Category : Social Media Marketing

2016 Digital Trends Roadmap – Need to Know

The online marketing industry is volatile and complex, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions.

2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these trends:

Video ads will start dominating. Video ads are certainly nothing new, with social channels like YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing alreadVideo Ads Imagey offering advertisers video options. Because Google is finally getting on board with in-SERP video advertising, 2016 is set to be different. It’s a sign that users are becoming more accepting of video ads online, and as that trend continues, expect to see more types of video ads popping up in more unexpected places. With Google’s ownership of YouTube, the possibilities are virtually limitless.

App indexing will lead to an explosion of apps. Google has offered app indexing for a while, but as the ranking possibilities for apps become more complex, 2016 will be the year more business owners realize the online visibility advantages of a dedicated app. A mobile-optimized site works wonders for appealiMobile App Explosion Imageng to the mobile crowd, but soon, apps will begin to replace them. Apps can do everything that websites can, except in more intuitive, convenient, accessible ways. We’re still several years away from apps completely replacing websites as a medium, but 2016 will be a pivotal year in app adoption from business owner’s perspectives.

Mobile will completely dominate desktop. 2015 was a big year for mobile– not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. Apparently, you don’t have to have an optimized desktop site in addition to a mobile version– according to Google, a mobile-only site with no desktop counterpart is perfectly acceptable. This alone won’t be enough to drive down desktop traffic, but it’s clear what side of the fence Google’s on; they’re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing.

Digital Assistant ImageDigital assistants will lead to a new kind of optimization. Search engine optimization (SEO) and pay-per-click (PPC) advertising are two highly popular strategies for getting your site seen by thousands of previously unknown visitors. The rise of digital assistants is going to lead to a new kind of optimization. Digital assistants like Siri and Cortana do utilize traditional search engines, but only when necessary to find information. The key to optimizing in this new format is to make sure your business information is easily accessible to these assistants, rather than trying to funnel people to your site specifically.

There are dozens of different virtual reality devices set to release in the next few years, some of which are dedicated for specific applications like video games, and others which are available for general use. Oculus Rift, arguably the most hyped VR device, is set to release in the first quarter of 2016. Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging.

Wearable technology and the Internet of Things (IoT) will pave new ground. Such devices will change the landscape of local marketing, and will do more to blur the lines between “online” marketing and “real” marketing.

Advertising will become more expensive. Competition in the online marketing world has increased dramatically over the course of the past few years. 2016 will see it increase even more. As the basic laws of economics suggest, an increase in demand is often accompanied by an increase in price, so all those new online marketing competitors will drive the prices for online advertising even higher. Realistically, online ads are pretty cheap, but the increases in price may drive some smaller companies out of the landscape.Advertising is Expensive Image

These trends aren’t the only ones that will emerge over the course of the next year, but they will be some of the most significant. There’s no guarantee exactly when or how these trends will manifest, as much of that is driven by consumer adoption, but it’s worth hedging your bets in at least a few of these tent pole technologies and strategies.

Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions.

Video ads are certainly nothing new, with social channels like YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing already offering advertisers video options. Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging. As the basic laws of economics suggest, an increase in demand is often accompanied by an increase in price, so all those new online marketing competitors will drive the prices for online advertising even higher.

 

To Higher Profits in the New Year!

Alex, MPeMG

www.MPeMG.com

(412) 215-3650

(We answer our phones!)

 

No More Humbug Sales

Slow Holiday SalesWith the Thanksgiving weekend behind them and the big final rush of holiday shopping still to come, independent retailers & service providers have to get creative to bring customers in during the slowest part of the season.

The Shirt Box, a men’s clothing store in Farmington Hills, Michigan, is holding events like bourbon tastings and giving lessons on tying bow ties on weekends. The retailer also uses giveaways– co-owner Rod Brown is planning to offer free cufflinks when shoppers buy shirts with French cuffs, or scarves if they buy outerwear.

Brown tries to be innovative to get his customers to shop at his store on slower days.

“It’s make or break time for the independent retailers,” Brown says.

Small and independent stores usually can’t offer deep discounts like the national chain stores because the smaller players don’t have the big sales volume that would allow them to absorb thinner margins from the come-ons. They can offer customers something most of the large stores like discounters and big-box retailers can’t: a warmer, more emotional shopping experience.Slow sales for retailers

“A lot of the independent and smaller retailers actually have an advantage if they really leverage their strengths,” says Randy Allen, a lecturer in management at Cornell University’s Johnson Graduate School of Management.

Many smaller retailers are well acquainted with their regular customers, which gives them the ability to create a more personal atmosphere, Allen says. Those who serve shoppers mulled cider or other seasonal drinks or use cinnamon-scented candles give their stores a holiday feel. That get customers in the mood to spend, Allen says.

Smaller stores that provide gift boxes and free gift wrap, saving their customers time and money, are also going to get more business.

“That personal touch can make a big difference,” Allen says.

Batch Nashville, which sells food, clothing and other products made in the South, is getting through the slow time with Breakfast with Santa, extended shopping hours one evening and weekend tasting events that let customer sample different products. The Nashville, Tennessee-based company, which also has a big online business, is promoting in-store-only special items via email and social media, CEO Sam Davidson says.

“We’re making them feel like this is an experience item,” Davidson says.

Events like these were so successful last year that Davidson anticipates Batch Nashville won’t need to discount merchandise to draw shoppers later in the season. Because the special events are bringing shoppers in, he’s also optimistic that higher-priced items like leather goods and jewelry that it stocked for the holidays will sell well. The company also lures shoppers with services like free gift wrap and packing and shipping gift boxes.Slower Sales Period Sales

Rastelli Market Fresh, which operates food stores and caterers in Deptford and Marlton, New Jersey, has a lull in business between Thanksgiving and the last 10 days of the season, spokeswoman Andrea Carr says.

