Tag : book

Your Book = Business Growth

There are plenty of reasons to write a book.

Some of the most powerful reasons are to make money, sell your product, grow your tribe, build your list, or share your message. Most people we have worked with have a dual motivation: they want to make money and share their message.

You don’t have to be a writer and you don’t have to have content …

Right now, focus on the reason why you’re going to publish a book in the first place and who you’re going to help with your book.

Here are 9 reasons to write a book that should w get you thinking:

1) A Book is an Instant Credibility Booster for You and Your Business

It’s positioning and authority wrapped in a front and back cover.Book Publishing Image 2 - 3:7:16

Think about it …

Don’t you treat someone a little differently when you find out they’re a bestselling author?

You’ll be amazed how many people want you to autograph your book for them; and unlike a business card, books don’t get thrown away. Inside your book, you can demonstrate your genius and show examples and social proof of your knowledge, wisdom, and experience without being a braggart.

You’re treated very differently, with celebrity status.

It’s like getting an exclusive VIP ticket to a private members-only club … past the velvet rope to access a community that enables your freedom and autonomy.

When people introduce you to someone else, they feel special when they announce you as an author; or, better yet, as a “# 1 bestselling author.” Take my author quiz to see if you’re ready to be an author.

2) A Book Creates the Ultimate Foot in the Door Strategy

For a couple of bucks, you can mail your book to a prospect to get your foot in the door … but here’s another little strategy I use to bypass the gatekeepers.

I buy my own books on Amazon and have them delivered to a prospect, gift-wrapped, with a card … and Amazon pays me royalties when I buy my own books!

When is the last time you ignored a package from Amazon, especially one that is gift-wrapped?

I don’t know about you, but I would consider it very rude if my assistant opened up my presents!

People “meet” you in your book.

You start a one-way conversation with them. You reveal your “reason why” you do what do you in your book, which creates a reason why they’re going to do business with you.

Introduce yourself to your prospects with an attention grabbing book title.

3) Use Your Book to Get Traffic, Generate Leads, and Build Your List

Getting and keeping customers is the holy grail of every business.

Books are one of the lowest cost ways to generate high-quality leads.

Here’s how it works:

Every chapter in your book tells a short story and answers a question.

Your book is a library filled with social proof, examples, and stories to show you care, know what you’re talking about, and can help the reader solve just about any challenge.

Throughout the book, you invite the reader to visit a web page where they enter their contact information, text their email address to a phone number, or call and leave their name and information.

Each call to action is a way to interactively engage the reader and drive them to some kind of bonus or gift.

You can give away:

-Training videos
-A free audiobook
-Trials of your services or products
-A consulting session
A high-value way to get closer and deepen the relationship
Because publishers don’t give you the contact information of the book buyer, the reason you embed a call to action in your book is. You need the right strategies, tools, and systems to drive readers to your offers and capture leads.

4) Books Sell Your Products and Services Faster and Easier

Your book can talk about what you do, who you do it for, include case studies and results, and invite the reader to try them out.

If you are a chiropractor, a fitness instructor, or in pain management, you can demonstrate three different stretches or exercises to eliminate neck or back pain.

If you are a nutritionist or dietitian, you could discuss the benefits of using coconut oil in a cooking demonstration.

By demonstrating your product or service, talking about the benefits, and showing proof it works, you multiply your sales when you include a call to action in your book and capture leads with text messaging, mobile-responsive websites, QR codes, voicemail, or shortcodes.

5) A Book is a Perfect Way to Position Yourself as a Consultant or Authority

These Books Are Waiting To Be Written Image

This one is dead simple.

Who would you rather do business with:

A coach, consultant, doctor, nutritionist, financial planner, fitness therapist, expert, or mechanic who hands you a business card that says “I am a Self-Proclaimed Expert– Hire me!” on it.


A professional who’s a # 1 bestselling author and hands you a book about the problem you want to fix– and autographs it for you with their mobile phone number and email address.

