Tag : apps

Generate SEO & Foot Traffic with Pokémon Go

How can you capture this foot traffic and even search traffic around Pokémon Go?

Here are some ideas.

A recent article published on Huffington Post tells the story of a local business, Mad Hatter’s Ice Cream, that was struggling but has seen an increase in business since Pokémon Go was released. The business owner even noted that the shop has seen its business double and even triple on some nights.

It is having a major impact on local businesses. And those users are ending up near local businesses!

Based on your location, you can research what PokéStops and Gyms are near your business and aggregate the information. Here is what the PokéStops look like within the game.

Pokemon Go Image 1

Here is what a Gym looks like in the game.

Pokemon Gym SEO

Usually, PokéStops and Gyms are at the following types of places:

The blog post content should be well-written and include images and as much detail as possible (such as addresses, nearby landmarks and so in). The point is to provide quality content so users end up having a great experience and share and link to the page.

Some business have done creative things such as the following:.

Once you’ve confirmed there are PokéStops and Gyms near your business, a great way to drive business is to have special offers for Pokémon Go players. Here are some sign examples of businesses who are leveraging Pokémon Go to get customers in the door.

Pokestops in Forest Hills

  • Libraries and other public buildings
  • Places of worship (churches, synagogues, mosques and so on).
    Parks.
  • Museums.
  • Art, statues, unique architecture (landmarks).
  • Historic locations.
  • Hidden gems and hyper-local spots.

Once you’ve researched the PokéStops nearest to your business, you can aggregate this information in a blog post on your website– keyword-targeted to your business location (e.g., “PokéStops and Gyms in Forest Hills, NY”).

Pokemon Go Local Search Marketing.
By researching and building this content, you’re meeting the needs of the local users who want to easily learn where the PokéStops and Gyms are in their area. This can also lead to other sites linking to you, which will help generate higher domain authority and referral traffic. You will position your site to get additional search traffic and help further build your domain authority, which is great for SEO.

 

  • Create a product that appeals to Pokémon Go players, such as a bakery making Pokémon-themed pastries or a bar making Pokémon-themed drinks.
  • Create an Event for Pokémon Go players and leverage the Lure which attracts Pokémon to the location. Leverage the Events feature on your Facebook profile.

Pokémon Table Tent

 

Give discounts based on the Pokémon Go player’s level or team.
Provide free cell phone charging for Pokémon Go players.

When I conducted a Google search for the phrase above, I did not get any relevant or specific results for this location– mostly just generic answers. See the opportunity? And if you have multiple business locations, there is a lot of opportunity.

And those users are ending up near local businesses!

Once you’ve confirmed there are PokéStops and Gyms near your business, a great way to drive business is to have special offers for Pokémon Go players. Here are some sign examples of businesses who are leveraging Pokémon Go to get customers in the door.

A recent article published on Huffington Post tells the story of a local business, Mad Hatter’s Ice Cream, that was struggling but has seen an increase in business since Pokémon Go was released. The business owner even noted that the shop has seen its business double and even triple on some nights.

2016 Digital Trends Roadmap – Need to Know

The online marketing industry is volatile and complex, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions.

2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these trends:

Video ads will start dominating. Video ads are certainly nothing new, with social channels like YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing alreadVideo Ads Imagey offering advertisers video options. Because Google is finally getting on board with in-SERP video advertising, 2016 is set to be different. It’s a sign that users are becoming more accepting of video ads online, and as that trend continues, expect to see more types of video ads popping up in more unexpected places. With Google’s ownership of YouTube, the possibilities are virtually limitless.

App indexing will lead to an explosion of apps. Google has offered app indexing for a while, but as the ranking possibilities for apps become more complex, 2016 will be the year more business owners realize the online visibility advantages of a dedicated app. A mobile-optimized site works wonders for appealiMobile App Explosion Imageng to the mobile crowd, but soon, apps will begin to replace them. Apps can do everything that websites can, except in more intuitive, convenient, accessible ways. We’re still several years away from apps completely replacing websites as a medium, but 2016 will be a pivotal year in app adoption from business owner’s perspectives.

Mobile will completely dominate desktop. 2015 was a big year for mobile– not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. Apparently, you don’t have to have an optimized desktop site in addition to a mobile version– according to Google, a mobile-only site with no desktop counterpart is perfectly acceptable. This alone won’t be enough to drive down desktop traffic, but it’s clear what side of the fence Google’s on; they’re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing.

Digital Assistant ImageDigital assistants will lead to a new kind of optimization. Search engine optimization (SEO) and pay-per-click (PPC) advertising are two highly popular strategies for getting your site seen by thousands of previously unknown visitors. The rise of digital assistants is going to lead to a new kind of optimization. Digital assistants like Siri and Cortana do utilize traditional search engines, but only when necessary to find information. The key to optimizing in this new format is to make sure your business information is easily accessible to these assistants, rather than trying to funnel people to your site specifically.

There are dozens of different virtual reality devices set to release in the next few years, some of which are dedicated for specific applications like video games, and others which are available for general use. Oculus Rift, arguably the most hyped VR device, is set to release in the first quarter of 2016. Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging.

Wearable technology and the Internet of Things (IoT) will pave new ground. Such devices will change the landscape of local marketing, and will do more to blur the lines between “online” marketing and “real” marketing.

Advertising will become more expensive. Competition in the online marketing world has increased dramatically over the course of the past few years. 2016 will see it increase even more. As the basic laws of economics suggest, an increase in demand is often accompanied by an increase in price, so all those new online marketing competitors will drive the prices for online advertising even higher. Realistically, online ads are pretty cheap, but the increases in price may drive some smaller companies out of the landscape.Advertising is Expensive Image

These trends aren’t the only ones that will emerge over the course of the next year, but they will be some of the most significant. There’s no guarantee exactly when or how these trends will manifest, as much of that is driven by consumer adoption, but it’s worth hedging your bets in at least a few of these tent pole technologies and strategies.

Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions.

Video ads are certainly nothing new, with social channels like YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing already offering advertisers video options. Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging. As the basic laws of economics suggest, an increase in demand is often accompanied by an increase in price, so all those new online marketing competitors will drive the prices for online advertising even higher.

 

To Higher Profits in the New Year!

Alex, MPeMG

www.MPeMG.com

(412) 215-3650

(We answer our phones!)