Category : Social Media Marketing

Marketing Automation Image

How to Organize Your Content for After a Holiday, Before

So, it’s the week after Christmas…

At the moment, you’re probably frantically following up on emails and organizing the rest of your week to MAYBE get out early on Friday (New Year’s Eve)…

Well, you’re not alone!

However, there is a much better way to make sure that nothing falls through the cracks and you can ring in the New Year without a worry in the world!

You’re about to read about some HIGHLY effective ways to organize your content following a Holiday so that you can rest easy knowing that your boss or customers are taken care of. How?

A content strategy AND automation.

What’s that?

Automation is basically defined as your business activities being programmed to be distributed at a given time in the future without you needing to be present. Of course, there are varying forms of automation, however, this is a very simple explanation.

And a content strategy or calendar is a tool that you use to organize what content is to be distributed on a certain day, week, etc.

Social media platforms like Facebook or email marketing platforms like MailChimp give us the opportunity to schedule posts that can be broadcasted in the future like for the rest of the week or two weeks, or whatever the period of time may be. 

Let’s say that you’re in charge of social media marketing for your business and you are taking a few extra days off after the Holiday, but your job still needs to get done. You have a ton of posts or emails (if you’re in charge of email marketing, etc.) that need to go out immediately following the Holiday and you’re not there…what do you do??

Try this…

Take a few hours prior to the Holiday and decide what content needs to be distributed on which day. Once you have decided on your Facebook content strategy, head over to Facebook (or whichever social media platform and/or your email marketing tool like Constant Contact) and begin pre-programming your content! (How to use Facebook Scheduling Tool)

This will obviously make your life considerably easier AND your business (or company that you work for) will run smoothly, even in your absence!

Automation is here and it’s the future. It allows us to be more productive while giving us more time to do more for our business or company that we work for.

Either way, you’re going to look pretty darn good to your boss or clients 🙂

 

Merry Christmas & Happy New Year!

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

 

Research and locate your audience on social media

Social Media – Search & Rescue

Ian Moyse, a well-known sales leader who has a huge social media presence and was recently rated 2016’s # 1 social influence on cloud, and # 1 on ITSM, Ian has been featured in many social selling leadership reports and has advised many businesses on how to play the social media game.

When used correctly, social media is a very effective method for reaching a wider audience. How can you ensure you’re taking full advantage and are using the right platforms and methods to drive the best results?

Here, Ian shares his tips on how to expand your social media presence.

1. What to consider

Influencing buyers – With 75% of B2B buyers using social media to research a vendor (IDC) and 57% of the buyer’s journey being done before a sales rep is contacted (CEB), the power of social really has evolved. Ian points out that even incremental decisions are being made, based on content shared through social media. ‘That wouldn’t have happened even 10 years ago,’.
Transparency – The buyer and influencer dynamic has evolved – anyone now has the ability to find out everything about, you, your brand, your products, what others think of you. It’s therefore, more important than ever to portray yourself in the best way possible, across any mediums where potential customers may find you, in order to sway their buying decision.
– It’s not enough to just want to be a part of social media because you’ve heard it’s ‘good’, you need to think about what it is you want to accomplish and where you want to go. Possible goals could be; to generate leads, to appear more established than you are, to gain a wider regional reach or to be seen as a thought leader.
2. Who is your audience?

After you’ve identified your goals, you then need to consider who the audience is that you want to reach.

Examples include:

Customers – End customers
Channel partners – Spread your message onwards to their customer base.
Analysts – To become recognized in your field
Journalists – To create an online buzz and get your brand out there
Influencers – To improve the reputation of your business
3. How do you engage with your audience?

What a lot of thought leaders do is they re-post their content, to do this effectively, however, you need to have a wide content library. As Ian says ‘What are the chances your audience are going to see it 50 times’?

Ensure you’re also setting aside time to respond to comments and shares and building that trust through interaction.

Social media’s open 24 hours a day, so posting once a day likely won’t be enough to grab your audience’s attention.

At the same time, social media is called ‘social’ for a reason. It’s all about communicating with your audience and starting up conversations, and these relationships need to be constantly nurtured to keep them interested, whilst also encouraging engagement.

Establish a mix of good content you can re-use, and perhaps post your blog content twice a day, each day, at different times, across 2 weeks. You want to have as many people as possible see it, engage with it and share it on to their audiences. Using a social automation tool will enable you to schedule these in advance to go out at varying times.

