Tag : books

What's Your Big Idea Publishing Image

What’s Your BIG [Publishing] Idea?

Each of us has a “big idea” for a book and/or consulting program that would be incredibly valuable to others.

Each of us has specialized knowledge, expertise and a story that we can use to create a unique educational product or consulting service – that we can use to monetize our life experience.

We have all seen ebooks, audio books, video courses, webinars, interview programs, and many other formats being sold online. These are all examples of what are called “digital information products.”

A $48 Billion industry…

Yes, you read that correctly, a $48 Billion industry. AND it’s expected to go up to nearly double within the next few years.

The best part is that this type of platform is virtually untouched by the population!

You have been watching as teaching and training businesses are exploding online. What do the famous teachers and big launches have in common? Almost all of them are offering digital information for sale.

If you look around today, you’ll notice three things:

1)  People are reading, watching videos, and listening to information they search for and find online.

2)  The amount of time they invest doing it is growing.

3)  The amount of money they invest doing it is growing.

Over a billion iPads and iPhones have been sold already. And what are these devices used for? More and more, they’re used for reading books, listening to audio programs, watching videos, and attending online courses.

And who is creating the most successful ebooks, video courses, and other digital information products? Regular people, who have learned how to do it, from scratch.

We believe that everyone should have a digital product. Everyone should have a way to share their knowledge with others, and do it in a way that is valuable, so they can market & sell it.

What do you need in order to get started? You need a BIG IDEA.

You need an idea for your product. An idea that is the seed of a product that will share the most important and valuable part of your business and/or life experience and story.

When most people decide to create a digital information product, they begin by imagining the “widest audience” possible, and then creating a product that tries to “appeal to everyone.” It’s counter-intuitive to narrow your niche, and target a smaller group of people. BUT, when you “narrow your niche” you actually target a group that is more motivated, and more likely to buy your product.

Consider the following questions:

Question #1: Is your target customer motivated to solve a problem?

Question #2: Are they searching for a solution to that problem?

Question #3: Are they having a hard time finding the right answer?

By asking yourself these 3 (Imperative) questions, you’re going to be able to qualify not only your idea, but your audience as well! This link will take you to another post that we wrote in order to help prospective authors START writing their outline immediately! For that reason, we reccomend giving it a quick read and start piecing some things together.

If you’re ready to get your book started, but don’t have a lot of time or know where to start the writing process, we can get you started instantly! AND help you speed up the process to be published in as little as 90 days! And NO, not with just an eBook or a less than stellar version of what you’d want to see in a store. It’ll be the Gold Standard!

Best Seller Book Momentum

How to Capitalize on Your Momentum as a Best-Selling Author

You’ve finished your book and now you’re an Amazon best-selling author. What’s next? What should you do once you have your best-selling book to capitalize on your momentum and rocket yourself to celebrity status?

(Related Resource: How Authors Use Social Media in 2016)

Your goal should be to use your book as a business and marketing tool.

Use your book to build your platform, grow your list, and monetize customers. It’s also a perfect way to become competition-proof and recession-proof. Your book is the perfect tool to build relationships.

Here are 10 ways to use your Best-Seller to grow your status and business.

1) Use Your Book to Get Speaking Gigs

It turns out it’s easy to take your book and deliver it to your prospect, gift wrapped and with a card. It’s a great way to establish yourself as an expert and authority in your field, and get those speaking gigs.

Sometimes people search for a topic and they find you online because your Amazon ranking is high. So they book you to speak for their organization.

2) Attend Events With People You Want to Meet

The next way to grow your business is to attend events where people you want to connect with are present.

Let’s say, you know that there’s going to be a celebrity at a certain event. This is someone you’ve wanted to connect with for a long time and they’re actually going to be at this event. Bring along a few copies of your book and a sharpie.

When you’ve identified someone that you want to connect with, pull out your book, open it up, find an area that might be relevant to that person, sign the book with your contact information, and a little note to them.

Walk up to them after they finish speaking, or when you can track them down without being weird, and give them your book.

