Category : Internet Business

Marketing Automation ROI

15 Tips to MAXIMIZE Your Marketing Automation ROI

In order to realize your performance potential, and maximize your content marketing return on investment (ROI), you’re going to need the right marketing technology.

Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and enhance the overall customer experience.

Generally speaking, marketing automation takes traditionally manual tasks and, well, automates them. Activities such as contact management, list segmentation, lead scoring and nurturing, A/B testing of website pages and offers, email marketing, and performance measurement and reporting can all be done more efficiently through automation.

IDC predicts the overall market for automating marketing will grow from $3.2 billion in 2010 to $4.8 billion in 2015. Venture funding, mergers, and acquisitions in the space have fueled innovation and advances in technology, opening up significant opportunities for content marketers.

Some of the leading marketing automation players include Act-On, Eloqua, HubSpot, Infusionsoft, Marketo, and Pardot. There are others, but these solutions are a good starting point when evaluating potential partners that can help improve your content marketing ROI.

Automation at work: Creating a tech-savvy, performance-driven content campaign

Let’s say your organization’s primary goal is to infuse your sales pipeline with new leads, and you have a secondary goal of segmenting and prioritizing an existing lead database to identify opportunities.

Like any campaign, you’ll want to start with a well-defined content strategy, where you determine your target audiences, establish goal values, and create compelling content assets and offers. But for the purposes of this post, let’s focus on the more technical benefits of marketing automation.

Keep in mind, not all features/capabilities outlined below are available with every marketing automation solution. This is meant to give you perspective on what’s possible, and the areas where marketing automation can help support and streamline your essential content processes.

Building the foundational pieces for content marketing

1. Establish a scoring system: Use automation tools to define what a quality lead looks like, and how they behave. Apply an automated system to score leads as they enter and move through your funnel.

For B2B marketers, important scoring criteria may include the obvious factors of job title, industry, revenue, employee size, and budget. Now that you’re using advanced marketing technology, you can expand lead scoring to include actions taken, such as pages viewed, time spent visiting the site, webinars attended, content downloaded, social media interactions, email opens/clicks, and more.

Create a landing page: Every gated content asset needs a landing page on which to live. This is where you host the content and capture contact information through lead forms.

3. Use smart lead forms to gradually build contact profiles: Rather than having contact forms with 10+ fields, use what HubSpot calls progressive profiling to improve conversion rates and gather additional information about your contacts over time. Each form submission is a chance to learn more about your prospects.

4. Consider A/B testing the landing page: Not sure which image or headline to use on your landing page? Run an A/B test to show half the visitors one version, and half another. You can automate this process, and then monitor results to see which version has a higher conversion rate.

Promoting your content

5. Develop and send tailored emails promoting your content: Email marketing to your existing contact databases is an ideal way to drive action. While your primary goal may be to generate new leads, you can use the same contact assets to capture additional information about your established leads and customers that will help you customize your content.

6. Schedule social media shares across your networks: Some marketing automation systems have social sharing built in, while others may require a third-party solution. Either way, marketing automation can help you schedule a variety of social updates to promote your content.

Gaining intelligence and driving actions

7. Capture contact information: As downloads and registrations occur on the landing pages, automation tools can directly associate responses with contact records that exist in your CRM system.

8. Segment and prioritize contacts in lists: These tools will help you define rules to automatically build lists based on pre-defined criteria. You may have a “hot leads” list that includes contacts who meet a lead-scoring threshold, a “new leads” list for anyone who’s completed a form for the first time, and a “power user” list for anyone who’s filled out a form and visited more than 10 pages on the site.

9. Activate email workflows: Once you’ve moved contacts into lists, you can initiate automated email marketing. As with social media features, some marketing automation platforms include email-marketing capabilities, while others will require third-party integration.

Automated email workflows are a highly efficient and measurable way to deliver value to contacts, and nurture them through the marketing funnel. Be sure to include additional resources in your emails that relate to the content your contacts have downloaded. For example, if they download an eBook, configure your marketing automation system to follow up by sending them links to blog posts, webinars, and case studies on the same topic.

Create additional triggers to monitor engagement: Using automated email workflows, you can continue to monitor contact interactions– which can indicate whether or not they are progressing through the customer journey. These indications may include clicking on links, returning to your website, or downloading other content assets you have available.

11. Consider using contextual content on your website: Think about the Amazon.com experience, in which the site recommends content and products based on your past interactions. Some marketing automation solutions are bringing this technology to corporate websites.

By connecting your contact database to your site, these advanced systems can recognize individual visitors and dynamically alter the content and calls to action based on their history on the site. The goal is to personalize the consumer experience, and drive increased engagement and conversion rates.

12. Support your sales team: Marketing automation tools help you set up automated workflows for your internal teams, so you can provide them with resources and recommendations to integrate content into their sales process. You can also set up automated alerts based on the behavior of leads.

For example, when a contact meets the sales-qualified-lead status defined in your lead-scoring system, you can set the system up to trigger an email to be sent to a specific sales rep. Or, you may set up alerts to notify your sales reps when specific contacts return to the website.

Think about the full marketing funnel, and what value your content can bring to existing customers. With the proper configurations of your system, you can apply the same methodologies of profiling, segmenting, and nurturing to your existing customers that you apply to your prospective customers.

