Tag : email

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How to Organize Your Content for After a Holiday, Before

So, it’s the week after Christmas…

At the moment, you’re probably frantically following up on emails and organizing the rest of your week to MAYBE get out early on Friday (New Year’s Eve)…

Well, you’re not alone!

However, there is a much better way to make sure that nothing falls through the cracks and you can ring in the New Year without a worry in the world!

You’re about to read about some HIGHLY effective ways to organize your content following a Holiday so that you can rest easy knowing that your boss or customers are taken care of. How?

A content strategy AND automation.

What’s that?

Automation is basically defined as your business activities being programmed to be distributed at a given time in the future without you needing to be present. Of course, there are varying forms of automation, however, this is a very simple explanation.

And a content strategy or calendar is a tool that you use to organize what content is to be distributed on a certain day, week, etc.

Social media platforms like Facebook or email marketing platforms like MailChimp give us the opportunity to schedule posts that can be broadcasted in the future like for the rest of the week or two weeks, or whatever the period of time may be. 

Let’s say that you’re in charge of social media marketing for your business and you are taking a few extra days off after the Holiday, but your job still needs to get done. You have a ton of posts or emails (if you’re in charge of email marketing, etc.) that need to go out immediately following the Holiday and you’re not there…what do you do??

Try this…

Take a few hours prior to the Holiday and decide what content needs to be distributed on which day. Once you have decided on your Facebook content strategy, head over to Facebook (or whichever social media platform and/or your email marketing tool like Constant Contact) and begin pre-programming your content! (How to use Facebook Scheduling Tool)

This will obviously make your life considerably easier AND your business (or company that you work for) will run smoothly, even in your absence!

Automation is here and it’s the future. It allows us to be more productive while giving us more time to do more for our business or company that we work for.

Either way, you’re going to look pretty darn good to your boss or clients 🙂

 

Merry Christmas & Happy New Year!

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

 

7 HELPFUL Hacks to Gain More Email Subscribers

We caught this blog post from SEJ (Search Engine Journal) and thought it would benefit you in a BIG way!! Enjoy!

-Alex, MPeMG

7 Simple Yet Effective Ways to Get Email Subscribers

By: Dev Sharma

What are your email subscription rates looking like?

Don’t be afraid to check. I know it’s not exactly a great feeling to see your numbers have fallen, but every website hits a rough patch.

The goal, however, is to consistently gain more email subscribers. But you don’t have all the time in the world to implement complicated list building schemes.

How about starting small and implementing some simple yet effective ways to get more email subscribers? That way, you’ll still be able to spend most of your time on day-to-day business activities, while also knowing that your email list is in good hands.

Note: Since some of the strategies I mention can only be accomplished via a plugin, make sure you don’t end up using too many plugins.

1. Setup Exit-Intent Popups

Exit popups are the ones that show up when you’re about to leave a site (it relies on cursor movement). Now, there are dozens of plugins available that allow you to set up exit popups. Some of the popular ones are OptinMonster, Thrive Leads, and SumoME. I use OptinMonster, since I’m also using it for other purposes (more on that later).

Exit intent popups work well, but they don’t work as well as normal popups. The key here is to test. Test what is working and what’s not. Personally, I’ve found normal popups work better, but exit-intent solutions are useful for showing exclusive deals or something similar, when the user is about to leave.

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I recently set up an exit-intent popup that shows a discount code when someone goes to leave the site. It’s a win-win situation for both user and site owner because as a site owner you get a new subscriber, and the user gets a discount on the product they are about to purchase.

Quick Note, the popup was created using Canva and OptinMonster.

2. Format Your Posts Properly

Formatting is easily the most effective way to improve your conversion rates. If you’re not spending time on formatting your blog posts properly, you run the risk of people ignoring your posts or not generating any comments or social shares. I’ve been there. I published posts which were in-depth but weren’t formatted properly.

The result: not enough traction, comments, or links to drive any leads or rank well in Google.

Amazingly, Gael Breton from AuthorityHacker was able to increase traffic to one of his site’s by 9,275% by simply re-formatting the post.

Here are some quick tips to get started:

  1. Proofread: Always proofread and edit your blog posts before publishing, use tools such as Grammarly and PaperRater to check for spelling and grammar mistakes.
  2. Bucket Brigades: Using short phrases that entice your readers to keep on reading.
  3. Content Builders: Using content building plugins such as Thrive Content Builder by ThriveThemes.