3) Use Your Book Get Interviews

The next way you can use your book is to reach out and get interviews on podcasts or other mediums. There are people dying to interview best-selling authors for their shows. It’s a win-win for both of you.

You can give your book away in exchange for a lead when you’re being interviewed. You can use the two strategies above to actually get the interview in the first place.

(Related Resource: How Authors Use Social Media in 2016)

4) Prepare a Press Release

As soon as you write your book, no matter what it is, you can prepare a press release. Put that on a site like prweb.com or other similar press release companies.

Here’s what happens…

As soon as that press release is published, other news outlets like Forbes and Entrepreneur, may pick up the article and post it on their site.

That gives you some additional “link juice” as we like to call it. Those quality links are useful to establish yourself as a credible expert and industry authority, and give you some celebrity status as well.

You can also boost your credibility on your website by posting “as seen on” links back to those articles.

(Related Resource: How Authors Use Social Media in 2016)

5) Create an Audio Version of Your Book

With nothing more than a USB microphone from Amazon, you can record an audio version of your book.

When you upload your audio book you can get free distribution on Audible, Amazon, and iTunes.

Generally, you get about 65% of the price of your audio book as revenue. Another option I’ve done and highly suggest is putting your audio book up for free as a podcast. Allow iTunes, and the other podcast networks to distribute your content for free.

Don’t be afraid of giving away your content.

For example, people who buy books, or audio books, are going to be different than the people who listen to podcasts.

Your goal is to get recognized, be seen, and build your celebrity status.

6) Get Media Gigs

Another way you can use your book is to get media gigs. You can learn how to be effective on camera and then get TV interviews.

Your book is a vehicle. When you’re established as a best-selling author, people are going to want to listen to you. You’re treated as an authority and an expert.

(Related Resource: How Authors Use Social Media in 2016)

7) Schedule Webcasts to Discuss Your Book

I like to start scheduling webcasts on Blab or Google Hangouts, and then promote those opportunities on social media to talk about the content of my book.

You can give away your content and teach it, and then offer your book as a bonus.

(Related Resource: How Authors Use Social Media in 2016)

8) Create an Information Product Out of Your Book

If you’re wondering, how do I sell?

How do I make money?

Consider creating an information product that’s based on your book. You can sell it to your existing audience that you have and to the list that your building.

9.) Pre-Luanch Your Book

There is a market for everything & that market is CONSTANTLY searching for information or solutions to their issues. Why not tap into that market with anticipation? By creating a simple landing page (one-page website) you can give this audience some results in advance with your book AND have a pre-order section right there on the same page.

By optimizing this page with some video content and samples of your book, you’ll be able to establish yourself as a credible authority (& secure pre-orders) before your book even hits the (Digital) shelves!

(Related Resource: How Authors Use Social Media in 2016)

10) Always Give Your Audience a “Call to Action”

The other thing that you want to make sure that you have in your book is something called a call to action. A call to action asks people to take a certain action from within your content.

You do that whenever you make any kind of an appearance in an interview or podcast. I’m going to give you a call to action right now as an example…

“If you want to learn how to publish a book, or how publishing a book and becoming an author will help grow your business, we’d love to assist!

Just contact us or click the M+ Book Publishing tab under services.

7 Ways To Get The Most From Your Book Publishing

How to Get More From Your Book OutlinesMention the word outline in a room full of writers, and you’re sure to ignite a firestorm of passionate debate. Writers either love outlines, or they hate them. We either find them liberating, or we can’t stand how confining they are.

My experience has been that more often than not, those who swear they dislike outlines are thinking of them in the wrong ways. Outlines are not meant to trap you into preset ideas or sap your creativity before you start the first draft. Outlines are also definitely not meant to be lifeless Roman-numeral lists.
To imbue your writing with the full power of outlining, you need to approach the process from a mindset of flexibility and discovery. You’ll end up with a road map to storytelling success when you do this. Road maps are there to show you the fastest and surest way to reach your destination, but they certainly don’t prevent you from finding exciting off-road adventures and scenic drives along the way.