14. Monitor campaign performance: Use your automation tool to set up automated reports to stay informed on how your content campaigns are performing.

15. Connect actions to outcomes: Use marketing automation technology to demonstrate the value of content. Connect content campaigns to marketing metrics that matter, and show how the campaigns directly contribute to achieving business goals.

Marketing automation gives organizations the ability to maximize the content marketing ROI of your campaigns. In order to reach your full performance potential, take actions to:

Build a strong foundation with lead scoring, landing pages, lead forms, and A/B testing.
Promote content through emails and social sharing.
Turn intelligence into action, and action into results, with lists, workflows, monitoring, contextual content, sales team integration, customer programs, and performance reports.

How is your organization using marketing automation to drive business results? Please reach out and share with us on our Facebook Page and/or share with us here!

Google Mobile Penalty

How to Get Ready for Google’s Mobile Annihilation

Google announced back in August 2016 that it will begin to devalue web pages in mobile search with intrusive interstitials as of January 10, 2017. Going forward, Google recommends using interstitials on mobile pages that only take up a “reasonable” amount of screen space.

Here is an example of what Google considers to be “intrusive”:

Google gave site owners plenty of time to prepare for the update, but in case you have not yet done so, I have rounded up 10 pieces of expert advice that will ensure your web pages are not affected by this penalty.

How to Avoid Google’s Mobile Interstitials Penalty.
Advice from Google.
The first piece of advice comes from none other than Google itself. Here’s how Google defines the penalty:.

” To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”.
Takeaway: Content on the pages you have indexed in mobile search must be readily available when a user clicks through to the page from Google.

Be Honest With Yourself: Do Your Pop-Ups Serve a Purpose?
Ben Silverman from Brafton Marketing shares this advice:

” The easiest way to avoid the mobile interstitial and pop-up penalty is to think like Google, whose main objective is to make the internet more accessible, browsable, intuitive and honest, especially for mobile browsers. This means there are some exceptions to Google’s pop-up policy: If yours serves a real, honest purpose, chances are you’ll be okay.”.
Takeaway: Some pop-ups are still acceptable if they are either required by law, such as age verification, or if they don’t detract from the main content on the page, such as a small banner at the top.

Hiding Content With Ads is Now Against Google Guidelines.
The Verge shares this advice:

” For the most part, Google is targeting overlays that gray out the content beneath them to prevent you from reading a website, either for a few seconds or until you find and very carefully tap a little X to dismiss them.”.
Takeaway: Publishers may not be happy about this, but ads that are displayed over top of the main content are no longer acceptable. This includes ads that appear when you land on a page, as well as ads that appear as you scroll down a page. There should be no barrier preventing a user from reading content on the page at any time.

Ad Publishers Need to Adapt and Look Into New Strategies.
HubSpot’s Senior Product Marketing Manager, Marcus Andrews, shares this advice:

” … if they haven’t done so already, marketers solve for mobile SEO. The pain that comes with changing a revenue model is inevitable, but shorter-term– and businesses that rely on advertiser dollars, should figure out ways to make money that doesn’t totally disrupt the mobile user experience.”.
Takeaway: Removing revenue-generating interstitials might hurt at first, but losing organic search traffic could hurt even more. Site owners must adapt and look for non-intrusive ways to generate revenue.

Develop a Content Marketing Strategy for Generating Revenue.
Sitepoint shares this advice:

” The consistent creation and distribution of relevant content attracts users without beating them with a hard-sell stick. Use content– including blog posts, round-ups, guides, videos, infographics, and more– to educate audiences and guide them through the buying process.”.
Takeaway: Since the goal of Google’s interstitials penalty is to make content more accessible, use that to your advantage. Develop a content marketing strategy to sell users on your products and services, rather than intrusive pop-up ads.

Mobile-Friendly Label is Being Removed for All Sites, But Being Mobile-Friendly Still Matters.
Syed Balkhi of OptinMonster shares this advice:

” The first part of the announcement that a lot of journalists skipped over is that the “mobile-friendly” label that Google is currently displaying in search results will be removed for everyone on January 10, 2017 … Since over 85% of all pages in mobile search results now meet the criteria, they will be removing the label for everyone.”.
Takeaway: Google will no longer consider pages with intrusive interstitials as being mobile-friendly, but don’t panic once you don’t see the “mobile-friendly” label next to your content in search results. The label is being removed for everyone, although being mobile friendly is still as important as it has ever been.

Intrusive Interstitials Not Allowed on Mobile, But Desktop is Still OK.
Icegram shares this advice:

” Use display targeting rules in your popup/ interstitial program, and show them only on desktop/ larger screens. Don’t use pop-ups and interstitials on mobile. Instead use smaller messages like banners, inlines or slide ins.”.
Takeaway: You don’t have to remove intrusive pop-up ads and interstitials altogether, you only need to remove them on mobile pages. They can still be displayed on desktop browsers without incurring any kind of penalty.

Check Your WordPress Plugins.
Sarah Gooding of WP Tavern shares this advice:

” WordPress users who use plugins to display pop-up messages, whether it’s for coupons, membership offers, promotions, or another form of advertising, will want to carefully review Google’s size guidelines or consider a different approach for reaching visitors.”.
Takeaway: If you use WordPress plugins to display interstitials, staying in compliance with Google’s new guidelines may be as simple as adjusting sizes using the plugin settings. Remember, keep them small and non-obtrusive. Content should be the main focus of the page.