“You have to calibrate and calculate for that,” she says.

If customers know prices will be going up, they have a sense of urgency that encourages them to buy, Carr says. It also has product tastings and offers entertaining tips like how to pair wine with holiday dishes– motivating customers to do their shopping before the final days of the season.

Many smaller retailers are well acquainted with their regular customers, which gives them the ability to create a more personal atmosphere, Allen says. That get customers in the mood to spend, Allen says.

If customers know prices will be going up, they have a sense of urgency that encourages them to buy, Carr says. It also has product tastings and offers entertaining tips like how to pair wine with holiday dishes– motivating customers to do their shopping before the final days of the season.

Happy Holidays,

Alex, MPeMG

FREE Marketing on Facebook that Delivers Results

Want to increase online sales, build brand awareness and promote your products? Read on …

Facebook MarketingFrom global leading brands that boost TV advertising campaigns with Facebook engagement, to growing businesses that host creative online offers to keep fans excited, any business, small or big, can use Facebook as a marketing tool.

Social media platforms such as Facebook bridge the gap between consumers and businesses, improving communication between them and leaving brands with a better understanding of their audience.

Whether you are a freelance graphic designer, successful independent restaurant or a globally recognized brand, Facebook should be at the top of your marketing strategy.

FACEBOOK GROUPS AND PAGES
Facebook groups and pages each have their own strengths. Groups are ideal for intimate communication in communities, to discuss a topic and to share opinions and ideas. Pages are designed to help businesses, professionals and organizations create an authentic presence online to represent their values. Therefore, creating a Facebook page for your brand or business is the first step towards getting yourself noticed on the social network.

KEY STEPS TO PROMOTING YOURSELF, YOUR BUSINESS OR A BRAND ON FACEBOOK
Suggesting your page to friends, putting up signs in your bricks and mortar store, adding a Like button to your website wherever possible will all contribute to page growth.

However, the most noticeable change in Likes will be as a result of the content you post on your page.

Let’s look at ways to optimize your Facebook marketing effort for free, by identifying your audience, creating compelling content and analyzing your strategy.

IDENTIFYING YOUR TARGET AUDIENCE
Having a clear understanding of your target audience will help your tailor your Facebook posts to provide them with content that will interest them. Most brands have customer profiles outlined through authorized data collection, but as a growing online business, taking time to identify your ideal customer will help you to find more of them.Facebook Targeting

HOW TO IDENTIFY YOUR AUDIENCE:
Create a description of your ideal customer. Decide on age, gender, personality, occupation, hobbies, spending habits, likes and dislikes.

Locate your online audience. Which websites interest them? What are they reading? What are they likely to search for online?

Determine their end goals. What is it about your product or service that they like?

Write a more detailed outline of each identifiable customer. Give them each a name and back story. Write a short day-in-the-life of paragraph about each one that you can refer to.

Those are just a few questions to get you started. There are literally hundreds of customer profiling templates online that can help you build a more comprehensive portrait. Piecing together a clear picture of who you’re ‘talking’ to online will help determine the tone for each post and what customers are likely to respond to.

CREATE YOUR FACEBOOK CONTENT STRATEGY
A Facebook content strategy is a daily outline of page updates scheduled for the week or month ahead, which include things you want to promote or share.

You know next week you will be posting a blog post about an exclusive time-limited offer available on your websites online store which will start on Saturday and finish on Monday.

For your Facebook strategy you could schedule the following: an announcement of the upcoming offer on the Thursday before, share a link to the blog post on Saturday, and post a product image on Sunday evening as a reminder to those who haven’t already taken advantage of the offer that it will be ending the following day.

Map out your Facebook strategy by determining your monthly or weekly goals and devising daily content around it. Remember to look at your customer profile to find ways of working in content that would interest them.

Your goals may be to drive traffic to your online store, to increase your reach and Page Likes, or to build brand awareness. You might find that your goals are ALL of these things, so a strategy is central to creating posts that get attention and get results.

ANALYZE YOUR PROGRESS WITH FACEBOOK INSIGHTS
With your page in place and content being published regularly, you can measure your success using Facebook Insights. Facebook’s easy to use analytics service helps you evaluate different aspects of your page.
Facebook Insights
Tools such as Engagement, Page Likes and Post Reach help with tracking your best-performing content by discovering who’s engaging with you, and at what time. Use these tools to find out what’s working well, write your own best practice, and then replicate it.

These steps are simple, but it takes an active page to make discoveries that lead to growth.

TAKING YOUR FACEBOOK MARKETING TO THE NEXT LEVEL
Advertising and marketing on Facebook is BIG business. Company’s small and large are gaining huge followings and profits using this powerful marketing tool.

Facebook groups and pages each have their own strengths. Pages are designed to help businesses, organizations and professionals create an authentic presence online to represent their values. Creating a Facebook page for your brand or business is the first step towards getting yourself noticed on the social network.

There are literally hundreds of customer profiling templates online that can help you build a more comprehensive portrait. Piecing together a clear picture of who you’re ‘talking’ to online will help determine the tone for each post and what customers are likely to respond to.

 

Happy Facebook-ing,

Alex, MPeMG

 

For more questions and information about this topic, please visit our contact us page on our website

www.MPeMG.com/contact-us

LinkedIn Has A Publishing Platform???

strategyLinkedIn Has A Publishing Platform???

I’ve always said you don’t have to be anointed as an influencer to build online influence! It’s up to you to contribute to your audience, share valuable experiences, and create solid content that shows your thought leadership.

The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it’s critical for you to create high-quality content that differentiates you.

Your published posts show up at the top of your LinkedIn profile.