At their best, outlines can help you flesh out your most promising story ideas, avoid dead-end plot twists and pursue proper structure. And the greatest part? They save you time and prevent frustration. Sketching out your plot and characters in your first draft can take months of trial and error. Figuring out those same elements in an outline requires a fraction of the time– and then allows you to let loose and have fun in your first draft.

1. Craft your premise.

Your premise is the basic idea for your story. It’s not enough to just have an idea. “Guy saves girl in an intergalactic setting” is a premise, but it’s also far too vague to offer much solid story guidance.

This is why your outline needs to begin with a tightly crafted premise sentence that can answer the following questions:.

– Who is the protagonist?

– What is the situation? What is the hero’s personal condition at the beginning? How will that condition be changed, for better or worse, by the hero himself or by the antagonistic force?

– What is the protagonist’s objective? At the beginning, what does the hero want? What moral (or immoral) choices will she have to make in her attempt to gain that objective?

– Who is the opponent? Who or what stands in the way of the hero achieving his objective?

– What will be the disaster? What misfortune will befall the hero as the result of her attempts to achieve her objective?

– What’s the conflict? What conflict will result from the hero’s reaction to the disaster? And what is the logical flow of cause and effect that will allow this conflict to continue throughout the story?

Once you’ve answered these questions, combine them into one or two sentences:.

Restless farm boy (situation) Luke Skywalker (protagonist) wants nothing more than to leave home and become a starfighter pilot, so he can live up to his mysterious father (objective). When his aunt and uncle are murdered (disaster) after purchasing renegade droids, Luke must free the droids’ beautiful owner and discover a way to stop (conflict) the evil Empire (opponent) and its apocalyptic Death Star.

2. Roughly sketch scene ideas.

Armed with a solid premise, you can now begin sketching your ideas for this story. Write a list of everything you already know sketch scene ideasabout your story. You’ll probably come to this step with a handful of scenes already in mind. Even if you have no idea how these scenes will play out in the story, go ahead and add them to the list. At this point, your primary goal is to remember and record every idea you’ve had in relation to this story.

Take a moment to review your list once you’ve finished. Whenever you encounter an idea that raises questions, highlight it. Highlight it if you don’t know why your character is fighting a duel in one scene. Highlight them if you don’t know how two scenes will connect. If you can’t picture the setting for one of the scenes, highlight that, too. By pausing to identify possible plot holes now, you’ll be able to save yourself a ton of rewriting later on.

Write out your ideas and let your thoughts flow without censoring yourself. Because this is the most unstructured step of your outline, this will be your best opportunity to unleash your creativity and plumb the depths of your story’s potential.

Every time you think you’ve come up with a good idea, take a moment to ask yourself, “Will the reader expect this?” If the answer is yes, write a list of alternatives your readers won’t expect.
3. Interview your characters.

In order to craft a cast of characters that can help your plot reach its utmost potential, you’ll need to discover crucial details about them, not necessarily at the beginning of their lives but at the beginning of the story.

To do this for your protagonist, work backward from the moment in which he will become engaged in your plot (the “disaster” in your premise sentence). What events in your protagonist’s life have led him to this moment? Did something in his past cause the disaster? What events have shaped him to make him respond to the disaster in the way he does? What unresolved issues from his past can further complicate the plot’s spiral of events?

You can start unearthing the nitty-gritty details of his life with a character interview once you have a basic idea of how your character will be invested in the main story. You may choose to follow a preset list of questions (you can find a list of more than 100 such questions in my book Outlining Your Novel: Map Your Way to Success), or you may have better luck with a “freehand interview” in which you ask your protagonist a series of questions and allow him to answer in his own words.
4. Explore your settings.

Whether your setting is your childhood neighborhood or the seventh moon of Barsoom, you’ll want to enter your first draft with a firm idea of where your prominent scenes will be taking place.

Can you change your story’s primary locale without any significant alterations to the plot? If so, dig a little deeper to find a setting better suited to your plot, theme and characters.