4. How do you grow your audience?

Focus – Don’t be fooled into thinking you need to be on all social networks. Instead, focus your efforts on a few social networks suited to your industry.
Take advantage – Hashtags, keywords, Twitter lists, LinkedIn Groups – all of these are great ways to help attract your audience’s attention. I would highly recommend conducting social listening to see how others are using these effectively.
Social Selling – As Ian says, people talk to people. To do this, you need to take advantage of your sales people and give them training on how to use their social media accounts effectively, for building relationships and engaging with prospects.
Thought leaders – Do you have influencers, senior level employees or experts in your field that you could be leveraging on social media? This is also another great way of increasing your social media presence, building trust and adding a more human element to your messaging.
In addition, here are some great tools which Ian recommends to help improve your social media performance and efficiency:

Fiverr – Creative marketplace for finding digital services such as creating great profile imagery and social animations cheaply
Ezgif – Converts videos to GIF’s to make content and bit more social media friendly.
Social media automation tools – To schedule relevant posts to your audience all at once.
Commun.it – A tool to analyze engagement on Twitter & Facebook and to help you re-engage
The main trick is to constantly look for small gains and try to keep up to date with the advancements.

To do this, you need to take advantage of your sales people and give them training on how to use their social media accounts effectively, for building relationships and engaging with prospects.

Influencing buyers – With 75% of B2B buyers using social media to research a vendor (IDC) and 57% of the buyers journey being done before a sales rep is contacted (CEB), the power of social really has evolved. Ian points out that even incremental decisions are being made, based on content shared through social media. – It’s not enough to just want to be a part of social media because you’ve heard it’s ‘good’, you need to think about what it is you want to accomplish and where you want to go. Using a social automation tools will enable you to schedule these in advance to go out at varying times.

” I’m constantly looking for ways to make social media that bit easier for myself or ways to make me look a bit more professional – it’s all about those 1% gains, they all add up.”

Using Google My Business to Generate Leads

Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business

The Ultimate Guide to Google My Business

Google My Business is a free marketing tool that connects customers with businesses. By spending a few hours creating an account, you can drastically increase your chances of being found online and collecting revenue. Use this free and quick scan to get a report on all your online directory listings.

The 10 advantages of Google My Business.

Google says 50 percent of mobile consumers that search for a local business visit it within a day of the search, and 18 percent of consumers make a purchase. Sound like something your business should be a part of? Absolutely.

Google My Business will do more than create the display above; it has a lot to offer.

It’s free. Yes, FREE.
It serves as the ultimate business directory with pertinent business information accessible to customers instantly.
All of the information you list is clickable. Customers can click your phone number to call on their smartphones, or tap your website address to see your site.
The information looks great on any device, including smartphones.
Both local and online businesses can use it.
You can post pictures and videos to your page.
You can access metrics to see how many people are looking for and finding your site.
It drives traffic to your website.
Customers can read and add reviews.
You have one centralized dashboard with access to Google+, Insights, Reviews, Hangouts and Google Analytics.
Set up:

1. Get started by signing up with Google My Business.

2. If your business has a physical address, you’ll enter it. If your business is online, you’ll create a brand page

3. If you don’t have a Google+ account, you’ll have to set up one up at the same time.

Verify your business by postcard or phone. None of the information you enter will appear online until you verify your business.

5. Enter business information.

Tips to enter attractive information on your page.

From the main dashboard, you’ll see this info bar at the top.

From this location, you’ll enter or edit the following:

-Identify photos. These photos include your profile picture and logo.
-Interior photos. Shots inside your store or business.
-Exterior photos. Shots of your building.
-Photos at work. Pictures that represent what you do.
-Team photos. Pictures of you and your employees.
-Additional photos. Any pictures that don’t fit into the categories above can go here.
-Google suggests adding three photos to each category. Some of the pictures, like your profile picture, have suggested dimensions too. It’s best to start with a picture that’s landscape (horizontal) and crop or enhance it with a tool like PicMonkey.

Make sure your pictures are clear and crisp. It probably goes without saying, but don’t use any picture that you wouldn’t put on a paid advertisement.

These statistics provide inside information that allows you to make decisions and customize content to your niche audience.

Aside from your business information, you’ll see several other features on your dashboard. Here’s a look at the additional components on your dashboard, along with things you need to know about each section:.

It provides a more in-depth look at your website traffic, whereas Insights is just looking at the traffic garnered on your Google My Business account.

Pick a business category, or several.
There are hundreds of business categories to choose from. You want to describe what your business is, not what it does. You would enter “Pet Supply Store” not “Pet food and toys.”.

Google Analytics.
Google Analytics provides the master key to all things analytics. This tracking tool, which is also free, provides statistics on your website traffic and audience. You can integrate Google Analytics with VerticalResponse to see how your emails impact our site traffic too.