With the LinkedIn publishing platform, you can follow other publishers and build your own followers in the process. While your LinkedIn followers have the potential to see your LinkedIn posts, they aren’t official network connections. (It’s similar to LinkedIn’s current model for following LinkedIn-appointed influencers.)

Any posts you publish on LinkedIn are tied to your professional profile and show up near the top of your profile. This means your thought leadership insights are showcased when someone views your LinkedIn profile.

The first post we published to LinkedIn helped me attract over 200 new followers, and my profile views were up 38% week over week! These stats tell me that the LinkedIn publishing platform is going to be a great place to share longer-form, thought leadership content.

#1: Create Valuable, Attractive Content

Before you start posting, have a plan in place. What content is most useful for your audience? Is your post too salesy? Although there’s no formal editorial process, LinkedIn makes it clear that sales-oriented content won’t be tolerated (after all, that’s what the advertising platform is for).

LinkedIn has some helpful guidelines in their Help Center about what to publish. This is a good reference for understanding how to frame your content so it resonates with and adds value to both your established audience and your potential audience (which will now be even greater than your existing LinkedIn network).

Make sure your posts are scannable.

The general guidelines we’ve seen (including LinkedIn’s) recommend keeping posts between 400 and 600 words and publish weekly. However, you could certainly experiment with these parameters and determine what works best for you.

Like other social networks, people want to consume information quickly. Make it easy for them by creating scannable, attractive content. A few best practices are using a compelling headline, placing an eye-catching image at the top of your posts, bolding important text and breaking up longer paragraphs.

Feel free to enhance your articles with YouTube videos or content from SlideShare to make them as interesting and useful as possible.

When you’re ready to write an article on the LinkedIn publishing platform, it’s pretty easy. Go to your LinkedIn home page and look for the pencil icon in the box at the top where you would typically share an update.

When you click the pencil icon, you’ll see the publishing editor. This is where you create your post.

LinkedIn’s publishing editor is very simple to use. It’s similar to the WordPress editor or Microsoft Word. You can type or paste your text into the editor and format it right there.

Does your LinkedIn post have a bio section? You’ll need to create a bio at the end of each post. Your bio should include a sentence or two about who you are, what you do and who you help, a link to your website or blog or even a specific call to action.

It’s a good idea to make the most of all of your resources. In my bio below, I’ve linked my name to my Google+ profile, and on my Google+ profile I added LinkedIn to the list of sites I contribute to. This ensures that Google picks up my authorship profile for my LinkedIn posts.

Be sure to create a bio section at the end of every post you publish!

Before you hit Publish, please be sure to review your post and check it for grammar and spelling (the Preview option is helpful here). But if you don’t catch everything, you can go back and edit your post any time.

#2: Share Your Post Everywhere

To maximize your reach and engagement inside and outside of LinkedIn, share your post on LinkedIn, Twitter, Facebook and Google+. If you have a LinkedIn company page, share it there as well (assuming your post is relevant to your company page’s followers).

This kind of aggregate social networking adds credibility and encourages more shares and engagement across the social web. In turn, all of that engagement sends social signals to Google’s search algorithm and can help increase your visibility in online searches!

 

#3: Manage Your Post Comments

You’ve written a useful post, you’ve promoted it far and wide and people are reading it. After all that effort and exposure, don’t forget to check your comments!

In the Comments section of your post, you can respond to and interact with members who are leaving feedback or starting a discussion.

Don’t forget to respond to comments on your posts!

In most cases, those who commented on my posts were people I’m not currently connected to. That means the post is getting visibility beyond my first-degree network, and yours probably will too. Unfortunately I did see one or two spam comments when I posted, but you have the ability to hide and/or flag these.

#4: Evaluate Content Performance

LinkedIn immediately starts to show you the number of views, social media shares and comments your post generates. I admit that it’s exciting to see those metrics changing right before your eyes in real time!

Use your LinkedIn post metrics to determine how well your content is resonating with your audience. As you build your professional content library, compare your posts to see which ones outperformed others.

When you have a feel for what’s working for you, take some time to review the posts of your favorite official LinkedIn influencers and your competitors. Evaluate their posting schedule and which posts got the most views and engagement. Consider how you can use similar tactics for your own success.

Evaluate what your favorite influencers are writing about.

Seeing what’s working gives you an idea of what people are responding to and you may want to consider using similar topics or how-to’s that appeal to your own audience.

Learning from the LinkedIn influencers who have gone before you can help you craft a more successful content strategy of your own!

Keep Your Existing Blog!

It’s critical to remember that LinkedIn’s publishing platform shouldn’t serve as your content publishing hub. It’s a place to syndicate and further showcase your existing professional content from your blog.

Remember, you don’t own your LinkedIn presence or the content associated with it.

I recommend publishing the original post to your own blog first, then publishing it to your LinkedIn profile in its entirety.

You may want to vary the two posts a bit, however. Perhaps write your blog post to your specific audience or niche, and when you publish it to LinkedIn, change it to appeal to a broader audience.

The LinkedIn publishing platform is an important part of any marketer’s content strategy. I think it will be interesting to watch the network grow as an online content destination for professionals.

Organic Vs. Paid Traffic & Which Works Best

Is it better to use paid search (PPC) versus organic search marketing? Sounds like a simple question, but the answer is much more complex. Both methods have specific benefits and drawbacks. Let’s discuss some major differences and consider the best approach.

Organic vs. Paid traffic Image
According to ComScore, search engine users conducted 18.6 billion explicit core searches in April 2014. That number excluded searches without specific intent to interact with the search results. The search engine result pages (SERPs) likely provided a mix of both organic and paid rankings.

Both organic and paid (PPC) have distinct advantages and drawbacks. Knowing them will allow you to get the best return for your search marketing dollars. As you will see, combining them will often result in a better click-through rate (CTR).

Paid vs Organic Search

Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. That’s because the advantages of organic search are dependent on visibility.

