Go forth and improve your website

My job is done here. Now it’s your turn. Do something to improve your UX today.

It’s on you to create a user experience that engages visitors and converts them into leads, buyers and brand advocates. The process need not call for a website overhaul, but rather, a commitment to perpetual improvement.

Website user experience impacts your customers’ experience with your brand in a big way. A great user experience ensures visitors can find what they seek easily and fast.

Reading iPad

Top 5 Reasons Readers Aren’t Finishing Your Content

That means most readers aren’t getting anywhere near the call to action at the end of your content, much less clicking that link and engaging more deeply with you.

What makes a reader turn back rather than keep reading? Even if that’s true, there are also a few common content mistakes that make readers run for the hills.

It’s depressing, but surprising? Maybe not. You’ve probably done it yourself after searching for something online: Click the first link, skim the first paragraph, click the back button, repeat.

As a content marketer, I ‘d like to think people are always completely engrossed by my content, that from the very first word of a blog post or eBook, they’re hooked, that each carefully crafted sentence makes them want to read the next, and the next – all the way to the very end.

I’ve seen enough statistics to know that for most online content, that’s not the case: One out of three people spends less than 15 seconds reading an article they come across online – on average, a reader will only consume 20% of the content on a page.

1. It’s full of errors

Those errors point to bigger issues. It makes me wonder if you’re actually an authority on the subject, or if you’re so focused on pumping out a huge quantity of content that you fail to focus on the quality of it. Either way, it’s a big red flag, and I’m going to continue my reading elsewhere.

To me, grammatical errors mean one thing: You don’t take your content seriously.

2. It doesn’t look good

Today’s readers skim. They look at the headline and subheads and bullet points in your content to try to absorb as much information as possible in the smallest amount of time. If they show up to your content and it’s a big wall-o-text, they’re not going to stick around.

What if a reader visits a link on his mobile device, but the content doesn’t adjust to fit his screen? While you may be focused on the quality of the content, you should also consider the design of the page.

3. It morphed into a sales pitch

They draw you in, promising content that’s going to rock your world, then deliver a big fat disappointment. The same thing happens with a lot of content marketing.

The thing is, the purpose of content marketing is to build trust, to educate your audience, to show them that you’re an expert in your field. And when they come to an article expecting to learn, only to realize halfway through it’s a thinly veiled sales pitch, they lose that trust.

When people realize they’re being sold to – especially when they’re not ready to be sold to – they leave.

4. It’s been done a million times before

Your audience wants to read your information. Your headline drew them in, they found the link through your newsletter, or the link showed up on a Google search. They got there, they got there because they’re interested in that topic.

To keep your readers engaged through the end, you have to learn to present information in an interesting, fresh way.

What they don’t want is the same information that they’ve read 100 times before. If they’re still looking for that information, it means they haven’t found what they’re looking for – so if you’re just mimicking the information that’s already out there, they’re not going to stay for long.

5. It doesn’t interest readers

Even if that’s true, there are also a few common content mistakes that make readers run for the hills.

Sometimes, people come across your content, read a few paragraphs, and – gasp – realize they’re not interested. It’s just not what they’re looking for.

If you’re doing your job of developing interesting, compelling content for your audience, the main party it’s going to attract is your audience. And if other readers stumble upon that content and decide they want to leave, I say let ’em (because they probably weren’t ever going to buy from you anyway).

What if a reader visits a link on his mobile device, but the content doesn’t adjust to fit his screen? Sometimes, people come across your content, read a few paragraphs, and – gasp – realize they’re not interested. If you’re doing your job of developing interesting, compelling content for your audience, the main party it’s going to attract is your audience. And if other readers stumble upon that content and decide they want to leave, I say let ’em (because they probably weren’t ever going to buy from you anyway).

Rather than asking you to focus solely on creating great content, I challenge you to focus on great content, smart design, an honest headline, thorough proofreading, and correct audience targeting – all with a unique perspective. Creating that kind of content is hard, but worth it.

Off Site SEO Image

How to Optimize for Off-Site Content

Optimizing off-site content
Optimizing the content living outside of your website is not always easy to do. If you use a persona-based strategy, be sure to optimize content based on who you believe will be reading it and engaging with it in each specific channel.