3. Add Coupons Section

According to a study done by Eric Graham from ConversionDoctor, he found that having a coupon code field on the checkout page can result in users abandoning the site to search in Google for the coupon code. And for bloggers like you and me, we need to capitalize on the coupon codes. For those of you who use WordPress to power their sites, you can easily add a coupon area using Custom Post Types and Taxonomies.

Alternatively, you can use a WordPress plugin such as CoupineWP, which I developed.

Now, how do you increase email subscribers with that?:

  • Step 1: Create a new post / page and write a description of it.
  • Step 2: Setup an exit-intent popup with a coupon, so when the user is about to leave the post a nice little opt-in form pops up asking her for an email in exchange for the exclusive coupon code.

4. Content Upgrades

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Content upgrades have become quite popular lately, so much that people have started building exclusive plugins for them.

The whole content upgrade thing started when Brian Dean first wrote about it on his blog. Since then many site owners have implemented this with great success. I’ve also started experimenting with it lately and seeing some good results. You can also use the same popup as an exit-intent for capturing visitors who a.) haven’t subscribed to your list and b.) are about to leave your site.

It could easily help you reduce bounce rate and increase page views. Here are some popular content upgrade plugins:

  • Content Upgrades Pro: As the name suggests, it’s a simple plugin that allows you to set up content upgrades. It costs $37 for a single site and is $77 for multiple sites.
  • LeadPages: LeadPages is more than just a content upgrade plugin, since it comes with a ton of unique features such as LeadDigits for capturing email addresses and phone numbers through SMS text messaging. Also, LeadLinks prompts subscribers to join your list, sublist, or even subscribe to a webinar with a single click.
  • Thrive Leads: This is another great plugin that comes with a whole lot of features including content upgrades. It could easily be the most complete list building solution out there.

5. Give the User Full Control of What They Get and When They Get It

One of the reasons people are less likely to sign up for your email newsletter is because they don’t want to be inundated with yet another influx of marketing messages. Sure, your content may stand out compared to what they already have landing in their inbox, but a problem arises due to junk mail every consumer has received.

The same goes for folks who unsubscribe from your email list. There often comes a time when users simply need to get rid of some of the content that lands in their inbox, and if you send out too many emails, or emails that aren’t relevant, your list may not make the cut.

Therefore, it’s wise to give the user full control of what they receive and when they receive it. Consider offering a few check boxes during your signup process and allow them to choose if they’d like weekly or daily emails. You may also specify the types of content being sent out, allowing them to choose between, say, blog updates and funny quotes.

Finally, many users find it tedious when you ask them why they’re leaving your email newsletter list. Although you may find the feedback informative, why not try to keep them around if your only plan is to annoy the unsubscribers?

Instead of asking why they are leaving, present alternative subscription options. For example, you could ask if they would rather receive emails on a monthly basis, as opposed to a weekly basis.

6. Place the Email Signup Form After Your Blog Content

We’ve all seen this in action, but it’s not always the first thing you think of when collecting more email addresses. If your blog is active, you should be taking advantage of it completely. After all, what’s the point of generating free content if it’s not going to lead to search engine boosts, affiliate clicks, or email subscriptions?

The catch with this is that you generally need to find a WordPress theme that offers a widget area right underneath the blog post. This way, any signup form can be placed into the widget and replicated underneath every single blog post.

If you don’t have that functionality on your current theme, you can simply use a WordPress plugin, such as Optin Forms.

7. Grab Visitor Attention by Implementing an Interactive Bar

email

Sometimes a popup box is too annoying. Sometimes people don’t notice a signup widget in the sidebar. It all depends on your audience, but many companies and blogs have noticed that A/B testing favors a simple bar at the top of the homepage.

This top bar generally states a quick line about why it’s beneficial to subscribe to an email list. It doesn’t take up too much space, and people can quickly type in their email address without going to a completely new page. The other cool thing is that many of the top bar plugins and services allow for customization, sliding to other bars and alternative links that lead to sales and landing pages.

