So, it’s the week after Christmas…
At the moment, you’re probably frantically following up on emails and organizing the rest of your week to MAYBE get out early on Friday (New Year’s Eve)…
Well, you’re not alone!
However, there is a much better way to make sure that nothing falls through the cracks and you can ring in the New Year without a worry in the world!
You’re about to read about some HIGHLY effective ways to organize your content following a Holiday so that you can rest easy knowing that your boss or customers are taken care of. How?
A content strategy AND automation.
Automation is basically defined as your business activities being programmed to be distributed at a given time in the future without you needing to be present. Of course, there are varying forms of automation, however, this is a very simple explanation.
And a content strategy or calendar is a tool that you use to organize what content is to be distributed on a certain day, week, etc.
Social media platforms like Facebook or email marketing platforms like MailChimp give us the opportunity to schedule posts that can be broadcasted in the future like for the rest of the week or two weeks, or whatever the period of time may be.
Let’s say that you’re in charge of social media marketing for your business and you are taking a few extra days off after the Holiday, but your job still needs to get done. You have a ton of posts or emails (if you’re in charge of email marketing, etc.) that need to go out immediately following the Holiday and you’re not there…what do you do??
Take a few hours prior to the Holiday and decide what content needs to be distributed on which day. Once you have decided on your Facebook content strategy, head over to Facebook (or whichever social media platform and/or your email marketing tool like Constant Contact) and begin pre-programming your content! (How to use Facebook Scheduling Tool)
This will obviously make your life considerably easier AND your business (or company that you work for) will run smoothly, even in your absence!
Automation is here and it’s the future. It allows us to be more productive while giving us more time to do more for our business or company that we work for.
Either way, you’re going to look pretty darn good to your boss or clients 🙂
Merry Christmas & Happy New Year!
Co-Founder & CMO