Tag : automation

Why Marketing Automation

Why Marketing Automation & Your Benefit

Trends keep life interesting. It’s always fun to see what sticks, and what fades away. Some recent trends garnering excitement include:

1. Juicing– not like apple or grape, but really green juice that looks like you scraped it off of a fish tank. I’ve heard if you start juicing, you will become totally awesome, 10 years younger, and gain IQ points.

Buzzfeed quizzes– which 80’s rock star are you? Which font are you ?! Comic Sans! … Um, just kidding.

3. Frozen (that song).

4. Game of Thrones– channeling Daenerys Targaryen in meetings just feels good.

 

If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. What if it’s a trend, like juicing?

In a nutshell, what does marketing automation do, and why should you care? I first purchased marketing automation (TPNI Engage, specifically) while working at an another company several years ago.

Why Marketing Automation is More than a Trend

Scalability— Whether you are a startup company with a marketing team of one, or a larger enterprise, you always want to optimize your efficiency. Using TPNI Engage, you can clone whole programs (email, landing pages, etc.) so your team is not setting up programs from scratch each time, while still acheiving massive scale with your leads and sales…passively!

Closed-end reporting was the main reason I investigated marketing automation in the first place. In my current role, I use TPNI Engage daily to evaluate marketing programs and their performance.

I also look at which content assets perform best per program or channel. I check out first-touch and multi-touch pipeline-to-cost, so I know which programs and channels are best for creating a pipeline for the respective investment.

With marketing automation, I greatly improve the likelihood of providing qualified leads at the right time to my sales organization. I have the ability to use lead scoring (put simply, lead scoring assigns points based on desired demographics and behaviors). At my last company, I selected TPNI Engage because of how effectively I could measure campaigns and channels.

Communicating in a personal way– No one likes receiving an email that seems impersonal, ill-timed, or just completely irrelevant. Using marketing automation, you can use behavioral filters to target your audience or trigger messages based on behavior.

Through TPNI Engage’s nurturing capabilities, I can also easily schedule content to activate or deactivate (for example, I don’t want people to receive an analyst report that’s more than a year old, so I can set an end date for that asset). Automation allows me to communicate in a personal way.

Running programs across multiple channels– Lastly, many of us are using multiple channels to communicate with our audiences. With automation, I have the ability to run a multi-channel campaign (for example, I could run social, email, web, and direct mail programs, all within the platform) and I can measure each channel, but then I can also measure the entire effort.

Using marketing automation, I can scale a sophisticated program that involves multi-channel elements on email, social, and direct mail. I can easily 1) set up the entire program quickly, and 2) ask critical questions, which are immediately addressed.

I know most of you are busy, so I hope my perspective helps you understand why marketing automation can help your business– it can do a lot more then “send emails”. If you’re interested in learning more about marketing automation, our Definitive Guide to Marketing Automation is a good place to start.

Several months from now, we may not be drinking green juice or watching Game of Thrones, but I for one will still be using marketing automation (while eating locally sourced kale chips … justing kidding).

If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. I first purchased marketing automation (TPNI Engage, specifically) while working at an another company several years ago. With marketing automation, I greatly improve the likelihood of providing qualified leads at the right time to my sales organization. Using marketing automation, you can use behavioral filters to target your audience or trigger messages based on behavior.

Using marketing automation, I can scale a sophisticated program that involves multi-channel elements on email, social, and direct mail.

If you want to learn how to achieve MASSIVE scale in your business through Marketing Automation, please sign up for our Marketing Automation webinar where we will walk you through the crucial components & steps needed to be securing passive leads & sales! 

Marketing Automation Image

How to Organize Your Content for After a Holiday, Before

So, it’s the week after Christmas…

At the moment, you’re probably frantically following up on emails and organizing the rest of your week to MAYBE get out early on Friday (New Year’s Eve)…

Well, you’re not alone!

However, there is a much better way to make sure that nothing falls through the cracks and you can ring in the New Year without a worry in the world!

You’re about to read about some HIGHLY effective ways to organize your content following a Holiday so that you can rest easy knowing that your boss or customers are taken care of. How?

A content strategy AND automation.

What’s that?

Automation is basically defined as your business activities being programmed to be distributed at a given time in the future without you needing to be present. Of course, there are varying forms of automation, however, this is a very simple explanation.

And a content strategy or calendar is a tool that you use to organize what content is to be distributed on a certain day, week, etc.

Social media platforms like Facebook or email marketing platforms like MailChimp give us the opportunity to schedule posts that can be broadcasted in the future like for the rest of the week or two weeks, or whatever the period of time may be. 

Let’s say that you’re in charge of social media marketing for your business and you are taking a few extra days off after the Holiday, but your job still needs to get done. You have a ton of posts or emails (if you’re in charge of email marketing, etc.) that need to go out immediately following the Holiday and you’re not there…what do you do??