Here are some of the services that offer bars for improving your email subscriptions:

Conclusion

Now that you’ve seen some simple yet effective ways to get more email subscribers, feel free to bookmark and go through the list to optimize your website. Start by considering an exit-intent popup, and go all the way to implementing an interactive bar at the top of the homepage.

There are thousands of ways to improve your email subscription rates, but hopefully these quick techniques can boost your rates in a short period. If you have any other suggestions for list building, please drop a line in the comments section below.

 

Email marketing still has the BEST ROI in the marketing right now – 44 to 1. That’s huge! Take some of these ideas and try implementing them into your own business. If you do not participate in eMail marketing yet, YOU SHOULD 🙂 However, if you don’t know where to start, we’d love to lend a hand! Visit www.MPeMG.com to get started OR give us a call (We answer our own phones :)) (412) 374-1558!!

 

To Higher Profits,

Alex

MatchPLUS eMarketing Group, LLC

Co-Founder & CMO

www.MPeMG.com

5 Marketing Hacks to Shake Things Up

It’s funny, as long as I’ve been building this company, there are always a few questions that people notoriously as me. Which is REALLY good for you because there’s a good chance that you have the same or a similar question.

Therefore, I figured, why leave you in the dark any longer. Below are 5 solutions to the top 5 Digital Marketing inquiries:

1.) How to Setup a Podcast

Podcasts are easy to use and fairly easy to set up! They are great to spread your message to over 1.3 billion registered podcasts members at any given time. Whether your audience is driving to work or taking their morning shower, they are more likely to listen to your message when you have an official podcast channel! Give it a shot, what do you have to lose?

 

2.) Publish a Book

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Writing your own book IMMEDIATELY gives you authority in your market and, more importantly, over you competitors! Today, eMarketing publishers can assist you to not only FAST TRACK your project’s publishing track, but they can also help you WRITE the entire book in several weeks as opposed to YEARS. Not to mention the Best Seller or #1 Best Seller status!

 

3.) Add a Lead Capture Component to your Product Pages

Statistically, if your website is not properly structured, over 90% over visitors WILL NOT RETURN! As harsh as that sounds, it’s the truth! A Lead Capture component is a PERFECT credibility builder and here’s why! When you place an “LC” structure on your website, your visitors will see that you want to engage with them further, whether it be sharing info or selling a great low cost offer. Most would say, “People don’t want to give me their email…” If they didn’t want to, they wouldn’t have searched for your services in the first place. You can have this “LC” structure redirected to your email list for FREE marketing from now until the end of time! Keep your customers close and updated! If you’re not sure how to get it structured and coded to your website, send us a message or give us a call (412) 374-1558!

 

4.) Don’t Be Afraid to Help Out & Make It Count

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Giving back is an important part of business. Many misinterpret the saying, “I’ll scratch your back, if you scratch mine,” to be simply for greed. Well, when you look at it from a community giving platform, you’re much more likely to gain interested and motivated prospects because they respect that you are an ethical company and care about the very customers that you service. Remember, it doesn’t take much to give back…try having your company volunteer their time for a good cause. It feels good to lend a hand.

 

5.)  Don’t Overlook a 44 – 1 ROI…eMail Marketing 

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If you were able to have a marketing piece that produced 44 interest or motivated purchasers for every 1 time that you broadcasted your message, would you hop on that medium immediately? Well YEAH! Who wouldn’t? Email marketing produces an amazing response when done properly, these are some tips to keep your lists fresh and responsive!

 

Well, these are the answers to the top 5 questions that you ask about Digital Marketing and your business. Digital Marketing isn’t going anywhere soon so you might want to brush up on the language with the links/images/videos above 😉

 

Happy Marketing!

Alex, CMO & Co-Founder

MatchPLUS eMarketing Group, LLC

www.MPeMG.com

(412) 374-1558

[SECRET] We answer our own phones, don’t hesitate to call!

Easy Answers to Digital Marketing Questions

WHAT EXACTLY IS DIGITAL MARKETING AS OPPOSED TO REGULAR MARKETING?
Digital marketing is pretty much anything that’s online or web-based: PPC, SEO, email, web design, etc. Traditional Digital Marketing across multiple channelsmarketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc

  •  The two types are definitely converging, but many agencies may only offer one or the other.