Based on the scenes you’re already aware of, list the settings you think you’ll need. Can you reduce this list by combining or eliminating settings? Nothing wrong with a sprawling story locale, but extraneous settings should be eliminated just as assiduously as unnecessary characters.

5. Write your complete outline.

Book outline ImagesYou’re finally ready to outline your story in full. Now, you will work through your story linearly, scene by scene, numbering each one as you go.

How comprehensive you want to be is up to you. You may choose to write a single sentence for each scene (“Dana meets Joe at the café to discuss their impending nuptials”), or you may choose to flesh out more details (“Joe is sitting by himself in a booth when Dana arrives; Dana orders coffee and a muffin; they fight about the invitation list”). Either way, focus on identifying and strengthening the key components of each scene’s structure. Who will be your narrating character? What is his goal? What obstacle will arise to create and obstruct that goal conflict? What will be the outcome, and how will your character react to the resulting dilemma? What decision will he reach that will fuel the next scene’s goal?

Work to create a linear, well-structured plot with no gaps in the story (see the checklist on the opposite page). If you can get this foundation right in your outline, you’ll later be free to apply all your focus and imagination to the first draft and bring your story to life.

As you mentally work through each scene, watch for possible lapses of logic or blank areas in how one event builds to another. Take the time to think through these potential problems so they won’t trip you up later. If you get stuck, try jumping ahead to the next scene you know, and then working backward. If you know where you want your characters to end up, but not how they’ll get there, start at the ending point and then see if you can figure out what has to happen in the preceding events to make it plausible.

6. Condense your outline.

Once you’ve finished your extended outline, you may want to condense the most pertinent points into an abbreviated version. Doing so allows you to weed out extraneous thoughts and summarize the entire outline into a scannable list for easier reference. Because your full outline may contain a fair amount of rambling and thinking out loud on the page, you’re likely to end up with a lot of notes to review (I often have nearly three notebooks of material). Rather than having to wade through the bulk of your notes every time you sit down to work on your first draft, you can save yourself time in the long run by doing a little organizing now.

You may choose to create your abbreviated outline in a Word document, write out your scenes on index cards, or use a software program such as the free Scrivener alternative writer.

7. Put your outline into action.

By now, you’ll be feeling eager and prepared to get going on your first draft. Each time you sit down to work on your manuscript, begin by reviewing your outline. Read the notes for your current scene and the scene to follow. Before you start writing, work through any remaining potential problems in your head or on paper. If the time comes (and it will come) when you’re struck with a better idea than what you had planned in your outline, don’t hesitate to go off-road. These ventures into unknown territory can result in some of the most surprising and intriguing parts of your story.

An outline will offer you invaluable structure and guidance as you write your first draft, but never be afraid to explore new ideas as they occur.Putting your book into action Remember, your outline is a map showing you the route to your destination, but that doesn’t mean it is the only route.

At their best, outlines can help you flesh out your most promising story ideas, avoid dead-end plot twists and pursue proper structure. Let’s take a look at how to get the most out of the outlining process, beginning with the shaping of your premise and working all the way through to a complete list of scenes. (Note: Although this outlining method is one I use myself and highly recommend, keep in mind that there is no right or wrong way to outline a story. If you start outlining and begin to feel the technique isn’t working for you, rather than denouncing outlines entirely, consider how you might adjust the process to better suit your personality and creative style.).
Because this is the most unstructured step of your outline, this will be your best opportunity to unleash your creativity and plumb the depths of your story’s potential.


Here’s To Your Book,

Alex, MPeMG


(412) 374-1558

(We actually answer our own phones!)

