Tag : keywords

5 ways to increase blog traffic

5 Ways to Get More Qualified Traffic to Your Blog

You’ve been working hard on your blog, you feel established. We’re right there with you friend – here are five easy steps you can start taking to increase blog traffic!

1. Be Strategic About Your Content

The most successful content is the kind that meets a specific need. Content these days almost always falls into one of two categories: cool and funny or useful and educational.

If you want to increase blog traffic, the best thing you can do is quite simply create better content. Creating “better content” isn’t just about quality.

When it comes to content style, shoot for shocking statistics, beautiful infographics, and rich storytelling via video. Create stuff people want to link to and share.

5 ways to get more traffic to your blog

If you need ideas, check out Quora and see what questions are being asked that relate to your industry subject. Try using Buzzsumo to see what others have written about in your field, then make something even better. Or use one of these eight handy blog topic generators.

Create Evergreen Content For Your Blog

Try to make sure that most of your content is evergreen. Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant.

Crafting Kickass Headlines

Some even suggest that your headline is more important than your actual post! If you have a great content piece hiding behind a shabby headline, it’ll die a quick death. Appearances are everything, and just as you wouldn’t show up to a wedding wearing your stay-home-sick clothes, you can’t rely on lackluster headlines to promote your blog posts.

As a blogger, you should always ensure that you’re creating irresistibly awesome headlines. Your headline is what gets visitors to your site and captures their interest.

Don’t be afraid to experiment with different headlines. Share your post multiple times with different headlines and see which style works best.

Create a Newsletter To Showcase Your Best Blog Posts

One quick and easy way to start driving more traffic to your blog is to start collecting emails for a blog newsletter. Since these users are already comfortable with your blog, chances are they might explore a bit more on their next visit.

Promotion needs to be a big part of your content strategy so that your hard earned blog posts drive that traffic you so desperately desire!

2. Don’t Fear the Keywords

Go ahead, shout it from the rooftops, “I care about keywords!” Be loud and proud my friend.

If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. You get targeted traffic from Google, and users find the information and answers they’re searching the web for.

5 ways to get more traffic to your blog

They key thing to remember with SEO is all good things in moderation.

Use keywords in your context text? Yes!

Use keyword stuffing to saturate your content completely with search queries? No.

Link to other related blog posts you’ve written on a specific subject? Yes!

Include so many links that every other sentence is dotted with blue hyperlinks? No.

Let keywords influence your outline and help conceptualize your post? Yes!

Put keywords and search bots before user experience? No!

With more sites and advertisers online than ever before, all competing for the most popular keywords, how do you stand a chance of competing? Long-tail keywords of course!

Google drives billions of searches a day. Trust me, you want to use keywords to get a piece of that pie.

5 ways to get more traffic to your blog

Why Do Long-Tail Keywords Matter for Bloggers?

Long-tail keywords are search phrases composed of 3+ keywords. They’re easier to target long-tail keywords (and cheaper when it comes to PPC) because there is less competition for these phrases. Targeting long-tail keywords is really your only chance of getting a top SERP spot in Google.

Maybe you ‘d love to rank high in Google for “health food” because your business is a health food store. Well fat (or slim) chance of that happening– “health food” is a pretty competitive term. If you focus instead on “health food meal plans” or “health food on a budget,” your chance of ranking for those longer keyword phrases is tremendously higher.

SEO for Bloggers: Finding Long Tail Keywords

5 ways to get more traffic to your blog

Next, take all the long-tail phrases you’ve come up with and put them into the Google Keyword Planner.

See which phrases drive the most traffic (also take a look at other keyword phrases Google suggests) and siphon out the ones with high search volume and low competition. Those are your gold nugget long-tails! Try to create content targeted around those keywords.

How do you brainstorm these awesome long-tail keywords? Begin typing in a phrase and see what Google’s auto-complete suggestions are.

Next, put a few of those terms into Google and scratch down some Google’s related search suggestions (you’ll find them towards the bottom of the page).