WHAT ‘S IT LIKE WORKING WITH AN AGENCY?
This is obviously different based on the Agency you’re working with. At a lot of marketing companies you’ll be given an Account Manager who will be your single point of contact.

  • We’re a little different in that we’re small (As many companies prefer it, not for lack of cost, but for more focused service and quality) so the people who you work with and communicate with will be the same people actually doing the work as well.

WHAT SOCIAL MEDIA SHOULD I BE DOING?Social Media Image
This is a biggie. People want to know what the social media secret sauce is. The truth is, I don’t have it, and either do the droves of social media experts, thought leaders, and influencers.

  • Your social media strategy needs to align with your business strategy, and until I understand that better I can’t tell you how to do social media.
  • Do you want to focus on customer service? Content marketing? Lead generation? Like any marketing undertaking, your social media goals should align with your business goals.

DO I NEED SEO?
It depends what “kind” of SEO we’re talking about. Traditional SEO (on/off page optimization, link building, etc.) has evolved to also include SOCO SEO– Social and Content.

  • The new SEO includes the traditional optimization and link building tactics, as well as fresh, valuable, and shareable Content, as well as the marketing of your brand and content using Social Media.
  • Do we feel that businesses benefit from and need this type of SEO? Yes I do.

I TRIED GOOGLE ADWORDS BUT IT WAS A WASTE OF MONEY, COULD YOU DO BETTER?
This is always a loaded question. To get the best results from Paid Traffic (PPC, CPM, etc.), you need the 3 “E’s”: Expertise, Experience, Effort.

You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usually lack in at least two of these things.

  • Is this something you can do for me? Yes, we have Certified Paid Traffic experts on staff.

HOW DO YOU GET A LOT OF TWITTER FOLLOWERS?
Again this is something where there is no secret sauce. It’s about writing and curating valuable content, being a strategic follower, and building relationships.

  • I can’t stress enough how important it is to build quality relationships with your followers AND others in your community — There is a specific reason.Twitter hashtag Image

SHOULD I BE USING HUBSPOT?
Marketing automation tools like Hubspot are not a panacea. Yes, they can automate email drip campaigns, let you create landing pages, and help track leads and optimize your website.

VERY IMPORTANT – But they’re not tools that automate your marketing.

  • You still need people to write and design emails, run split and multivariate tests, and use analytics to make intelligent marketing decisions.

***In other words, they’re tools that should complement your marketing team, not the other way around***

HOW OFTEN SHOULD I UPDATE MY WEBSITE?
For 99 % of companies, their website is their top salesperson. It’s where prospects go for more information on your company, to learn more about your services and products, to contact your company, and possibly to make a purchase.

  • And just like you invest a lot in your top salesperson, you should also invest in keeping your website (and it’s content) in tip-top-highly-converting-shape.

CAN I AFFORD A DIGITAL AGENCY LIKE MatchPLUS eMarketing Group?
Agencies come in all shapes and sizes, and serve clients in all shapes and sizes. It is our firm belief that ALL businesses deserve to GROW with the changing times & tactics, therefore, within reason, we make our services affordable for ANY budget that you may have!!

Digital marketing deals with pretty much anything that’s online or web-based: Paid Traffic, SEO, email, web design, etc. Traditional marketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc — That very important to understand coming away from reading this blog piece!

Writing a book is a big deal - frustrated babyPeople want to know what the social media secret sauce is. Content marketing? Like any marketing undertaking, your social media goals should align with your business goals. However, we are able to run a full Digital Presence audit of each business to tell the EXACTLY what they need to do with their digital platforms & how to speak to their audience…not just on social media, but on ALL of the platforms that your business needs to utilize to grow your business!

 

We are always here to help and would invite you to accept your FREE 20 minute consultation with us! Just call (412) 374-1558 or shoot us a message and we can get started! No harm in calling…it’s FREE!

 

To Your Higher Profits,

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

How to Master Valentine’s Day – Business Edition

SWEETHEARTS(R) UNVEILS MODERN WAYS TO SAY "I LOVE YOU."   (PRNewsFoto/New England Confectionery Company)

SWEETHEARTS(R) UNVEILS MODERN WAYS TO SAY “I LOVE YOU.” (PRNewsFoto/New England Confectionery Company)

For any business, regardless of industry, integrating themes from relevant holidays into your marketing efforts provides a unique opportunity to reach your target audience in a creative way – ideally generating sales as a result. With Valentine’s Day rapidly approaching, you can really stand out among the competition and engage with your audience differently than other businesses and their normal, day-to-day marketing strategy. Even if you don’t sell jewelry or flowers, you can still use effective marketing tactics to leverage success from this widely celebrated holiday.

