Category : LifeHacks

How to White Label Email Adresses

White Labeling is a very simple, yet amazingly effective tool to use with your leads and customers. White labeling is most commonly used (in the digital marketing sense) to make it so that an opt-in or customer is always able to view and manage your most recent content.

The process is quite simple. Here, we will walk through it in an easy to understand fashion.

Step 1: Log into the email account that you opted in with.

Step 2: Once you are successfully logged in (or if you are already logged in), you will have the ability to locate an email from our business. It will either be MatchPLUS eMarketing Group, LLC OR Alex – MatchPLUS eMarketing Group, LLC.

Step 3: After locating a “Welcome” or weekly email from us, simply place your cursor over the selected email, and the click and hold down.

White Labeling Image 2

(“Bulk” is just an example. You can “White Label” the emails to go in any inbox section you’d like!)

Step 4: Once you have selected the email with your cursor, drag that email bar over to your priorities section within your Inbox.

After dragging and dropping the email bar, you will have successfully “White Labeled” our company within your priorities inbox or wherever you would like to receive our information.

If you have any other questions, please feel free to reach out to us for further assistance here or call us at (412) 374-1558!

 

To Higher Profits!

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

7 HELPFUL Hacks to Gain More Email Subscribers

We caught this blog post from SEJ (Search Engine Journal) and thought it would benefit you in a BIG way!! Enjoy!

-Alex, MPeMG

7 Simple Yet Effective Ways to Get Email Subscribers

By: Dev Sharma

What are your email subscription rates looking like?

Don’t be afraid to check. I know it’s not exactly a great feeling to see your numbers have fallen, but every website hits a rough patch.

The goal, however, is to consistently gain more email subscribers. But you don’t have all the time in the world to implement complicated list building schemes.

How about starting small and implementing some simple yet effective ways to get more email subscribers? That way, you’ll still be able to spend most of your time on day-to-day business activities, while also knowing that your email list is in good hands.

Note: Since some of the strategies I mention can only be accomplished via a plugin, make sure you don’t end up using too many plugins.

1. Setup Exit-Intent Popups

Exit popups are the ones that show up when you’re about to leave a site (it relies on cursor movement). Now, there are dozens of plugins available that allow you to set up exit popups. Some of the popular ones are OptinMonster, Thrive Leads, and SumoME. I use OptinMonster, since I’m also using it for other purposes (more on that later).

Exit intent popups work well, but they don’t work as well as normal popups. The key here is to test. Test what is working and what’s not. Personally, I’ve found normal popups work better, but exit-intent solutions are useful for showing exclusive deals or something similar, when the user is about to leave.

deal

I recently set up an exit-intent popup that shows a discount code when someone goes to leave the site. It’s a win-win situation for both user and site owner because as a site owner you get a new subscriber, and the user gets a discount on the product they are about to purchase.

Quick Note, the popup was created using Canva and OptinMonster.

2. Format Your Posts Properly

Formatting is easily the most effective way to improve your conversion rates. If you’re not spending time on formatting your blog posts properly, you run the risk of people ignoring your posts or not generating any comments or social shares. I’ve been there. I published posts which were in-depth but weren’t formatted properly.

The result: not enough traction, comments, or links to drive any leads or rank well in Google.

Amazingly, Gael Breton from AuthorityHacker was able to increase traffic to one of his site’s by 9,275% by simply re-formatting the post.

Here are some quick tips to get started:

  1. Proofread: Always proofread and edit your blog posts before publishing, use tools such as Grammarly and PaperRater to check for spelling and grammar mistakes.
  2. Bucket Brigades: Using short phrases that entice your readers to keep on reading.
  3. Content Builders: Using content building plugins such as Thrive Content Builder by ThriveThemes.

3. Add Coupons Section

According to a study done by Eric Graham from ConversionDoctor, he found that having a coupon code field on the checkout page can result in users abandoning the site to search in Google for the coupon code. And for bloggers like you and me, we need to capitalize on the coupon codes. For those of you who use WordPress to power their sites, you can easily add a coupon area using Custom Post Types and Taxonomies.

Alternatively, you can use a WordPress plugin such as CoupineWP, which I developed.

Now, how do you increase email subscribers with that?:

  • Step 1: Create a new post / page and write a description of it.
  • Step 2: Setup an exit-intent popup with a coupon, so when the user is about to leave the post a nice little opt-in form pops up asking her for an email in exchange for the exclusive coupon code.

4. Content Upgrades

content-upgrade-760x409121

Content upgrades have become quite popular lately, so much that people have started building exclusive plugins for them.

The whole content upgrade thing started when Brian Dean first wrote about it on his blog. Since then many site owners have implemented this with great success. I’ve also started experimenting with it lately and seeing some good results. You can also use the same popup as an exit-intent for capturing visitors who a.) haven’t subscribed to your list and b.) are about to leave your site.