Do you throw or lose away business cards? How often do you throw or lose away an autographed book?

6) Published Authors Make More Money and Help More People

Your book is about gaining access to an exclusive, member’s only club; meeting with CEOs and celebrities; getting VIP treatment; gaining instant credibility; garnering speaking opportunities; and attracting media attention.

It’s about getting paid what you’re worth, not what you can get.

It’s an opportunity to make more, live more, and give more.

7) Your Book is a Perfect Way to Get Media Attention, Radio Shows, TV Interviews, and Traction in Social Media

Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. It gives you a script and a formula for what to speak about and share.

Interviewers and hosts will pick the topics they want you to talk about based on what’s in the book, which makes it super easy for you to just show up and be the expert you already are.

8) A Book Can Build or Grow Any Local Business

I talk to lots of local business owners who tell me they don’t understand why they should write a book or what it will do for them. They think that because they only do business in a specific town, region or neighborhood, a book won’t make a difference to their bottom line.

Think again …

Ask yourself these questions:

-Do you ever fight for business with competitors?
-Do you have any trouble standing out in the crowd?
-Do you ever get asked the same questions over and over again from your prospects?
-Do you get price resistance?
-Write a book and you’ll have a high quality piece of information to give to all of your prospects. Instead     of throwing up a sales letter on a website, you can stand out far beyond your competitors who don’t      have books.

Bestseller status gives you immediate credibility and authority and positions you as a go-to person.

The fact is, this works for any business, anywhere in the world. Thinking that you’re “local” is irrelevant as to whether or not a book would be a powerful marketing tool for you.

9) Marketing in Heavily Regulated Industries is Easier

Businesses like financial planning, investing, medical, healthcare, franchises, stocks and trading, legal, fitness, or multilevel marketing are easy (and legal) to market with books.

Many of our customers believed for years they couldn’t write a book to market a business, because legal teams and compliance departments would stop them. With very few exceptions, no company can prevent you from sharing your personal life experiences, stories, and topical or general advice.

Once again, this strategy will work for any business.

A book just gives people a reason to listen to you and take you seriously, faster.

When you ask the question, “How will a book grow my business?” All the things I just shared with you should make that very obvious. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.

How often do you lose or throw away an autographed book?

Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.


What are you waiting for?? Start writing! 🙂 Need some help? We can do that, too!



(412) 374-1558 [We LOVE to chat!]


Alex, MPeMG

Co-Founder & CMO


5 Marketing Hacks to Shake Things Up

It’s funny, as long as I’ve been building this company, there are always a few questions that people notoriously as me. Which is REALLY good for you because there’s a good chance that you have the same or a similar question.

Therefore, I figured, why leave you in the dark any longer. Below are 5 solutions to the top 5 Digital Marketing inquiries:

1.) How to Setup a Podcast

Podcasts are easy to use and fairly easy to set up! They are great to spread your message to over 1.3 billion registered podcasts members at any given time. Whether your audience is driving to work or taking their morning shower, they are more likely to listen to your message when you have an official podcast channel! Give it a shot, what do you have to lose?


2.) Publish a Book

DigiPUB Solutions Image1













Writing your own book IMMEDIATELY gives you authority in your market and, more importantly, over you competitors! Today, eMarketing publishers can assist you to not only FAST TRACK your project’s publishing track, but they can also help you WRITE the entire book in several weeks as opposed to YEARS. Not to mention the Best Seller or #1 Best Seller status!


3.) Add a Lead Capture Component to your Product Pages

Statistically, if your website is not properly structured, over 90% over visitors WILL NOT RETURN! As harsh as that sounds, it’s the truth! A Lead Capture component is a PERFECT credibility builder and here’s why! When you place an “LC” structure on your website, your visitors will see that you want to engage with them further, whether it be sharing info or selling a great low cost offer. Most would say, “People don’t want to give me their email…” If they didn’t want to, they wouldn’t have searched for your services in the first place. You can have this “LC” structure redirected to your email list for FREE marketing from now until the end of time! Keep your customers close and updated! If you’re not sure how to get it structured and coded to your website, send us a message or give us a call (412) 374-1558!


