Now that we’ve detailed out what marketing automation is, we want to give you a few tips as you think about implementing a new platform into your process. This will outline what you should and should not be doing with your marketing automation.
Now that we’ve detailed out what marketing automation is, we want to give you a few tips as you think about implementing a new platform into your process. This will outline what you should and should not be doing with your marketing automation.
Have you ever sauntered up to a complete stranger and had them look at you like, “Hey, don’t I know you from somewhere?” Or better yet, “Hey, I know you !” It happens to me all the time. Why? Because, I understand the influence of internet video.
I use web video for more than YouTube commerce. I use online video commerce as part of my website commerce strategy, email commerce expeditions, mobile commerce expeditions, internet branding and social media marketing tools as well.
It’s great stepping into meetings with business owners I’ve never met and having them smile and salute me like a acquaintance they’ve known for years.
It’s always fun to hear them remark, “Hey, you’re the guy on the videos .” If there is a better course to help build a tribe of online followers, acquaintances, fans and purchasers, then I’d like to see it.
I want to encourage that “you’ve got to” do the same. This can help make viral commerce possible. Your videos will be accessible 24 hours a day all over the world to everyone with a computer or mobile design and Internet access.
When you make good videos often, prospects will want to become your purchasers. When people feel like they already know you, they respect your knowledge, then cold calls can become a thing of the past.
Germinating your business can become much easier and happen much faster than ever before, thus eliminating cold calling when you really think about it.
Of course, if you find all this new media and social media material baffling and you need help finding out how everything strings together in order to allow MASSIVE scale to your business, without spending A TON of cash testing and retesting, then check out our proven training system here that will teach you everything that you need to know and construct in order to have your IDEAL customers coming to YOU!
As found on Youtube
So, it’s the week after Christmas…
At the moment, you’re probably frantically following up on emails and organizing the rest of your week to MAYBE get out early on Friday (New Year’s Eve)…
Well, you’re not alone!
However, there is a much better way to make sure that nothing falls through the cracks and you can ring in the New Year without a worry in the world!
You’re about to read about some HIGHLY effective ways to organize your content following a Holiday so that you can rest easy knowing that your boss or customers are taken care of. How?
A content strategy AND automation.
Automation is basically defined as your business activities being programmed to be distributed at a given time in the future without you needing to be present. Of course, there are varying forms of automation, however, this is a very simple explanation.
And a content strategy or calendar is a tool that you use to organize what content is to be distributed on a certain day, week, etc.
Social media platforms like Facebook or email marketing platforms like MailChimp give us the opportunity to schedule posts that can be broadcasted in the future like for the rest of the week or two weeks, or whatever the period of time may be.
Let’s say that you’re in charge of social media marketing for your business and you are taking a few extra days off after the Holiday, but your job still needs to get done. You have a ton of posts or emails (if you’re in charge of email marketing, etc.) that need to go out immediately following the Holiday and you’re not there…what do you do??
Take a few hours prior to the Holiday and decide what content needs to be distributed on which day. Once you have decided on your Facebook content strategy, head over to Facebook (or whichever social media platform and/or your email marketing tool like Constant Contact) and begin pre-programming your content! (How to use Facebook Scheduling Tool)
This will obviously make your life considerably easier AND your business (or company that you work for) will run smoothly, even in your absence!
Automation is here and it’s the future. It allows us to be more productive while giving us more time to do more for our business or company that we work for.
Either way, you’re going to look pretty darn good to your boss or clients 🙂
Merry Christmas & Happy New Year!
Co-Founder & CMO
Email marketing is just one of many ways to engage customers and ultimately lead them to purchase your products or services. Building and maintaining a healthy email list is important in learning more about your customer base and how they respond to your business, as well as generating potential new business.
We caught this blog post from SEJ (Search Engine Journal) and thought it would benefit you in a BIG way!! Enjoy!
7 Simple Yet Effective Ways to Get Email Subscribers
By: Dev Sharma
What are your email subscription rates looking like?
Don’t be afraid to check. I know it’s not exactly a great feeling to see your numbers have fallen, but every website hits a rough patch.
The goal, however, is to consistently gain more email subscribers. But you don’t have all the time in the world to implement complicated list building schemes.
How about starting small and implementing some simple yet effective ways to get more email subscribers? That way, you’ll still be able to spend most of your time on day-to-day business activities, while also knowing that your email list is in good hands.
Note: Since some of the strategies I mention can only be accomplished via a plugin, make sure you don’t end up using too many plugins.