SEO WordPress Plugins for Bloggers

There are some great WordPress plugins designed to help bloggers with SEO. They make it easy to set up your URL slugs correctly, help you craft perfect meta descriptions, setup sitemaps, and aid you in navigating other SEO technical bits that may not come naturally to bloggers.

Two favorites are:

When it comes to promoting your blog, it’s essential that you’re strategic about where you spend your time. While it’s nice to establish your presence across a range of social networks, you’ll quickly burn out trying to excel with every social site.

WordPress SEO by Yoast
All in One SEO Pack
3. Find Your Flock: Hunt Down Your Audience’s Nest

Is your blog heavy on the visuals? Is your blog catered more towards nerd culture?

If you’re looking for seagulls, you go to the seashore. To drive blog traffic, you need to go to where your flock hangs out.

5 ways to get more traffic to your blog

Use Google Analytics to see which websites are driving the most referral traffic. Find the forums and sites your target audience visits, and get active. Engage in discussion and post links or blog comments when appropriate.

Once You’ve Found Your Family, Go All In

Once you’ve discovered your key networks, make those your focal point. Neil Patel points out that Upworthy, in addition to utilizing curiosity-focused headlines and emotional content, also limits the number of social sharing buttons they have on a given page.

Upworthy only has two share buttons– Facebook and Twitter. Consider limiting your social sharing selection to the sites you get the most leverage out of.

5  ways to get more blog traffic

The choice paradox shows that too many choices can overwhelm and stress users. While we may assume more choices are better, studies have shown that most individuals are happier with a few different options, rather than hundreds.

Want More Blog Traffic? Just Ask.

Sometimes getting what you want can be a simple as asking for it. A study by Social Bakers found that users who asked their followers to “RT” their posts on Twitter received 73.48 average retweets per tweet. Those who didn’t ask for retweets received just 2.09 retweets.

If you want people to share your content, ask them to!

This goes for just about all call-to-actions. While your intentions may seem obvious to you, reiterating the course of action for visitors greatly increases the likelihood that they’ll follow through.

4. Optimize For Speed and Mobile

Your visitors aren’t going to wait around for your blog to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing (ie your competitor) before you can flip a flapjack.

Need to check your site speed? No problem! Google’s Page Speed Insights tool will give you your speed score, as well as tips on what you can do to give your site the kick in the pants it might need.

WPtouch Mobile Plugin
Jetpack by WordPress (there’s a mobile theme option baked in).

Traffic Speedway

In the same vein, modern users spend nearly 3 hours a day on their tablets or mobile phones. Going mobile is a no-brainer for bloggers. If you don’t think your current blog is up to snuff, consider checking out one of these fine WordPress plugins that help create a version of your blog that is optimized for mobile devices.

5. Play Nice With the Other Kids.

Linking to your own blog posts is great for SEO, but it’s important to link to outside sources. This signals to Google that you’re not a spammer and helps build positive relationships with the others blogs you’re linking to. Establishing good relations also makes pitching guest posts a ton easier.

Comment on other blogs and be active in various communities. Consider interviewing major industry loggers or including other bloggers in a “best of” post (for example, Top 10 Blogs Rocking Pinterest).

Good manners go a long way online. If you’re looking to build blog traffic, you’ll want to establish good relationships with other bloggers in your niche. Sometimes you’ll even want to team up with your enemies, Game of Thrones style.

Seriously, How Much Does SEO Actually Cost?

Nearly every business today must decide how much to spend on search engine optimization (SEO). If question, this isn’t an. Robust online marketing is imperative for survival in a web-driven world.

The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.