Interstitials Triggered by Exit Intent Are Still Allowed.
Google’s John Mueller shared this advice when asked if the penalty would apply to pages with an interstitial triggered on exit intent:.

What we’re looking for is really interstitials that show up on the interaction between the search click and going through the page and seeing the content. That’s kind of the place we’re looking for those interstitials.
Takeaway: Interstitials triggered by exit intent are perfectly fine. Google is only targeting interstitials that appear when a user lands on a page.

Page-to-Page Interstitials Will Not Be Penalized.

Takeaway: Google is not looking to penalize all pages with interstitials, only the ones which searchers can land on from search results. It’s still OK to display an interstitial when a user navigates from one of your pages to another.

Conclusion.
Google is always looking for new ways to improve the search experience. There are both positive and negative aspects to this update– site owners just have to keep rolling with Google’s proverbial punches.

More Site Visits Using Facebook

How To Get More Site Visitors Using Facebook Comments

Hey Guys, so a great blogger and entrepreneur, Kim Garst from Boom! Social wrote a really interesting blog recently about generating FREE website traffic just by commenting a certain way using Facebook!

We hope you find this useful & we’d love to hear your comments below!

How To Get More Site Visitors Using Facebook Comments

Did you know that you can get visitors to your website just by commenting on Facebook? No, really! Facebook is that powerful. Not only can you get direct traffic from Facebook fan pages, groups, walls and photo tags but you can also use the Facebook commenting system used on thousands of blogs to generate clicks to your website.

As you may or may not know, Facebook has an open comment system where blogs that are not located on Facebook or pages that are not located on Facebook can use Facebook as a concrete platform to moderate and allow comments. Think of this as Facebook’s competition to Disqus and does a pretty good job at filtering out spam.

Why Bother with Facebook Commenting?

Let’s get one thing straight:

For you to get traffic from Facebook comments, you need to use your Facebook fan page when making those comments.

It’s not going to work if you’re going to use your personal account because when people click your personal account they just go to a privacy protected page or your personal page.

So ensure you comment using your Facebook fan page account. When you create a Facebook fan page, it’s usually tied to a personal account. You can choose to use Facebook as either your personal account, or your Facebook fan page. The advantage here of course is that you can use one account to centrally control multiple fan pages. Now here’s where it gets interesting. When you navigate to a blog or a website that uses Facebook as its commenting platform, you can comment as your fan page. This is a springboard to free traffic.

How? When you post a comment and people find your comment interesting they can click your profile. When they click your profile instead of your personal page it goes to your fan page. When people get to your fan page and they’re logged in to Facebook, they can click the like button and you have an instant fan. Why does this matter? When your Facebook fan page has a lot of fans, every time you publish a new piece of content on your fan page, it will appear on the timeline of your fans.

Annoyingly, thanks to the Facebook algorithm, only a fraction of your total fans see your updates (this wasn’t always the case). This is just how Facebook works. Fortunately beneath each of your updates you can see how many people you reached with your update and can therefore get a rough idea of what percentage of your page is active and responsive. However, with regards to this commenting system what’s important is for you to get targeted visitors that are interested in your niche becoming members of your fan page. Once they’re a member of your fan page and they click your updates, there’s all sorts of techniques you can use to get them to go to your blog post and sign up for your mailing list or get some sort of more direct form of  communication instead of through solely your Facebook fan page.

Finding Niche-Specific Blogs That Use Facebook Comments

This can be a little time consuming so would certainly be worth using a VA for if that’s something you could consider especially if time is of the essence (as is the case for most of us). But regardless of how you go about it, you need to find NICHE specific blog that use the Facebook commenting system.

The reason it takes so long is because there’s very few ways to actually find these blogs that use the Facebook commenting system. It’s a simple case of going through blogs in your niche and scrolling down to see if they use the Facebook commenting system.

One way you can reduce the work load slightly is to couple your niche keyword in google with + “Facebook social plugin”which searches for pages that use a Facebook plugin. This will include the sidebar like box which many blogs use so it’s a fool-proof way of going about it, but it certainly trims some of the fat from your search.

That’s why in this case, it’s a great idea to push the boat out and hire someone from Odesk for example or to use an existing VA.

Post Lots Of Comments

You need to post a lot of comments because not everybody will click your profile. This is strictly a number’s game. While some black hat marketers are using automated means to make this commenting method work, the problem with automation is that it can get you banned and is a short term approach to traffic generation via this particular technique.

Set yourself a daily target and get on with it. Once you have your list of blogs that use Facebook you can just work your way through it and then repeat and repeat and repeat and repeat…The more you comment, the more traffic you will naturally generate.

And of course remember that your comments become a part of your branding and show off how professional (or unprofessional) you truly are.

So How Do You Benefit?

There are many ways you can benefit from using Facebook comments with your Facebook fan page:

First, you get a lot of direct traffic from people in your niche who feel you’re worthy of their ‘mouse click.’ If your comments are very intriguing and add a lot of value, people would be interested in what else you have to say. When they click on your name, they go to your Facebook fan page and they see the content that you’ve posted before.