Barnes & Noble is Dead

Barnes and Noble I s DeadThe year was 2010. Stephen Riggio, then CEO of Barnes & Noble, heralded the company’s entry into the epublishing world. In a breathless announcement, Riggio euphorically proclaimed that Barnes & Noble would top the 18 % mark in e-books “overnight.” Not to be outdone by his own enthusiasm, Riggio predicted that Barnes & Noble would earn better margins from e-books than print books. Its booksellers would become, in his words, “e-bookevangelists.”.
Beware of enterprises that require new jargon.
Today, even as I write, Barnes & Noble is burning and crashing. According to CNET, the company’s earnings slumped an astonishing 63 percent, from $150 million last year to $55.5 million this year.
Over the last quarter, Barnes & Noble watched in horror as Nook sales, their e-book division, plummeted 26 %, with losses of over $190 million. It was like watching Icarus fall out of the sky. Stephen Riggio’s dream of “overnight” success was so far off the mark, one had to wonder if he was high when he made his announcement two years ago.
Riggio wasn’t high. Nook is a great e-book reader. Anyone who has worked with Nook’s. epub files can tell you they are infinitely better than the cumbersome.mobi files used by Amazon’s Kindle. Epub files produce a nice, cleanly formatted page that looks just like a book. Mobi files look just like a mess. But, as every entrepreneur knows, better products do not necessarily lead to better sales. Where did Barnes & Noble go wrong?
Where B&N went wrong.
Barnes & Noble had a better product, a better reputation, and a farther reach than anyone else in the book selling business. The problem was that Riggio misjudged– very badly– how to handle the burgeoning business of self-publishing.

With the advent of epublishing, writers who could never hope to see their books in print could get their work to readers without the time-consuming, and usually fruitless, task of trying to snare an agent, followed by the even more frustrating job of trying to hook a publisher. With the elimination of pesky editors who demanded “show don’t tell” and required the proper use of apostrophes, everything that went on or between an e-book’s cybercovers was entirely up to the writer. To add icing to the cake, writers who epublished got to keep 70-80 % of their royalties.
This surge in self-publishing, owing in large part to e-books, represents not just people “living the dream,” but an enormous business opportunity for anyone with the ability to turn other people’s dreams into their hard cash. Barnes & Noble, with its gentlemanly rules of conduct and brick-and-mortar mentality, simply had no concept of how to corner the market.
The coup de grâce– Amazon’s KDP Select.KDP Select
Writers could put their e-books up for sale much as they did their used print books. Barnes & Noble did the same thing, but the difference– and this is crucial– was that if you enrolled in Amazon’s KDP (Kindle Direct Publishing) Select program, you got to give your book away.
Writers quickly discovered that giving an e-book away for free was the fastest, cheapest, and easiest way to build a readership. Books in popular genres could rack up 20,000 to 30,000 downloads in a single weekend.
Cottage industries have sprung up around the KDP Select phenomenon. Numerous websites will not only post which Kindle books are free on any given day, but will review them, and even send daily free titles to your inbox. There is no denying the appeal of getting something for nothing.
For writers, and for Amazon, it is a win-win situation, because free days are fantastic promotional tools. Invariably, free days lead to increased sales. And for those writers who simply must hold their precious darlings in their hands, Amazon also provides print-on-demand. Amazon’s CreateSpace took first place in the self-publishing world last year with 57,602 new titles. Amazon is happy. Writers are happy. Customers are happy. Everybody is happy.
Except Barnes & Noble. Which is dead.

Stephen Riggio, then CEO of Barnes & Noble, heralded the company’s entry into the epublishing world. Not to be outdone by his own enthusiasm, Riggio predicted that Barnes & Noble would earn better margins from e-books than print books. Over the last quarter, Barnes & Noble watched in horror as Nook sales, their e-book division, plummeted 26 %, with losses of over $190 million. Barnes & Noble, with its gentlemanly rules of conduct and brick-and-mortar mentality, simply had no concept of how to corner the market. Barnes & Noble did the same thing, but the difference– and this is crucial– was that if you enrolled in Amazon’s KDP (Kindle Direct Publishing) Select program, you got to give your book away.


To Higher Profits in the New Year,

Alexander J. Kubicek


(412) 374-1558

(We ACTUALLY answer our own phones!)