4.) Don’t Be Afraid to Help Out & Make It Count












Giving back is an important part of business. Many misinterpret the saying, “I’ll scratch your back, if you scratch mine,” to be simply for greed. Well, when you look at it from a community giving platform, you’re much more likely to gain interested and motivated prospects because they respect that you are an ethical company and care about the very customers that you service. Remember, it doesn’t take much to give back…try having your company volunteer their time for a good cause. It feels good to lend a hand.


5.)  Don’t Overlook a 44 – 1 ROI…eMail Marketing 

Email Marketing Image












If you were able to have a marketing piece that produced 44 interest or motivated purchasers for every 1 time that you broadcasted your message, would you hop on that medium immediately? Well YEAH! Who wouldn’t? Email marketing produces an amazing response when done properly, these are some tips to keep your lists fresh and responsive!


Well, these are the answers to the top 5 questions that you ask about Digital Marketing and your business. Digital Marketing isn’t going anywhere soon so you might want to brush up on the language with the links/images/videos above 😉


Happy Marketing!

Alex, CMO & Co-Founder

MatchPLUS eMarketing Group, LLC


(412) 374-1558

[SECRET] We answer our own phones, don’t hesitate to call!

7 Ways To Get The Most From Your Book Publishing

How to Get More From Your Book OutlinesMention the word outline in a room full of writers, and you’re sure to ignite a firestorm of passionate debate. Writers either love outlines, or they hate them. We either find them liberating, or we can’t stand how confining they are.

My experience has been that more often than not, those who swear they dislike outlines are thinking of them in the wrong ways. Outlines are not meant to trap you into preset ideas or sap your creativity before you start the first draft. Outlines are also definitely not meant to be lifeless Roman-numeral lists.
To imbue your writing with the full power of outlining, you need to approach the process from a mindset of flexibility and discovery. You’ll end up with a road map to storytelling success when you do this. Road maps are there to show you the fastest and surest way to reach your destination, but they certainly don’t prevent you from finding exciting off-road adventures and scenic drives along the way.

At their best, outlines can help you flesh out your most promising story ideas, avoid dead-end plot twists and pursue proper structure. And the greatest part? They save you time and prevent frustration. Sketching out your plot and characters in your first draft can take months of trial and error. Figuring out those same elements in an outline requires a fraction of the time– and then allows you to let loose and have fun in your first draft.

1. Craft your premise.

Your premise is the basic idea for your story. It’s not enough to just have an idea. “Guy saves girl in an intergalactic setting” is a premise, but it’s also far too vague to offer much solid story guidance.

This is why your outline needs to begin with a tightly crafted premise sentence that can answer the following questions:.

– Who is the protagonist?

– What is the situation? What is the hero’s personal condition at the beginning? How will that condition be changed, for better or worse, by the hero himself or by the antagonistic force?

– What is the protagonist’s objective? At the beginning, what does the hero want? What moral (or immoral) choices will she have to make in her attempt to gain that objective?

– Who is the opponent? Who or what stands in the way of the hero achieving his objective?

– What will be the disaster? What misfortune will befall the hero as the result of her attempts to achieve her objective?

– What’s the conflict? What conflict will result from the hero’s reaction to the disaster? And what is the logical flow of cause and effect that will allow this conflict to continue throughout the story?

Once you’ve answered these questions, combine them into one or two sentences:.

Restless farm boy (situation) Luke Skywalker (protagonist) wants nothing more than to leave home and become a starfighter pilot, so he can live up to his mysterious father (objective). When his aunt and uncle are murdered (disaster) after purchasing renegade droids, Luke must free the droids’ beautiful owner and discover a way to stop (conflict) the evil Empire (opponent) and its apocalyptic Death Star.

