Tag : blog

5 ways to increase blog traffic

5 Ways to Get More Qualified Traffic to Your Blog

You’ve been working hard on your blog, you feel established. We’re right there with you friend – here are five easy steps you can start taking to increase blog traffic!

1. Be Strategic About Your Content

The most successful content is the kind that meets a specific need. Content these days almost always falls into one of two categories: cool and funny or useful and educational.

If you want to increase blog traffic, the best thing you can do is quite simply create better content. Creating “better content” isn’t just about quality.

When it comes to content style, shoot for shocking statistics, beautiful infographics, and rich storytelling via video. Create stuff people want to link to and share.

5 ways to get more traffic to your blog

If you need ideas, check out Quora and see what questions are being asked that relate to your industry subject. Try using Buzzsumo to see what others have written about in your field, then make something even better. Or use one of these eight handy blog topic generators.

Create Evergreen Content For Your Blog

Try to make sure that most of your content is evergreen. Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant.

Crafting Kickass Headlines

Some even suggest that your headline is more important than your actual post! If you have a great content piece hiding behind a shabby headline, it’ll die a quick death. Appearances are everything, and just as you wouldn’t show up to a wedding wearing your stay-home-sick clothes, you can’t rely on lackluster headlines to promote your blog posts.

As a blogger, you should always ensure that you’re creating irresistibly awesome headlines. Your headline is what gets visitors to your site and captures their interest.

Don’t be afraid to experiment with different headlines. Share your post multiple times with different headlines and see which style works best.

Create a Newsletter To Showcase Your Best Blog Posts

One quick and easy way to start driving more traffic to your blog is to start collecting emails for a blog newsletter. Since these users are already comfortable with your blog, chances are they might explore a bit more on their next visit.

Promotion needs to be a big part of your content strategy so that your hard earned blog posts drive that traffic you so desperately desire!

2. Don’t Fear the Keywords

Go ahead, shout it from the rooftops, “I care about keywords!” Be loud and proud my friend.

If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. You get targeted traffic from Google, and users find the information and answers they’re searching the web for.

5 ways to get more traffic to your blog

They key thing to remember with SEO is all good things in moderation.

Use keywords in your context text? Yes!

Use keyword stuffing to saturate your content completely with search queries? No.

Link to other related blog posts you’ve written on a specific subject? Yes!

Include so many links that every other sentence is dotted with blue hyperlinks? No.

Let keywords influence your outline and help conceptualize your post? Yes!

Put keywords and search bots before user experience? No!

With more sites and advertisers online than ever before, all competing for the most popular keywords, how do you stand a chance of competing? Long-tail keywords of course!

Google drives billions of searches a day. Trust me, you want to use keywords to get a piece of that pie.

5 ways to get more traffic to your blog

Why Do Long-Tail Keywords Matter for Bloggers?

Long-tail keywords are search phrases composed of 3+ keywords. They’re easier to target long-tail keywords (and cheaper when it comes to PPC) because there is less competition for these phrases. Targeting long-tail keywords is really your only chance of getting a top SERP spot in Google.

Maybe you ‘d love to rank high in Google for “health food” because your business is a health food store. Well fat (or slim) chance of that happening– “health food” is a pretty competitive term. If you focus instead on “health food meal plans” or “health food on a budget,” your chance of ranking for those longer keyword phrases is tremendously higher.

SEO for Bloggers: Finding Long Tail Keywords

5 ways to get more traffic to your blog

Next, take all the long-tail phrases you’ve come up with and put them into the Google Keyword Planner.

See which phrases drive the most traffic (also take a look at other keyword phrases Google suggests) and siphon out the ones with high search volume and low competition. Those are your gold nugget long-tails! Try to create content targeted around those keywords.

How do you brainstorm these awesome long-tail keywords? Begin typing in a phrase and see what Google’s auto-complete suggestions are.

Next, put a few of those terms into Google and scratch down some Google’s related search suggestions (you’ll find them towards the bottom of the page).