Average SEO Payment Types

To understand the dollars and cents discussed below, you must understand payment models used by agencies. SEO agencies typically offer four main forms of services and payment:

Monthly retainer: In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization.
Contract services at fixed prices: Nearly all SEO agencies sell contract services. The services that an SEO agency offers are often advertised on their site, along with a price.
Project-based pricing: Project fees are similar to contract services with the exception that they are custom projects created specifically for a client. Pricing varies according to the project. A local cupcake shop may ask an SEO agency to help them with their local online marketing. The client decides that they want the agency to establish their social media accounts. The cupcake business and the SEO agency will decide on the scope and cost of the project.
Hourly consulting: This familiar consulting model is an hourly fee in exchange for services or information.
Most SEO agencies use all of these payment models. Clients may work with an agency using more than one model. A client may choose to enter into a monthly retainer, purchase a contract service, and engage in a special project with the agency, thus entering into three of the payment models.

Average SEO Costs

What should you expect to pay? Here’s a survey of the range of the costs according to the payment models described above.

On the lower end of this spectrum are small SEO agencies that offer a limited range of services. On the upper range are businesses with greater needs working with full-service SEO agencies.
Contract services at fixed prices: price variable. Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. Typical contract services include things like SEO copywriting ($0.15-$0.50/ word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000).
Project-based pricing: price variable. Since there are a variety of projects, there is a wide range of prices. Most projects cost from $1,000 to $30,000.
Hourly consulting rate: $100-300/ hr. SEO consultants, whether agencies or individuals, usually charge between $100 and $300 per hour.
(Some of these figures are taken from a 2011 SEOmoz survey of 500 consultants and agencies.).

Things You Should Be Cautious Of

Any discussion of SEO agencies and pricing isn’t complete without a few warnings. To help you guard against indiscriminate SEO agencies with unethical business practices, read and heed. Be suspicious of the following promises:.

Guarantees. SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry.
Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
# 1 spot on Google. It sounds great if an agency promises you the number one spot on Google. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.
Costs lower than $750/month. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”.
Shady link building services. Link building is a crucial part of SEO. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services.
Things to Keep in Mind.

As you begin shopping for SEO agencies and making your decision, be mindful of the following points:

SEO takes time. A monthly retainer is best. Think of SEO as a long-term investment. Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. In SEW’s Mark Jackson wrote, “The real value of SEO efforts are, generally, not realized in the first month(s) of the effort.” It’s true. SEOs don’t wave a magic wand and get instant results. Instead, they perform extensive operations that will produce results months down the road.
SEO changes, and your rankings will change, too. One-and-done SEO tricks simply don’t work.
Not all SEO services are created equal. Again, SEO isn’t about shopping around for the lowest prices. It’s about finding the finest agency you can. Look for an SEO agency that defines its scope of services, and takes the time to educate you.
SEO is important. Do it. The point of your website is to increase and/or improve your business. Unless people are finding your website, it’s not even worth having one. The smart thing is to pay what it takes to keep your site findable by the people who are looking.
Hiring an SEO agency is best. You may be thinking, “Can’t I just do this SEO thing on my own?” A tiny percentage of business owners or professionals have the skill and savvy to do their own SEO. Even so, comprehensive SEO takes way more time than most business owners can afford. Even an employee who “knows a lot about SEO,” will be hard-pressed to deliver the level of services and excellence found in a SEO agency. You’ll rarely come out on top if you try to go it alone, and you’ll never get the same level of ROI that you would with a competent SEO agency.
You’re Turn

No longer do businesses decide whether they need SEO services. As long as they choose a quality SEO agency, their decision will lead to incredible amounts of revenue.

You can decide how much that’s worth to you.

Contract services at fixed prices: Nearly all SEO agencies sell contract services. The services that an SEO agency offers are often advertised on their site, along with a price. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. Look for an SEO agency that defines its scope of services, and takes the time to educate you.
Even an employee who “knows a lot about SEO,” will be hard-pressed to deliver the level of services and excellence found in a SEO agency.

 

To Higher Profits,

Alex, MPeMG

www.MPeMG.com

(412) 374-1558

[We actually answer our own phones!]

 

Special Thanks To: WebsiteMagazine, WebpageFX & SearchEngineWatch