Organic Search Benefits:
Trust and credibility: With high search engine rankings comes a perception of credibility on the part of searchers. High search rankings imply industry authority and leadership. This perception translates into more trust and a greater likelihood to click-through to the site.
Evergreen: If the content that ranks high is evergreen, then the rankings will also have a more evergreen presence. The specific listing may rank high long after the content was created.

Ranking: Once you get high rankings, it’s easier to keep those rankings. You get authority status and build the trust of users and search engines.
Click through rates: For “top of funnel” search terms, I.e., don’t show immediate purchase intent, the click-through rates are better for organic search results. That’s very important for businesses that have a longer buying cycle.
Inbound marketing: An organic search strategy requires marketers to develop the content assets to achieve it. This is important for higher involvement purchases. Users interact with content as they move down the purchase funnel.

Organic Search Drawbacks:
Time: Depending on the competitiveness of the keywords involved, it may take months or years to get high rankings. Can you wait that long?

Resources: Getting high rankings requires both creating content and using SEO tactics to achieve it. That can be difficult, frustrating and time-consuming. Either internal staff or external contractors are needed for both these functions.

Paid Search (PPC): Paid search results are advertisements. The advantages and drawbacks of paid search are often the opposite of organic listings.

Paid Ads (PPC) Benefits:
Time: Unlike organic search rankings that can take months or years, paid results are placed at the top of rankings as soon as you pay for ad placement.
Targeting: PPC campaigns can be tailored to reach specific audiences. Examples of segmentation include geo-targeting, income, age, educational level, marital status, industry, etc.

Click through rates: Searches using terms that denote high purchase intent such as product or brand-specific keywords will get more clicks than organic results. The advantage of paid search can clearly be seen in the Internet retailers MarketLive Performance Index data. For the year 2013 as a whole, PPC accounted for 36.5 % of search traffic but an outsized 47.9 % of revenue from search.

Paid Ads (PPC) Drawbacks
Cost: The more competitive the keyword, the more the bid price is for each click on the displayed ad. Paid search requires a level of expertise to manage these campaigns. Otherwise a lot of money will be spent to attract unqualified traffic.
Momentary: The ads disappear as soon as you stop paying for them.
Distrust: Consumers don’t always trust paid ads and often avoid them. They place more trust in organic rankings.

Click through rate: Except for high purchase intent searches, users will click on paid search listings at a lower rate than organic search listings. Organic listings have more credibility with search engine users. Organic rankings will get more click-through rates for “top of funnel” keyword search queries.
For many businesses, the best approach is a mix of both organic and paid search results. The advantage of this approach is that organic rankings give a business credibility and evergreen search results.

Paid Vs Organic Search Rank

According to a Google study, paid search ads with an accompanying organic search result only occur 19 % of the time, on average. Nine percent of the time a search ad shows with an organic ad in the top rank. Google’s results showed that 50 % of ad clicks did not replace the clicks on the first organic search listing when the ads didn’t appear.

The Bottom Line

So, should you use paid search or organic search for your marketing? It depends. It depends on your marketing needs. It depends on which method gives you the best CTR or ROI. Whether paid or organic search is better depends on purchase intent displayed by the search query. What we do know is that “together is better.”.

Is it better to use paid search (PPC) versus organic search marketing? Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Click through rate: Except for high purchase intent searches, users will click on paid search listings at a lower rate than organic search listings. According to a Google study, paid search ads with an accompanying organic search result only occur 19 % of the time, on average. Whether paid or organic search is better depends on purchase intent displayed by the search query.

10 Pinterest Hacks For Local Business

10

 

Social media is one of the most popular forms of marketing to ever hit the business world. Everywhere you look, you see something about Facebook, Twitter, Google+, Youtube, Tumbler etc.

[Enter Pinterest] Pinterest has become one of the largest and most powerful search engines on the planet…that’s right I said search engines!

For example: When you need a Halloween costume idea OR a center piece theme for your wedding, where do you go?? Pinterest!

Although Pinterest may be the new kid on the block in terms of social media, it is quickly becoming one of the most popular social media platforms there is. In fact, recent studies have shown that Pinterest is the fastest growing social media platform to ever exist!!

Yes, even faster than Facebook when you compare the age of the two. Pinterest is different than the other social media platforms due to the fact that it is focused primarily around posting high quality photos.

So, at first glance you may be a bit overwhelmed and unsure of what to do with this hot, new online marketing tool. How do you use it to its full advantage when it comes to attracting more local customers to your business?

Here are 10 tips to help get your business on those Pinterest [Optimized] boards:

1. Link Your Boards to Other Social Media – When you first create your Pinterest account, be sure to link it to your Facebook and Twitter pages as well. This helps to integrate all your social media efforts and allows you to reach an even wider audience. At the moment, Pinterest only allows you to link to personal Facebook pages so if you have a personal Facebook page, link it there. But you can link directly to your business’s Twitter page with no problem.

2. Only Use High-Quality Photos – Pinterest is about sparking the imagination and inspiring people through photos. This cannot be done with a picture that you took on your smart phone. Take the time to take nice photographs of your products and then post them on your boards. Also, never post a photo that is not yours unless you have their full permission from the owner and are willing to give them full credit for the photo.

3. Create Numerous Boards – You can create as many Pinterest boards as you would like and it is a great idea to do so. For example, if you are a retail flower shop, you can create different boards for different types of flowers. For instance, you can create boards based on the colors of the flowers, seasonal flowers, or even flowers for different occasions. You get the idea; create many different boards for all your different products and/or services for the best results.

https://help.pinterest.com/en/articles/add-edit-or-delete-board#Web

4. Always Add a Description of the Photo – Keep these short but also keep them keyword-rich. People are searching for ideas and inspirations on Pinterest, so adding keywords to your descriptions helps to draw in those people who are looking for the type of information you have to offer.