SEO WordPress Plugins for Bloggers

There are some great WordPress plugins designed to help bloggers with SEO. They make it easy to set up your URL slugs correctly, help you craft perfect meta descriptions, setup sitemaps, and aid you in navigating other SEO technical bits that may not come naturally to bloggers.

Two favorites are:

When it comes to promoting your blog, it’s essential that you’re strategic about where you spend your time. While it’s nice to establish your presence across a range of social networks, you’ll quickly burn out trying to excel with every social site.

WordPress SEO by Yoast
All in One SEO Pack
3. Find Your Flock: Hunt Down Your Audience’s Nest

Is your blog heavy on the visuals? Is your blog catered more towards nerd culture?

If you’re looking for seagulls, you go to the seashore. To drive blog traffic, you need to go to where your flock hangs out.

5 ways to get more traffic to your blog

Use Google Analytics to see which websites are driving the most referral traffic. Find the forums and sites your target audience visits, and get active. Engage in discussion and post links or blog comments when appropriate.

Once You’ve Found Your Family, Go All In

Once you’ve discovered your key networks, make those your focal point. Neil Patel points out that Upworthy, in addition to utilizing curiosity-focused headlines and emotional content, also limits the number of social sharing buttons they have on a given page.

Upworthy only has two share buttons– Facebook and Twitter. Consider limiting your social sharing selection to the sites you get the most leverage out of.

5  ways to get more blog traffic

The choice paradox shows that too many choices can overwhelm and stress users. While we may assume more choices are better, studies have shown that most individuals are happier with a few different options, rather than hundreds.

Want More Blog Traffic? Just Ask.

Sometimes getting what you want can be a simple as asking for it. A study by Social Bakers found that users who asked their followers to “RT” their posts on Twitter received 73.48 average retweets per tweet. Those who didn’t ask for retweets received just 2.09 retweets.

If you want people to share your content, ask them to!

This goes for just about all call-to-actions. While your intentions may seem obvious to you, reiterating the course of action for visitors greatly increases the likelihood that they’ll follow through.

4. Optimize For Speed and Mobile

Your visitors aren’t going to wait around for your blog to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing (ie your competitor) before you can flip a flapjack.

Need to check your site speed? No problem! Google’s Page Speed Insights tool will give you your speed score, as well as tips on what you can do to give your site the kick in the pants it might need.

WPtouch Mobile Plugin
Jetpack by WordPress (there’s a mobile theme option baked in).

Traffic Speedway

In the same vein, modern users spend nearly 3 hours a day on their tablets or mobile phones. Going mobile is a no-brainer for bloggers. If you don’t think your current blog is up to snuff, consider checking out one of these fine WordPress plugins that help create a version of your blog that is optimized for mobile devices.

5. Play Nice With the Other Kids.

Linking to your own blog posts is great for SEO, but it’s important to link to outside sources. This signals to Google that you’re not a spammer and helps build positive relationships with the others blogs you’re linking to. Establishing good relations also makes pitching guest posts a ton easier.

Comment on other blogs and be active in various communities. Consider interviewing major industry loggers or including other bloggers in a “best of” post (for example, Top 10 Blogs Rocking Pinterest).

Good manners go a long way online. If you’re looking to build blog traffic, you’ll want to establish good relationships with other bloggers in your niche. Sometimes you’ll even want to team up with your enemies, Game of Thrones style.

Reading iPad

Top 5 Reasons Readers Aren’t Finishing Your Content

That means most readers aren’t getting anywhere near the call to action at the end of your content, much less clicking that link and engaging more deeply with you.

What makes a reader turn back rather than keep reading? Even if that’s true, there are also a few common content mistakes that make readers run for the hills.

It’s depressing, but surprising? Maybe not. You’ve probably done it yourself after searching for something online: Click the first link, skim the first paragraph, click the back button, repeat.

As a content marketer, I ‘d like to think people are always completely engrossed by my content, that from the very first word of a blog post or eBook, they’re hooked, that each carefully crafted sentence makes them want to read the next, and the next – all the way to the very end.

I’ve seen enough statistics to know that for most online content, that’s not the case: One out of three people spends less than 15 seconds reading an article they come across online – on average, a reader will only consume 20% of the content on a page.