Another way you can benefit is that you become credible to the operators of the niche-specific blogs that you’re commenting on. These bloggers will appreciate the fact that you are blogging specifically about their niche and that you have a high level of expertise regarding the niche. Another way you can benefit from Facebook comments is that you may establish enough credibility with these bloggers that you might be able to get them to publish a guest post. Alternatively, they might be able to link to you as a resource. There just so many ways you can spin this.

Best Practices

First and foremost, you should not spam! The stakes are quite high. When you spam and your account is linked to your Facebook fan page, not only may your Facebook fan page get closed down, but your personal account might get shut down as well. It’s extremely important that you resist the temptation of spamming.

Next, your comments must be very niche-specific. You have to be niche-specific in the blogs that you’re commenting on and your comments must also be niche-specific. Basically, become a complete geek in your niche. Don’t post random comments about the weather, or don’t talk about personal stuff. And of course, no generic one-liners.

Finally, on your Facebook fan page, make sure you share only content that is worth sharing. This means that the content is so compelling that it really pushes the reader to click the Facebook share button.

The initial work might seem a real pain in the behind but once you’ve got that list of blogs written up and ready to go, it’s a case of putting 20 or 30 minutes aside each day to make a few comments and the traffic rewards (and brand awareness benefits) can be incredible (and FREE). So go on…What are you waiting for?

New Facebook “Name Tag”

Recently, Facebook rolled out a NEW search feature to easily and quickly find content from your favorite Pages without having to type in the brand‘s name.

You may have noticed it…

It’s located directly under the business name once you go to their Facebook Page.

 

Facebook name tag image

 

This new feature helps both the user AND the business.

As we all know, social media algorithms are designed to help folks solve queries, so, it’s our job as a business to design a way to use that to our advantage…Facebook gave us a hand.

As a business, you are able to use this feature to help tag your updates and traffic campaigns within the content. This way, you are able to get organic “juice” at the same time that you are helping the general public find you faster to solve their question.

And let’s face it, some of us just have LONG names for our businesses, right?

So, Facebook, once again, found a way to benefit the user as well as the business. By typing in the “@” symbol and a company’s shortened tag (Like above), users are able to locate your brand much faster and therefore, get the answer to their query much faster.

This will also help build trust and authority with your audience.

Now, some of you are probably wondering, “How do I get one of these?”

Good question! The short answer is, “You don’t.”

Why?

Because Facebook was kind enough to add a piece of code to their platform that, get this, programs it FOR YOU! Pretty wild, right? “Finally, Facebook threw us a bone and did some thing for us that helps our business at the same time!” Yep!

Now, I know that some of you are wondering where your new tag is…

…well, like everything else with Facebook, they role it our slowly to see how it “takes” within the business community. So, if you don’t have your tag yet, you will shortly 🙂

Currently, since Facebook is awarding them to you, you are unable to change them manually, however, I suspect that after the initial roll out, and a positive feedback is given, Facebook will provide you with an area to manually alter your tag.

 

Here’s to Your Success!

Alex, MPeMG

Financial Services & Digital Marketing: 4 Trends to Start Now

Customer retention in financial services consumers are demanding more targeted, relevant, and personalized communications from their favorite brands. This isn’t exactly a new development, as it’s been the case for the past several years. What’s notable about this ongoing trend is that increasingly, consumers are coming to expect this same level of personalization from companies in every vertical– and that includes the financial services sector.

The shift towards highly personalized communications coupled with increased competition, including competition from 2.0-era services (think peer-to-peer lending shaking up the traditional lending market), and the continued evolution of technology are the key drivers of marketing trends in financial services. Let’s take a look at a few of the major trends shaping the financial services marketing outlook for 2016.

1. CUSTOMER RETENTION AND LOYALTY TOP MARKETING PRIORITIES FOR FINANCIAL SERVICES
Every interaction with a prospect or customer has the potential to be either an opportunity to earn customer loyalty or an opportunity for your competition to sneak in the back door and capture your customer’s interest. According to the Accenture Global Consumer Pulse Research study published in July 2015, customers are buying more products and services from financial companies– but not necessarily from their current providers. Consumers cite competitive pricing (39 percent), high quality customer service (34 percent), and good value for their money (32 percent) as the key drivers behind switching to another financial institution.

” For banks considering the question of how to keep their customers from switching to other providers, we found that first-contact resolution is the key. Of the consumers who switched to another provider due to poor service, more than 80 percent said they could have been retained if their issue had been resolved on their first contact with the bank,” according to Accenture.

What this means, in a nutshell, is that financial services organizations have to step up their game in order to earn and retain customer loyalty. The recipe for gaining customer loyalty is excellent service (e.g., prompt resolution of any issues) coupled with substantial value. That doesn’t mean your products have to be cheaper than the rest; it means that your customers have to feel like they’re getting more out of their relationship with you than they ‘d get by working with one of your competitors.

CRM Image

2. CONTENT MARKETING IS THE FINANCIAL SERVICES VALUE FUEL
With content being the primary driver of basically everything in the universe (well, at least most marketing initiatives), content marketing is one of the easiest ways for financial services companies to deliver more value to consumers. Yet, according to Financial Content Marketing: The State of Play, 2015 Benchmarks, Budgets, Trends, a report from Dianomi, less than two percent of financial services companies deemed their content marketing efforts highly effective, but 90 percent saw content marketing as an important area of growth for the following 12 months.

