Tag : best seller

Best Seller Book Momentum

How to Capitalize on Your Momentum as a Best-Selling Author

You’ve finished your book and now you’re an Amazon best-selling author. What’s next? What should you do once you have your best-selling book to capitalize on your momentum and rocket yourself to celebrity status?

(Related Resource: How Authors Use Social Media in 2016)

Your goal should be to use your book as a business and marketing tool.

Use your book to build your platform, grow your list, and monetize customers. It’s also a perfect way to become competition-proof and recession-proof. Your book is the perfect tool to build relationships.

Here are 10 ways to use your Best-Seller to grow your status and business.

1) Use Your Book to Get Speaking Gigs

It turns out it’s easy to take your book and deliver it to your prospect, gift wrapped and with a card. It’s a great way to establish yourself as an expert and authority in your field, and get those speaking gigs.

Sometimes people search for a topic and they find you online because your Amazon ranking is high. So they book you to speak for their organization.

2) Attend Events With People You Want to Meet

The next way to grow your business is to attend events where people you want to connect with are present.

Let’s say, you know that there’s going to be a celebrity at a certain event. This is someone you’ve wanted to connect with for a long time and they’re actually going to be at this event. Bring along a few copies of your book and a sharpie.

When you’ve identified someone that you want to connect with, pull out your book, open it up, find an area that might be relevant to that person, sign the book with your contact information, and a little note to them.

Walk up to them after they finish speaking, or when you can track them down without being weird, and give them your book.

3) Use Your Book Get Interviews

The next way you can use your book is to reach out and get interviews on podcasts or other mediums. There are people dying to interview best-selling authors for their shows. It’s a win-win for both of you.

You can give your book away in exchange for a lead when you’re being interviewed. You can use the two strategies above to actually get the interview in the first place.

(Related Resource: How Authors Use Social Media in 2016)

4) Prepare a Press Release

As soon as you write your book, no matter what it is, you can prepare a press release. Put that on a site like prweb.com or other similar press release companies.

Here’s what happens…

As soon as that press release is published, other news outlets like Forbes and Entrepreneur, may pick up the article and post it on their site.

That gives you some additional “link juice” as we like to call it. Those quality links are useful to establish yourself as a credible expert and industry authority, and give you some celebrity status as well.

You can also boost your credibility on your website by posting “as seen on” links back to those articles.

(Related Resource: How Authors Use Social Media in 2016)

5) Create an Audio Version of Your Book

With nothing more than a USB microphone from Amazon, you can record an audio version of your book.

When you upload your audio book you can get free distribution on Audible, Amazon, and iTunes.

Generally, you get about 65% of the price of your audio book as revenue. Another option I’ve done and highly suggest is putting your audio book up for free as a podcast. Allow iTunes, and the other podcast networks to distribute your content for free.

Don’t be afraid of giving away your content.

For example, people who buy books, or audio books, are going to be different than the people who listen to podcasts.

Your goal is to get recognized, be seen, and build your celebrity status.

6) Get Media Gigs

Another way you can use your book is to get media gigs. You can learn how to be effective on camera and then get TV interviews.

Your book is a vehicle. When you’re established as a best-selling author, people are going to want to listen to you. You’re treated as an authority and an expert.

(Related Resource: How Authors Use Social Media in 2016)

7) Schedule Webcasts to Discuss Your Book

I like to start scheduling webcasts on Blab or Google Hangouts, and then promote those opportunities on social media to talk about the content of my book.

You can give away your content and teach it, and then offer your book as a bonus.

(Related Resource: How Authors Use Social Media in 2016)

8) Create an Information Product Out of Your Book

If you’re wondering, how do I sell?

How do I make money?

Consider creating an information product that’s based on your book. You can sell it to your existing audience that you have and to the list that your building.

9.) Pre-Luanch Your Book

There is a market for everything & that market is CONSTANTLY searching for information or solutions to their issues. Why not tap into that market with anticipation? By creating a simple landing page (one-page website) you can give this audience some results in advance with your book AND have a pre-order section right there on the same page.

By optimizing this page with some video content and samples of your book, you’ll be able to establish yourself as a credible authority (& secure pre-orders) before your book even hits the (Digital) shelves!

(Related Resource: How Authors Use Social Media in 2016)

10) Always Give Your Audience a “Call to Action”

The other thing that you want to make sure that you have in your book is something called a call to action. A call to action asks people to take a certain action from within your content.