Exit popups are the ones that show up when you’re about to leave a site (it relies on cursor movement). Now, there are dozens of plugins available that allow you to set up exit popups. Some of the popular ones are OptinMonster, Thrive Leads, and SumoME. I use OptinMonster, since I’m also using it for other purposes (more on that later).
Exit intent popups work well, but they don’t work as well as normal popups. The key here is to test. Test what is working and what’s not. Personally, I’ve found normal popups work better, but exit-intent solutions are useful for showing exclusive deals or something similar, when the user is about to leave.
I recently set up an exit-intent popup that shows a discount code when someone goes to leave the site. It’s a win-win situation for both user and site owner because as a site owner you get a new subscriber, and the user gets a discount on the product they are about to purchase.
Quick Note, the popup was created using Canva and OptinMonster.
Formatting is easily the most effective way to improve your conversion rates. If you’re not spending time on formatting your blog posts properly, you run the risk of people ignoring your posts or not generating any comments or social shares. I’ve been there. I published posts which were in-depth but weren’t formatted properly.
The result: not enough traction, comments, or links to drive any leads or rank well in Google.
Amazingly, Gael Breton from AuthorityHacker was able to increase traffic to one of his site’s by 9,275% by simply re-formatting the post.
Here are some quick tips to get started:
According to a study done by Eric Graham from ConversionDoctor, he found that having a coupon code field on the checkout page can result in users abandoning the site to search in Google for the coupon code. And for bloggers like you and me, we need to capitalize on the coupon codes. For those of you who use WordPress to power their sites, you can easily add a coupon area using Custom Post Types and Taxonomies.
Alternatively, you can use a WordPress plugin such as CoupineWP, which I developed.
Now, how do you increase email subscribers with that?:
Content upgrades have become quite popular lately, so much that people have started building exclusive plugins for them.
The whole content upgrade thing started when Brian Dean first wrote about it on his blog. Since then many site owners have implemented this with great success. I’ve also started experimenting with it lately and seeing some good results. You can also use the same popup as an exit-intent for capturing visitors who a.) haven’t subscribed to your list and b.) are about to leave your site.
It could easily help you reduce bounce rate and increase page views. Here are some popular content upgrade plugins:
One of the reasons people are less likely to sign up for your email newsletter is because they don’t want to be inundated with yet another influx of marketing messages. Sure, your content may stand out compared to what they already have landing in their inbox, but a problem arises due to junk mail every consumer has received.
The same goes for folks who unsubscribe from your email list. There often comes a time when users simply need to get rid of some of the content that lands in their inbox, and if you send out too many emails, or emails that aren’t relevant, your list may not make the cut.
Therefore, it’s wise to give the user full control of what they receive and when they receive it. Consider offering a few check boxes during your signup process and allow them to choose if they’d like weekly or daily emails. You may also specify the types of content being sent out, allowing them to choose between, say, blog updates and funny quotes.
Finally, many users find it tedious when you ask them why they’re leaving your email newsletter list. Although you may find the feedback informative, why not try to keep them around if your only plan is to annoy the unsubscribers?
Instead of asking why they are leaving, present alternative subscription options. For example, you could ask if they would rather receive emails on a monthly basis, as opposed to a weekly basis.
We’ve all seen this in action, but it’s not always the first thing you think of when collecting more email addresses. If your blog is active, you should be taking advantage of it completely. After all, what’s the point of generating free content if it’s not going to lead to search engine boosts, affiliate clicks, or email subscriptions?
The catch with this is that you generally need to find a WordPress theme that offers a widget area right underneath the blog post. This way, any signup form can be placed into the widget and replicated underneath every single blog post.
If you don’t have that functionality on your current theme, you can simply use a WordPress plugin, such as Optin Forms.
Sometimes a popup box is too annoying. Sometimes people don’t notice a signup widget in the sidebar. It all depends on your audience, but many companies and blogs have noticed that A/B testing favors a simple bar at the top of the homepage.
This top bar generally states a quick line about why it’s beneficial to subscribe to an email list. It doesn’t take up too much space, and people can quickly type in their email address without going to a completely new page. The other cool thing is that many of the top bar plugins and services allow for customization, sliding to other bars and alternative links that lead to sales and landing pages.
Here are some of the services that offer bars for improving your email subscriptions:
Now that you’ve seen some simple yet effective ways to get more email subscribers, feel free to bookmark and go through the list to optimize your website. Start by considering an exit-intent popup, and go all the way to implementing an interactive bar at the top of the homepage.