Content marketing in the financial services sector isn’t about sales. In fact, just 13 percent of survey respondents reported sales as a focus of their content marketing efforts. “Rather, financial services companies are taking a more wide-ranging approach: the most common objectives are brand awareness and thought leadership, both cited by 71% of those polled. Customer retention/loyalty was a close third, cited by 69%.”.

(Related Resource: Digitally Speaking – “Plain English” Online Marketing Resource & Training Library)

3. DIGITAL MARKETING MEETS CONSUMERS WHERE THEY CONDUCT BUSINESS.

Digital marketing trends in financial services a few years ago, some schools of thought were of the mindset that marketing channels like social media were pretty much a waste of time for financial services companies. After all, banking is boring, right? But here’s the thing: Consumers are conducting financial business digitally, so it makes sense to reach and engage those audiences on the same channels that they’re embracing to conduct transactions.

A quick look at StatisticBrain reveals just how prevalent digital is in the financial services world: 69 million Americans bank online, with 81 percent of those who manage household finances banking online at least once in the past 12 months. More than half (56%) paid at least one bill online in the past month, and 90 percent have used a mobile device to check their account balance or a recent transaction in the last month.

With the increased emphasis on quality content, providing value through digital marketing initiatives is a natural progression that meets consumers where they’re already conducting day-to-day business. CMO reports that, “Financial marketers are pivoting to digital because they are seeing diminishing returns and poor audience engagement in traditional advertising channels. Seventy-seven percent believe high-impact ads can breakthrough as much as TV/print ads. Sixty-seven percent say digital is more efficient, believing that it costs less to reach targeted consumers online than off.” For financial services companies embracing the power of digital, opportunities abound.

digital-marketing phone image

(Related Resource: Digitally Speaking – “Plain English” Online Marketing Resource & Training Library)

4. PERSONALIZATION IS THE KEY TO GAINING CONSUMER TRUST.

The other trends impacting the financial services industry (increasing competition from market disruptors, decreasing consumer loyalty, etc.) point to the importance of personalization in financial services marketing as we move into 2016. It’s critical for financial services organizations to embrace Big Data to gain an in-depth understanding of their consumers’ behavior, attitudes, and needs in order to respond in real-time with relevant, targeted messaging.

” This kind of customer-first strategy is no longer optional. Gartner reported that 89 percent of companies plan to compete primarily on the basis of customer experience by 2016,” explains PixelMedia. “The other side of the coin is that a firm without a customer-first marketing strategy will lose out to more responsive competitors with lower overhead. This new breed of financial service providers, many with no physical locations, are engaging customers with targeted messages and more creative financial offerings.”.

Financial services companies are being forced to meet their digital consumers in the digital world. In 2016, keeping pace with the speed of digital means better customer acquisition and retention, factors that no financial services organization can afford to lose in today’s highly competitive environment.

 

To Your Success!

Alex, MPeMG

 

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Digitally Speaking Facebook Ad (Updated) (14)Digitally Speaking is a “Plain English” Online Marketing Library that provides unparalleled training material and content for your business to be seen and engaged with by your target audience 24/7/365!

Click here to get in before our limit is maxed out!

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How to White Label Email Adresses

White Labeling is a very simple, yet amazingly effective tool to use with your leads and customers. White labeling is most commonly used (in the digital marketing sense) to make it so that an opt-in or customer is always able to view and manage your most recent content.

The process is quite simple. Here, we will walk through it in an easy to understand fashion.

Step 1: Log into the email account that you opted in with.

Step 2: Once you are successfully logged in (or if you are already logged in), you will have the ability to locate an email from our business. It will either be MatchPLUS eMarketing Group, LLC OR Alex – MatchPLUS eMarketing Group, LLC.

Step 3: After locating a “Welcome” or weekly email from us, simply place your cursor over the selected email, and the click and hold down.

White Labeling Image 2

(“Bulk” is just an example. You can “White Label” the emails to go in any inbox section you’d like!)

Step 4: Once you have selected the email with your cursor, drag that email bar over to your priorities section within your Inbox.

After dragging and dropping the email bar, you will have successfully “White Labeled” our company within your priorities inbox or wherever you would like to receive our information.

If you have any other questions, please feel free to reach out to us for further assistance here or call us at (412) 374-1558!

 

To Higher Profits!

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

7 HELPFUL Hacks to Gain More Email Subscribers

We caught this blog post from SEJ (Search Engine Journal) and thought it would benefit you in a BIG way!! Enjoy!

-Alex, MPeMG

7 Simple Yet Effective Ways to Get Email Subscribers

By: Dev Sharma

What are your email subscription rates looking like?

Don’t be afraid to check. I know it’s not exactly a great feeling to see your numbers have fallen, but every website hits a rough patch.

The goal, however, is to consistently gain more email subscribers. But you don’t have all the time in the world to implement complicated list building schemes.

How about starting small and implementing some simple yet effective ways to get more email subscribers? That way, you’ll still be able to spend most of your time on day-to-day business activities, while also knowing that your email list is in good hands.

Note: Since some of the strategies I mention can only be accomplished via a plugin, make sure you don’t end up using too many plugins.

1. Setup Exit-Intent Popups

Exit popups are the ones that show up when you’re about to leave a site (it relies on cursor movement). Now, there are dozens of plugins available that allow you to set up exit popups. Some of the popular ones are OptinMonster, Thrive Leads, and SumoME. I use OptinMonster, since I’m also using it for other purposes (more on that later).