1. It’s full of errors

Those errors point to bigger issues. It makes me wonder if you’re actually an authority on the subject, or if you’re so focused on pumping out a huge quantity of content that you fail to focus on the quality of it. Either way, it’s a big red flag, and I’m going to continue my reading elsewhere.

To me, grammatical errors mean one thing: You don’t take your content seriously.

2. It doesn’t look good

Today’s readers skim. They look at the headline and subheads and bullet points in your content to try to absorb as much information as possible in the smallest amount of time. If they show up to your content and it’s a big wall-o-text, they’re not going to stick around.

What if a reader visits a link on his mobile device, but the content doesn’t adjust to fit his screen? While you may be focused on the quality of the content, you should also consider the design of the page.

3. It morphed into a sales pitch

They draw you in, promising content that’s going to rock your world, then deliver a big fat disappointment. The same thing happens with a lot of content marketing.

The thing is, the purpose of content marketing is to build trust, to educate your audience, to show them that you’re an expert in your field. And when they come to an article expecting to learn, only to realize halfway through it’s a thinly veiled sales pitch, they lose that trust.

When people realize they’re being sold to – especially when they’re not ready to be sold to – they leave.

4. It’s been done a million times before

Your audience wants to read your information. Your headline drew them in, they found the link through your newsletter, or the link showed up on a Google search. They got there, they got there because they’re interested in that topic.

To keep your readers engaged through the end, you have to learn to present information in an interesting, fresh way.

What they don’t want is the same information that they’ve read 100 times before. If they’re still looking for that information, it means they haven’t found what they’re looking for – so if you’re just mimicking the information that’s already out there, they’re not going to stay for long.

5. It doesn’t interest readers

Even if that’s true, there are also a few common content mistakes that make readers run for the hills.

Sometimes, people come across your content, read a few paragraphs, and – gasp – realize they’re not interested. It’s just not what they’re looking for.

If you’re doing your job of developing interesting, compelling content for your audience, the main party it’s going to attract is your audience. And if other readers stumble upon that content and decide they want to leave, I say let ’em (because they probably weren’t ever going to buy from you anyway).

What if a reader visits a link on his mobile device, but the content doesn’t adjust to fit his screen? Sometimes, people come across your content, read a few paragraphs, and – gasp – realize they’re not interested. If you’re doing your job of developing interesting, compelling content for your audience, the main party it’s going to attract is your audience. And if other readers stumble upon that content and decide they want to leave, I say let ’em (because they probably weren’t ever going to buy from you anyway).

Rather than asking you to focus solely on creating great content, I challenge you to focus on great content, smart design, an honest headline, thorough proofreading, and correct audience targeting – all with a unique perspective. Creating that kind of content is hard, but worth it.

7 Marketing Questions No One Will Ask

who, what, where, when, why, how questions - uncertrainty, brainstorming or decision making concept, colorful crumpled sticky notes on cork bulletin board

who, what, where, when, why, how questions – uncertainty, brainstorming or decision making concept, colorful crumpled sticky notes on cork bulletin board

The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it.

In that spirit, I would like to humbly offer my answers to eight questions about online marketing that we find many companies are still too embarrassed to ask:

 

 

1. How do I blog?

This is a big question. Be consistent. Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. Post as often as possible, but don’t risk burnout by trying to post every day. Keep posts short and to the point. Come up with your own unique ideas for things to write about, address customers’ issues, look at what other bloggers in your industry are talking about, and always keep an eye out for other things to inspire blog posts. Remember to keep your content relevant to your target audience. That doesn’t mean you should always be pitching your products. Mix it up and pick topics that add value in the life of your prospects. , if you do this well they will return to read future posts.. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Once you’ve established yourself as an expert on your own blog, guest blog on other blogs. Comment on other people’s blog posts and establish a rapport

2. What is the difference between SEO and PPC?

Search engine optimization (SEO) is the process of getting Web pages to rank high on search engines through links from other websites, quality content on those pages, and other factors that cost workers’ time, not money. Pay-per-click (PPC) ads show up above and to the side of organic search results. As their name implies, these ads are placed atop search engine results based on how much companies are willing to pay to put them there, and they pay the search engine each time someone clicks their links.Organic vs. Paid traffic Image