Debbie Downer vs. Positive Paul – Don’t Be That Guy

Your Own Book CriticThe mind can be a writer’s harshest critic, and it never seems to shut up. You don’t need to pay attention to everything it says. In this post, we introduce three techniques to help you cope with self-criticism.
Best-selling thriller writer Ian Rankin writes a book a year. At a certain point, usually at the end of the first month, he is struck by “the fear.” He becomes convinced that all the work he’s done so far has been a waste of time, that this new book won’t be any good.

When he mentions this to his wife, she usually asks, “Are you on page 65?” He then realizes that he goes through this phase with every novel, always at the same point. Always around page 65.

Many writers, if not all, experience this kind of doubt about their work at some stage. And, as writing is such a lonely profession, they don’t all have someone with whom they can share their frustrations.

As an editor, some authors even come to me at these times. They’re looking for someone who can give them feedback, someone with experience who can reassure them that their work is worth pursuing after all and they’re not wasting their time.

To be honest, there’s not much I can do for them, but over the years I’ve come across some techniques that can help authors deal with that inner critic and get back to writing.

1. Choose which thoughts you listen to

It’s your mind’s job to keep questioning your actions. That worked well when we lived in caves. “Don’t go around that corner,” the mind would say, “you’ll get your head chewed off by a saber-toothed tiger.”.

Even now, when we no longer have saber-toothed tigers to worry about, the mind continues to look out for us. “Hmm,” it might ask, “are you sure you really want write this story?

In short, you can not control your thoughts, you can not stop them from entering your mind. You can decide which thoughts deserve your attention.

When your mind raises these doubts– your writing is terrible, no one will be interested in this story, or you should give up and find a job where you don’t even have to write your name– try to recognize this thought as nothing more than that: a thought. It’s just words. It’s just your mind doing its job.

Ask yourself, “Is this is a helpful thought?” If it’s not helpful, you can decide not to take this thought seriously and move on to the next one. Don’t worry, another one will be along again soon enough. Your mind likes to keep busy.

Novelist Dani Shapiro put it like this in an interview with Salon.com: “It helps to think of that inner censor as an annoying but beloved friend who has moved in for the duration. That friend is never going away. So you make peace with your inner censor. You say some version of, thanks very much for sharing, and then move on, past that censoring voice, and into your work.”.

2. Give your critical thoughts a name.

When your mind takes its job a little too seriously, there are times. It won’t shut up, and those thoughts become difficult to ignore. When that happens, it helps to take a little distance from them, and one way to do that is to give these unhelpful thoughts a name.

When Ian Rankin gets to the stage where he starts to doubt his story, he could say, “Oh, there are those Page 65 Thoughts again. Hi, Page 65 Thoughts, I’m only on page 62, you’ve arrived early this year.”.

You could also treat these thoughts like a character, and give it a voice. The Whiny Inner Critic, for example, who always shows up at the most inappropriate moment. Try to hear those thoughts in the voice of the character. A little too high-pitched perhaps, a bit nasal maybe, annoying.debbiedowner

Or you could imagine these thoughts as a story. The Tale of Self Doubt, where the basic premise appears engaging but becomes repetitive and tiresome after a while. It’s the kind of daytime movie that might first attract your attention as you flick through the TV channels, but only ends up a disappointment. Try another channel.

Giving these thoughts a name helps you to become aware of how often they occur and how much they distract you from your writing. Just recognizing your self-doubt will help you regain your focus.
Feel free to pick your own name for your critical thoughts, you’re a writer after all (regardless of what your mind says).

3. Realize how important writing is to you.

Sometimes, just sometimes, your mind is right. Your writing is bad. There will be days when you will write badly, very badly. You might even write a whole book that’s terrible.

But that shouldn’t stop you from writing.

Think about why you write, why it’s important to you, and try to remember these reasons when your mind is being overly critical, telling you that you’ll fail, that you’ll be rejected.

Love to writeDon’t let those thoughts of failure stop you. Because you might get hurt some time, you don’t give up on love just. And you shouldn’t give up on something you love. Keep writing. It takes a lot of work, and some of it might be terrible, but if you stop, no one will ever get a chance to see the good stuff.