Exit intent popups work well, but they don’t work as well as normal popups. The key here is to test. Test what is working and what’s not. Personally, I’ve found normal popups work better, but exit-intent solutions are useful for showing exclusive deals or something similar, when the user is about to leave.

deal

I recently set up an exit-intent popup that shows a discount code when someone goes to leave the site. It’s a win-win situation for both user and site owner because as a site owner you get a new subscriber, and the user gets a discount on the product they are about to purchase.

Quick Note, the popup was created using Canva and OptinMonster.

2. Format Your Posts Properly

Formatting is easily the most effective way to improve your conversion rates. If you’re not spending time on formatting your blog posts properly, you run the risk of people ignoring your posts or not generating any comments or social shares. I’ve been there. I published posts which were in-depth but weren’t formatted properly.

The result: not enough traction, comments, or links to drive any leads or rank well in Google.

Amazingly, Gael Breton from AuthorityHacker was able to increase traffic to one of his site’s by 9,275% by simply re-formatting the post.

Here are some quick tips to get started:

  1. Proofread: Always proofread and edit your blog posts before publishing, use tools such as Grammarly and PaperRater to check for spelling and grammar mistakes.
  2. Bucket Brigades: Using short phrases that entice your readers to keep on reading.
  3. Content Builders: Using content building plugins such as Thrive Content Builder by ThriveThemes.

3. Add Coupons Section

According to a study done by Eric Graham from ConversionDoctor, he found that having a coupon code field on the checkout page can result in users abandoning the site to search in Google for the coupon code. And for bloggers like you and me, we need to capitalize on the coupon codes. For those of you who use WordPress to power their sites, you can easily add a coupon area using Custom Post Types and Taxonomies.

Alternatively, you can use a WordPress plugin such as CoupineWP, which I developed.

Now, how do you increase email subscribers with that?:

  • Step 1: Create a new post / page and write a description of it.
  • Step 2: Setup an exit-intent popup with a coupon, so when the user is about to leave the post a nice little opt-in form pops up asking her for an email in exchange for the exclusive coupon code.

4. Content Upgrades

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Content upgrades have become quite popular lately, so much that people have started building exclusive plugins for them.

The whole content upgrade thing started when Brian Dean first wrote about it on his blog. Since then many site owners have implemented this with great success. I’ve also started experimenting with it lately and seeing some good results. You can also use the same popup as an exit-intent for capturing visitors who a.) haven’t subscribed to your list and b.) are about to leave your site.

It could easily help you reduce bounce rate and increase page views. Here are some popular content upgrade plugins:

  • Content Upgrades Pro: As the name suggests, it’s a simple plugin that allows you to set up content upgrades. It costs $37 for a single site and is $77 for multiple sites.
  • LeadPages: LeadPages is more than just a content upgrade plugin, since it comes with a ton of unique features such as LeadDigits for capturing email addresses and phone numbers through SMS text messaging. Also, LeadLinks prompts subscribers to join your list, sublist, or even subscribe to a webinar with a single click.
  • Thrive Leads: This is another great plugin that comes with a whole lot of features including content upgrades. It could easily be the most complete list building solution out there.

5. Give the User Full Control of What They Get and When They Get It

One of the reasons people are less likely to sign up for your email newsletter is because they don’t want to be inundated with yet another influx of marketing messages. Sure, your content may stand out compared to what they already have landing in their inbox, but a problem arises due to junk mail every consumer has received.

The same goes for folks who unsubscribe from your email list. There often comes a time when users simply need to get rid of some of the content that lands in their inbox, and if you send out too many emails, or emails that aren’t relevant, your list may not make the cut.

Therefore, it’s wise to give the user full control of what they receive and when they receive it. Consider offering a few check boxes during your signup process and allow them to choose if they’d like weekly or daily emails. You may also specify the types of content being sent out, allowing them to choose between, say, blog updates and funny quotes.

Finally, many users find it tedious when you ask them why they’re leaving your email newsletter list. Although you may find the feedback informative, why not try to keep them around if your only plan is to annoy the unsubscribers?

Instead of asking why they are leaving, present alternative subscription options. For example, you could ask if they would rather receive emails on a monthly basis, as opposed to a weekly basis.

6. Place the Email Signup Form After Your Blog Content

We’ve all seen this in action, but it’s not always the first thing you think of when collecting more email addresses. If your blog is active, you should be taking advantage of it completely. After all, what’s the point of generating free content if it’s not going to lead to search engine boosts, affiliate clicks, or email subscriptions?

The catch with this is that you generally need to find a WordPress theme that offers a widget area right underneath the blog post. This way, any signup form can be placed into the widget and replicated underneath every single blog post.

If you don’t have that functionality on your current theme, you can simply use a WordPress plugin, such as Optin Forms.

7. Grab Visitor Attention by Implementing an Interactive Bar

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Sometimes a popup box is too annoying. Sometimes people don’t notice a signup widget in the sidebar. It all depends on your audience, but many companies and blogs have noticed that A/B testing favors a simple bar at the top of the homepage.

This top bar generally states a quick line about why it’s beneficial to subscribe to an email list. It doesn’t take up too much space, and people can quickly type in their email address without going to a completely new page. The other cool thing is that many of the top bar plugins and services allow for customization, sliding to other bars and alternative links that lead to sales and landing pages.