With any holiday-related campaign, there are three core ways that you can approaHow tch your audience – social media, email marketing, or a microsite designed for your campaign. All three campaign channels should have consistent messaging but be specific to the nature of each, and can be used in tandem with one another or on their own to get your business measurable results.

Social Media Campaigns
An excellent social presence is imperative to the growth of your brand. With more and more users active across all platforms of social media, any holiday provides you with another chance to provide incredible value to your audience, in a creative, fun way. As you begin planning your social campaign, the overarching focus should be to optimize all of your social media profiles for Valentine’s Day in whatever ways you can.
Imagery is one of the most important aspects to get right– and is also one of the most effective ways to optimize your profiles for Valentine’s Day. Facebook is an obvious choice for a lot of brands when it comes to a social campaign.

V-The messaging on your social platforms must have strong calls-to-action, or your campaign won’t be effective. That being said, it should be done tastefully. Whatever action you want the user to take, it must be identifiable and clear, but not cost your brand’s integrity in the process. Typically, in social campaigns you want users to share your posts so that it reaches a wider audience, however users won’t share content that they don’t enjoy. You need to think about what would interest your target audience, and give them good reason to share content. For Valentine’s Day, a prize giveaway is a relatively simply way to encourage social interaction if you’re a B2C. If you’re a B2B you may want to offer exclusive discount pricing for the holiday and promote it through social.

It’s proven that content most frequently shared utilizes humor or statistics to engage users. Think about that concept and find a way that you can relate it back to your brand while still maintaining the Valentine’s Day spirit. It could be a funny joke about the holiday, or even a statistic about how many people really don’t enjoy the holiday. If you try to get in the mindset of your audience, you’ll have a better understanding as to what kind of content they would want to see on their news feed, and in return what type of content they would most likely share.

Email Marketing Campaigns
Email marketing campaigns are a proven way to foster engagement with your audience because of the ability to creatively target users in their inbox – according to eMarketer, 36 % of US internet users check their email at least a few times a day. This kind of campaign also provides concrete insights as to what was effective or ineffective with your audience because you can easily monitor open rates, click through rates, and how they behave once they are onsite. Based on findings at the end of one campaign, you may decide to change a certain layout, design element or messaging.

For a Valentine’s Day email, your general layout should be original with some sort of interactive elements built in. Whether you want to embed games, animations, or personalize the message for your users, you need to have something creative that will spark interest. For our Valentine’s Day campaign, we’re using candy hearts and Valentine’s Day branding while still including our standard logo and navigation elements to catch attention while still creating something unique.Valentine's Day EMail Marketing Image

You also need to think about where your call-to-action button will fit in with your email layout– it is undoubtedly one of the most important aspects of an email campaign. The CTAs should be bold and stand out in the email so that users can find the buttons without hesitation. Additionally, they should be visually attractive while still fitting in with the overall branding and theme of your email. You don’t want a CTA that is the complete opposite of typical design elements.

The timing of your emails is critical to the success of the campaign. You should always consider when your typical distribution is for your regularly scheduled emails so that you aren’t bombarding users from the same list with a Valentine’s Day email a few minutes after they received another email about a new product. If you are B2B and using your campaign to continue fostering relationships with clients, the best option is to send out the email that day.

Microsite Campaigns.
To further reinforce the campaign message, developing a separate landing page or microsite to take users to is an effective approach at boosting engagement and business growth. A separate microsite gives you the freedom to really showcase some creativity and craft content that is fitting with your brand, but also specifically geared towards Valentine’s Day.

Your landing page for a particular campaign should be connected to your other campaign channels. After seeing a post on social, or in their inbox, users should be able to seamlessly switch over to the landing page by clicking a button. Having all aspects of the campaign mirrored off one another, and integrated will help to strengthen your overall message as users switch from one platform to the next. Your social media campaign and email marketing campaign should be responsible for capturing the interest of your users, and then directing them to your microsite for additional value that you have to offer.