What is off-site content?
Let’s start with a very obvious question for anyone who is new to the game or perhaps knows it under a different name. What is off-site content? The quick answer is any content you own, control or have earned which is not published or living on your existing website.

You can use much of your existing keyword research for your digital marketing strategy and apply it as suited to off-site content. You may also want to do some additional keyword research specifically for each channel, such as determining popular hashtags in to include in your Twitter posts.

When marketers think of SEO, their initial thoughts probably revolve around on-site content and their website in general. While every organization is aware of life beyond their own site, they may not always be thinking about how to best optimize their digital presence in those spaces.

Off-site content can also help to build brand awareness with new audiences. When done with a proper distribution strategy in mind, these audiences can be developed in alignment with your desired target market.

Off-site content can also improve the authority of your on-site content by increasing content frequency and reach. Off-site content can be an excellent source of referral traffic and authoritative backlinks.

Several digital marketing studies point to the new reality of the customer journey, 60 to 90 percent of which occurs outside of your brand’s website. Consumers are relying on review sites, social networks and influencers to inform their buying decisions. You need to ensure your brand is visible in these places, via organic search or otherwise.

Why should you care about off-site content?
The first reason you should care about off-site content is Google’s stated goal of diversifying search results so as not to include content from the same domain on Page One. With this in mind, brands can only benefit from owning or earning optimized content on other authoritative domains, thereby increasing their chances of being discovered in the top search results.

It could be content you’ve initiated but do not own, such as content created via influencers, press releases distributed through third-party sites or client case studies published on client websites. Off-site content can also include content you did not initiate and don’t own, such as third-party reviews.

Social – Yes, social media is actually a BIG part of SEO!

You will also want to optimize your content to be found within the search feature of each social network. Content in each should be titled, described and tagged with appropriate keywords and hashtags to ensure maximum discoverability.

Social media posts are increasingly showing up in Google SERPs, as well as those of other search engines, so optimizing them has become vitally important. You ideally want to try to optimize them just as you would any blog post or page on your website.

Influencer marketing

Don’t be afraid of off-site content ranking greater than your on-site pages. Some companies view any outranking content as competitive, but in reality, you’re only competing against yourself. Those pages and posts simply drive a different customer journey and strengthen your brand image and awareness in the process.

When combining the performance of off-site content with the corresponding landing pages of your site, try using conversion path metrics to understand further opportunities for off-site optimization along the way.

What is off-site content? Off-site content can take a number of different forms. It could be content you’ve initiated but do not own, such as content created via influencers, press releases distributed through third-party sites or client case studies published on client websites. Off-site content can also include content you did not initiate and don’t own, such as third-party reviews.

Treat your influencers like an extension of your marketing team. The majority of influencers are very professional and are open to working with brands to get the most life out of the content for everyone involved.

Tracking off-site content for SEO
Be sure to track all ranking content relevant to your brand. This includes any of the content you own, both on-site or offsite, as well as the stuff you don’t own. Any URLs containing content about your organization should be on your radar for how they are performing in search.

Gain visibility into off-site content with smart URLs
As mentioned in our previous post, smart URLs (unique links containing additional data for tracking purposes) can help provide in-depth insights into engagement with your off-site content. By tracking this content in search and using smart URLs within the content and in distribution, you can gain full insight into not only which content is ranking, but also which content is driving interaction with your audience.

Don’t be afraid of off-site content ranking greater than your on-site pages.

Many organizations try, but that only stands to dilute the sincerity of the content and true strength of the message. You can also provide them images with optimized file names and, of course, trackable links to the content you are wanting them to help promote and build authority for.

New Social Media Trends Image

5 NEW Social Media Features That You Need To Know About

5 NEW Social Media Features That You Need To Know About | By: Alex Kubicek
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests – but sometimes they’re not worthy of a their own individual post.

There’s always something new in the social media space. Every day there’s a new announcement, a new feature – some of them are major and some less significant. Then again, the impact of each change is relative– what may be small to the general user may be huge to someone else.

To keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms – starting with Facebook, which is trying out a couple of new options.

1. Job listings on Pages

Facebook is testing out a new job listing option for some Pages. As highlighted by Matt Navarra, some Pages will now see a new ‘Jobs’ tab in the ‘Manage Tab’ section of your Page.