It could easily help you reduce bounce rate and increase page views. Here are some popular content upgrade plugins:

  • Content Upgrades Pro: As the name suggests, it’s a simple plugin that allows you to set up content upgrades. It costs $37 for a single site and is $77 for multiple sites.
  • LeadPages: LeadPages is more than just a content upgrade plugin, since it comes with a ton of unique features such as LeadDigits for capturing email addresses and phone numbers through SMS text messaging. Also, LeadLinks prompts subscribers to join your list, sublist, or even subscribe to a webinar with a single click.
  • Thrive Leads: This is another great plugin that comes with a whole lot of features including content upgrades. It could easily be the most complete list building solution out there.

5. Give the User Full Control of What They Get and When They Get It

One of the reasons people are less likely to sign up for your email newsletter is because they don’t want to be inundated with yet another influx of marketing messages. Sure, your content may stand out compared to what they already have landing in their inbox, but a problem arises due to junk mail every consumer has received.

The same goes for folks who unsubscribe from your email list. There often comes a time when users simply need to get rid of some of the content that lands in their inbox, and if you send out too many emails, or emails that aren’t relevant, your list may not make the cut.

Therefore, it’s wise to give the user full control of what they receive and when they receive it. Consider offering a few check boxes during your signup process and allow them to choose if they’d like weekly or daily emails. You may also specify the types of content being sent out, allowing them to choose between, say, blog updates and funny quotes.

Finally, many users find it tedious when you ask them why they’re leaving your email newsletter list. Although you may find the feedback informative, why not try to keep them around if your only plan is to annoy the unsubscribers?

Instead of asking why they are leaving, present alternative subscription options. For example, you could ask if they would rather receive emails on a monthly basis, as opposed to a weekly basis.

6. Place the Email Signup Form After Your Blog Content

We’ve all seen this in action, but it’s not always the first thing you think of when collecting more email addresses. If your blog is active, you should be taking advantage of it completely. After all, what’s the point of generating free content if it’s not going to lead to search engine boosts, affiliate clicks, or email subscriptions?

The catch with this is that you generally need to find a WordPress theme that offers a widget area right underneath the blog post. This way, any signup form can be placed into the widget and replicated underneath every single blog post.

If you don’t have that functionality on your current theme, you can simply use a WordPress plugin, such as Optin Forms.

7. Grab Visitor Attention by Implementing an Interactive Bar

email

Sometimes a popup box is too annoying. Sometimes people don’t notice a signup widget in the sidebar. It all depends on your audience, but many companies and blogs have noticed that A/B testing favors a simple bar at the top of the homepage.

This top bar generally states a quick line about why it’s beneficial to subscribe to an email list. It doesn’t take up too much space, and people can quickly type in their email address without going to a completely new page. The other cool thing is that many of the top bar plugins and services allow for customization, sliding to other bars and alternative links that lead to sales and landing pages.

Here are some of the services that offer bars for improving your email subscriptions:

Conclusion

Now that you’ve seen some simple yet effective ways to get more email subscribers, feel free to bookmark and go through the list to optimize your website. Start by considering an exit-intent popup, and go all the way to implementing an interactive bar at the top of the homepage.

There are thousands of ways to improve your email subscription rates, but hopefully these quick techniques can boost your rates in a short period. If you have any other suggestions for list building, please drop a line in the comments section below.

 

Email marketing still has the BEST ROI in the marketing right now – 44 to 1. That’s huge! Take some of these ideas and try implementing them into your own business. If you do not participate in eMail marketing yet, YOU SHOULD 🙂 However, if you don’t know where to start, we’d love to lend a hand! Visit www.MPeMG.com to get started OR give us a call (We answer our own phones :)) (412) 374-1558!!

 

To Higher Profits,

Alex

MatchPLUS eMarketing Group, LLC

Co-Founder & CMO

www.MPeMG.com

Your Book = Business Growth

There are plenty of reasons to write a book.

Some of the most powerful reasons are to make money, sell your product, grow your tribe, build your list, or share your message. Most people we have worked with have a dual motivation: they want to make money and share their message.

You don’t have to be a writer and you don’t have to have content …

Right now, focus on the reason why you’re going to publish a book in the first place and who you’re going to help with your book.

Here are 9 reasons to write a book that should w get you thinking:

1) A Book is an Instant Credibility Booster for You and Your Business

It’s positioning and authority wrapped in a front and back cover.Book Publishing Image 2 - 3:7:16

Think about it …

Don’t you treat someone a little differently when you find out they’re a bestselling author?

You’ll be amazed how many people want you to autograph your book for them; and unlike a business card, books don’t get thrown away. Inside your book, you can demonstrate your genius and show examples and social proof of your knowledge, wisdom, and experience without being a braggart.

You’re treated very differently, with celebrity status.