2. Roughly sketch scene ideas.

Armed with a solid premise, you can now begin sketching your ideas for this story. Write a list of everything you already know sketch scene ideasabout your story. You’ll probably come to this step with a handful of scenes already in mind. Even if you have no idea how these scenes will play out in the story, go ahead and add them to the list. At this point, your primary goal is to remember and record every idea you’ve had in relation to this story.

Take a moment to review your list once you’ve finished. Whenever you encounter an idea that raises questions, highlight it. Highlight it if you don’t know why your character is fighting a duel in one scene. Highlight them if you don’t know how two scenes will connect. If you can’t picture the setting for one of the scenes, highlight that, too. By pausing to identify possible plot holes now, you’ll be able to save yourself a ton of rewriting later on.

Write out your ideas and let your thoughts flow without censoring yourself. Because this is the most unstructured step of your outline, this will be your best opportunity to unleash your creativity and plumb the depths of your story’s potential.

Every time you think you’ve come up with a good idea, take a moment to ask yourself, “Will the reader expect this?” If the answer is yes, write a list of alternatives your readers won’t expect.
3. Interview your characters.

In order to craft a cast of characters that can help your plot reach its utmost potential, you’ll need to discover crucial details about them, not necessarily at the beginning of their lives but at the beginning of the story.

To do this for your protagonist, work backward from the moment in which he will become engaged in your plot (the “disaster” in your premise sentence). What events in your protagonist’s life have led him to this moment? Did something in his past cause the disaster? What events have shaped him to make him respond to the disaster in the way he does? What unresolved issues from his past can further complicate the plot’s spiral of events?

You can start unearthing the nitty-gritty details of his life with a character interview once you have a basic idea of how your character will be invested in the main story. You may choose to follow a preset list of questions (you can find a list of more than 100 such questions in my book Outlining Your Novel: Map Your Way to Success), or you may have better luck with a “freehand interview” in which you ask your protagonist a series of questions and allow him to answer in his own words.
4. Explore your settings.

Whether your setting is your childhood neighborhood or the seventh moon of Barsoom, you’ll want to enter your first draft with a firm idea of where your prominent scenes will be taking place.

Can you change your story’s primary locale without any significant alterations to the plot? If so, dig a little deeper to find a setting better suited to your plot, theme and characters.

Based on the scenes you’re already aware of, list the settings you think you’ll need. Can you reduce this list by combining or eliminating settings? Nothing wrong with a sprawling story locale, but extraneous settings should be eliminated just as assiduously as unnecessary characters.

5. Write your complete outline.

Book outline ImagesYou’re finally ready to outline your story in full. Now, you will work through your story linearly, scene by scene, numbering each one as you go.

How comprehensive you want to be is up to you. You may choose to write a single sentence for each scene (“Dana meets Joe at the café to discuss their impending nuptials”), or you may choose to flesh out more details (“Joe is sitting by himself in a booth when Dana arrives; Dana orders coffee and a muffin; they fight about the invitation list”). Either way, focus on identifying and strengthening the key components of each scene’s structure. Who will be your narrating character? What is his goal? What obstacle will arise to create and obstruct that goal conflict? What will be the outcome, and how will your character react to the resulting dilemma? What decision will he reach that will fuel the next scene’s goal?

Work to create a linear, well-structured plot with no gaps in the story (see the checklist on the opposite page). If you can get this foundation right in your outline, you’ll later be free to apply all your focus and imagination to the first draft and bring your story to life.

As you mentally work through each scene, watch for possible lapses of logic or blank areas in how one event builds to another. Take the time to think through these potential problems so they won’t trip you up later. If you get stuck, try jumping ahead to the next scene you know, and then working backward. If you know where you want your characters to end up, but not how they’ll get there, start at the ending point and then see if you can figure out what has to happen in the preceding events to make it plausible.