Every small business can make a killer digital display, like the one below, that shows up on Google. Google My Business is a free marketing tool that connects customers with businesses. Google makes business suggestions to users based on the information you provide. If your business isn’t on Google+, you’ll create an account at the same time you set up your business page. Google My Business can connect your business with customers on the other end of those searches.

Insights.
How many people have seen your digital display? Are people interacting with your posts on Google+? You have access to a wealth of analytics under the “Insights” tab.

Reviews.
Google My Business hosts a review page so your customers can leave public feedback. You can monitor and respond to reviews through your dashboard.

Encourage customers to leave reviews. Remind them at the checkout, or send an email asking them to leave feedback with a link to your Google My Business page.
If you get bad feedback, don’t panic. If it violates the review policies, you can flag it and Google will review it and take action.
Respond to positive reviews too. Thank customers for taking time to share their comments.
Start a hangout.
Need to host a quick conference call? You can start a Google+ Hangout, which is a free video chat service, right from your dashboard. It allows you to talk with up to 10 people and share screens.

Conclusion: Four out of five consumers conduct local searches on search engines to try and find the right business to meet their needs. Google My Business can connect your business with customers on the other end of those searches. With just a small investment of time, you can create a free way to attract customers.

You can enter more than one category too. If your business specializes in more than one category, add it.

You can customize the information you see. Just pick the stats that you want to compare and they will show up on a chart. It’s an easy way to compare stats.

Business summary
Phone number
Website
Business category
Hours of operation
Address (if you have a physical store).
Pictures or a virtual tour.
Some of the information that you enter is self-explanatory. Your phone number is your phone number. We have a few tips to maximize your business introduction, category, and pictures.

There are three main sections: visibility, engagement, and audience.

Here are a few tips when it comes to reviews:.

Uploading pictures.
There are more photos to upload than just your profile and cover art here. Pictures are broken into six categories:.

You can post to a Google+ account right from your dashboard. You can type in an update, or share photos, links or videos. You can even create an event with a simple click.

Google+.
If your business isn’t on Google+, you’ll create an account at the same time you set up your business page. While many businesses flock to Facebook and Twitter, Google+ is the up-and-comer in the social world. Searchmetics predicts Google+ will overtake Facebook in social sharing by 2016.

Business introduction.
Provide a clear, concise summary of your business. A sentence or two will work. Use descriptive words that paint a picture for your customers.

Why is this so important? Google makes business suggestions to users based on the information you provide. If you enter the wrong category, it’s not likely your business will show up in the recommendation area.

Visibility shows you the number of views that your profile, photos, and posts get. You have access to graphs and can change the data to show the last 7, 30 or 90 days.
Engagement shows you how your audience is interacting with your posts. You’ll see stats on +1 clicks, shares, and comments. You can set the graphs to show the last 7, 30 or 90 days.
Audience shows you a breakdown of the people following you. If you notice customers are interacting with your Google+ posts mostly on Friday, save your best content for that day. If your Insights show a strong presence in anther country, consider sharing more links that pertain to those customers.

Facebook Ad Mistake

The #1 Mistake With Your Facebook Ads

Facebook ad targeting is powerful. That, in conjunction with these simple yet effective notes from Mari Smith, will likely lead to a significant boost in your Facebook ad performance.

With that being the case, why do Facebook ads fail? That targeting potential, those intricate audience reach possibilities and insights, they’re largely not being used by brands advertising on Facebook.

Mobile app advertising agency, Consumer Acquisition, tested 100,000 Facebook ads and recommend that you don’t rely on stock imagery. Use images of regular, every day happy women or children, depending on your industry and offer,” Smith said.

Of course, this is just my research – this is not a wide-scale study. I sought to reiterate my findings by asking a Facebook marketing expert for her thoughts on the matter. That expert, Mari Smith, provided the below response.

“Ads that look and feel salesey and hypey do not perform as well as ads that are friendly, relationship oriented, and more informal. On Facebook’s Q4 2014 earnings call, Mark Zuckerberg stated that the company’s goal is to reach a point where the ads are “as relevant and timely as the content your friends share with you.”.

For every Facebook ad you’re served, each time a sponsored post shows up in your News Feed, there’s a background logic at work which determines why you’ve see it. Sometimes the explanation will be entirely logical – I’m a fan of basketball so I’ll sometimes get ‘people who are interested in basketball’ as an ad targeting option, which makes sense. Other times – in fact, in the vast majority of cases I investigated (70%), the ad targeting I’m seeing is like the above.

