The holiday season is officially behind us! Your holiday marketing is done for 2016, the holiday shopping discounts have passed, and you’re counting down the days until next year’s holiday fun fest.
Now that you know how to expertly pull together my favorite Google Analytics reports for the holidays, you could take your marketing one step further and perfect your holiday marketing calendar-planning skills. My marketing calendar (and free template!) gives you a handful of global and national honored holidays along with some other quirky holidays that might spark a little personality in your brand.
If you haven’t started planning for 2017 yet, now is the time to start, whether it’s the Facebook ads whisking your customers away to somewhere tropical during summertime, heading to Snapchat for an Oscar-winning filter for awards season, or just ramping up your evergreen content for daily brand happenings.
If used correctly, my marketing calendar can be amazingly entertaining– and drive ROI.
To help maximize your 2017 holiday marketing goals, I’ve also put together a list of every holiday in 2017 you’ll want to have on your radar. You already have the basics like evergreen content, so think about the stuff you “need” (want) that you might not have done in the past. From a Valentine’s Day Deal to an LBGTQ event, this article will give you the 2017 marketing calendar ho-ho-hook up.
4 Elements of an ROI-Driving Marketing Calendar
Of course, every marketer has their definition of what makes a marketing calendar great. That’s what makes every year so fun. For me, a great marketing calendar:
-Is a tool that drives sales
-Has a campaign you are proud to be a part of
-Champions its customers year-round
-Raises the bar for next year
-One business I admire that surpasses all marketing efforts year-after-year is Whole Foods. Not only do they listen to their customers (they launched their rewards program to help reduce prices), but they offer personalized products year round (like these holiday chocolate bars perfect for my binge-watching of holiday movies).
Binge-watching w/ chocolate bars to rewards programs, @WholeFoods is an example of marketing done right.
3 Questions Every Marketer Should Ask Themselves Before Building a Calendar
1. Is the holiday relevant to my brand?
Only choose holidays that will fulfill your end goal.
2. Can I focus on one holiday at a time?
You don’t want your customers to feel like you’re interrogating them. If you want quality engagement, you need to give consumers time.
3. Is there a theme relevant to my brand every month?
If you can choose a theme for every month, you can narrow down the holiday marketing you want your brand to participate in.