5. Include Your Business Website Link on Your Photos – After you upload a photo and add a description to it, there will be an option to add a website or URL for the image. Go ahead and put your website link there and when someone clicks on the picture, it will take them to your site. This is a great way to attract new customers on auto-pilot!

6. Become Active – One nice thing about Pinterest is that it encourages people to be active. Take the time to look at other people’s boards that may inspire you on a personal or business level. If you find a photograph that you really like, ’re-pin’ it. This simply puts this person’s pin on your board but gives them the proper credit. It is a way to show others that you appreciate their work and that they have inspired you. Not to mention a great way to get reach other people.

7. Include Location in Pins – A great tip for local business owners is to always include your city name in your pins. This helps people in your local area find you as well as help with overall SEO rankings. Something like “Beautiful Rose Bouquet from our Miami Beach Store” is simple, yet descriptive enough.

8. Pin Regularly – Studies have shown that weekends tend to be the best time to use Pinterest and more people tend to ‘re-pin’ on Saturday mornings than any other time. If you are closed on the weekends, consider posting pins on Friday before you leave. Whatever you do, just be active because posting on a regularly basis will help to increase your followers and your overall web presence.

9. Search for People to Follow – Take a little time and look for people who may be interested in your products and services and follow them. Follow people who are in a similar field or other local businesses in the area. Local people, both consumer and business owners, are likely to follow you back.

10. Fill Out Your Profile Completely – As with all social media platforms, make sure that you fill out your profile in its entirety. Never leave fields blank and make sure that the box to hide your profile from search engines is NOT checked. You definitely want search engines to find you and your boards.

Top 3 Facebook Content Marketing Strategies of 2015

Facebook Cse Study & Industry Report PDF Image

 

Introduction

Facebook is constantly evolving its platform and drawing more apps under its umbrella. In recent days, Facebook has changed the way it counts Page Likes, modified the frequency with which it serves users certain content types, and made Facebook video a dominant content type.

That’s just in the first few months of 2015, which Facebook closed strong with $3.54 billion in revenue, a user count of 1.44 billion monthly (up 3.6 %. quarter-over-quarter), and 936 million daily users (up 17 % year-over-year).

Facebook revenue also jumped by 42 % year-over-year.

In this industry report, we’ll walk you through the impact of Facebook’s changes and break down trends and activities of the Interbrand 100.

vertical by vertical, in hopes that you’ll be able to make more informed. decisions on Facebook for your brand moving forward.

Methodology

This study looks at the Facebook activity of the Interbrand 2014 Best 100 Global Brands.

At the end of each year, Interbrand ranks the top 100 global brands based on several factors, including market, brand, competitor, and financial data.

The Interbrand 100 is an industry standard, and a standard for our network studies. We analyze this list because these companies are the best in the world at building and maintaining a brand, which is a. prerequisite to a successful social media strategy.

Statistics cited in this study are based on data from 1/1/15 – 3/31/15. All data was analyzed using Simply Measured’s industry-leading social. media analytics and reporting platform.

This study incorporates both paid and organic content. Since advertising. data on Facebook is private, posts are not distinguishable as paid or. organic without access to Insights data for each page. This info is. available to page admins only.

Facebook Fan and Post Count Decrease
While engagement remains Stable Facebook updated Page Like counts to ensure that data is consistent. and up-to-date, which had a minor effect on fan count. The number of. brand posts dropped moderately between Q4 2014 and Q1 2015, but. engagement remained stable. Year-over-year, the Interbrand 100 have. seen a dramatic increase in engagement.

Likes are still the most dominant engagement type, but shares increased during Q1 2015 (largely due to photos and videos). This fact, coupled with the news that the Interbrand 100 posted less but received similar levels of engagement, tells us that top brands are focusing on quality, not quantity, and increasing their paid activity. According to Facebook, advertising on the network has increased by 31 % in 2015.

Key Findings

• After Facebook’s update to Page Like counts, the Interbrand 100’s.

total number of fans is down 3 % from Q4 2014.
• Interbrand 100 brands active on Facebook posted 12 % less in Q1. 2015 than they did in Q4 2014.
• Interbrand 100 brands received a negligible engagement decrease.
of 0.11 % between Q4 2014 and Q1 2015, effectively remaining stable.
in engagement.
• Engagement for the Interbrand 100 has risen by 43.5 % year-over-year. • The Interbrand 100 received 28 % more shares in Q1 2015 than in the. previous quarter.

Facebook engagement has remained stable quarter-over-quarter, while the number of brand. posts has gone slightly down. Facebook engagement has grown by 43.5 % year-over-year, while the number of brand posts has gone slightly down.

Takeaway

Brands don’t need to post more to increase engagement– they just need. to post more strategically and be smart about which content they promote with ad dollars. Expect to see a minor drop in fan count as inactive or. spammy fans are weeded out. Facebook photos and videos received the. greatest share growth and greatest engagement generally, indicating that. Facebook users interact with these posts most often and most deeply.

Media Vertical Smashes engagement and business services sees fan growth.

The media vertical (Discovery, Disney, MTV, and Thomson-Reuters). saw the greatest engagement during Q1 2015. Most verticals saw a. minor dip in fan growth, but business services (Accenture, IBM, Xerox). and restaurants (KFC, McDonalds, Pizza Hut, and Starbucks) saw minor. growth, indicating that these are industries to watch for Facebook fan. growth in the year to come.