Such an option has been available previously through integration with third party providers, but this appears to be the first time Facebook has provided a native tool for this purpose.Facebook Job Posting

The shift to more data-driven recruitment insights is likely to be very lucrative for LinkedIn– if Facebook could work out a way to get into the same area, it ‘d be another option for the platform to consider, keeping more people on platform more often.

A jobs tab would be another indication that Facebook’s looking to intrude on LinkedIn’s territory. As we reported back in April, Facebook’s Data Science team have been conducting research on career-related insights that can be gleaned via Facebook’s interest graph, and with the introduction of Facebook’s professional platform ‘Workplace’, such a move makes even more sense. Increasingly, human resources decisions are going to be fuelled by machine learning systems, and Facebook could logically contend with LinkedIn on this front if they determined that their algorithms could find relevant signals within their vast amounts of user data.

2. Instagram Live

Reports from Russia have indicated that Instagram is testing out a new live-streaming option built into Instagram Stories.

Really, this is not overly surprising– back in August, as part of the launch of Instagram Stories, Instagram CEO Kevin Systrom noted that they’ve been considering their own version of Live on the back of Facebook’s bigger streaming push.Instagram Live Image

” What’s important to us is to figure out how it fits into Instagram because you don’t just want to, like, adopt a technology and say ‘great, now we have live’. We have to figure out it exactly how works inside of Instagram and how it’ll be different to all the other offerings.”

With Stories, it seems they may have worked out where that functionality might fit. Reports at this stage are fairly thin so we’ll have to wait and see how it develops.

3. Facebook testing removal of Page Like counts

It seems Facebook might just agree with me– as part of a new test, Facebook is removing the Page Like count entirely.

Back in July, I wrote a post which questioned whether Facebook Page Likes even matter anymore. The summary of my query is this: with Facebook’s algorithm reducing the organic reach of Pages, and the ability for users to unfollow without un-Liking a Page (and for Pages to buy Likes), the Page Like count is no longer an indicative measure of engagement. Really, a count of actual Page followers or engagement per post would be of more value.

Facebook Removal of Likes Count

A wider roll-out of this option would certainly spark interest. As noted, Page Likes don’t hold as much meaning as they used to, but they still provide an important ‘social proof’ function– you’re more likely to trust a Page with 10,000 Likes than one with 10.

It’s not 100% clear why Facebook’s conducting this trial, or how widespread it is, but they have, reportedly, confirmed that such a test is underway.

Still, Page Likes can, of course, be bought, so it’s possible that they really aren’t adding any significant value. That said, Facebook would probably need a replacement metric to help users determine a business’ legitimacy – you could just look at the activity on their most recent posts, but a follower count or some sort of engagement measurement might also do the trick.

4. Pinterest introduces ‘Pin Collective’.

Pinterest has been working to make their platform a more viable option for businesses, introducing a range of new advertising tools and features which better enable brands to showcase their products to the platform’s 150 million active users.

To help further capitalize on this, Pinterest has introduced ‘Pin Collective’, “a hand-selected group of publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest”.

Pin Collective Image

Through the Pin Collective, brands can work directly with these creators in order to get advanced insights into how to make best use of the platform and create Pin content that resonates with their target audience.

There’s a lot of potential in Pins, but it can be a difficult platform to master. Pin Collective offers a new way for brands to start off on the right foot and get advice from those who know the platform best.

This hipster tattoo guy looks like he means business.

5. Scheduling Facebook Live broadcasts.

Facebook recently announced an update to the Facebook Live API that enables Page owners to schedule their Facebook Live broadcasts – including a new tool which sends out an announcement post with an option for users to get a reminder of when your broadcast is active.

Facebook Live Scheduling Notifications

To schedule a Live broadcast, Page owners need to click on ‘Publishing Tools’ at the top of their Page, then select ‘Video library’, then ‘Live’.

Scheduling will only be available to Verified Pages initially, rolling out to all Pages “in the weeks to come”. The option is not being made available to personal profiles at this time.

” You can schedule a live broadcast up to one week in advance, and people can join your lobby three minutes before your broadcast begins. Once you’ve scheduled a live video, you’ll be able to share a link to the broadcast or embed it in other places, such as websites or blogs.”.