There are thousands of ways to improve your email subscription rates, but hopefully these quick techniques can boost your rates in a short period. If you have any other suggestions for list building, please drop a line in the comments section below.
Email marketing still has the BEST ROI in the marketing right now – 44 to 1. That’s huge! Take some of these ideas and try implementing them into your own business. If you do not participate in eMail marketing yet, YOU SHOULD 🙂 However, if you don’t know where to start, we’d love to lend a hand! Visit www.MPeMG.com to get started OR give us a call (We answer our own phones :)) (412) 374-1558!!
To Higher Profits,
MatchPLUS eMarketing Group, LLC
Co-Founder & CMO
For any business, regardless of industry, integrating themes from relevant holidays into your marketing efforts provides a unique opportunity to reach your target audience in a creative way – ideally generating sales as a result. With Valentine’s Day rapidly approaching, you can really stand out among the competition and engage with your audience differently than other businesses and their normal, day-to-day marketing strategy. Even if you don’t sell jewelry or flowers, you can still use effective marketing tactics to leverage success from this widely celebrated holiday.
With any holiday-related campaign, there are three core ways that you can approaHow tch your audience – social media, email marketing, or a microsite designed for your campaign. All three campaign channels should have consistent messaging but be specific to the nature of each, and can be used in tandem with one another or on their own to get your business measurable results.
Social Media Campaigns
An excellent social presence is imperative to the growth of your brand. With more and more users active across all platforms of social media, any holiday provides you with another chance to provide incredible value to your audience, in a creative, fun way. As you begin planning your social campaign, the overarching focus should be to optimize all of your social media profiles for Valentine’s Day in whatever ways you can.
Imagery is one of the most important aspects to get right– and is also one of the most effective ways to optimize your profiles for Valentine’s Day. Facebook is an obvious choice for a lot of brands when it comes to a social campaign.
The messaging on your social platforms must have strong calls-to-action, or your campaign won’t be effective. That being said, it should be done tastefully. Whatever action you want the user to take, it must be identifiable and clear, but not cost your brand’s integrity in the process. Typically, in social campaigns you want users to share your posts so that it reaches a wider audience, however users won’t share content that they don’t enjoy. You need to think about what would interest your target audience, and give them good reason to share content. For Valentine’s Day, a prize giveaway is a relatively simply way to encourage social interaction if you’re a B2C. If you’re a B2B you may want to offer exclusive discount pricing for the holiday and promote it through social.
It’s proven that content most frequently shared utilizes humor or statistics to engage users. Think about that concept and find a way that you can relate it back to your brand while still maintaining the Valentine’s Day spirit. It could be a funny joke about the holiday, or even a statistic about how many people really don’t enjoy the holiday. If you try to get in the mindset of your audience, you’ll have a better understanding as to what kind of content they would want to see on their news feed, and in return what type of content they would most likely share.
Email Marketing Campaigns
Email marketing campaigns are a proven way to foster engagement with your audience because of the ability to creatively target users in their inbox – according to eMarketer, 36 % of US internet users check their email at least a few times a day. This kind of campaign also provides concrete insights as to what was effective or ineffective with your audience because you can easily monitor open rates, click through rates, and how they behave once they are onsite. Based on findings at the end of one campaign, you may decide to change a certain layout, design element or messaging.
For a Valentine’s Day email, your general layout should be original with some sort of interactive elements built in. Whether you want to embed games, animations, or personalize the message for your users, you need to have something creative that will spark interest. For our Valentine’s Day campaign, we’re using candy hearts and Valentine’s Day branding while still including our standard logo and navigation elements to catch attention while still creating something unique.
You also need to think about where your call-to-action button will fit in with your email layout– it is undoubtedly one of the most important aspects of an email campaign. The CTAs should be bold and stand out in the email so that users can find the buttons without hesitation. Additionally, they should be visually attractive while still fitting in with the overall branding and theme of your email. You don’t want a CTA that is the complete opposite of typical design elements.
The timing of your emails is critical to the success of the campaign. You should always consider when your typical distribution is for your regularly scheduled emails so that you aren’t bombarding users from the same list with a Valentine’s Day email a few minutes after they received another email about a new product. If you are B2B and using your campaign to continue fostering relationships with clients, the best option is to send out the email that day.
To further reinforce the campaign message, developing a separate landing page or microsite to take users to is an effective approach at boosting engagement and business growth. A separate microsite gives you the freedom to really showcase some creativity and craft content that is fitting with your brand, but also specifically geared towards Valentine’s Day.