It’s like getting an exclusive VIP ticket to a private members-only club … past the velvet rope to access a community that enables your freedom and autonomy.

When people introduce you to someone else, they feel special when they announce you as an author; or, better yet, as a “# 1 bestselling author.” Take my author quiz to see if you’re ready to be an author.

2) A Book Creates the Ultimate Foot in the Door Strategy

For a couple of bucks, you can mail your book to a prospect to get your foot in the door … but here’s another little strategy I use to bypass the gatekeepers.

I buy my own books on Amazon and have them delivered to a prospect, gift-wrapped, with a card … and Amazon pays me royalties when I buy my own books!

When is the last time you ignored a package from Amazon, especially one that is gift-wrapped?

I don’t know about you, but I would consider it very rude if my assistant opened up my presents!

People “meet” you in your book.

You start a one-way conversation with them. You reveal your “reason why” you do what do you in your book, which creates a reason why they’re going to do business with you.

Introduce yourself to your prospects with an attention grabbing book title.

3) Use Your Book to Get Traffic, Generate Leads, and Build Your List

Getting and keeping customers is the holy grail of every business.

Books are one of the lowest cost ways to generate high-quality leads.

Here’s how it works:

Every chapter in your book tells a short story and answers a question.

Your book is a library filled with social proof, examples, and stories to show you care, know what you’re talking about, and can help the reader solve just about any challenge.

Throughout the book, you invite the reader to visit a web page where they enter their contact information, text their email address to a phone number, or call and leave their name and information.

Each call to action is a way to interactively engage the reader and drive them to some kind of bonus or gift.

You can give away:

-Training videos
-A free audiobook
-Surveys
-Trials of your services or products
-A consulting session
-Diagnostics
A high-value way to get closer and deepen the relationship
Because publishers don’t give you the contact information of the book buyer, the reason you embed a call to action in your book is. You need the right strategies, tools, and systems to drive readers to your offers and capture leads.

4) Books Sell Your Products and Services Faster and Easier

Your book can talk about what you do, who you do it for, include case studies and results, and invite the reader to try them out.

If you are a chiropractor, a fitness instructor, or in pain management, you can demonstrate three different stretches or exercises to eliminate neck or back pain.

If you are a nutritionist or dietitian, you could discuss the benefits of using coconut oil in a cooking demonstration.

By demonstrating your product or service, talking about the benefits, and showing proof it works, you multiply your sales when you include a call to action in your book and capture leads with text messaging, mobile-responsive websites, QR codes, voicemail, or shortcodes.

5) A Book is a Perfect Way to Position Yourself as a Consultant or Authority

These Books Are Waiting To Be Written Image

This one is dead simple.

Who would you rather do business with:

A coach, consultant, doctor, nutritionist, financial planner, fitness therapist, expert, or mechanic who hands you a business card that says “I am a Self-Proclaimed Expert– Hire me!” on it.

OR

A professional who’s a # 1 bestselling author and hands you a book about the problem you want to fix– and autographs it for you with their mobile phone number and email address.

Do you throw or lose away business cards? How often do you throw or lose away an autographed book?

6) Published Authors Make More Money and Help More People

Your book is about gaining access to an exclusive, member’s only club; meeting with CEOs and celebrities; getting VIP treatment; gaining instant credibility; garnering speaking opportunities; and attracting media attention.

It’s about getting paid what you’re worth, not what you can get.

It’s an opportunity to make more, live more, and give more.

7) Your Book is a Perfect Way to Get Media Attention, Radio Shows, TV Interviews, and Traction in Social Media

Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. It gives you a script and a formula for what to speak about and share.

Interviewers and hosts will pick the topics they want you to talk about based on what’s in the book, which makes it super easy for you to just show up and be the expert you already are.

8) A Book Can Build or Grow Any Local Business

I talk to lots of local business owners who tell me they don’t understand why they should write a book or what it will do for them. They think that because they only do business in a specific town, region or neighborhood, a book won’t make a difference to their bottom line.

Think again …

Ask yourself these questions:

-Do you ever fight for business with competitors?
-Do you have any trouble standing out in the crowd?
-Do you ever get asked the same questions over and over again from your prospects?
-Do you get price resistance?
-Write a book and you’ll have a high quality piece of information to give to all of your prospects. Instead     of throwing up a sales letter on a website, you can stand out far beyond your competitors who don’t      have books.

Bestseller status gives you immediate credibility and authority and positions you as a go-to person.

The fact is, this works for any business, anywhere in the world. Thinking that you’re “local” is irrelevant as to whether or not a book would be a powerful marketing tool for you.

9) Marketing in Heavily Regulated Industries is Easier

Businesses like financial planning, investing, medical, healthcare, franchises, stocks and trading, legal, fitness, or multilevel marketing are easy (and legal) to market with books.