You do that whenever you make any kind of an appearance in an interview or podcast. I’m going to give you a call to action right now as an example…

“If you want to learn how to publish a book, or how publishing a book and becoming an author will help grow your business, we’d love to assist!

Just contact us or click the M+ Book Publishing tab under services.

First Book Image

Congrats On Your First Book, Big Payoff

Writing a book is a BIG deal. 

Great, now that that’s out of the way, we can get started. Many aspiring authors (and people who don’t know that they have a story) have one great big thing in common…they are afraid that they don’t know how to write their book! This becomes a HUGE elephant on their back, so most authors tend to “put their book on the back burner” & that back burner gets shut off and eventually starts to look like a shelf to collect dust.

We want better things for you!  In 2011, over 200 Million Americans stated that they wish to write a book, but that they don’t know how or where to begin. That’s over 200 Million messages and stories that were never told. Or 200 Million “How To” books that were never able to teach people seeking that message.

The point is that publishing is 100% easier than it used to be. You’re probably thinking that, “We’re full of it,” but I can assure you that we’re not! 

We have published and promoted SEVERAL authors from scraps and thoughts all the way to #1 Best Sellers!Best Seller Red Carpet Image

You used to have to sit down at a type writer of computer for hours upon hours & years upon years write your content…not anymore! You used to have to go through countless editorial phases and departments, which would take months and sometimes years…not anymore! Once you got your content written & your book edited and formatted, you then had to wait for a publishing company to accept your manuscript, which could take years!

That sounds like A TON of work and waiting around when all you wanted to do was educate/help people…

My question to you is, “Why wait years when you could wait months?” Or, “Why sit and write for years when you just have to tell us your story and then be published?” The point is why wait? All you need to do is tell your story and we will take care of the rest! Just think, in a few months, you could not only have your dream book sitting in your hands, but also possibly be a Best Seller or a #1 Best Seller!! Pretty cool, huh?

Here are 11 Steps to get you started to writing your first Best Selling Book!

Writing a book is a big deal - frustrated baby1. Make a bullet-point list in Word / Pages of everything you can think of that you wish to include in the book. Don’t worry about organizing at  this point, just brainstorm.

2. Once you have a list of ideas or topics, you’ll probably find you have no idea how to organize them into any sort of order. This is normal.

3. Now drag and drop all your bullet points so they are listed under a heading called “Topics.”

4. Use multi-colored 3 x 5 cards and dedicate a separate color to each topic.

5. Lay all of the cards on a table and move the cards around, grouping by like-colors, until you’re satisfied with the order of topics. The different- colored cards will allow you to see where you have too much material in one topic or not enough in another. You’ll probably find that you have some cards that could be combined into one topic. Remember, you don’t need to have every topic point down at this  time, just the Core Points.Writing a book is a big deal - Index cards image

6. Once you’ve got your cards organized, figure out your chapter breaks and write the chapter and topic number on each card.

7. Stack your cards in sequence and go back to your computer. Drag and drop everything in the document into the proper order, adding chapter headings.

8. When you’ve got everything in order, you may recognize holes in topics that need more development. Better to learn this now, rather than later!

9. Once you’ve updated each individual topic document, be sure to cut and paste the changes into the main outline. 

10. At this point, you should have a solid, working outline. Depending upon your subject matter….you may gather bits of dialog, quotes, or images that you feel would be appropriate for your audience. You may consider creating a separate digital file where these “pieces” can be stored. If they were important enough to store, they may be valuable for your readers as well. 

11. Create a calendar to help keep track of your timeline. Consider formatting in a spreadsheet program (Excel or Numbers) because it allows you to create larger blocks that allow for writing notes & updates.

DigiPUB Solutions Image1Your book is a series of statements & inquiries leading the reader to a particular point that you are trying to convey. Many aspiring authors assume that you have to sit down and type for countless hours only to find that you have to start over again because your message does not make sense.

This discourages most authors and, sadly, they never realize their dream. This outline will not only speed the process along, but it will also help you stay focused and not veer away from your point.

Check Us Out, Couldn’t Hurt!

See Your At The Best Seller’s Ball!

Alex

MatchPLUS eMarketing Group, LLC

(412) 215-3650

(We Answer Our Phones!)