Not all of them were targeted like this. The ads that reached me that were of most relevance, based on my interests and activities, either came from social media companies (who you ‘d expect would have a fair idea of how to use advanced targeting):

Good Facebook Ad Audience
Facebook ads can be targeted down to most minute of interests and behaviors, the most intricate audience matches can be used to reach highly relevant audiences with your paid campaigns. Lookalike audiences (which Hootsuite have used in the above example) are one way to go – they examine your existing customer e-mail lists and find similar people, based on their Facebook details – that’s one way to ensure you’re reaching more relevant audiences. On top of that, profiling your own Facebook community, researching the communities of your competitors, examining the commonalities and correlations that exist between your customers – this can lead to more targeted, and more effective, Facebook ads because you’re reaching people based on what they’re interested in, not on vague outlines of who they are.

Because Facebook is arguably the most advanced advertising platform ever created. Over time, Facebook’s been able to construct intricate profiles of who we are, what we like, what we do – pretty much everything about us can be gleaned from our Facebook activities. With that level of possible insight into each one of its 1.55 billion users worldwide, surely Facebook ads, when used well, can reach the right audiences.

If this advertiser were to see poor results from Facebook ads, I wouldn’t be surprised – and as noted, the vast majority of ads I see use this type of vague audience targeting, targeting. Maybe, though that’s also fairly presumptuous – all I can say, for sure, is that the majority the ads being served to me and the various other profiles I had access to over the last few months are not using any advanced targeting – they’re all broad, vague, and no doubt significantly less effective as a result.

” Another reason for Facebook ad failure is the ad and landing page are incongruent. If the web page doesn’t connect with the ad in terms of visuals, ad copy, offer and simplicity, the user will quickly click off.”.

For reference, ‘People aged 25 to 44 in Australia’ is a total potential audience of 6.4 million – so it’s a very broad range, something Facebook does try to warn you about in the ad process.
“Facebook ads don’t work”. “Facebook’s stealing our reach and forcing us to pay for ads”, “Facebook paid ads don’t deliver great results”. And while I don’t doubt that some are seeing poor ad results through Facebook, in general, my internal response to this is criticism is “you’re probably not doing it right”.

That’s three paragraphs of absolutely golden advice from one of the best in the business – if you want to improve the results of your Facebook ad efforts, this serves as a perfect blueprint from which to work from.

” I agree with you on the poor ad targeting. I ‘d like to add further thoughts about visuals and landing pages,” Smith said.

These ads tended to be more in tune with my interests and actions – some of those through the Ad Exchange partners, in particular, were highly targeted. The takeaway from this is brands need to learn about Facebook ad targeting.

New Social Media Trends Image

5 NEW Social Media Features That You Need To Know About

5 NEW Social Media Features That You Need To Know About | By: Alex Kubicek
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests – but sometimes they’re not worthy of a their own individual post.

There’s always something new in the social media space. Every day there’s a new announcement, a new feature – some of them are major and some less significant. Then again, the impact of each change is relative– what may be small to the general user may be huge to someone else.

To keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms – starting with Facebook, which is trying out a couple of new options.

1. Job listings on Pages

Facebook is testing out a new job listing option for some Pages. As highlighted by Matt Navarra, some Pages will now see a new ‘Jobs’ tab in the ‘Manage Tab’ section of your Page.

Such an option has been available previously through integration with third party providers, but this appears to be the first time Facebook has provided a native tool for this purpose.Facebook Job Posting

The shift to more data-driven recruitment insights is likely to be very lucrative for LinkedIn– if Facebook could work out a way to get into the same area, it ‘d be another option for the platform to consider, keeping more people on platform more often.

A jobs tab would be another indication that Facebook’s looking to intrude on LinkedIn’s territory. As we reported back in April, Facebook’s Data Science team have been conducting research on career-related insights that can be gleaned via Facebook’s interest graph, and with the introduction of Facebook’s professional platform ‘Workplace’, such a move makes even more sense. Increasingly, human resources decisions are going to be fuelled by machine learning systems, and Facebook could logically contend with LinkedIn on this front if they determined that their algorithms could find relevant signals within their vast amounts of user data.

2. Instagram Live

Reports from Russia have indicated that Instagram is testing out a new live-streaming option built into Instagram Stories.

Really, this is not overly surprising– back in August, as part of the launch of Instagram Stories, Instagram CEO Kevin Systrom noted that they’ve been considering their own version of Live on the back of Facebook’s bigger streaming push.Instagram Live Image

” What’s important to us is to figure out how it fits into Instagram because you don’t just want to, like, adopt a technology and say ‘great, now we have live’. We have to figure out it exactly how works inside of Instagram and how it’ll be different to all the other offerings.”

With Stories, it seems they may have worked out where that functionality might fit. Reports at this stage are fairly thin so we’ll have to wait and see how it develops.