When users visit your micro-site or landing page, it should have the same messaging that they initially saw, providing confidence that users are on the correct page, and can tell there is a noticeable, consistent brand presence. This separate site is your opportunity to really amplify any design elements that you want to be related to Valentine’s Day. Whatever your products or services may be, they need to have a special twist for the holiday and be really “dressed up.”.

In terms of SEO value, a holiday page can offer a lot for your brand. Timely events always draw impressive amounts of organic traffic because the holiday is on people’s minds and they are actively searching for it. Long term, year after year, if you have a good campaign, when the holiday rolls around again, it will continue to rank well when people search for the subject, and the page will help generate leads as long as you consistently are updating it.

Creating a Cohesive Valentine’s Day Campaign.
Overall the most important concept to understand is that using a combination of all three approaches creatively, and planning in advance is going to contribute heavily to your success. Building a consistent presence through all of your platforms will further your campaign’s effectiveness and will build credibility for your brand in the eyes of your target audience.

Additionally, using an analytics program to monitor and track where traffic is coming from as a result of your campaign efforts is critical to measuring your success. You want to be able to determine where your traffic came from– otherwise you won’t be able to gauge what you should enhance for future campaigns. You can easily define which words or images were most effective and provided the best conversion rates, and use that as a guiding factor will Starbucks Share the love campaignhelp you build future campaigns.

Email marketing campaigns are a proven way to foster engagement with your audience because of the ability to creatively target users in their inbox – according to eMarketer, 36 % of US internet users check their email at least a few times a day. For our Valentine’s Day campaign, we’re using candy hearts and Valentine’s Day branding while still including our standard logo and navigation elements to catch attention while still creating something unique.

If you are B2B and using your campaign to continue fostering relationships with clients, the best option is to send out the email that day.

Your landing page for a particular campaign should be connected to your other campaign channels. Your social media campaign and email marketing campaign should be responsible for capturing the interest of your users, and then directing them to your microsite for additional value that you have to offer.

 

We’d love to assist you with any of your Online Marketing campaigns! Just shoot us a message here OR give us a call (412) 374-1558!

Here’s to your NEW business relationships!

Alex, MPeMG

Co-Founder & CMO

7 Marketing Questions No One Will Ask

who, what, where, when, why, how questions - uncertrainty, brainstorming or decision making concept, colorful crumpled sticky notes on cork bulletin board

who, what, where, when, why, how questions – uncertainty, brainstorming or decision making concept, colorful crumpled sticky notes on cork bulletin board

The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it.

In that spirit, I would like to humbly offer my answers to eight questions about online marketing that we find many companies are still too embarrassed to ask:

 

 

1. How do I blog?

This is a big question. Be consistent. Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. Post as often as possible, but don’t risk burnout by trying to post every day. Keep posts short and to the point. Come up with your own unique ideas for things to write about, address customers’ issues, look at what other bloggers in your industry are talking about, and always keep an eye out for other things to inspire blog posts. Remember to keep your content relevant to your target audience. That doesn’t mean you should always be pitching your products. Mix it up and pick topics that add value in the life of your prospects. , if you do this well they will return to read future posts.. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Once you’ve established yourself as an expert on your own blog, guest blog on other blogs. Comment on other people’s blog posts and establish a rapport

2. What is the difference between SEO and PPC?

Search engine optimization (SEO) is the process of getting Web pages to rank high on search engines through links from other websites, quality content on those pages, and other factors that cost workers’ time, not money. Pay-per-click (PPC) ads show up above and to the side of organic search results. As their name implies, these ads are placed atop search engine results based on how much companies are willing to pay to put them there, and they pay the search engine each time someone clicks their links.Organic vs. Paid traffic Image

3. Is YouTube useful for marketing?

In today’s marketing world, video is the king of content. There are many different video platforms online, but YouTube has the largest audience and is extremely popular. Most prospects prefer about 2 to 3 minutes of video (the shorter the better) rather than reading text on a page, but the video needs to be relevant and engaging, or they won’t watch it through to the end. They will motivate prospects to dive into your copy to learn more when videos are done right. Best of all, YouTube provides their own analytics. Use these to learn what’s working best for you and then build on it. If you are serious about video then create your own YouTube channel and customize it to include your branding. All your videos should have a call to action and a link back to a relevant landing page on your site where people can learn more about your products or services.

