You may have noticed it…
It’s located directly under the business name once you go to their Facebook Page.
This new feature helps both the user AND the business.
As we all know, social media algorithms are designed to help folks solve queries, so, it’s our job as a business to design a way to use that to our advantage…Facebook gave us a hand.
As a business, you are able to use this feature to help tag your updates and traffic campaigns within the content. This way, you are able to get organic “juice” at the same time that you are helping the general public find you faster to solve their question.
And let’s face it, some of us just have LONG names for our businesses, right?
So, Facebook, once again, found a way to benefit the user as well as the business. By typing in the “@” symbol and a company’s shortened tag (Like above), users are able to locate your brand much faster and therefore, get the answer to their query much faster.
This will also help build trust and authority with your audience.
Now, some of you are probably wondering, “How do I get one of these?”
Good question! The short answer is, “You don’t.”
Because Facebook was kind enough to add a piece of code to their platform that, get this, programs it FOR YOU! Pretty wild, right? “Finally, Facebook threw us a bone and did some thing for us that helps our business at the same time!” Yep!
Now, I know that some of you are wondering where your new tag is…
…well, like everything else with Facebook, they role it our slowly to see how it “takes” within the business community. So, if you don’t have your tag yet, you will shortly 🙂
Currently, since Facebook is awarding them to you, you are unable to change them manually, however, I suspect that after the initial roll out, and a positive feedback is given, Facebook will provide you with an area to manually alter your tag.
Here’s to Your Success!