3. Facebook testing removal of Page Like counts

It seems Facebook might just agree with me– as part of a new test, Facebook is removing the Page Like count entirely.

Back in July, I wrote a post which questioned whether Facebook Page Likes even matter anymore. The summary of my query is this: with Facebook’s algorithm reducing the organic reach of Pages, and the ability for users to unfollow without un-Liking a Page (and for Pages to buy Likes), the Page Like count is no longer an indicative measure of engagement. Really, a count of actual Page followers or engagement per post would be of more value.

Facebook Removal of Likes Count

A wider roll-out of this option would certainly spark interest. As noted, Page Likes don’t hold as much meaning as they used to, but they still provide an important ‘social proof’ function– you’re more likely to trust a Page with 10,000 Likes than one with 10.

It’s not 100% clear why Facebook’s conducting this trial, or how widespread it is, but they have, reportedly, confirmed that such a test is underway.

Still, Page Likes can, of course, be bought, so it’s possible that they really aren’t adding any significant value. That said, Facebook would probably need a replacement metric to help users determine a business’ legitimacy – you could just look at the activity on their most recent posts, but a follower count or some sort of engagement measurement might also do the trick.

4. Pinterest introduces ‘Pin Collective’.

Pinterest has been working to make their platform a more viable option for businesses, introducing a range of new advertising tools and features which better enable brands to showcase their products to the platform’s 150 million active users.

To help further capitalize on this, Pinterest has introduced ‘Pin Collective’, “a hand-selected group of publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest”.

Pin Collective Image

Through the Pin Collective, brands can work directly with these creators in order to get advanced insights into how to make best use of the platform and create Pin content that resonates with their target audience.

There’s a lot of potential in Pins, but it can be a difficult platform to master. Pin Collective offers a new way for brands to start off on the right foot and get advice from those who know the platform best.

This hipster tattoo guy looks like he means business.

5. Scheduling Facebook Live broadcasts.

Facebook recently announced an update to the Facebook Live API that enables Page owners to schedule their Facebook Live broadcasts – including a new tool which sends out an announcement post with an option for users to get a reminder of when your broadcast is active.

Facebook Live Scheduling Notifications

To schedule a Live broadcast, Page owners need to click on ‘Publishing Tools’ at the top of their Page, then select ‘Video library’, then ‘Live’.

Scheduling will only be available to Verified Pages initially, rolling out to all Pages “in the weeks to come”. The option is not being made available to personal profiles at this time.

” You can schedule a live broadcast up to one week in advance, and people can join your lobby three minutes before your broadcast begins. Once you’ve scheduled a live video, you’ll be able to share a link to the broadcast or embed it in other places, such as websites or blogs.”.

Facebook Live Scheduling

From there, you’ll be able to enter your stream credentials (e.g. steam key, Server URL), write a description for your broadcast and add a custom image if you choose.

There’s always something new in the social media space. Every day there’s a new announcement, a new feature – some of them are major and some less significant. As we reported back in April, Facebook’s Data Science team have been conducting research on career-related insights that can be gleaned via Facebook’s interest graph, and with the introduction of Facebook’s professional platform ‘Workplace’, such a move makes even more sense. Back in July, I wrote a post which questioned whether Facebook Page Likes even matter anymore. The summary of my query is this: with Facebook’s algorithm reducing the organic reach of Pages, and the ability for users to unfollow without un-Liking a Page (and for Pages to buy Likes), the Page Like count is no longer an indicative measure of engagement.

The “What” & “Why” Social Media Management Costs What it Does

How much am I looking at when hiring a social media management team? This is a very common question when starting to look at scaling your business in today’s technology advanced marketplace.

Social Media and Digital marketing practices take time & resources far beyond the average business owner’s understanding. And guess what…

…that’s okay!

The State of Twitter Address

With the release of Twitter’s earnings today, this is the perfect time to take a step back and examine what’s happened on the platform in the last quarter.

We’ll examine some significant updates, which you’ve surely noticed. We’ve also compiled thoughts on the state of Twitter from some of the foremost industry experts including Kim Garst, Ted Rubin, Larry Kim, Peg Fitzpatrick, and more!

More Site Visits Using Facebook

How To Get More Site Visitors Using Facebook Comments

Hey Guys, so a great blogger and entrepreneur, Kim Garst from Boom! Social wrote a really interesting blog recently about generating FREE website traffic just by commenting a certain way using Facebook!

We hope you find this useful & we’d love to hear your comments below!

How To Get More Site Visitors Using Facebook Comments

Did you know that you can get visitors to your website just by commenting on Facebook? No, really! Facebook is that powerful. Not only can you get direct traffic from Facebook fan pages, groups, walls and photo tags but you can also use the Facebook commenting system used on thousands of blogs to generate clicks to your website.