Here are some of the services that offer bars for improving your email subscriptions:

Conclusion

Now that you’ve seen some simple yet effective ways to get more email subscribers, feel free to bookmark and go through the list to optimize your website. Start by considering an exit-intent popup, and go all the way to implementing an interactive bar at the top of the homepage.

There are thousands of ways to improve your email subscription rates, but hopefully these quick techniques can boost your rates in a short period. If you have any other suggestions for list building, please drop a line in the comments section below.

 

Email marketing still has the BEST ROI in the marketing right now – 44 to 1. That’s huge! Take some of these ideas and try implementing them into your own business. If you do not participate in eMail marketing yet, YOU SHOULD 🙂 However, if you don’t know where to start, we’d love to lend a hand! Visit www.MPeMG.com to get started OR give us a call (We answer our own phones :)) (412) 374-1558!!

 

To Higher Profits,

Alex

MatchPLUS eMarketing Group, LLC

Co-Founder & CMO

www.MPeMG.com

Fortune 500 Companies Prefer eLearning Over All Others

At a time when change is faster than turning on a light switch, a key advantage of eLearning is that it has QUICKER delivery cycle times than traditional classroom-based training and instruction. So, what does that mean to you??

Well, when you really think about it, time = money, correct? So if we go along with that principle, think about the amount of revenue you could generate by a faster content delivery and instruction…

For example, your employee needs to know EVERYTHING about Facebook ads like YESTERDAY! What could your marketing professional do to acquire this information? Google? Of course, that’s a great place to start, but what about the step by step instruction? Remember, Digital Marketing is a very complex endeavor and when it comes to your budget, I’m assuming that you’d like to make sure that every dollar is used effectively!

So then Youtube, right? Sure! There’s only one problem, normally, Youtube videos regarding Digital Marketing platforms are out dated sometimes as soon as THREE weeks!! Crazy, I know! It’s not because the video is not accurate…it’s because more often than not, the digital platform that tutorial was about has since changed it’s algorithm or some key protocol.

This is why being involved in eLearning memberships and platforms are in your company’s best interest! Now, you’re probably thinking that i’m about to make you some huge pitch, right? WRONG! I’m actually going to do just the opposite and give you some FREE crucial information for the near future! Call it your very own crystal ball…

Remember a minute ago when I said to think about this blog post in the mindset of Time = Money? Stay with that for a second…

Because research shows that eLearning reduces learning and training time by at least 25-60% when compared to traditional classroom instruction. Now, if we are considering that Time = Money, that’s some SERIOUS savings, but also effective. If you could learn the same information in less time, retain more, AND spend less, would you do it? OF COURSE, who wouldn’t???

Now, I promised you FREE advice and knowledge. So, get your pen and paper ready!!

There’s no guarantee for what the future holds. However, by taking a closer look at current technology trends we can get a glimpse at what is to come in the eLearning Industry. Gamification, automation, and responsiveness are just some of the hot topics that we’ll all be talking about over the course of the next year, and beyond. Staying up to date can keep your eLearning course relevant and relatable for modern learners and improve your corporate online training strategy. Here are the top 6 eLearning trends of 2016 that you may want to keep an eye out for in the near future.eLearning Cycle Image

  1. Serious Games.
    Gamification in learning has become increasingly popular in recent years. However, all signs point to the fact that it will become an integral part of online training in 2016. Organizations are starting to see the value ofdeveloping a successful gamification strategy, especially if reluctant or unmotivated corporate learners are involved. Serious games often involve badges, points, or leaderboards that provide that boost engagement and drive learners to do their best. They can also involve various levels that learners must complete, with each level focusing on a key lesson or topic. Even if you don’t have prior game design experience, you still have the opportunity to develop winning serious games, thanks to advanced authoring tools that include eLearning templates, themes, and asset libraries.
  2. Automated Course Authoring.
    Automation is a relatively new concept in the world of eLearning. Though many eLearning authoring tools have offered eLearning templates, themes, and other online assets for some time, this year it’s being taken to a new level. What does this mean for eLearning professionals? A drastic reduction in eLearning course cost and development time. A variety of tools are now integrating codes that automate the process. For example, you can now create eLearning assessment and games with minimal effort, or automatically detect learners’ preferences in order to customize every aspect of their eLearning experience.
  3. Wearable Tech Training.
    Google Glass, Oculus Rift, and the Apple Watch are just three of thewearable gadgets taking the world by storm. Wearable tech devices give learners the opportunity to interact with the subject matter in a more dynamic way. They also make eLearning more accessible and engaging for your audience, even those who don’t usually have the time to receive formal training. In the near future, learners may have the chance to walk in virtual training environments and immerse themselves in meaningful eLearning games. Augmented reality has the power to drastically change the eLearning industry and completely transform the nature of online training. There are even 3D simulation and scenario tools that can make the eLearning design process easier and more cost efficient. With the advancements in modern technology, it appears that Virtual Reality (VR) training may be just around the corner.
  4. Big Data.
    Big data is a big deal, especially in the realm of eLearning in 2016. It gives developers the ability to improve the eLearning courses, custom tailor every eLearning activity, and gain valuable insights into learning behaviors and preferences. By using analytics tools, which are built into a variety ofLearning Management Systems, you have the power to fine tune your eLearning strategy and ensure that every aspect of your eLearning course is in-line with your goals and objectives. There are plenty of other feedback tools you can utilize, such as surveys, focus groups, and eLearning assessments. However, big data analytics give you concrete stats and numbers that delve into every element of your eLearning experience. Before choosing your next Learning Management System, make certain that it offers the reporting features you need and focuses on key areas of your eLearning course design and audience research.
  5. Responsive Learning Management Systems.
    Responsive design courses are accessible on all platforms and devices. In essence, the Learning Management System or authoring tool automatically adjust the eLearning course elements, from text blocks to images, based on screen size and resolution. This ensures that every member of your audience gets the same eLearning experience and benefits from your eLearning course. When you are looking for the ideal responsive Learning Management System opt for one that has a built-in previewer and customization tool. These features allow you to get a glimpse of your eLearning course on different mobile device screens, then manually adjust certain elements to improve the aesthetics andeLearning course navigation.
  6. Cloud-Based Systems.
    Everything is better on the Cloud, which is probably why so many Learning Management System and authoring tools are now switching to cloud-based platforms. Cloud based corporate training has been steadily growing in popularity, but it’s expected to surge in 2016. This is primarily due to the fact that many organizations are beginning to see that the pros far outweigh the cons. Data security has been a major issue in the past. However, advanced encryption measures are improving the safety of sensitive data on the Cloud. Companies who take a cloud-based approach have the opportunity to reduce online training costs and make it more accessible for their employees. They can also scale their online training initiatives with ease and update the content in a matter of minutes to include new product specs and features.