Many of our customers believed for years they couldn’t write a book to market a business, because legal teams and compliance departments would stop them. With very few exceptions, no company can prevent you from sharing your personal life experiences, stories, and topical or general advice.

Once again, this strategy will work for any business.

A book just gives people a reason to listen to you and take you seriously, faster.

When you ask the question, “How will a book grow my business?” All the things I just shared with you should make that very obvious. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.

How often do you lose or throw away an autographed book?

Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.

 

What are you waiting for?? Start writing! 🙂 Need some help? We can do that, too!

www.MPeMG.com/m-book-publishing

OR

(412) 374-1558 [We LOVE to chat!]

 

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

Debbie Downer vs. Positive Paul – Don’t Be That Guy

Your Own Book CriticThe mind can be a writer’s harshest critic, and it never seems to shut up. You don’t need to pay attention to everything it says. In this post, we introduce three techniques to help you cope with self-criticism.
Best-selling thriller writer Ian Rankin writes a book a year. At a certain point, usually at the end of the first month, he is struck by “the fear.” He becomes convinced that all the work he’s done so far has been a waste of time, that this new book won’t be any good.

When he mentions this to his wife, she usually asks, “Are you on page 65?” He then realizes that he goes through this phase with every novel, always at the same point. Always around page 65.

Many writers, if not all, experience this kind of doubt about their work at some stage. And, as writing is such a lonely profession, they don’t all have someone with whom they can share their frustrations.

As an editor, some authors even come to me at these times. They’re looking for someone who can give them feedback, someone with experience who can reassure them that their work is worth pursuing after all and they’re not wasting their time.

To be honest, there’s not much I can do for them, but over the years I’ve come across some techniques that can help authors deal with that inner critic and get back to writing.

1. Choose which thoughts you listen to

It’s your mind’s job to keep questioning your actions. That worked well when we lived in caves. “Don’t go around that corner,” the mind would say, “you’ll get your head chewed off by a saber-toothed tiger.”.

Even now, when we no longer have saber-toothed tigers to worry about, the mind continues to look out for us. “Hmm,” it might ask, “are you sure you really want write this story?

In short, you can not control your thoughts, you can not stop them from entering your mind. You can decide which thoughts deserve your attention.

When your mind raises these doubts– your writing is terrible, no one will be interested in this story, or you should give up and find a job where you don’t even have to write your name– try to recognize this thought as nothing more than that: a thought. It’s just words. It’s just your mind doing its job.

Ask yourself, “Is this is a helpful thought?” If it’s not helpful, you can decide not to take this thought seriously and move on to the next one. Don’t worry, another one will be along again soon enough. Your mind likes to keep busy.

Novelist Dani Shapiro put it like this in an interview with Salon.com: “It helps to think of that inner censor as an annoying but beloved friend who has moved in for the duration. That friend is never going away. So you make peace with your inner censor. You say some version of, thanks very much for sharing, and then move on, past that censoring voice, and into your work.”.

2. Give your critical thoughts a name.

When your mind takes its job a little too seriously, there are times. It won’t shut up, and those thoughts become difficult to ignore. When that happens, it helps to take a little distance from them, and one way to do that is to give these unhelpful thoughts a name.

When Ian Rankin gets to the stage where he starts to doubt his story, he could say, “Oh, there are those Page 65 Thoughts again. Hi, Page 65 Thoughts, I’m only on page 62, you’ve arrived early this year.”.

You could also treat these thoughts like a character, and give it a voice. The Whiny Inner Critic, for example, who always shows up at the most inappropriate moment. Try to hear those thoughts in the voice of the character. A little too high-pitched perhaps, a bit nasal maybe, annoying.debbiedowner

Or you could imagine these thoughts as a story. The Tale of Self Doubt, where the basic premise appears engaging but becomes repetitive and tiresome after a while. It’s the kind of daytime movie that might first attract your attention as you flick through the TV channels, but only ends up a disappointment. Try another channel.

Giving these thoughts a name helps you to become aware of how often they occur and how much they distract you from your writing. Just recognizing your self-doubt will help you regain your focus.
Feel free to pick your own name for your critical thoughts, you’re a writer after all (regardless of what your mind says).

3. Realize how important writing is to you.

Sometimes, just sometimes, your mind is right. Your writing is bad. There will be days when you will write badly, very badly. You might even write a whole book that’s terrible.

But that shouldn’t stop you from writing.

Think about why you write, why it’s important to you, and try to remember these reasons when your mind is being overly critical, telling you that you’ll fail, that you’ll be rejected.

Love to writeDon’t let those thoughts of failure stop you. Because you might get hurt some time, you don’t give up on love just. And you shouldn’t give up on something you love. Keep writing. It takes a lot of work, and some of it might be terrible, but if you stop, no one will ever get a chance to see the good stuff.