6. Condense your outline.

Once you’ve finished your extended outline, you may want to condense the most pertinent points into an abbreviated version. Doing so allows you to weed out extraneous thoughts and summarize the entire outline into a scannable list for easier reference. Because your full outline may contain a fair amount of rambling and thinking out loud on the page, you’re likely to end up with a lot of notes to review (I often have nearly three notebooks of material). Rather than having to wade through the bulk of your notes every time you sit down to work on your first draft, you can save yourself time in the long run by doing a little organizing now.

You may choose to create your abbreviated outline in a Word document, write out your scenes on index cards, or use a software program such as the free Scrivener alternative writer.

7. Put your outline into action.

By now, you’ll be feeling eager and prepared to get going on your first draft. Each time you sit down to work on your manuscript, begin by reviewing your outline. Read the notes for your current scene and the scene to follow. Before you start writing, work through any remaining potential problems in your head or on paper. If the time comes (and it will come) when you’re struck with a better idea than what you had planned in your outline, don’t hesitate to go off-road. These ventures into unknown territory can result in some of the most surprising and intriguing parts of your story.

An outline will offer you invaluable structure and guidance as you write your first draft, but never be afraid to explore new ideas as they occur.Putting your book into action Remember, your outline is a map showing you the route to your destination, but that doesn’t mean it is the only route.

At their best, outlines can help you flesh out your most promising story ideas, avoid dead-end plot twists and pursue proper structure. Let’s take a look at how to get the most out of the outlining process, beginning with the shaping of your premise and working all the way through to a complete list of scenes. (Note: Although this outlining method is one I use myself and highly recommend, keep in mind that there is no right or wrong way to outline a story. If you start outlining and begin to feel the technique isn’t working for you, rather than denouncing outlines entirely, consider how you might adjust the process to better suit your personality and creative style.).
Because this is the most unstructured step of your outline, this will be your best opportunity to unleash your creativity and plumb the depths of your story’s potential.


Here’s To Your Book,

Alex, MPeMG


(412) 374-1558

(We actually answer our own phones!)

Barnes & Noble is Dead

Barnes and Noble I s DeadThe year was 2010. Stephen Riggio, then CEO of Barnes & Noble, heralded the company’s entry into the epublishing world. In a breathless announcement, Riggio euphorically proclaimed that Barnes & Noble would top the 18 % mark in e-books “overnight.” Not to be outdone by his own enthusiasm, Riggio predicted that Barnes & Noble would earn better margins from e-books than print books. Its booksellers would become, in his words, “e-bookevangelists.”.
Beware of enterprises that require new jargon.
Today, even as I write, Barnes & Noble is burning and crashing. According to CNET, the company’s earnings slumped an astonishing 63 percent, from $150 million last year to $55.5 million this year.
Over the last quarter, Barnes & Noble watched in horror as Nook sales, their e-book division, plummeted 26 %, with losses of over $190 million. It was like watching Icarus fall out of the sky. Stephen Riggio’s dream of “overnight” success was so far off the mark, one had to wonder if he was high when he made his announcement two years ago.
Riggio wasn’t high. Nook is a great e-book reader. Anyone who has worked with Nook’s. epub files can tell you they are infinitely better than the cumbersome.mobi files used by Amazon’s Kindle. Epub files produce a nice, cleanly formatted page that looks just like a book. Mobi files look just like a mess. But, as every entrepreneur knows, better products do not necessarily lead to better sales. Where did Barnes & Noble go wrong?
Where B&N went wrong.
Barnes & Noble had a better product, a better reputation, and a farther reach than anyone else in the book selling business. The problem was that Riggio misjudged– very badly– how to handle the burgeoning business of self-publishing.