Key Findings
• The media vertical posted most often (3,667 in total over the quarter). and received the most total engagement (49,783,273). This vertical. experienced a 15 % positive change in engagement per post over.
the quarter.
• Automotive brands (Audi, BMW, Chevrolet, Ford, Harley-Davidson,. Honda, Hyundai, Kia, Land Rover, Mercedes-Benz, Nissan, Porsche,. Toyota, and Volkswagen) received 37 % more engagement in Q1 2015. than in the previous quarter, including 37 % more comments, 30 %. more Likes, and 151 % more shares.
• Sporting goods brands Adidas and Nike received 247 % more engagement and 451 % more engagement per post in Q1 2015 than in Q4 2014

The business services and restaurants verticals received under 1 % fan growth– putting them in the upper echelon for fan growth when compared to other verticals during Q1 2015.

The media vertical has the most engagement, while business services has the least.
The business services vertical saw the most fan growth, while media saw the greatest fan decline. Both increases and decreases in fanbase over the quarter were pretty minor.

Takeaway

Among the Interbrand 100, media brands posted the most and received.
the most engagement. Sporting goods superstars Adidas and Nike saw incredible engagement increases during Q1 2015, as did the automotive. vertical. Fan growth has been negligible in 2015 so far, but the business. services and restaurants verticals have done the best job in this category Retail and Automotive Respond Most, Electronics and Media Respond Fastest

The retail vertical (Amazon, eBay, and Ikea) and automotive vertical (Audi,. BMW, Chevrolet, Ford, Harley-Davidson, Honda, Hyundai, Kia, Land Rover,. Mercedes-Benz, Nissan, Porsche, Toyota, and
Volkswagen) sent the most responses to fans during Q1 2015.

Electronics (Canon, Nintendo, Panasonic, Philips, and Sony) and media (Discovery, Disney, MTV, and Thomson-Reuters) responded the most quickly, indicating that these are industries that particularly value engaging in dialogue with their fans.

Key Findings

• The retail vertical responded most often (2,467 times), while the.

sporting goods vertical responded least often, only once.
• Electronics brands had the shortest average response time, at four hours, while beverage brands had the longest average response time, at 70 hours.

Takeaway

The retail and automotive verticals sent the most responses to fans during Q1 2015. The electronics and media verticals responded the most quickly.

FACEBOOK CONTENT:
Links and photos drive most engagement, photo and video sharing increases links and photos are the most successful content types for the Interbrand. 100 when it comes to driving engagement on Facebook, but Facebook videos are an incredibly promising and viral-tending content type: shares. of Facebook videos increased by 43 % in just one quarter.

Key Findings

• Engagement on videos went up 8 % during Q1 2015, with the bulk of. that increase coming from a 43 % increase in shares.
• Videos were the only content type that the Interbrand 100 increased use of, with a 2 % change from the previous quarter.

• Engagement on photos increased by 6 %, with the bulk of that increase. coming from a 53 % increase in shares.
• Engagement on status updates went down a whopping 72 %, which is. largely due to brands posting fewer status updates– 40 % less than the. previous quarter.

Takeaway

Links and photos dominate when it comes to overall engagement, but. video and photos are the post types to keep an eye on if you want your. content to spread more widely on Facebook. Top brands are investing less. in status updates and yielding less engagement from this type of post.

 

 

 

 

About Our Agency

MatchPLUS eMarketing Group would love to help you increase your online traffic and customers. We specialize in getting your business noticed by your ideal audience…
Our goal is to provide you with a stellar products & services in a prompt and timely manner. We love to over-deliver!
Digital Marketing, or eMarketing, can provide YOU with an unsurpassed marketing advantage. eMarketing includes both direct response marketing and indirect marketing elements using a range of technologies to help connect YOUR business to YOUR customers.
eMarketing includes Web, Social Media, Video, and Local SEO Marketing. The combination of all these factors results in an improved ROI and ultimately, more customers, happier customers, and an improved bottom line for your business.
MatchPLUS eMarketing Group will provide a uniquely researched eMarketing campaign tailored to fit ANY budget. Let us help to place you DIRECTLY in the path of those who are searching the web for exactly what you have to offer! We put your message DIRECTLY in front of the people who need your specific products and services.
We also specialize in helping you market your video-commercials as well. This includes getting your videos noticed on YouTube, Google, Facebook, and more.

Give us a call, send us an email, or visit our website today! We look forward to working with you.

(412) 374-1558

JKubicek@MatchPLUSeMakreting.com

www.Faceboo.com/MPeMG

www.Twitter.com/MatchPLUS_eMark

www.MPeMG.com

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558

10 Email Marketing Tips for Your Local Business

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In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results; email marketing.

Despite all of the hype about social media, email marketing is still one of the most effective and affordable forms of marketing for small businesses. If you run a local business, hopefully, you are capturing your customers email addresses.

Most consumers don’t mind getting emails from businesses as long as the information is valuable and will benefit them in some way. Email marketing is permission-based so once your contacts opt-in to your list, you have permission to start sending them both promotional and informational emails.

If you are already using email marketing, but are not getting any results, there is a problem somewhere in your marketing funnel. When developing an email marketing campaign, there are several steps businesses must take in order to build and maintain a solid, targeted list. Also, the way you engage with your list is another important factor in how well email marketing will work for you.

Marketing can sometimes seem like a puzzle, especially online marketing. However, there are some simple steps you can take to really make email marketing work to bring in more customers, sales, and profits.

Here are 10 tips that can help you run a targeted, effective email marketing campaign that will get results:

1. Build a List of Targeted Contacts. Building a list that is ìtargetedî to the type of product or service you want to sell is the first step in starting an email marketing campaign. One way to start is by asking your current customers to join your email list. Also, be sure to add a call-to-action telling people to join your email list on all of your marketing materials such as flyers, business cards, and especially your website. Make sure your website has an opt-in form on every page where visitors can join your email list right on the spot.