Are you already incorporating these trends into your eLearning strategy? If not, then you may want to think about how you can integrate them in the coming year. After all, staying on top of the eLearning trends and looking out for the latest tech tools is an eLearning pro prerogative.

 

So, now you have a TON to consider. And these are just a handful of the trends coming in 2016…

Think about how much you pay to have an employee go to training or conferences to learn the SAME or less up-to-date knowledge? What if you could spend FRACTIONS upon FRACTIONS of the cost and get the same result?

Statistically, over 41.7% of Fortune 500 companies now use a form of eLearning to educate their teams on a daily basis and that number has now doubled since being reported only a year ago!!

eLearning for your digital needs is going to be an absolute must faster than you think!!

 

To eLearning and Beyond,

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

(412) 374-1558

Psst…we answer our own phones!! 🙂

Special Thanks to eLearningIndustry.com

5 Marketing Hacks to Shake Things Up

It’s funny, as long as I’ve been building this company, there are always a few questions that people notoriously as me. Which is REALLY good for you because there’s a good chance that you have the same or a similar question.

Therefore, I figured, why leave you in the dark any longer. Below are 5 solutions to the top 5 Digital Marketing inquiries:

1.) How to Setup a Podcast

Podcasts are easy to use and fairly easy to set up! They are great to spread your message to over 1.3 billion registered podcasts members at any given time. Whether your audience is driving to work or taking their morning shower, they are more likely to listen to your message when you have an official podcast channel! Give it a shot, what do you have to lose?

 

2.) Publish a Book

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Writing your own book IMMEDIATELY gives you authority in your market and, more importantly, over you competitors! Today, eMarketing publishers can assist you to not only FAST TRACK your project’s publishing track, but they can also help you WRITE the entire book in several weeks as opposed to YEARS. Not to mention the Best Seller or #1 Best Seller status!

 

3.) Add a Lead Capture Component to your Product Pages

Statistically, if your website is not properly structured, over 90% over visitors WILL NOT RETURN! As harsh as that sounds, it’s the truth! A Lead Capture component is a PERFECT credibility builder and here’s why! When you place an “LC” structure on your website, your visitors will see that you want to engage with them further, whether it be sharing info or selling a great low cost offer. Most would say, “People don’t want to give me their email…” If they didn’t want to, they wouldn’t have searched for your services in the first place. You can have this “LC” structure redirected to your email list for FREE marketing from now until the end of time! Keep your customers close and updated! If you’re not sure how to get it structured and coded to your website, send us a message or give us a call (412) 374-1558!

 

4.) Don’t Be Afraid to Help Out & Make It Count

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Giving back is an important part of business. Many misinterpret the saying, “I’ll scratch your back, if you scratch mine,” to be simply for greed. Well, when you look at it from a community giving platform, you’re much more likely to gain interested and motivated prospects because they respect that you are an ethical company and care about the very customers that you service. Remember, it doesn’t take much to give back…try having your company volunteer their time for a good cause. It feels good to lend a hand.

 

5.)  Don’t Overlook a 44 – 1 ROI…eMail Marketing 

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If you were able to have a marketing piece that produced 44 interest or motivated purchasers for every 1 time that you broadcasted your message, would you hop on that medium immediately? Well YEAH! Who wouldn’t? Email marketing produces an amazing response when done properly, these are some tips to keep your lists fresh and responsive!

 

Well, these are the answers to the top 5 questions that you ask about Digital Marketing and your business. Digital Marketing isn’t going anywhere soon so you might want to brush up on the language with the links/images/videos above 😉

 

Happy Marketing!

Alex, CMO & Co-Founder

MatchPLUS eMarketing Group, LLC

www.MPeMG.com

(412) 374-1558

[SECRET] We answer our own phones, don’t hesitate to call!

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