With the advent of epublishing, writers who could never hope to see their books in print could get their work to readers without the time-consuming, and usually fruitless, task of trying to snare an agent, followed by the even more frustrating job of trying to hook a publisher. With the elimination of pesky editors who demanded “show don’t tell” and required the proper use of apostrophes, everything that went on or between an e-book’s cybercovers was entirely up to the writer. To add icing to the cake, writers who epublished got to keep 70-80 % of their royalties.
This surge in self-publishing, owing in large part to e-books, represents not just people “living the dream,” but an enormous business opportunity for anyone with the ability to turn other people’s dreams into their hard cash. Barnes & Noble, with its gentlemanly rules of conduct and brick-and-mortar mentality, simply had no concept of how to corner the market.
The coup de grâce– Amazon’s KDP Select.KDP Select
Writers could put their e-books up for sale much as they did their used print books. Barnes & Noble did the same thing, but the difference– and this is crucial– was that if you enrolled in Amazon’s KDP (Kindle Direct Publishing) Select program, you got to give your book away.
Writers quickly discovered that giving an e-book away for free was the fastest, cheapest, and easiest way to build a readership. Books in popular genres could rack up 20,000 to 30,000 downloads in a single weekend.
Cottage industries have sprung up around the KDP Select phenomenon. Numerous websites will not only post which Kindle books are free on any given day, but will review them, and even send daily free titles to your inbox. There is no denying the appeal of getting something for nothing.
For writers, and for Amazon, it is a win-win situation, because free days are fantastic promotional tools. Invariably, free days lead to increased sales. And for those writers who simply must hold their precious darlings in their hands, Amazon also provides print-on-demand. Amazon’s CreateSpace took first place in the self-publishing world last year with 57,602 new titles. Amazon is happy. Writers are happy. Customers are happy. Everybody is happy.
Except Barnes & Noble. Which is dead.

Stephen Riggio, then CEO of Barnes & Noble, heralded the company’s entry into the epublishing world. Not to be outdone by his own enthusiasm, Riggio predicted that Barnes & Noble would earn better margins from e-books than print books. Over the last quarter, Barnes & Noble watched in horror as Nook sales, their e-book division, plummeted 26 %, with losses of over $190 million. Barnes & Noble, with its gentlemanly rules of conduct and brick-and-mortar mentality, simply had no concept of how to corner the market. Barnes & Noble did the same thing, but the difference– and this is crucial– was that if you enrolled in Amazon’s KDP (Kindle Direct Publishing) Select program, you got to give your book away.


To Higher Profits in the New Year,

Alexander J. Kubicek


(412) 374-1558

(We ACTUALLY answer our own phones!)


Wait What…Best Seller?

I am so excited!

I am much more into sharing content for educational purposes, so you can imagine, I rarely like to speak about my company’s (MatchPLUS eMarketing Group, LLC) accomplishments unless it can help others…

…well, today is that day!

Since 2004, we have been helping aspiring authors accomplish a dream they never thought possible…publishing their very own book! We have created a formidable process that allows authors to not only publish their gem, but, in some cases, publish in 90 days!

Now, you’re probably thinking that this is just some small eBook that anyone can curate a piece of content and slap into Pages or Word in an ePub format, but NOT THIS! Once you’ve gone through the process with us, you will have a full fledged book or novel that can be sold, borrowed, used for teaching, educating, or even signing for fans!

Watch this video to see what I mean…

It is and has been our passion to help anyone and everyone achieve their goals. Plain and simple. Everyone has a message and everyone has a unique story that deserves to be share to help others and so on!

With this in mind, we are truly able to achieve a world-wide educational platform on any device anywhere! [Explained more in the video above]

However, we don’t just stop at publishing your book and/or novel…

We also create a CUSTOM “Digital Book Tour!” The Digital Book Tour provides an author the ability to reach their audience world-wide with one screen! Why only go to a few book stores within your means when you could reach every single fan of your message??

[Did you catch the video above?]

This book tour deals with marketing, promotion, AND celebrity endorsements! 

Who wouldn’t want their favorite celeb to endorse their life’s work…it’s literally realizing two dreams in one!!

We’d absolutely LOVE to help you realize your dream & help share your valuable passion with the masses! Do not be afraid to get ahold of us! Seriously! Realizing your dream is our passion – You can reach us at:


(412) 215-3650

[email protected]

We look forward to your next Best Seller!