Facebook Live Scheduling

From there, you’ll be able to enter your stream credentials (e.g. steam key, Server URL), write a description for your broadcast and add a custom image if you choose.

There’s always something new in the social media space. Every day there’s a new announcement, a new feature – some of them are major and some less significant. As we reported back in April, Facebook’s Data Science team have been conducting research on career-related insights that can be gleaned via Facebook’s interest graph, and with the introduction of Facebook’s professional platform ‘Workplace’, such a move makes even more sense. Back in July, I wrote a post which questioned whether Facebook Page Likes even matter anymore. The summary of my query is this: with Facebook’s algorithm reducing the organic reach of Pages, and the ability for users to unfollow without un-Liking a Page (and for Pages to buy Likes), the Page Like count is no longer an indicative measure of engagement.

Comments

Generate SEO & Foot Traffic with Pokémon Go

How can you capture this foot traffic and even search traffic around Pokémon Go?

Here are some ideas.

A recent article published on Huffington Post tells the story of a local business, Mad Hatter’s Ice Cream, that was struggling but has seen an increase in business since Pokémon Go was released. The business owner even noted that the shop has seen its business double and even triple on some nights.

It is having a major impact on local businesses. And those users are ending up near local businesses!

Based on your location, you can research what PokéStops and Gyms are near your business and aggregate the information. Here is what the PokéStops look like within the game.

Pokemon Go Image 1

Here is what a Gym looks like in the game.

Pokemon Gym SEO

Usually, PokéStops and Gyms are at the following types of places:

The blog post content should be well-written and include images and as much detail as possible (such as addresses, nearby landmarks and so in). The point is to provide quality content so users end up having a great experience and share and link to the page.

Some business have done creative things such as the following:.

Once you’ve confirmed there are PokéStops and Gyms near your business, a great way to drive business is to have special offers for Pokémon Go players. Here are some sign examples of businesses who are leveraging Pokémon Go to get customers in the door.

Pokestops in Forest Hills

  • Libraries and other public buildings
  • Places of worship (churches, synagogues, mosques and so on).
    Parks.
  • Museums.
  • Art, statues, unique architecture (landmarks).
  • Historic locations.
  • Hidden gems and hyper-local spots.

Once you’ve researched the PokéStops nearest to your business, you can aggregate this information in a blog post on your website– keyword-targeted to your business location (e.g., “PokéStops and Gyms in Forest Hills, NY”).

Pokemon Go Local Search Marketing.
By researching and building this content, you’re meeting the needs of the local users who want to easily learn where the PokéStops and Gyms are in their area. This can also lead to other sites linking to you, which will help generate higher domain authority and referral traffic. You will position your site to get additional search traffic and help further build your domain authority, which is great for SEO.

 

  • Create a product that appeals to Pokémon Go players, such as a bakery making Pokémon-themed pastries or a bar making Pokémon-themed drinks.
  • Create an Event for Pokémon Go players and leverage the Lure which attracts Pokémon to the location. Leverage the Events feature on your Facebook profile.

Pokémon Table Tent

 

Give discounts based on the Pokémon Go player’s level or team.
Provide free cell phone charging for Pokémon Go players.

When I conducted a Google search for the phrase above, I did not get any relevant or specific results for this location– mostly just generic answers. See the opportunity? And if you have multiple business locations, there is a lot of opportunity.

And those users are ending up near local businesses!

Once you’ve confirmed there are PokéStops and Gyms near your business, a great way to drive business is to have special offers for Pokémon Go players. Here are some sign examples of businesses who are leveraging Pokémon Go to get customers in the door.

A recent article published on Huffington Post tells the story of a local business, Mad Hatter’s Ice Cream, that was struggling but has seen an increase in business since Pokémon Go was released. The business owner even noted that the shop has seen its business double and even triple on some nights.

The “What” & “Why” Social Media Management Costs What it Does

How much am I looking at when hiring a social media management team? This is a very common question when starting to look at scaling your business in today’s technology advanced marketplace.

Social Media and Digital marketing practices take time & resources far beyond the average business owner’s understanding. And guess what…

…that’s okay!

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