4. Should I buy links?

No. Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking. Google GOOG +1.83 % is adept at telling which links are relevant to a specific topic or not, and paid links will generally be a waste of money, make your site look spammy, and can negatively impact the overall success of your online marketing efforts.

5. How do I get links?
Hyperlink ImageThese can include infographics, blog posts, articles, videos, PDFs, white papers, etc. Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.

6. How do I get listed on Google, Bing, and other search engines?

Unscrupulous people try to take advantage of business people’s naivety about SEO by claiming that they will submit your website to all the major search engines. Ten years ago that might have been a selling point, but not in 2013. Google spiders crawl new websites within days or sometimes even hours of their creation. There’s no need to contact search engines to get your site “listed” in their results. This will happen automatically, and the key to getting the best listings is to have great content that is relevant to the topics your prospects are searching for.

7. How do I use LinkedIn, Twitter and Facebook?

With all social media, the secret to success is moderation. Don’t go on a wild posting spree for five minutes and then ignore people for the rest of the day. You need to engage with people, ask questions, listen carefully to what they say, join discussions, and most of all, be real! Be very cautious with the concept of “buying” followers (known as “social seeding”. It is a cheap trick (or an expensive one, depending on how you look at it) that will eventually backfire, especially as Twitter improves its ability to judge users by the quality of those who follow them. In the case of Twitter, in particular, you don’t want to get into trouble with Twitter or lose credibility with your real followers by having thousands of fake ones just to boost your image.

The one potential exception to this rule is the possibility of using a small amount of “social seeding” to get you over the Twitter hurdles more readily as you build your own initial following. Use this tactic carefully, and know that a share of “purchased” followers will eventually be falling away– all the more incentive for doing all you can to be “keeping it real”.

Twitter hashtag ImageOn Twitter, it’s a good idea to use hashtags (#onlinemarketing, for example) to track conversations on a particular topic and invite others to join. On Facebook, you should post on relevant people’s and companies’ walls to open the door to communication.

Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Guest blog on other blogs once you’ve established yourself as an expert on your own blog. Comment on other people’s blog posts and establish a rapport

Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.

 

To Higher Profits!

Alex, MPeMG

Managing Partner & Co-Founder

(412) 374-1558

www.MPeMG.com

(We actually answer our own phones!)

[Press Release] Pittsburgh Small Business Marketers: No Mistakes

Attention Pittsburgh Small Business marketers: Let’s agree to NOT make 2016 the year of online marketing mistakes

Strong online presenceAs most marketing professionals know, when it comes to growing businesses in the information age, there is nothing more important than building a strong online presence that presents a company, product or service professionally, authentically, and accurately. Countless studies show the attention span of online consumers is shorter than ever, so it is up to the marketer to present all the necessary information to consumers as effectively as possible.

Download your FREE 2016 Digital Marketing Roadmap here!

Regardless of this fact, small business owners and marketers often make common mistakes that can cause an exact opposite effect of an otherwise well-thought-out campaign. What are the best ways to avoid these mistakes? The best approach is to start small, and start local. Here are a few good starting places: Focus on getting a few excellent Google or Yelp reviews, compare your search rank to local competitors, and make sure your search results come up clean without spelling errors and present accurate information. As simple as following these steps may sound (and an overwhelming list of other strategies), business owners and marketers can still struggle to keep up. After all, the internet never sleeps and there’s often too much to do just to keep the doors to any business open.

This is where companies such as MatchPLUS eMarketing come in. Since launching in 2001, MatchPLUS has become a trusted partner among firms around Pittsburgh who are serious about streamlining online marketing methods and connecting with consumers in innovative and exciting new ways.MPeMG_color_transparent_300x155 (2)

MatchPLUS is currently offering a free report for companies interested in learning about other potential online marketing mistakes and how to avoid them. The report also details how companies can maximize their public image.

Those interested can contact MatchPLUS using the information below, or visit their website at http://mpemg.com/ or follow them on Facebook at https://www.facebook.com/MPeMG to learn more.

Contact:

Joseph M. Kubicek, co-founder and CEO, MatchPLUS eMarketing Group, [email protected] or 412-215-3650.