In short, you can not control your thoughts, you can not stop them from entering your mind. When your mind raises these doubts– your writing is terrible, no one will be interested in this story, or you should give up and find a job where you don’t even have to write your name– try to recognize this thought as nothing more than that: a thought. If it’s not helpful, you can decide not to take this thought seriously and move on to the next one. When that happens, it helps to take a little distance from them, and one way to do that is to give these unhelpful thoughts a name.

You could also treat these thoughts like a character, and give it a voice. 🙂



Here’s to Your Book!

Alex, MPeMG

(412) 374-1558

[We answer our own phones!]

[Press Release] Pittsburgh Small Business Marketers: No Mistakes

Attention Pittsburgh Small Business marketers: Let’s agree to NOT make 2016 the year of online marketing mistakes

Strong online presenceAs most marketing professionals know, when it comes to growing businesses in the information age, there is nothing more important than building a strong online presence that presents a company, product or service professionally, authentically, and accurately. Countless studies show the attention span of online consumers is shorter than ever, so it is up to the marketer to present all the necessary information to consumers as effectively as possible.

Download your FREE 2016 Digital Marketing Roadmap here!

Regardless of this fact, small business owners and marketers often make common mistakes that can cause an exact opposite effect of an otherwise well-thought-out campaign. What are the best ways to avoid these mistakes? The best approach is to start small, and start local. Here are a few good starting places: Focus on getting a few excellent Google or Yelp reviews, compare your search rank to local competitors, and make sure your search results come up clean without spelling errors and present accurate information. As simple as following these steps may sound (and an overwhelming list of other strategies), business owners and marketers can still struggle to keep up. After all, the internet never sleeps and there’s often too much to do just to keep the doors to any business open.

This is where companies such as MatchPLUS eMarketing come in. Since launching in 2001, MatchPLUS has become a trusted partner among firms around Pittsburgh who are serious about streamlining online marketing methods and connecting with consumers in innovative and exciting new ways.MPeMG_color_transparent_300x155 (2)

MatchPLUS is currently offering a free report for companies interested in learning about other potential online marketing mistakes and how to avoid them. The report also details how companies can maximize their public image.

Those interested can contact MatchPLUS using the information below, or visit their website at http://mpemg.com/ or follow them on Facebook at https://www.facebook.com/MPeMG to learn more.


Joseph M. Kubicek, co-founder and CEO, MatchPLUS eMarketing Group, [email protected] or 412-215-3650.

Wait What…Best Seller?

I am so excited!

I am much more into sharing content for educational purposes, so you can imagine, I rarely like to speak about my company’s (MatchPLUS eMarketing Group, LLC) accomplishments unless it can help others…

…well, today is that day!

Since 2004, we have been helping aspiring authors accomplish a dream they never thought possible…publishing their very own book! We have created a formidable process that allows authors to not only publish their gem, but, in some cases, publish in 90 days!

Now, you’re probably thinking that this is just some small eBook that anyone can curate a piece of content and slap into Pages or Word in an ePub format, but NOT THIS! Once you’ve gone through the process with us, you will have a full fledged book or novel that can be sold, borrowed, used for teaching, educating, or even signing for fans!

Watch this video to see what I mean…

It is and has been our passion to help anyone and everyone achieve their goals. Plain and simple. Everyone has a message and everyone has a unique story that deserves to be share to help others and so on!

With this in mind, we are truly able to achieve a world-wide educational platform on any device anywhere! [Explained more in the video above]

However, we don’t just stop at publishing your book and/or novel…

We also create a CUSTOM “Digital Book Tour!” The Digital Book Tour provides an author the ability to reach their audience world-wide with one screen! Why only go to a few book stores within your means when you could reach every single fan of your message??

[Did you catch the video above?]

This book tour deals with marketing, promotion, AND celebrity endorsements! 

Who wouldn’t want their favorite celeb to endorse their life’s work…it’s literally realizing two dreams in one!!

We’d absolutely LOVE to help you realize your dream & help share your valuable passion with the masses! Do not be afraid to get ahold of us! Seriously! Realizing your dream is our passion – You can reach us at:


(412) 215-3650

[email protected]

We look forward to your next Best Seller!

