Tag : internet marketing

Is Your Online Marketing Broken?

Quickly & effectively analyze your Social Media, Website, & SEO structures in order to maximize leads & sales!

Is a “Broken Website” really going to cost you money??

Yep….

A website SEO audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.

Download Your FREE 30-Minute Online Marketing Audit Here!

Can’t I Just Use One Of Those Automated Reports?

There are many “automated” audit tools where you can do it yourself. You may visit other SEO or web developer websites and see a cool tool that says “What Is Your SEO Score” or “Get Your Free Website Analysis” – and then you put in your website URL and voila’ in a few minutes you have this really pretty report with some great information! While this can be a useful overview of your website these reports are meant to be “lead generation” tools and not meant to be a real audit. Often when you use these tools you will have to enter your email – or the report will come back showing issues and they encourage you to contact them for help.

These tools are in no way a true representation of the health of your website and do not offer you a real value in terms of what needs to be fixed to improve traffic and conversions.

Why Do I Need An Audit?

Over the last year we have seen incredible changes from the search engines in how they compute the search results when someone does a search. It used to be that you could just add keywords to your title tags and content and header tags – get a few back links and there you go you are ranking!

Download Your FREE 30-Minute Online Marketing Audit Here!

It is NOT AT ALL like that anymore and most business owners have not been able to keep up! There are hundreds of factors used by the search engines to determine how your site will be returned in the results. Some of the more recent additions to these factors include:

–Site speed

–Responsiveness

–Content

–Authority

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Does Social Media Marketing mean TROUBLE?

Ultimately, the results of a social media marketing audit should reconcile the difference between the current situation and where the brand social media efforts need to be. Just like the other online marketing audits companies will perform, a social media audit is not a “one and done” situation. They should be repeated periodically as part of being accountable for the social media investment.

Why do an audit? If you don’t know where you’re starting from, a lot of time and resources can be wasted improving things that don’t need it and neglecting things that really need your attention.

Who should do an audit? Companies that are new to social media marketing, companies that have been unorganized and uncoordinated in their social media marketing, companies that have used an outside agency and are pulling social media inside (or vice versa), or companies that have matured in their social media marketing and need to jump ahead a few steps.

Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. Social media profiles can fall into disrepair quickly when left alone. An audit can help get things back on track.

On the flip side, there are those of you who actively maintain social media profiles and take great pain to keep everything updated and cohesive. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth.

Basically, audits are helpful for everyone, no matter where you’re at with your social media marketing.

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[IMPORTANT] SEO!

As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a business necessity. If you aren’t, you should be lest you get a surprise message from Google letting you know why your site visits have turned into an upside down hockey stick.

But just what is a site audit? What kind of audit do you need and what should you expect in the final report of the person auditing you? What follows is everything you need to know about website audits.

What is a Site Audit?

Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site (or as we say – where you have challenges and opportunities).

Download Your FREE 30-Minute Online Marketing Audit Here!

Types of Site Audits

There are many types of audits and they cannot all be covered here, but the most common types of site audits related to SEO needs are:

  • Site Health Audits: Assessing general site health or when there is a site health issue such as a downturn in traffic or positioning of unknown causation.
  • Red Flag Audits: Assessing a site for potential penalty issues. This should be part of a site health audit, but can be an audit unto itself.
  • Competitive Site Audits: Analyzing your site gaps, in its vertical and among your competitors to see what opportunities there are for site growth. Some will use this as a time to copy what their competitors do, but this can be a risky strategy.
  • Conversion Optimization Audits: Analyze conversion issues, which can be onsite or technical.
  • Negative SEO or Attacked Site Audits: Analyze downturns in site metrics when we know a site (or thought very likely) has been attacked by negative SEO methods.
  • Penalty and Recovery Audits: Analyze downturns in site metrics when a site is known (or thought very likely) to have been algorithmically or manually penalized.
  • Security Audits: Security audits for site vulnerability especially important in high-risk verticals and high value sites, but everyone should have one.

(Note: All of these can be part of the same audit, however these are how they are most commonly broken down when we receive client requests.)

Which audits are most needed? Site audits are all determined by a site’s needs. However all site audits should start with the Site Health Audit.

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GoDaddy For Small Business During Super Bowl 50

CBS Super bowl 50 imageSince last week’s Super Bowl campaign announcements from Wix and Butterfinger, both Honda and PayPal have announced that they, too, will be joining Super Bowl 50’s advertiser lineup– while GoDaddy, a longtime Super Bowl brand, has decided to take the bench.

PayPal’s Debut Super Bowl Appearance
PayPal announced last week it would be airing its first-ever 45-second ad during the first quarter of Super Bowl 50. The brand did not release any details on the creative direction but did say the goal of the campaign would be to start a larger conversation around money.

“At the core of this campaign, our purpose is to introduce the world to PayPal’s vision for the future of money– to empower people and businesses to manage and move money securely, efficiently and affordably,” writes PayPal’s VP of global brand marketing, Greg Fisher.

Along with its Super Bowl ad campaign announcement, PayPal said it is launching its first major brand campaign as an independent company.PayPal Image Honda’s Super Bowl Campaign to Feature New Ridgeline Pickup Truck

After sitting out during this year’s game, Honda will re-up its status as a Super Bowl advertiser with a 60-second spot to air during the third quarter of next year’s game.2017-Honda-Ridgeline-Release-Date

Honda intends for its upcoming Super Bowl campaign to act as a launching pad for its all-new 2017 Honda Ridgeline pickup truck, with extended promotions across several platforms, screens and internet properties.

“Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks,” said Jeff Conrad, senior vice president and general manger for Honda’s automobile division. “The multi-platform approach will enable Ridgeline to come out of the gate strong in 2016.”.

Like PayPal, Honda released no details on the brand’s creative strategy, but AdWeek reports the spot will be created by ad agency RPA.

GoDaddy Takes the Bench.
GoDaddy, a regular Super Bowl advertiser since 2005, said it would not be buying a spot in next year’s Super Bowl as part of its new branding initiative to focus on more personalized, data-driven marketing.

A GoDaddy spokesperson told Ad Age the time had come for the brand to move beyond the generic megaphone of a Super Bowl campaign to a more targeted strategy.

“We can ‘talk’ to the segment of the SB audience we want (very small business owners) and do it in a more personal and timely way,” said the GoDaddy spokesperson in an email to Ad Age.

After releasing its Super Bowl spot in advance of this year’s game, GoDaddy pulled its original campaign when it caused a backlash. The ad, which featured a puppy being sold to new owners, had many viewers criticizing the brand for making light of inhumane treatment toward animals.

Happy Holidays!

Alex, MPeMG

Special Thanks to CBS, GoDaddy, Wix, Butterfinger, Honda, and PayPal