In short, you can not control your thoughts, you can not stop them from entering your mind. When your mind raises these doubts– your writing is terrible, no one will be interested in this story, or you should give up and find a job where you don’t even have to write your name– try to recognize this thought as nothing more than that: a thought. If it’s not helpful, you can decide not to take this thought seriously and move on to the next one. When that happens, it helps to take a little distance from them, and one way to do that is to give these unhelpful thoughts a name.

You could also treat these thoughts like a character, and give it a voice. 🙂

 

 

Here’s to Your Book!

Alex, MPeMG

(412) 374-1558

[We answer our own phones!]

Wait What…Best Seller?

I am so excited!

I am much more into sharing content for educational purposes, so you can imagine, I rarely like to speak about my company’s (MatchPLUS eMarketing Group, LLC) accomplishments unless it can help others…

…well, today is that day!

Since 2004, we have been helping aspiring authors accomplish a dream they never thought possible…publishing their very own book! We have created a formidable process that allows authors to not only publish their gem, but, in some cases, publish in 90 days!

Now, you’re probably thinking that this is just some small eBook that anyone can curate a piece of content and slap into Pages or Word in an ePub format, but NOT THIS! Once you’ve gone through the process with us, you will have a full fledged book or novel that can be sold, borrowed, used for teaching, educating, or even signing for fans!

Watch this video to see what I mean…

It is and has been our passion to help anyone and everyone achieve their goals. Plain and simple. Everyone has a message and everyone has a unique story that deserves to be share to help others and so on!

With this in mind, we are truly able to achieve a world-wide educational platform on any device anywhere! [Explained more in the video above]

However, we don’t just stop at publishing your book and/or novel…

We also create a CUSTOM “Digital Book Tour!” The Digital Book Tour provides an author the ability to reach their audience world-wide with one screen! Why only go to a few book stores within your means when you could reach every single fan of your message??

[Did you catch the video above?]

This book tour deals with marketing, promotion, AND celebrity endorsements! 

Who wouldn’t want their favorite celeb to endorse their life’s work…it’s literally realizing two dreams in one!!

We’d absolutely LOVE to help you realize your dream & help share your valuable passion with the masses! Do not be afraid to get ahold of us! Seriously! Realizing your dream is our passion – You can reach us at:

www.MPeMG.com

(412) 215-3650

[email protected]

We look forward to your next Best Seller!

Alex, MPeMG

How To “Get Up” After Getting Knocked Down: In Business

Getting Back Up In Business

 

Sometimes, no matter how experienced we are or how much we have accomplished, we all can use a little help to keep going, a bit of motivation if you will.


In the face of the inevitable obstacles we are going to encounter, here are ideas that have worked for me, my friends who run both entrepreneurial and micro businesses, and others I talked to.

Some of these will resonate with you.

1. Necessity. A lot of my friends are incredibly literal. When asked what keeps themgoing, they point to the mortgage that has to be paid or an elderly parent‘s medical billsthey are responsible for. Says one, John Wayne got it right. A man‘s got to do what aman‘s got to do. And that applies to women, too. (I have to admit I could relate to thisresponse. At one point, three of my kids were attending private colleges simultaneously.During that period, I took to saying I can’t afford either writer‘s block or sloth.). |When asked what keeps them going, they point to the mortgage that has to be paid or anelderly parent‘s medical bills they are responsible for. At one point, three of my kids wereattending private colleges simultaneously. During that period, I took to saying I can’tafford either writer‘s block or sloth.). }

2. Quotes. Inspirational quotes were cited by many, but how they used them were as uniqueas they are. Some literally had a wall or white board filled with quotes they had discoveredthrough the years, while others took to putting a particular favorite (such as just keepswimming, from the kids movie Finding Nemo, taped to their monitor or they used a favoritequote as a screensaver. | Inspirational quotes were cited by many, but how they used themwere as unique as they are. Some literally had a wall or white board filled with quotes theyhad discovered through the years, while others took to putting a particular favorite (suchas just keep swimming, from the kids movie Finding Nemo, taped to their monitor or theyused a favorite quote as a screensaver. }


3. Employees are relying on you. This is related to the necessity argument. An extremelyhigh number of entrepreneurs I talked to mentioned all the people who could be potentiallyout of work, if the entrepreneur did less than their absolute best and their companysuffered. Feeling responsible for their employees economic future kept them going. | Anextremely high number of entrepreneurs I talked to mentioned all the people who could bepotentially out of work, if the entrepreneur did less than their absolute best and theircompany suffered. Feeling responsible for their employees economic future kept them going.}