2. Don’t Spam and Avoid Being Too Salesy. Email marketing can be a little tricky because although your overall goal is to turn those emails into sales, you cannot send sales-oriented emails all the time. Also avoid sending too many emails to your list as this is an instant turn-off, which will result in unsubscribes. It is also important that your campaign is a nice mixture of promotional offers, entertainment, and information-sharing. Do not send sales and promotional messages all the time as this will also cause people to opt-out of your list.

3. Be Personal in Your Emails. Email is your chance to connect on a personal level with your subscribers. Make them feel special by speaking to ìoneî person instead of many people. Email is a great two-way communication tool, so be sure to answer any replies from your subscribers to show them that you care.

4. Decide on the Best Time to Send Your Emails. Depending on the type of business you have, there certain days and times that would generate a better response from your email subscribers than others. However, testing and tracking is the only way to figure out what days and times work best for your business.

5. Pay Special Attention to Your Subject Lines. They may not seem all that important, but the fact is that they are the most important factor in your entire email. The subject line is the first thing your subscribers will see when you email them, so it has to be enticing enough for them to open the email to see what’s inside. A catchy, professional subject line always wins while a dull or spammy subject line can ruin your campaign.

6. Integrate Emails With Other Marketing. Email works great by itself, but it’s even more powerful when you combine it with your other online properties such as your social media profiles and your online videos. Always direct your followers to your email opt-in form. Vice versa, whenever you send out emails to your subscribers, always ask them to ìLikeî you on Facebook or ìFollowî you on Twitter.

7. Make it Easy for Them to Unsubscribe. I know this may sound backwards, but it’s actually a good thing. If people have problems unsubscribing from your list, they could flag your email as spam, which could cause problems for you. Make sure the unsubscribe link is easy to find in every email you send out. Most email autoresponder services automatically include this option at the end of all emails.

8. Keep Your Emails Short and Simple. People today do not have a lot of time, which means they do not want to sit and read really long emails. To ensure that your message is fully received, you will need to keep your email short and to-the-point. Less is considered “more” when it comes to email marketing messages. Highlight the important points and use trigger words related to your audience for the best results.

9. Always Send Test Emails First – Prior to sending your emails to your list, send a test email to yourself first. This will give you an opportunity to view the email from your subscribers point of view. If there are any errors or formatting issues, you will have a chance to catch them and fix them before sending out the final email to your list.

10. Measure and Track Results. Measuring and tracking the results of your email marketing campaigns is extremely important if you want to succeed. What if your emails are not being opened? What if your open rate is rapidly declining? If you are not aware of what is going on, there is no way you can improve your campaign for optimal performance. Testing, Measuring, and Tracking are pertinent in finding the right messages, the right design, and the right call-to-actions that will generate the highest responses.

Email marketing is not going away anytime soon. Creating a strong, solid campaign may seem like a never-ending task, but it can be done if you take the time to do it right. As a business owner who wants to bring in more local traffic to your establishment, email marketing cannot be ignored. Although getting started can seem like huge under-taking, the benefits are well worth it in the end.

Need some assistance setting up and/or managing your email marketing campaigns?

We specialize in helping local businesses here in the Pittsburgh area connect with local consumers by establishing a strong, positive email marketing presence. Contact us at (412) 374-1558 for a free consultation!

Talk Soon,

Joe & Alex

About Our Agency
MatchPLUS eMarketing Group would love to help you increase your online traffic and customers. We specialize in getting your business noticed by your ideal audience…
Our goal is to provide you with a stellar products & services in a prompt and timely manner. We love to over-deliver!
Digital Marketing, or eMarketing, can provide YOU with an unsurpassed marketing advantage. eMarketing includes both direct response marketing and indirect marketing elements using a range of technologies to help connect YOUR business to YOUR customers.
eMarketing includes Web, Social Media, Video, and Local SEO Marketing. The combination of all these factors results in an improved ROI and ultimately, more customers, happier customers, and an improved bottom line for your business.
MatchPLUS eMarketing Group will provide a uniquely researched eMarketing campaign tailored to fit ANY budget. Let us help to place you DIRECTLY in the path of those who are searching the web for exactly what you have to offer! We put your message DIRECTLY in front of the people who need your specific products and services.
We also specialize in helping you market your video-commercials as well. This includes getting your videos noticed on YouTube, Google, Facebook, and more.

Give us a call or send us an email today. We look forward to working with you.

(412) 374-1558

Don’t forget to check out our Social Pages! It’s like we’re open 24/7!
http://www.Facebook.com/MPeMG
http://www.Twitter.com/MatchPLUS_eMark
http://www.Pinterest.com/MatchPLUS_eMark

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558

Quickly Customize Your Message Across Your Social Pages Without Skipping a Beat

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Often hangout on social media abodes like Facebook and Twitter or LinkedIn,? You might have come across a post you already saw on another social platform. The same post is repeated or duplicated by the same business over multiple social media platforms.

But trust me, social media writing is more than just repeating the same post over and over again. There might be a small benefit in this which maintains a presence of the business over social media, but there are other disadvantages associated with it. Repeating the same post over multiple social platforms indicates that the business is not doing its job properly and for the users it becomes a punishment to see the same post popping up again and again.

Every job is done to retrieve maximum results, so why should social media posting be left out. Let’s discuss way by which you can create an impact through your social media posts without being repetitive.

CUSTOMIZE YOUR SOCIAL MEDIA WRITING AS PER YOUR TARGET AUDIENCE

If you see a same social media post across many platforms then it points towards ignorance of a business. In my opinion a social media post should be created according to the target audience. How do think that the same social media post would appeal to such varied types of groups?

Because every individual prefers a particular social network does not mean that the other networks are bad or useless, just. It is just a matter of personal preference and the uniqueness of communication methods which each individual social platform has. I must admit that I have never been a huge fan of Facebook. I use it because my friend hangout over there. I prefer visual sharing platforms like Instagram more. That does not imply by any means that Facebook is a bad social media platform. It is just that it is not as per my individual taste. If your target audience is available on a platform which you do not like, one should always take into account that your personal preference does not count. You have to choose horses for courses.