Your landing page for a particular campaign should be connected to your other campaign channels. After seeing a post on social, or in their inbox, users should be able to seamlessly switch over to the landing page by clicking a button. Having all aspects of the campaign mirrored off one another, and integrated will help to strengthen your overall message as users switch from one platform to the next. Your social media campaign and email marketing campaign should be responsible for capturing the interest of your users, and then directing them to your microsite for additional value that you have to offer.
When users visit your micro-site or landing page, it should have the same messaging that they initially saw, providing confidence that users are on the correct page, and can tell there is a noticeable, consistent brand presence. This separate site is your opportunity to really amplify any design elements that you want to be related to Valentine’s Day. Whatever your products or services may be, they need to have a special twist for the holiday and be really “dressed up.”.
In terms of SEO value, a holiday page can offer a lot for your brand. Timely events always draw impressive amounts of organic traffic because the holiday is on people’s minds and they are actively searching for it. Long term, year after year, if you have a good campaign, when the holiday rolls around again, it will continue to rank well when people search for the subject, and the page will help generate leads as long as you consistently are updating it.
Creating a Cohesive Valentine’s Day Campaign.
Overall the most important concept to understand is that using a combination of all three approaches creatively, and planning in advance is going to contribute heavily to your success. Building a consistent presence through all of your platforms will further your campaign’s effectiveness and will build credibility for your brand in the eyes of your target audience.
Additionally, using an analytics program to monitor and track where traffic is coming from as a result of your campaign efforts is critical to measuring your success. You want to be able to determine where your traffic came from– otherwise you won’t be able to gauge what you should enhance for future campaigns. You can easily define which words or images were most effective and provided the best conversion rates, and use that as a guiding factor will help you build future campaigns.
Email marketing campaigns are a proven way to foster engagement with your audience because of the ability to creatively target users in their inbox – according to eMarketer, 36 % of US internet users check their email at least a few times a day. For our Valentine’s Day campaign, we’re using candy hearts and Valentine’s Day branding while still including our standard logo and navigation elements to catch attention while still creating something unique.
If you are B2B and using your campaign to continue fostering relationships with clients, the best option is to send out the email that day.
Your landing page for a particular campaign should be connected to your other campaign channels. Your social media campaign and email marketing campaign should be responsible for capturing the interest of your users, and then directing them to your microsite for additional value that you have to offer.
We’d love to assist you with any of your Online Marketing campaigns! Just shoot us a message here OR give us a call (412) 374-1558!
Here’s to your NEW business relationships!
Co-Founder & CMO
The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it.
In that spirit, I would like to humbly offer my answers to eight questions about online marketing that we find many companies are still too embarrassed to ask:
1. How do I blog?
This is a big question. Be consistent. Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. Post as often as possible, but don’t risk burnout by trying to post every day. Keep posts short and to the point. Come up with your own unique ideas for things to write about, address customers’ issues, look at what other bloggers in your industry are talking about, and always keep an eye out for other things to inspire blog posts. Remember to keep your content relevant to your target audience. That doesn’t mean you should always be pitching your products. Mix it up and pick topics that add value in the life of your prospects. , if you do this well they will return to read future posts.. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Once you’ve established yourself as an expert on your own blog, guest blog on other blogs. Comment on other people’s blog posts and establish a rapport
2. What is the difference between SEO and PPC?
Search engine optimization (SEO) is the process of getting Web pages to rank high on search engines through links from other websites, quality content on those pages, and other factors that cost workers’ time, not money. Pay-per-click (PPC) ads show up above and to the side of organic search results. As their name implies, these ads are placed atop search engine results based on how much companies are willing to pay to put them there, and they pay the search engine each time someone clicks their links.
3. Is YouTube useful for marketing?
In today’s marketing world, video is the king of content. There are many different video platforms online, but YouTube has the largest audience and is extremely popular. Most prospects prefer about 2 to 3 minutes of video (the shorter the better) rather than reading text on a page, but the video needs to be relevant and engaging, or they won’t watch it through to the end. They will motivate prospects to dive into your copy to learn more when videos are done right. Best of all, YouTube provides their own analytics. Use these to learn what’s working best for you and then build on it. If you are serious about video then create your own YouTube channel and customize it to include your branding. All your videos should have a call to action and a link back to a relevant landing page on your site where people can learn more about your products or services.
4. Should I buy links?
No. Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking. Google GOOG +1.83 % is adept at telling which links are relevant to a specific topic or not, and paid links will generally be a waste of money, make your site look spammy, and can negatively impact the overall success of your online marketing efforts.
5. How do I get links?
These can include infographics, blog posts, articles, videos, PDFs, white papers, etc. Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.