As you may or may not know, Facebook has an open comment system where blogs that are not located on Facebook or pages that are not located on Facebook can use Facebook as a concrete platform to moderate and allow comments. Think of this as Facebook’s competition to Disqus and does a pretty good job at filtering out spam.

Why Bother with Facebook Commenting?

Let’s get one thing straight:

For you to get traffic from Facebook comments, you need to use your Facebook fan page when making those comments.

It’s not going to work if you’re going to use your personal account because when people click your personal account they just go to a privacy protected page or your personal page.

So ensure you comment using your Facebook fan page account. When you create a Facebook fan page, it’s usually tied to a personal account. You can choose to use Facebook as either your personal account, or your Facebook fan page. The advantage here of course is that you can use one account to centrally control multiple fan pages. Now here’s where it gets interesting. When you navigate to a blog or a website that uses Facebook as its commenting platform, you can comment as your fan page. This is a springboard to free traffic.

How? When you post a comment and people find your comment interesting they can click your profile. When they click your profile instead of your personal page it goes to your fan page. When people get to your fan page and they’re logged in to Facebook, they can click the like button and you have an instant fan. Why does this matter? When your Facebook fan page has a lot of fans, every time you publish a new piece of content on your fan page, it will appear on the timeline of your fans.

Annoyingly, thanks to the Facebook algorithm, only a fraction of your total fans see your updates (this wasn’t always the case). This is just how Facebook works. Fortunately beneath each of your updates you can see how many people you reached with your update and can therefore get a rough idea of what percentage of your page is active and responsive. However, with regards to this commenting system what’s important is for you to get targeted visitors that are interested in your niche becoming members of your fan page. Once they’re a member of your fan page and they click your updates, there’s all sorts of techniques you can use to get them to go to your blog post and sign up for your mailing list or get some sort of more direct form of  communication instead of through solely your Facebook fan page.

Finding Niche-Specific Blogs That Use Facebook Comments

This can be a little time consuming so would certainly be worth using a VA for if that’s something you could consider especially if time is of the essence (as is the case for most of us). But regardless of how you go about it, you need to find NICHE specific blog that use the Facebook commenting system.

The reason it takes so long is because there’s very few ways to actually find these blogs that use the Facebook commenting system. It’s a simple case of going through blogs in your niche and scrolling down to see if they use the Facebook commenting system.

One way you can reduce the work load slightly is to couple your niche keyword in google with + “Facebook social plugin”which searches for pages that use a Facebook plugin. This will include the sidebar like box which many blogs use so it’s a fool-proof way of going about it, but it certainly trims some of the fat from your search.

That’s why in this case, it’s a great idea to push the boat out and hire someone from Odesk for example or to use an existing VA.

Post Lots Of Comments

You need to post a lot of comments because not everybody will click your profile. This is strictly a number’s game. While some black hat marketers are using automated means to make this commenting method work, the problem with automation is that it can get you banned and is a short term approach to traffic generation via this particular technique.

Set yourself a daily target and get on with it. Once you have your list of blogs that use Facebook you can just work your way through it and then repeat and repeat and repeat and repeat…The more you comment, the more traffic you will naturally generate.

And of course remember that your comments become a part of your branding and show off how professional (or unprofessional) you truly are.

So How Do You Benefit?

There are many ways you can benefit from using Facebook comments with your Facebook fan page:

First, you get a lot of direct traffic from people in your niche who feel you’re worthy of their ‘mouse click.’ If your comments are very intriguing and add a lot of value, people would be interested in what else you have to say. When they click on your name, they go to your Facebook fan page and they see the content that you’ve posted before.

Another way you can benefit is that you become credible to the operators of the niche-specific blogs that you’re commenting on. These bloggers will appreciate the fact that you are blogging specifically about their niche and that you have a high level of expertise regarding the niche. Another way you can benefit from Facebook comments is that you may establish enough credibility with these bloggers that you might be able to get them to publish a guest post. Alternatively, they might be able to link to you as a resource. There just so many ways you can spin this.

Best Practices

First and foremost, you should not spam! The stakes are quite high. When you spam and your account is linked to your Facebook fan page, not only may your Facebook fan page get closed down, but your personal account might get shut down as well. It’s extremely important that you resist the temptation of spamming.

Next, your comments must be very niche-specific. You have to be niche-specific in the blogs that you’re commenting on and your comments must also be niche-specific. Basically, become a complete geek in your niche. Don’t post random comments about the weather, or don’t talk about personal stuff. And of course, no generic one-liners.