Alex, MPeMG

First Book Image

Congrats On Your First Book, Big Payoff

Writing a book is a BIG deal. 

Great, now that that’s out of the way, we can get started. Many aspiring authors (and people who don’t know that they have a story) have one great big thing in common…they are afraid that they don’t know how to write their book! This becomes a HUGE elephant on their back, so most authors tend to “put their book on the back burner” & that back burner gets shut off and eventually starts to look like a shelf to collect dust.

We want better things for you!  In 2011, over 200 Million Americans stated that they wish to write a book, but that they don’t know how or where to begin. That’s over 200 Million messages and stories that were never told. Or 200 Million “How To” books that were never able to teach people seeking that message.

The point is that publishing is 100% easier than it used to be. You’re probably thinking that, “We’re full of it,” but I can assure you that we’re not! 

We have published and promoted SEVERAL authors from scraps and thoughts all the way to #1 Best Sellers!Best Seller Red Carpet Image

You used to have to sit down at a type writer of computer for hours upon hours & years upon years write your content…not anymore! You used to have to go through countless editorial phases and departments, which would take months and sometimes years…not anymore! Once you got your content written & your book edited and formatted, you then had to wait for a publishing company to accept your manuscript, which could take years!

That sounds like A TON of work and waiting around when all you wanted to do was educate/help people…

My question to you is, “Why wait years when you could wait months?” Or, “Why sit and write for years when you just have to tell us your story and then be published?” The point is why wait? All you need to do is tell your story and we will take care of the rest! Just think, in a few months, you could not only have your dream book sitting in your hands, but also possibly be a Best Seller or a #1 Best Seller!! Pretty cool, huh?

Here are 11 Steps to get you started to writing your first Best Selling Book!

Writing a book is a big deal - frustrated baby1. Make a bullet-point list in Word / Pages of everything you can think of that you wish to include in the book. Don’t worry about organizing at  this point, just brainstorm.

2. Once you have a list of ideas or topics, you’ll probably find you have no idea how to organize them into any sort of order. This is normal.

3. Now drag and drop all your bullet points so they are listed under a heading called “Topics.”

4. Use multi-colored 3 x 5 cards and dedicate a separate color to each topic.

5. Lay all of the cards on a table and move the cards around, grouping by like-colors, until you’re satisfied with the order of topics. The different- colored cards will allow you to see where you have too much material in one topic or not enough in another. You’ll probably find that you have some cards that could be combined into one topic. Remember, you don’t need to have every topic point down at this  time, just the Core Points.Writing a book is a big deal - Index cards image

6. Once you’ve got your cards organized, figure out your chapter breaks and write the chapter and topic number on each card.

7. Stack your cards in sequence and go back to your computer. Drag and drop everything in the document into the proper order, adding chapter headings.

8. When you’ve got everything in order, you may recognize holes in topics that need more development. Better to learn this now, rather than later!

9. Once you’ve updated each individual topic document, be sure to cut and paste the changes into the main outline. 

10. At this point, you should have a solid, working outline. Depending upon your subject matter….you may gather bits of dialog, quotes, or images that you feel would be appropriate for your audience. You may consider creating a separate digital file where these “pieces” can be stored. If they were important enough to store, they may be valuable for your readers as well. 

11. Create a calendar to help keep track of your timeline. Consider formatting in a spreadsheet program (Excel or Numbers) because it allows you to create larger blocks that allow for writing notes & updates.

DigiPUB Solutions Image1Your book is a series of statements & inquiries leading the reader to a particular point that you are trying to convey. Many aspiring authors assume that you have to sit down and type for countless hours only to find that you have to start over again because your message does not make sense.

This discourages most authors and, sadly, they never realize their dream. This outline will not only speed the process along, but it will also help you stay focused and not veer away from your point.

Check Us Out, Couldn’t Hurt!

See Your At The Best Seller’s Ball!


MatchPLUS eMarketing Group, LLC

(412) 215-3650

(We Answer Our Phones!)