3. Is YouTube useful for marketing?

In today’s marketing world, video is the king of content. There are many different video platforms online, but YouTube has the largest audience and is extremely popular. Most prospects prefer about 2 to 3 minutes of video (the shorter the better) rather than reading text on a page, but the video needs to be relevant and engaging, or they won’t watch it through to the end. They will motivate prospects to dive into your copy to learn more when videos are done right. Best of all, YouTube provides their own analytics. Use these to learn what’s working best for you and then build on it. If you are serious about video then create your own YouTube channel and customize it to include your branding. All your videos should have a call to action and a link back to a relevant landing page on your site where people can learn more about your products or services.

4. Should I buy links?

No. Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking. Google GOOG +1.83 % is adept at telling which links are relevant to a specific topic or not, and paid links will generally be a waste of money, make your site look spammy, and can negatively impact the overall success of your online marketing efforts.

5. How do I get links?
Hyperlink ImageThese can include infographics, blog posts, articles, videos, PDFs, white papers, etc. Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.

6. How do I get listed on Google, Bing, and other search engines?

Unscrupulous people try to take advantage of business people’s naivety about SEO by claiming that they will submit your website to all the major search engines. Ten years ago that might have been a selling point, but not in 2013. Google spiders crawl new websites within days or sometimes even hours of their creation. There’s no need to contact search engines to get your site “listed” in their results. This will happen automatically, and the key to getting the best listings is to have great content that is relevant to the topics your prospects are searching for.

7. How do I use LinkedIn, Twitter and Facebook?

With all social media, the secret to success is moderation. Don’t go on a wild posting spree for five minutes and then ignore people for the rest of the day. You need to engage with people, ask questions, listen carefully to what they say, join discussions, and most of all, be real! Be very cautious with the concept of “buying” followers (known as “social seeding”. It is a cheap trick (or an expensive one, depending on how you look at it) that will eventually backfire, especially as Twitter improves its ability to judge users by the quality of those who follow them. In the case of Twitter, in particular, you don’t want to get into trouble with Twitter or lose credibility with your real followers by having thousands of fake ones just to boost your image.

The one potential exception to this rule is the possibility of using a small amount of “social seeding” to get you over the Twitter hurdles more readily as you build your own initial following. Use this tactic carefully, and know that a share of “purchased” followers will eventually be falling away– all the more incentive for doing all you can to be “keeping it real”.

Twitter hashtag ImageOn Twitter, it’s a good idea to use hashtags (#onlinemarketing, for example) to track conversations on a particular topic and invite others to join. On Facebook, you should post on relevant people’s and companies’ walls to open the door to communication.

Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Guest blog on other blogs once you’ve established yourself as an expert on your own blog. Comment on other people’s blog posts and establish a rapport

Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.

 

To Higher Profits!

Alex, MPeMG

Managing Partner & Co-Founder

(412) 374-1558

www.MPeMG.com

(We actually answer our own phones!)

Why Small Business Saturday Is Important To You

Founded six years ago in response to small business owners’ most pressing need– getting more customers during the busy holiday shopping season– Small Business Saturday has quickly earned its’ stripes among holiday traditions. Additionally, consumers spent $14.3 billion at local and independent businesses on Small Business Saturday in 2014, and this year the hype and buzz surrounding the day seems to have only increased.Small Business Saturday

From Shops to Spas to Salons and More

Year round, shopping small is widely encouraged among communities and businesses alike thanks to the ‘Shop Small’ message that is branded with Small Business Saturday. This message is supported by all types of small businesses– including restaurants, cafes, spas, fitness studios, community art foundations and more– making it a day for small businesses, communities and consumers alike to look forward to. As a small business owner myself– and admittedly, a huge fan of shopping small– I know first hand the strength that a nationally recognized message can offer a small business owner, and it’s for this reason among others that Small Business Saturday has continued to see extraordinary success and growth since it first came to be in 2010.