Finally, on your Facebook fan page, make sure you share only content that is worth sharing. This means that the content is so compelling that it really pushes the reader to click the Facebook share button.

The initial work might seem a real pain in the behind but once you’ve got that list of blogs written up and ready to go, it’s a case of putting 20 or 30 minutes aside each day to make a few comments and the traffic rewards (and brand awareness benefits) can be incredible (and FREE). So go on…What are you waiting for?

Push Notifications WITHOUT an App??

Hey There!

I want to thank you for engaging with the Push Notification program! You will not be disappointed.

If you have a smart phone, tablet, and/or computer, you will have the ability to receive push notifications!

Now, you’re probably wondering, “What is a push notification?”

Great question…

Simply put, a Push Notification is an “alert” that a business owner or service provider sends out to their audience when they want to share new content or a sale of sorts.

Traditionally, if you wanted to use Push Notifications to reach out to your lists, you HAD to have a developer build you an app. We’ve all seen and used apps, however, what most people don’t know is that an app can run up a bill of $6,000 – $10,000!! That’s a big price tag.

We know that adapting to the Digital Marketing space is imperative to any business who wants to continue to achieve growth! After all, there isn’t a business on the planet that would refuse growth and more revenue, right?

Having said all that, we thought to ourselves, there’s got to be another way to harness this amazing tool and not have to spend thousands on app development!

Well, luckily, we were able to design a Push Notification platform without the need of an app! You read that correctly. And I will gladly give you the fun details in this document.

So without further ado, enjoy reading about our Push Notification system hack!

What Is a “POP” Notification & How Does It Work?

A “POP” Notification (or Push Notification) is a small pop-up that appears on the user’s computer desktop screen or on their mobile device. This notice will contain a title, a short message, and a link to follow.

Push Notification Image

These particular notifications appear above just down from the top of the user’s phone, but it could appear anywhere on a desktop, usually in a corner.

We wanted to incorporate the desktop side of the market because it opens up another 41% of prospects for businesses. Think about it, where do we spend the majority of our day between 8 & 5? Mostly in front of a computer screen! So, we decided to design code to implement for businesses to reach desktop users as well!

Unlike other forms of messaging, push notifications deliver an immediate prompt for the user to take action, and this notice appears right on their mobile device/desktop regardless of whether or not their browser is open.

A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they’re releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here – you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna’s CEO.

The best apps know how to use push notifications to their advantage. They’ve figure out how to make their service part of their users’ daily routine, and they leverage push as a vehicle to do this.

Recent data from Kahuna reveals that push engagement rates vary widely across industries – utility and financial services apps seeing the highest performance, and retail and social experiencing the worst. Here’s a comprehensive look at the state of push engagement rates, as well as a roadmap for getting back on track if your app is trailing behind.

Here’s the data:

  • User engagement with these notifications (when appropriately timed) can be off the charts – as high as 80% increase!
  • Kahuna data reveals that customizing delivery time based on user preference results is an average conversion uplift of 384%.
  • Restaurants & retail are seeing a bump of over 37% in revenue once Push Notifications are properly implemented says, MailChimp.
  • Complex & invasive opt-in forms for IN-APP Push Notifications can increase opt-OUT rates by up to 40%…however, LOOKY does not operate within the structure of an app! Lucky you!
  • Because “POP” Notifications are on mobile and desktop, your “open rate” is always 100%! Before LOOKY, the best open rate for another digital marketing platform was email marketing at 44%.

To help you see the HUGE value of Push or POP Notifications, we wanted to give you a run down of engagement rates from other forms of Digital Marketing platforms:

Email Marketing

Email Marketing is the most widely used medium online. And statistically, is boasts a 44 to 1 ROI on every email sent, if programed properly.  So, we send emails to our customer list, advertising products and services, and ask our readers to take action.

While this method is “tried-and-true,” there are a few problems

with email as a method for getting our audience to take action.

There is often a few hours between when your customer receives the email

and when they act on it, not to mention that the average individual receives over 144 emails per day! I, personally, see twice that amount in just one day. So, you can imagine how some emails that you send out may get lost in the shuffle.

I’ll send an email out at 4pm, but most of the opens will occur between 6pm and 9pm. If I were sending out a time-sensitive message that I needed my audience to act on right now, most of them will miss this window!

Then there is also the matter of deliverability. Many emails simply do not make it to the customer’s primary inbox. Some will end up in the spam folder and how often do you personally check the spam folder? The end result is a missed message, and no action by your reader.

Email Marketing is a fantastic source of online marketing, however, if not done properly, you’re in for a long customer process!