4. Personal pride. It was hard to get people to admit to this one until they had a second(or third) glass of wine. { But although they rarely talk about it publicly, manyentrepreneurs are extremely proud of what they had accomplished and take (usually quiet)satisfaction in keep the enterprise going no matter what problems arise. | Although theyrarely talk about it publicly, many entrepreneurs are extremely proud of what they hadaccomplished and take (usually quiet) satisfaction in keep the enterprise going no matterwhat problems arise. } | It was hard to get people to admit to this one until they had asecond (or third) glass of wine. Although they rarely talk about it publicly, manyentrepreneurs are extremely proud of what they had accomplished and take (usually quiet)satisfaction in keep the enterprise going no matter what problems arise. }

5. A mission to change the world. Not everyone was evocative as Steve Jobs (who used to tell Apple employees we are going to make insanely great products) but a significant number of the entrepreneurs and business people I talked to truly believe their offerings will make the world a better place. It is the deeply help belief in that mission that keepsthem going. | Not everyone was evocative as Steve Jobs (who used to tell Apple employees weare going to make insanely great products) but a significant number of the entrepreneursand business people I talked to truly believe their offerings will make the world a betterplace. It is the deeply help belief in that mission that keeps them going. }

6. Support groups. This provides benefits in one of two ways (and it was possible for one group to supply both.) Either the entrepreneur met periodically with other entrepreneurs whocould offer words of encouragement and advice when they were stuck, or even if they didn’task for advice, simply being associated with other successful people made the entrepreneurwork harder. He didn’t want to fall behind his peers. | Support groups. Either the entrepreneur met periodically with other entrepreneurs who could offer words of encouragement and advice when they were stuck, or even if they didn’t ask for advice, simply being associated with other successful people made the entrepreneur work harder. }

7. They have a chip on their shoulder. More people than I would have thought say they keep going no matter what to prove to all the people who told me I would never be successful,that they were wrong. Intriguingly, that chip didn’t go away once they were successful. |They have a chip on their shoulder. Intriguingly, that chip didn’t go away once they weresuccessful. }

8. Consider the alternative. This one, too, took two forms. To keep themselves going, someentrepreneurs either thought back to the days before they started their companies andrecalled how unhappy they were working for someone else. { Or they pictured what it would belike to once again have a boss. | Once again have a boss, or they pictured what it would belike to. } Either image, they said, was enough to keep them plugging away. | This one, too,took two forms. To keep themselves going, some entrepreneurs either thought back to the daysbefore they started their companies and recalled how unhappy they were working for someoneelse. Either image, they said, was enough to keep them plugging away. }

9. A legacy. Knowing that their company may be the only real thing they are remembered for,or hoping that their kids will take over the business someday, keeps many entrepreneurs going, when times get tough or they simply get tired.

10. Create Momentum. This one was cited by just about everyone I talked to. Goals like: $1million in sales within the first year can sound awfully daunting from a standing start,i.e. you are beginning with no revenues. {But, if you say, let‘s get $83,333.33 coming in this month; and $83,333 next month, the numbers don’t seem as big, and you get a chance to celebrate 12 small wins, as well as the one big one, when you hit $1 million in sales. | If you say, let‘s get $83,333.33 coming in this month; and $83,333 next month, the numbers don’t seem as big, and you get a chance to celebrate 12 small wins, as well as the one big one, when you hit $1 million in sales. } | This one was cited by just about everyone Italked to. If you say, let‘s get $83,333.33 coming in this month; and $83,333 next month,the numbers don’t seem as big, and you get a chance to celebrate 12 small wins, as well asthe one big one, when you hit $1 million in sales. }

11. Get a Diagnosis. Here‘s how one entrepreneur described this one for me. You know whenyou are physically feeling lousy and know it is more than a cold or the flu, but you don’tknow what it is? Simply not knowing is worrisome. Once you get a diagnosis even if it something bad like pneumonia you actually feel better because you know what it is and what you are up against It is the same for me in my business. If I feel bad but I get a friendor even a shrink to tell me what is going on, I feel better once I have a name for it.That, in and of itself, is enough for me to come up with a battle-plan to keep going.. |Here‘s how one entrepreneur described this one for me. If I feel bad but I get a friend oreven a shrink to tell me what is going on, I feel better once I have a name for it. That,in and of itself, is enough for me to come up with a battle-plan to keep going.. }

12. Visualization. This one has never worked for me, although several of the people I talked to swear by it. They say focusing on what success will ultimately look like keepsthem going. I worry that having fixed image of success could keep you from pursuing other opportunities that you could encounter on the way, but I am including this one here because it seems to work for so many. They say focusing on what success will ultimately look like keeps them going. I worry that having fixed image of success could keep you from pursuingother opportunities that you could encounter on the way, but I am including this one herebecause it seems to work for so many. }

13. Exercise. Think. Sometimes being tired, depressed and wrung out is simply a matterof over-work or being out of shape (or both.) Taking a break at regular points could beenough to keep you going. And at the very least, if you get into shape you will have moreenergy even if your exercise program doesn’t do a darn thing to improve your company‘sperformance. | Think. Taking a break at regular points could be enough to keep yougoing. And at the very least, if you get into shape you will have more energy even if yourexercise program doesn’t do a darn thing to improve your company‘s performance. }


Although they rarely talk about it publicly, many entrepreneurs are extremely proud of what they had accomplished and take (usually quiet) satisfaction in keep the enterprise going no matter what problems arise.