The Shop Small message is recognized year round, with Small Business Saturday– the Saturday following Thanksgiving each year– becoming an increasingly popular holiday tradition.

With free marketing resources, event guides, online ads and more available at ShopSmall.com, businesses can utilize these resources as part of their Small Business Saturday planning– making it a nearly turn-key experience. This easy to implement strategy combined with the national attention that Small Business Saturday generates is something any small business can appreciate, helping to make their job of having a successful Small Business Saturday that much easier. Interestingly, however, some businesses and communities have yet to be a part of Small Business Saturday due to the confusion as to whether or not it’s necessary to accept American Express. As the founding partner of Small Business Saturday, American Express created Small Business Saturday to celebrate and support small businesses, while welcoming any business to be a part of the day. Their goal was simple yet their dreams were big. They wanted to help drive more attention to small businesses during one of the busiest shopping seasons of the year, and fortunately for small businesses across the country, their idea has, in fact, become a big, big deal.

History Tells Us It Works

Among the small business owners who has had success with Small Business Saturday include store owners Bill Jette and Dixie Carroll of Rhode Island based J Marcel. Last year, Jette and Carroll saw more sales on Small Business Saturday than any day of the six and half years that the store has been in business. In 2014, there were 174k Small Business Saturday tweets on November 29, 2014– last year’s official Small Business Saturday – and 356k total tweets in the month of November in 2014, as identified by Union Metrics.

Expanding on this, the fourth-annual Small Business Saturday Consumer Insights Survey recently released by the National Federation of Independent Businesses (NFIB) and American Express identified that supporting local small businesses continues to be a priority for shoppers nationwide. This is good news for those planning to support Small Business Saturday– now entering its sixth year– with 55 percent of U.S. consumers reported that they are aware of the day, making this the highest figure yet recorded. Possibly even more exciting, however, is that 83 percent say Small Business Saturday inspires them to Shop Small all year long.

Small Business Saturday puts these businesses in a position to not only survive but more importantly to thrive year round.”.

Expanding on this, NFIB CEO and President Dan Danner explains that “Small Business Saturday has grown every year and it’s been a big boost to Main Street America.”.

Additional key findings from the Small Business Saturday Consumer Insights Survey include the following:.

45 % of customers plan to spend more on Small businesses Saturday this year than they spent last year, which is up 38 % who intended to spend more last year.
Almost two-thirds (65 %) plan to spend at least $100 at small, independently-owned retailers or restaurants on Small Business Saturday this year.
77 % of customers aware of Small Business Saturday plan to go to one or more small businesses as part of their holiday shopping.

Shopping Small on Small Business Saturday.

With the U.S Small Business Association reporting that 28 million small businesses in America account for 54 % of U.S. sales, it’s no secret that small businesses are big business. Year round, small businesses shape our communities and neighborhoods thanks to their unique charm, characteristics and one-of-a-kind personas, and it’s these attributions that help make Small Business Saturday even more important to support and celebrate. Putting small businesses center stage on Small Business Saturday is the least we can do as customers for businesses and the people who work within them who do so much for us year round.

As a small business owner myself — and admittedly, a huge fan of shopping small– I know first hand the strength that a nationally recognized message can offer a small business owner, and it’s for this reason among others that Small Business Saturday has continued to see extraordinary success and growth since it first came to be in 2010.

As the founding partner of Small Business Saturday, American Express created Small Business Saturday to celebrate and support small businesses, while welcoming any business to be a part of the day. Expanding on this, the fourth-annual Small Business Saturday Consumer Insights Survey recently released by the National Federation of Independent Businesses (NFIB) and American Express identified that supporting local small businesses continues to be a priority for shoppers nationwide. With the U.S Small Business Association reporting that 28 million small businesses in America account for 54 % of U.S. sales, it’s no secret that small businesses are big business. Putting small businesses center stage on Small Business Saturday is the least we can do as customers for businesses and the people who work within them who do so much for us year round.

To Higher Profits,

Alex, MPeMG

A special thanks to Dan Danner, NFIB & American Express OPEN