Twitter’s target audience:

-Precise and to the point messages
-Links which they can refer to
-Using Hashtags to target group related discussion
-Tips for writing Twitter posts:

Twitter has a fast timeline. It is very easy for people to scroll through your post. All you have to do is to intrigue them by asking question, sharing facts to draw their attention.
Retweets can be increased by almost 150 % by sharing images. A human mind absorbs information in form of images much faster in comparison to plain text.
Audience should be directed through the post by Call to action. This is a good way to convert visitors into customers.
Add links for your content as Twitter does not allow more than 140 characters for your messages.
Keep it sweet and short. Limit your message to not more than 120 characters and leave about 20 characters for users to post their replies. In case you are using an image, then you will have to limit yourself to 100 characters, as an image will also take up 20 characters.
Hashtags help users to join and identify their areas of interest. They can be used to join an existing conversation or for creating a new one like Twitter Chat.
Limit your Hashtags to not more than two per post to avoid it looking like a spam.

Hashtags must be relevant to your topic.
Facebook’s target audience:

Facebook is a more personal social network. Made-up or fake IDs don’t work here. Facebook has dedicated and strong communities which have a strong sense of belongingness.

Tips for writing Facebook posts:

Emotional messages which tell a story appeal more emotionally to Facebook communities and groups
Ask question and know the feedback of users This creates a sense of belongingness in users.
With Facebook videos tend to do better than images. The instant video playback in Facebook ensures that a user remains engaged in the video links are fairly important in Facebook too. You can provide a picture with you link post and update it too. Make sure you choose an image which appeals emotionally to users LinkedIn’s target audience.

It is a network for working professionals. People search for new job and career opportunities on LinkedIn, posts which help people in their careers, post related to industry specific topics which are discussed amongst peers.
Tips for writing LinkedIn posts:

-Validate your knowledge about a topic in front of your audience.
-Conduct topic specific discussions and engage your audience.
-Since it is a platform for professionals. You should also act like one.

CONCLUSION

A post regarding a financial debate like “Investing in stock” will do better on LinkedIn in comparison to Facebook. Choose your social network according to your content and avoid sharing the same post on every social network.

If you often hangout on social media abodes like Facebook and Twitter or LinkedIn, you might have come across a post you already saw on another social platform. The same post is repeated or duplicated by the same business over multiple social media platforms. Repeating the same post over multiple social platforms indicates that the business is not doing its job properly and for the users it becomes a punishment to see the same post popping up again and again.

If you see a same social media post across many platforms then it points towards ignorance of a business. Choose your social network according to your content and avoid sharing the same post on every social network.

 

 

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558

9 Local Search Directories That Are A Must

9 Online Directories That Are A Must

Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business?

The use of Yellow Pages has declined over 50 percent in the last five years. People now conduct quick searches on one of the many popular online directories. Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories.

To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages:

Top 20 Places Your Business Needs to be Listed Online – online directories

Google Places for Business

Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. In fact, Google receives nearly 6 billion searches per day.

Advantages

-Registering for a business listing on Google is easy and free

-Business listings appear in Google Maps

-Happy customers can leave reviews on your Google+ page

-Create your Google Places for Business listing.

Bing Places for Business

Bing is the second most visited search engine on the Internet. If people aren’t searching on Google, chances are, they’re searching for your business on Bing.

Advantages

-Quick, easy, and free to register

-Add multiple business locations at one time

-Include other content in your business listing like photos, videos, and more

-Create your Bing Places for Business listing.

Yahoo! Local Listing

Yahoo is the Internet’s 3rd most popular search engine, bringing in millions of searches per day.

Advantages

-Yahoo Local Basic listing is free

-Include photos, company description and more for $9.95/ month.

-Get maximum exposure and listed on 40+ other directory listings for $29.99/ month.

-Create your Yahoo Local listing.

Superpages.com is another online directory that is easy to navigate. Superpages.com includes some unique features like cars for sale, lottery results and helpful tips for finding business services.

Yellow Pages is the online version of a modern day phone book. Besides listing your business in an organized directory, Yellow Pages also offers advertising, lead generation services, and online payment options.

Advantages

-Well-organized interface.

-Detailed ad performance data.

-Receives millions of searches per day.

-Create your Yellow Pages listing.

White Pages

is the online equivalent of the white pages in a phone book. It’s a great way to make your business contact information available to over 200 million people.

(However, White pages only publishes once per year, so submitting your listing is crucial!)

MerchantCircle

is an online directory that helps small businesses connect with local customers, and other local small businesses. They offer free marketing tools to help you build your business.

Advantages

-Geographically localized to your target audience.

-Ability to advertise to boost your listing.

-Host a business blog on the site.

-Create your MerchantCircle listing.

YellowBot

is yet another online directory similar to the yellow pages in a phone book. YellowBot provides basic contact and location information about businesses, and allows online reviews from customers.

Advantages

-Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter.

-Premium Listing opportunity for easy account management.

-Ability to add searchable tags to your listing.

-Create your YellowBot listing.

Yelp

is one of the best places on the Internet for consumers to find a quality review. If you’re looking to tap into the word-of-mouth advertising world, then Yelp is the perfect place to start.Create deals for loyal customers right in your Yelp account.

Advantages

-Send messages to your customers, publicly or privately.

-View business trends in Yelp’s reporting tool.

-Create your Yelp listing.

Hope this answers your questions!

-Alex, MPeMG

Contact Us

MatchPLUS eMarketing
Group 212 Gotham Lane,
Suite 100 Pittsburgh,
Pennsylvania 15146
412-374-1558
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