There are plenty of reasons to write a book.
Some of the most powerful reasons are to make money, sell your product, grow your tribe, build your list, or share your message. Most people we have worked with have a dual motivation: they want to make money and share their message.
You don’t have to be a writer and you don’t have to have content …
Right now, focus on the reason why you’re going to publish a book in the first place and who you’re going to help with your book.
Here are 9 reasons to write a book that should w get you thinking:
1) A Book is an Instant Credibility Booster for You and Your Business
Think about it …
Don’t you treat someone a little differently when you find out they’re a bestselling author?
You’ll be amazed how many people want you to autograph your book for them; and unlike a business card, books don’t get thrown away. Inside your book, you can demonstrate your genius and show examples and social proof of your knowledge, wisdom, and experience without being a braggart.
You’re treated very differently, with celebrity status.
It’s like getting an exclusive VIP ticket to a private members-only club … past the velvet rope to access a community that enables your freedom and autonomy.
When people introduce you to someone else, they feel special when they announce you as an author; or, better yet, as a “# 1 bestselling author.” Take my author quiz to see if you’re ready to be an author.
2) A Book Creates the Ultimate Foot in the Door Strategy
For a couple of bucks, you can mail your book to a prospect to get your foot in the door … but here’s another little strategy I use to bypass the gatekeepers.
I buy my own books on Amazon and have them delivered to a prospect, gift-wrapped, with a card … and Amazon pays me royalties when I buy my own books!
When is the last time you ignored a package from Amazon, especially one that is gift-wrapped?
I don’t know about you, but I would consider it very rude if my assistant opened up my presents!
People “meet” you in your book.
You start a one-way conversation with them. You reveal your “reason why” you do what do you in your book, which creates a reason why they’re going to do business with you.
Introduce yourself to your prospects with an attention grabbing book title.
3) Use Your Book to Get Traffic, Generate Leads, and Build Your List
Getting and keeping customers is the holy grail of every business.
Books are one of the lowest cost ways to generate high-quality leads.
Here’s how it works:
Every chapter in your book tells a short story and answers a question.
Your book is a library filled with social proof, examples, and stories to show you care, know what you’re talking about, and can help the reader solve just about any challenge.
Throughout the book, you invite the reader to visit a web page where they enter their contact information, text their email address to a phone number, or call and leave their name and information.
Each call to action is a way to interactively engage the reader and drive them to some kind of bonus or gift.
You can give away:
-A free audiobook
-Trials of your services or products
-A consulting session
A high-value way to get closer and deepen the relationship
Because publishers don’t give you the contact information of the book buyer, the reason you embed a call to action in your book is. You need the right strategies, tools, and systems to drive readers to your offers and capture leads.
4) Books Sell Your Products and Services Faster and Easier
Your book can talk about what you do, who you do it for, include case studies and results, and invite the reader to try them out.
If you are a chiropractor, a fitness instructor, or in pain management, you can demonstrate three different stretches or exercises to eliminate neck or back pain.
If you are a nutritionist or dietitian, you could discuss the benefits of using coconut oil in a cooking demonstration.
By demonstrating your product or service, talking about the benefits, and showing proof it works, you multiply your sales when you include a call to action in your book and capture leads with text messaging, mobile-responsive websites, QR codes, voicemail, or shortcodes.
5) A Book is a Perfect Way to Position Yourself as a Consultant or Authority
This one is dead simple.
Who would you rather do business with:
A coach, consultant, doctor, nutritionist, financial planner, fitness therapist, expert, or mechanic who hands you a business card that says “I am a Self-Proclaimed Expert– Hire me!” on it.
A professional who’s a # 1 bestselling author and hands you a book about the problem you want to fix– and autographs it for you with their mobile phone number and email address.
Do you throw or lose away business cards? How often do you throw or lose away an autographed book?
6) Published Authors Make More Money and Help More People
Your book is about gaining access to an exclusive, member’s only club; meeting with CEOs and celebrities; getting VIP treatment; gaining instant credibility; garnering speaking opportunities; and attracting media attention.
It’s about getting paid what you’re worth, not what you can get.
It’s an opportunity to make more, live more, and give more.
7) Your Book is a Perfect Way to Get Media Attention, Radio Shows, TV Interviews, and Traction in Social Media
Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. It gives you a script and a formula for what to speak about and share.
Interviewers and hosts will pick the topics they want you to talk about based on what’s in the book, which makes it super easy for you to just show up and be the expert you already are.
8) A Book Can Build or Grow Any Local Business
I talk to lots of local business owners who tell me they don’t understand why they should write a book or what it will do for them. They think that because they only do business in a specific town, region or neighborhood, a book won’t make a difference to their bottom line.
Think again …
Ask yourself these questions:
-Do you ever fight for business with competitors?
-Do you have any trouble standing out in the crowd?
-Do you ever get asked the same questions over and over again from your prospects?
-Do you get price resistance?
-Write a book and you’ll have a high quality piece of information to give to all of your prospects. Instead of throwing up a sales letter on a website, you can stand out far beyond your competitors who don’t have books.
Bestseller status gives you immediate credibility and authority and positions you as a go-to person.
The fact is, this works for any business, anywhere in the world. Thinking that you’re “local” is irrelevant as to whether or not a book would be a powerful marketing tool for you.
9) Marketing in Heavily Regulated Industries is Easier
Businesses like financial planning, investing, medical, healthcare, franchises, stocks and trading, legal, fitness, or multilevel marketing are easy (and legal) to market with books.
Many of our customers believed for years they couldn’t write a book to market a business, because legal teams and compliance departments would stop them. With very few exceptions, no company can prevent you from sharing your personal life experiences, stories, and topical or general advice.
Once again, this strategy will work for any business.
A book just gives people a reason to listen to you and take you seriously, faster.
When you ask the question, “How will a book grow my business?” All the things I just shared with you should make that very obvious. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.
How often do you lose or throw away an autographed book?
Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.
What are you waiting for?? Start writing! 🙂 Need some help? We can do that, too!
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Co-Founder & CMO