Alex, MPeMG

First Book Image

Congrats On Your First Book, Big Payoff

Writing a book is a BIG deal. 

Great, now that that’s out of the way, we can get started. Many aspiring authors (and people who don’t know that they have a story) have one great big thing in common…they are afraid that they don’t know how to write their book! This becomes a HUGE elephant on their back, so most authors tend to “put their book on the back burner” & that back burner gets shut off and eventually starts to look like a shelf to collect dust.

We want better things for you!  In 2011, over 200 Million Americans stated that they wish to write a book, but that they don’t know how or where to begin. That’s over 200 Million messages and stories that were never told. Or 200 Million “How To” books that were never able to teach people seeking that message.

The point is that publishing is 100% easier than it used to be. You’re probably thinking that, “We’re full of it,” but I can assure you that we’re not! 

We have published and promoted SEVERAL authors from scraps and thoughts all the way to #1 Best Sellers!Best Seller Red Carpet Image

You used to have to sit down at a type writer of computer for hours upon hours & years upon years write your content…not anymore! You used to have to go through countless editorial phases and departments, which would take months and sometimes years…not anymore! Once you got your content written & your book edited and formatted, you then had to wait for a publishing company to accept your manuscript, which could take years!

That sounds like A TON of work and waiting around when all you wanted to do was educate/help people…

My question to you is, “Why wait years when you could wait months?” Or, “Why sit and write for years when you just have to tell us your story and then be published?” The point is why wait? All you need to do is tell your story and we will take care of the rest! Just think, in a few months, you could not only have your dream book sitting in your hands, but also possibly be a Best Seller or a #1 Best Seller!! Pretty cool, huh?

Here are 11 Steps to get you started to writing your first Best Selling Book!

Writing a book is a big deal - frustrated baby1. Make a bullet-point list in Word / Pages of everything you can think of that you wish to include in the book. Don’t worry about organizing at  this point, just brainstorm.

2. Once you have a list of ideas or topics, you’ll probably find you have no idea how to organize them into any sort of order. This is normal.

3. Now drag and drop all your bullet points so they are listed under a heading called “Topics.”

4. Use multi-colored 3 x 5 cards and dedicate a separate color to each topic.

5. Lay all of the cards on a table and move the cards around, grouping by like-colors, until you’re satisfied with the order of topics. The different- colored cards will allow you to see where you have too much material in one topic or not enough in another. You’ll probably find that you have some cards that could be combined into one topic. Remember, you don’t need to have every topic point down at this  time, just the Core Points.Writing a book is a big deal - Index cards image

6. Once you’ve got your cards organized, figure out your chapter breaks and write the chapter and topic number on each card.

7. Stack your cards in sequence and go back to your computer. Drag and drop everything in the document into the proper order, adding chapter headings.

8. When you’ve got everything in order, you may recognize holes in topics that need more development. Better to learn this now, rather than later!

9. Once you’ve updated each individual topic document, be sure to cut and paste the changes into the main outline. 

10. At this point, you should have a solid, working outline. Depending upon your subject matter….you may gather bits of dialog, quotes, or images that you feel would be appropriate for your audience. You may consider creating a separate digital file where these “pieces” can be stored. If they were important enough to store, they may be valuable for your readers as well. 

11. Create a calendar to help keep track of your timeline. Consider formatting in a spreadsheet program (Excel or Numbers) because it allows you to create larger blocks that allow for writing notes & updates.

DigiPUB Solutions Image1Your book is a series of statements & inquiries leading the reader to a particular point that you are trying to convey. Many aspiring authors assume that you have to sit down and type for countless hours only to find that you have to start over again because your message does not make sense.

This discourages most authors and, sadly, they never realize their dream. This outline will not only speed the process along, but it will also help you stay focused and not veer away from your point.

Check Us Out, Couldn’t Hurt!

See Your At The Best Seller’s Ball!


MatchPLUS eMarketing Group, LLC

(412) 215-3650

(We Answer Our Phones!)