To keep themselves going, some entrepreneurs either thought back to the days before theystarted their companies and recalled how unhappy they were working for someone else. Knowingthat their company may be the only real thing they are remembered for, or hoping that theirkids will take over the business someday, keeps many entrepreneurs going, when times gettough or they simply get tired.

They say focusing on what success will ultimately look like keeps them going. Taking a break at regular points could be enough to keep you going.

 

Keep Moving Forward,

Joe & Alex

CEO & CMO,
MPeMG

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558

Why Humor Is Good For Business

Funny Business Humor Image

 

I spoke to them and made a few funny comments! As I didn’t get much of a reply from them I started to tell them a funny story about something that happened to me at the weekend. School gave me a great audience and I used it to hone my humor skills.
USING HUMOR IN BUSINESS:

Generally, they are more open to trying new things. They are curious by nature and are more open to new experiences. Their disagreeable nature comes in handy when complaining about the experience.

All the energy and time that I was devoting to my witty remarks at school should have been used to focus on my studies. While my friends went on to get good jobs and start their lives after school, I found myself stacking boxes.

Here is how I use humor in the workplace and it has helped me immensely when:.

Humor helps build and create relationships trust. Humor also begins the relationship with an emotion, maybe surprise or relief or amusement. As a regular reader of my blog, you know that a good customer experience is important.

Comedians have common traits that make them able to be funny. Comedians can also be judgmental, which when combined with humor is the basis for some forms of comedy, particularly stand.

I learned that humor is good for business and is not used enough. If you are funny, people like you and people want to do business with people they like.

Some people are naturally funny. My son, and my youngest daughter, have inherited my humor genes. She takes after my wife Lorraine who was bypassed when they were giving out the humor genes.

Building relationships: I use laughter, wisecracks, banter to get on with my clients and build rapport. I believe if someone likes you, then that is half the battle won. Our repartee let’s us get to know each other and start building a relationship.
Increasing the impact of my speeches: Audiences remember things better from speeches when they laugh so I now make sure I get the audience laughing when I deliver my keynote speeches LINK on Customer Experience as I find they retain more of my message this way. Like the comedian, I look for examples of where companies provide poor experiences.
If you combine your serious point with humor, they are far more engaged and you can still get over a serious message. It’s a combination of laughing at some of the poor customer experiences and why people do what they do, while, at the same time, communicating an important concept.
Creating a happier work environment: Humor goes a long way in the workplace atmosphere. Laughter can create a happier environment, which in turn creates a more harmonious team.
HOW DO YOU USE HUMOR IN YOUR CUSTOMER EXPERIENCE?

 

4 TIPS FOR USING HUMOR EFFECTIVELY:

There are things you can do to seem like a funny person. Better yet, you can hire people to be funny for you.

Surely business is a serious place and humor doesn’t have a place in it? I learned that humor is good for business and is not used enough. If you combine your serious point with humor, they are far more engaged and you can still get over a serious message. Know the limits of taste: This is critical to successful integration of humor into business. Humor is underutilized in business situations.

Identify the right points for humorous interaction: Humor may not go over well in the accounting department, or at least they need to be number related jokes for them to get them. In my view, front-line staff should be encouraged to joke with customers, but they have to have the skills to do this. They will set the tone for the experience moving forward.
Know the limits of taste: This is critical to successful integration of humor into business. You need to know what would be a great wisecrack to one person could be offensive to another, especially when dealing internationally. Always err on the side of caution.

Encourage the natural exchange: Please resist stifling staff with scripts; we should encourage people’s personality to come forward.

The only target is you: There is a big difference between laughing at someone than with someone. I have learned not to make fun of people in the audience but to make fun of myself.
Humor is underutilized in business situations. I believe that humor can be what aids your success in nearly every part of your working life. Most of all, humor can be the difference between landing the account and hearing that the client is ‘going in another direction’.

 

Have a great week!

Alex, MPeMG

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558

7 Ways To Multiply Your Customer Growth

Do Your Customers Trust You-

As a business owner it is important for you to build trust with your customers, clients, employees and other business acquaintances. Trust takes a long time to build but can be broken in mere seconds. When trust is destroyed you open yourself and your business to bad vibes, game-playing and other underhanded tactics.

If you haven’t placed much stock on trust in your current business, you should take a step back and look at this issue. How trustworthy do you think you are, and how much trust do your customers place in you?

Use the following points to improve your trust ranking and build better relationships in your business. They can also be used to regain trust too.

Understanding and Empathy – try to look for things that you have in common with people and then build trust from there.