Social Media

This is a very effective relationship building tool; however for time sensitive calls-to-action, Social media is an extremely poor solution unless you have cash in your marketing budget to put behind paid traffic solutions like AdWords or Facebook Ads.

While the audience tends to spend a lot of time on these platforms (such as Facebook, Twitter, and Instagram,) most of them are not in a “buying mode.” Why? Because the rule of thumb (determined by social algorithms) is to share content 80% of the time and only sell 20% of the time. This way, your audience won’t unfollow you, but they see you as a credible source that they rely on for information.

And you should know that these social media platforms have terrible response rates. You’re often looking at somewhere south of a 1% response from your audience (However, it will be slightly more if you are engaging with any sort of paid traffic solution).

Social Media will best serve as your brand-building / reputation management platform, having a dialogue with them, rather than a notification or prompt for a call to action that will have a higher response rate.

SMS / MMS Marketing

I love SMS and have built quite an offline business servicing local restaurants & bars with SMS marketing. The reason this works is because most SMS will be read and addressed in the first couple of minutes after the message arrives on the audience’s device. VERY effective, right??

The problem is the limited way a person can follow-through on the action you ask them to take in a text message. There is no convenient way to act on an SMS / MMS in a timely fashion. Think about it. You send a promotional text message when the user is driving, or happens to be at work. If the action you’re asking them to take involves buying something, they are not going to pull off to the side of the road to make the transaction.

That user has to go back and take action on the message later. SMS is good for an in-the-moment prompt; like something that notifies the user, but it can’t ask them to take action during a moment in time.

A weekend long sale is a great example for SMS or MMS marketing because its a prolonged time allotment so that the user have time to plan around that notification.

Mobile Push Notifications (Different from our system)

Push notices are a powerful tool for reaching your mobile audience. It is an instant alert that pops up on the device’s screen, and sits in the notification tray of the device until cleared or takes the immediate action.

I’ve also done Push campaigns for my food service and nightlife clients and they delivered great response rates; however, you can typically only reach one audience – mobile users. Push notifications do not allow you to target your desktop users, which are about half of your audience, especially if they are at work like we mentioned earlier.

Desktop Notifications

So now that we’ve gone over the other notification mediums, what have you learned?

Well, we know that email is a great method, but can only target people who are available to act immediately on your message, providing they receive that message. And we see social media as more of a relationship management tool due to extremely low response rates. SMS has incredible uses and benefits, but doesn’t allow an easy way for the user to follow upon your offer. Likewise, Push messages affect only mobile users, require the user to be free to act, and ignores almost 50% of any audience.

Small Businesses Tend To Ignore 50% Of Their Audience When Using Digital Marketing Tactics

This gap is filled by using Desktop Notifications because it targets the users who are able to act right this second. It requires an Opt-in action, so it reduces complaints and qualifies our audience as someone who is interested. Having an interest is the first step you need your audience to take. These notices also allow the user to follow up on your offers, and it reaches 100% of the interested audience if they are available.

And get this:

Nobody in the mainstream sphere of offline marketing and online promotions are using desktop notification. This means that the environment for this medium is way less noisy than the others you and I discussed earlier.

It is a less crowded space, so notifications for your offer (or your client projects) can stand out in a sea of emails, text messages, and social media posts.

Put simply, desktop notifications drive traffic to your website projects and promotions in a creative and refreshing way.

And get this, too!

Business owners love a novel solution when they see it. The tired sales pitches of social media managers and SEO “wizards” is all noise to the business owner who has become deaf to these over-used tactics and offers.

Pro Tip: Novelty is a curiosity magnet. The power of novelty cannot be over-stated. Novelty can get people interested in things they normally would not have considered. This gives you the chance to hook them into a sales pitch, handle their objections, and make a sale.

Come at an audience with a fresh new solution with some real benefits (I’ll go over these in the sales pitch section) and you’ll earn yourself a client, customer, or sale.

Desktop notifications can drive web site traffic to your blog, and drive sales for your online products. They can be used to drive traffic to review videos that sell affiliate or white label products. They also drive customers to a business’ website or even compel the reader to walk through the front door of that business.

The uses of these notifications are practically endless. Any project that requires an audience to act now will benefit from them.

You have to understand that many of the businesses that would buy a Web Push service cannot afford nor have an interest in mobile applications.

We’re targeting companies that have an aversion to these mobile apps, and instead offering Web Push as a much more obtainable and practical solution.

If you are interested in increasing your audience engagement, while maintaining a FAIR cost, we are looking to engage with you as well! We whole heartedly believe in the power of this platform and encourage you to implement this process in your business ASAP!

We only have 25 slots left for this engagement engine so we would not recommend waiting…

Talk Soon!

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