Try this…

Take a few hours prior to the Holiday and decide what content needs to be distributed on which day. Once you have decided on your Facebook content strategy, head over to Facebook (or whichever social media platform and/or your email marketing tool like Constant Contact) and begin pre-programming your content! (How to use Facebook Scheduling Tool)

This will obviously make your life considerably easier AND your business (or company that you work for) will run smoothly, even in your absence!

Automation is here and it’s the future. It allows us to be more productive while giving us more time to do more for our business or company that we work for.

Either way, you’re going to look pretty darn good to your boss or clients 🙂

 

Merry Christmas & Happy New Year!

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

 

Easy Answers to Digital Marketing Questions

WHAT EXACTLY IS DIGITAL MARKETING AS OPPOSED TO REGULAR MARKETING?
Digital marketing is pretty much anything that’s online or web-based: PPC, SEO, email, web design, etc. Traditional Digital Marketing across multiple channelsmarketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc

  •  The two types are definitely converging, but many agencies may only offer one or the other.

WHAT ‘S IT LIKE WORKING WITH AN AGENCY?
This is obviously different based on the Agency you’re working with. At a lot of marketing companies you’ll be given an Account Manager who will be your single point of contact.

  • We’re a little different in that we’re small (As many companies prefer it, not for lack of cost, but for more focused service and quality) so the people who you work with and communicate with will be the same people actually doing the work as well.

WHAT SOCIAL MEDIA SHOULD I BE DOING?Social Media Image
This is a biggie. People want to know what the social media secret sauce is. The truth is, I don’t have it, and either do the droves of social media experts, thought leaders, and influencers.

  • Your social media strategy needs to align with your business strategy, and until I understand that better I can’t tell you how to do social media.
  • Do you want to focus on customer service? Content marketing? Lead generation? Like any marketing undertaking, your social media goals should align with your business goals.

DO I NEED SEO?
It depends what “kind” of SEO we’re talking about. Traditional SEO (on/off page optimization, link building, etc.) has evolved to also include SOCO SEO– Social and Content.

  • The new SEO includes the traditional optimization and link building tactics, as well as fresh, valuable, and shareable Content, as well as the marketing of your brand and content using Social Media.
  • Do we feel that businesses benefit from and need this type of SEO? Yes I do.

I TRIED GOOGLE ADWORDS BUT IT WAS A WASTE OF MONEY, COULD YOU DO BETTER?
This is always a loaded question. To get the best results from Paid Traffic (PPC, CPM, etc.), you need the 3 “E’s”: Expertise, Experience, Effort.

You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usually lack in at least two of these things.

  • Is this something you can do for me? Yes, we have Certified Paid Traffic experts on staff.

HOW DO YOU GET A LOT OF TWITTER FOLLOWERS?
Again this is something where there is no secret sauce. It’s about writing and curating valuable content, being a strategic follower, and building relationships.

  • I can’t stress enough how important it is to build quality relationships with your followers AND others in your community — There is a specific reason.Twitter hashtag Image

SHOULD I BE USING HUBSPOT?
Marketing automation tools like Hubspot are not a panacea. Yes, they can automate email drip campaigns, let you create landing pages, and help track leads and optimize your website.

VERY IMPORTANT – But they’re not tools that automate your marketing.

  • You still need people to write and design emails, run split and multivariate tests, and use analytics to make intelligent marketing decisions.

***In other words, they’re tools that should complement your marketing team, not the other way around***

HOW OFTEN SHOULD I UPDATE MY WEBSITE?
For 99 % of companies, their website is their top salesperson. It’s where prospects go for more information on your company, to learn more about your services and products, to contact your company, and possibly to make a purchase.

  • And just like you invest a lot in your top salesperson, you should also invest in keeping your website (and it’s content) in tip-top-highly-converting-shape.

CAN I AFFORD A DIGITAL AGENCY LIKE MatchPLUS eMarketing Group?
Agencies come in all shapes and sizes, and serve clients in all shapes and sizes. It is our firm belief that ALL businesses deserve to GROW with the changing times & tactics, therefore, within reason, we make our services affordable for ANY budget that you may have!!

Digital marketing deals with pretty much anything that’s online or web-based: Paid Traffic, SEO, email, web design, etc. Traditional marketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc — That very important to understand coming away from reading this blog piece!

Writing a book is a big deal - frustrated babyPeople want to know what the social media secret sauce is. Content marketing? Like any marketing undertaking, your social media goals should align with your business goals. However, we are able to run a full Digital Presence audit of each business to tell the EXACTLY what they need to do with their digital platforms & how to speak to their audience…not just on social media, but on ALL of the platforms that your business needs to utilize to grow your business!

 

We are always here to help and would invite you to accept your FREE 20 minute consultation with us! Just call (412) 374-1558 or shoot us a message and we can get started! No harm in calling…it’s FREE!

 

To Your Higher Profits,

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com