Being Honest and Open – don’t be scared to show your true emotions and viewpoints. Of course be receptive to other people’s opinions too.

Be Genuine – show people that you care.

Have Respect – you need to respect yourself and others and treat people as equal. Do not blame or criticize anyone or make them feel guilty.

Listening – really pay attention to what someone is saying and demonstrate that you understand them. All it takes is a quick nod in agreement to achieve this and trust will quickly build.

Best Interests – learn how to take other people’s interests into account, not just your own. Look for solutions so that everyone becomes a winner.

Being Reliable – when you promise to do something, follow through and get the task done. Don’t make promises that you have no intention of keeping.

Think about how you can take these principles and apply them to your business practices. If you promised to look into something for a customer, actually follow through and do so. Even if you don’t locate what it was they were looking for, at least you made the effort and tried. This will no doubt be totally appreciated by them and helps build trust and respect.

Sometimes mistakes happen or you sell or refer a product that isn’t suitable. When this happens be honest and tell your customers or clients that you made a mistake. This helps demonstrate solid business practices along with trust.

If you truly want to run a business with honesty, integrity and trust then take steps to build relationships with everyone you meet on a day to day basis.

 

Talk Soon!

Alex

MPeMG

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558

Why We Don’t Need Office Space Anymore

Where's Your Digital Office Space Image

That’s where we had meetings, saw our coworkers, and just got work done. New technologies allow us to “connect to work,” meaning that all we need to get work done is an internet connection. Employees are working from co-working spots, cafes, and home offices all over the world without ever having to step foot into a corporate office.

There are 8 reasons why our reliance on corporate offices is dwindling.

Collaborative technologies

New technologies are allowing employees to “connect to work,” meaning that the only thing we need to get our jobs done is an internet connection. Additionally collaborative technologies allow us to work while we are on the go from our mobile devices.

New generation of workers

This is a generation that doesn’t know what it’s like to get 200 emails a day while sitting in a cubicle. Organizations need to adapt to this employee.

A more attractive workplace

Chances are that if you were to ask someone if they would rather work from an office or from their home, they would say their home (or co-working spot). In a recent report released by my company Chess Media Group we found that 90 % of workers believe that an organization offering flexible work environments is more attractive than an organization that does not. For organizations that want to attract and retain top talent it almost seems essential that employees not be required to work full-time from an office.

Companies save money

Employees save time.

Companies spend a massive amount of money on real estate space to house their employees. Companies also have to spend money on office equipment, internet, amenities, and a host of other things.

Commuting is a big issue for many employees around the world. According to a report from the United States Census Bureau 600,000 employees in the U.S. travel 90 minutes and 50 miles to work (each way) and 10.8 million employees travel an hour each way.

Employees are more productive

There are numerous reports which cite the fact that employees who work from home are actually more productive then those who work from an office. Global Workplace Analytics has perhaps the most comprehensive set of data around this with numbers ranging from 600 billion dollars which are wasted each year on workplace distractions to figures showing that national productivity would increase by $334 billion to $467 billion a year through telecommuting.

Improved quality of life for employees

A few years ago researchers at Umea University in Sweden found that “couples in which one partner commutes for longer than 45 minutes are 40 percent likelier to divorce.” Work is already one of the leading causes of stress for employees and on top of that we throw on the stress that comes from commuting. Employees could spend that time being or working with family members or loved ones instead of sitting in a car.

New workplaces

Over the past few years we have also seen the rapid emergence of co-working spaces where employees from different companies can rent desks or offices near where they live (or where it is convenient for them). In addition, some companies are renting out their excess offices to employees of other companies.

In conclusion

I’m sure you can add to the list above as well, but the overall trend is that we no longer need to rely on corporate offices as the only place where we can get work done.

We don’t need to look farther than our personal lives to see why working from an office isn’t always the best approach. Of course many argue that offices are great for fostering communication and collaboration and some offices are gorgeous with fantastic amenities ranging from on-site laundry and massages to childcare and grocery shopping!

We don’t need to look farther than our personal lives to see why working from an office isn’t always the best approach. Instead organizations need to implement more flexible work environments for employees to allow them to decide how they want to work.

New technologies allow us to “connect to work,” meaning that all we need to get work done is an internet connection. Employees are working from co-working spots, cafes, and home offices all over the world without ever having to step foot into a corporate office. For organizations that want to attract and retain top talent it almost seems essential that employees not be required to work full-time from an office.

Instead organizations need to implement more flexible work environments for employees to allow them to decide how they want to work. Some organizations are implementing “pop-up work spaces,” which means that when meetings need to happen they can be arranged at mutually convenient co-working locations where a conference room can be rented for as much time as needed.

Talk Soon,
Alex
MPeMG
Have a question? Just ask! www.MPeMG.com/contactus OR call (412) 374 – 1558

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558