6. How do I get listed on Google, Bing, and other search engines?
Unscrupulous people try to take advantage of business people’s naivety about SEO by claiming that they will submit your website to all the major search engines. Ten years ago that might have been a selling point, but not in 2013. Google spiders crawl new websites within days or sometimes even hours of their creation. There’s no need to contact search engines to get your site “listed” in their results. This will happen automatically, and the key to getting the best listings is to have great content that is relevant to the topics your prospects are searching for.
With all social media, the secret to success is moderation. Don’t go on a wild posting spree for five minutes and then ignore people for the rest of the day. You need to engage with people, ask questions, listen carefully to what they say, join discussions, and most of all, be real! Be very cautious with the concept of “buying” followers (known as “social seeding”. It is a cheap trick (or an expensive one, depending on how you look at it) that will eventually backfire, especially as Twitter improves its ability to judge users by the quality of those who follow them. In the case of Twitter, in particular, you don’t want to get into trouble with Twitter or lose credibility with your real followers by having thousands of fake ones just to boost your image.
The one potential exception to this rule is the possibility of using a small amount of “social seeding” to get you over the Twitter hurdles more readily as you build your own initial following. Use this tactic carefully, and know that a share of “purchased” followers will eventually be falling away– all the more incentive for doing all you can to be “keeping it real”.
On Twitter, it’s a good idea to use hashtags (#onlinemarketing, for example) to track conversations on a particular topic and invite others to join. On Facebook, you should post on relevant people’s and companies’ walls to open the door to communication.
Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Guest blog on other blogs once you’ve established yourself as an expert on your own blog. Comment on other people’s blog posts and establish a rapport
Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.
To Higher Profits!
Managing Partner & Co-Founder
(We actually answer our own phones!)
Attention Pittsburgh Small Business marketers: Let’s agree to NOT make 2016 the year of online marketing mistakes
As most marketing professionals know, when it comes to growing businesses in the information age, there is nothing more important than building a strong online presence that presents a company, product or service professionally, authentically, and accurately. Countless studies show the attention span of online consumers is shorter than ever, so it is up to the marketer to present all the necessary information to consumers as effectively as possible.
Regardless of this fact, small business owners and marketers often make common mistakes that can cause an exact opposite effect of an otherwise well-thought-out campaign. What are the best ways to avoid these mistakes? The best approach is to start small, and start local. Here are a few good starting places: Focus on getting a few excellent Google or Yelp reviews, compare your search rank to local competitors, and make sure your search results come up clean without spelling errors and present accurate information. As simple as following these steps may sound (and an overwhelming list of other strategies), business owners and marketers can still struggle to keep up. After all, the internet never sleeps and there’s often too much to do just to keep the doors to any business open.
This is where companies such as MatchPLUS eMarketing come in. Since launching in 2001, MatchPLUS has become a trusted partner among firms around Pittsburgh who are serious about streamlining online marketing methods and connecting with consumers in innovative and exciting new ways.
MatchPLUS is currently offering a free report for companies interested in learning about other potential online marketing mistakes and how to avoid them. The report also details how companies can maximize their public image.
Joseph M. Kubicek, co-founder and CEO, MatchPLUS eMarketing Group, [email protected] or 412-215-3650.
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.
Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t — typically in real-time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc
Digital media is so pervasive that consumers have access to information any place and any time they want it. When the messages people got about your products or services came from you and consisted of only what you wanted them to know, gone are the days. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital marketing and its associated channels are important– but not to the exclusion of all else. To do that, you need a consolidated view of customer preferences and expectations across all channels– Web, social media, mobile, direct mail, point of sale, etc.
Challenges Facing Digital Marketers
Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, interfaces and specifications– and they interact with those devices in different ways and for different purposes.
Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.
Digital Marketing is the way of engaging and acquiring new customers & current clients in an automated fashion.
A well oiled Digital Marketing/Management channel increases productivity while reducing your workload. The time that you save can be generated into acquiring even more clients into your already automated system of growing your business in new directions!
Either way, “Why not market digitally?”. It is LEAPS & BOUNDS more cost effective than traditional marketing!!
While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc
So, “Why Digital Marketing Is Important?”
Digital marketing and its associated channels are important– but not to the exclusion of all else. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. Digital Marketing is the way of engaging and acquiring new customers with current clients in an automated fashion.
It is our PASSION to help you & your business, don’t be afraid to call, what’s the worst that could happen??
To Higher Profits,
MatchPLUS eMarketing Group, LLC
(We answer our own phones! =O)