Tag : Local Search

Using Google My Business to Generate Leads

Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business

The Ultimate Guide to Google My Business

Google My Business is a free marketing tool that connects customers with businesses. By spending a few hours creating an account, you can drastically increase your chances of being found online and collecting revenue. Use this free and quick scan to get a report on all your online directory listings.

The 10 advantages of Google My Business.

Google says 50 percent of mobile consumers that search for a local business visit it within a day of the search, and 18 percent of consumers make a purchase. Sound like something your business should be a part of? Absolutely.

Google My Business will do more than create the display above; it has a lot to offer.

It’s free. Yes, FREE.
It serves as the ultimate business directory with pertinent business information accessible to customers instantly.
All of the information you list is clickable. Customers can click your phone number to call on their smartphones, or tap your website address to see your site.
The information looks great on any device, including smartphones.
Both local and online businesses can use it.
You can post pictures and videos to your page.
You can access metrics to see how many people are looking for and finding your site.
It drives traffic to your website.
Customers can read and add reviews.
You have one centralized dashboard with access to Google+, Insights, Reviews, Hangouts and Google Analytics.
Set up:

1. Get started by signing up with Google My Business.

2. If your business has a physical address, you’ll enter it. If your business is online, you’ll create a brand page

3. If you don’t have a Google+ account, you’ll have to set up one up at the same time.

Verify your business by postcard or phone. None of the information you enter will appear online until you verify your business.

5. Enter business information.

Tips to enter attractive information on your page.

From the main dashboard, you’ll see this info bar at the top.

From this location, you’ll enter or edit the following:

-Identify photos. These photos include your profile picture and logo.
-Interior photos. Shots inside your store or business.
-Exterior photos. Shots of your building.
-Photos at work. Pictures that represent what you do.
-Team photos. Pictures of you and your employees.
-Additional photos. Any pictures that don’t fit into the categories above can go here.
-Google suggests adding three photos to each category. Some of the pictures, like your profile picture, have suggested dimensions too. It’s best to start with a picture that’s landscape (horizontal) and crop or enhance it with a tool like PicMonkey.

Make sure your pictures are clear and crisp. It probably goes without saying, but don’t use any picture that you wouldn’t put on a paid advertisement.

These statistics provide inside information that allows you to make decisions and customize content to your niche audience.

Aside from your business information, you’ll see several other features on your dashboard. Here’s a look at the additional components on your dashboard, along with things you need to know about each section:.

It provides a more in-depth look at your website traffic, whereas Insights is just looking at the traffic garnered on your Google My Business account.

Pick a business category, or several.
There are hundreds of business categories to choose from. You want to describe what your business is, not what it does. You would enter “Pet Supply Store” not “Pet food and toys.”.

Google Analytics.
Google Analytics provides the master key to all things analytics. This tracking tool, which is also free, provides statistics on your website traffic and audience. You can integrate Google Analytics with VerticalResponse to see how your emails impact our site traffic too.

Every small business can make a killer digital display, like the one below, that shows up on Google. Google My Business is a free marketing tool that connects customers with businesses. Google makes business suggestions to users based on the information you provide. If your business isn’t on Google+, you’ll create an account at the same time you set up your business page. Google My Business can connect your business with customers on the other end of those searches.

Insights.
How many people have seen your digital display? Are people interacting with your posts on Google+? You have access to a wealth of analytics under the “Insights” tab.

Reviews.
Google My Business hosts a review page so your customers can leave public feedback. You can monitor and respond to reviews through your dashboard.

Encourage customers to leave reviews. Remind them at the checkout, or send an email asking them to leave feedback with a link to your Google My Business page.
If you get bad feedback, don’t panic. If it violates the review policies, you can flag it and Google will review it and take action.
Respond to positive reviews too. Thank customers for taking time to share their comments.
Start a hangout.
Need to host a quick conference call? You can start a Google+ Hangout, which is a free video chat service, right from your dashboard. It allows you to talk with up to 10 people and share screens.

Conclusion: Four out of five consumers conduct local searches on search engines to try and find the right business to meet their needs. Google My Business can connect your business with customers on the other end of those searches. With just a small investment of time, you can create a free way to attract customers.

You can enter more than one category too. If your business specializes in more than one category, add it.

You can customize the information you see. Just pick the stats that you want to compare and they will show up on a chart. It’s an easy way to compare stats.

Business summary
Phone number
Website
Business category
Hours of operation
Address (if you have a physical store).
Pictures or a virtual tour.
Some of the information that you enter is self-explanatory. Your phone number is your phone number. We have a few tips to maximize your business introduction, category, and pictures.

There are three main sections: visibility, engagement, and audience.

Here are a few tips when it comes to reviews:.

Uploading pictures.
There are more photos to upload than just your profile and cover art here. Pictures are broken into six categories:.

You can post to a Google+ account right from your dashboard. You can type in an update, or share photos, links or videos. You can even create an event with a simple click.

Google+.
If your business isn’t on Google+, you’ll create an account at the same time you set up your business page. While many businesses flock to Facebook and Twitter, Google+ is the up-and-comer in the social world. Searchmetics predicts Google+ will overtake Facebook in social sharing by 2016.

Business introduction.
Provide a clear, concise summary of your business. A sentence or two will work. Use descriptive words that paint a picture for your customers.

Why is this so important? Google makes business suggestions to users based on the information you provide. If you enter the wrong category, it’s not likely your business will show up in the recommendation area.

Visibility shows you the number of views that your profile, photos, and posts get. You have access to graphs and can change the data to show the last 7, 30 or 90 days.
Engagement shows you how your audience is interacting with your posts. You’ll see stats on +1 clicks, shares, and comments. You can set the graphs to show the last 7, 30 or 90 days.
Audience shows you a breakdown of the people following you. If you notice customers are interacting with your Google+ posts mostly on Friday, save your best content for that day. If your Insights show a strong presence in anther country, consider sharing more links that pertain to those customers.

Google Local Ads

What You Need to Know About Google Ads Coming to the “Local Pack”

We all know that mobile searches…well, mobile everything is certainly making waves, however, local searches are growing 50 percent faster than mobile searches overall.

Which is a really good development for small and local business. Whether you’re an eCommerce operation or you’re a brick & mortar business, local optimization can be crucial to your growth for the near future.

Important Local SEO review:

Now, why are we telling you this? Well, if you’re new to the local SEO (Search Engine Optimization) realm, having your business optimized on a local scale can mean more business faster & more easily than traditional SEO that may bring your consumers from all over who are searching for your terms or what your business does.

Since becoming a prominent marketing strategy, Local optimization has become extremely competitive.

For example, when a consumer would search for a product or service, but inserted a geo-tag along with the rest of the search, Google’s algorithm would see that as you trying to find goods and services closest to you and therefore, you were scouring the local market closest to you that would be able to facilitate your need on a local scale.

Now that we think about it, who wouldn’t want to search for their desired outcome locally, right? It just makes sense.

Well, Google thought so as well. So, after adding the geo-tag, Google would bring up what they called the “7-Pack” into your search results, where you would have the top 7 LOCAL goods or service providers to fulfill your need. Sounds amazing, right? By just being semi-locally optimized, you may¬†only have to compete with 6 other local providers for that sale. You’re probably thinking, that’s a heck of a lot easier than on a national scale (as with some traditional SEO strategies).

Google 3-Pack Ads

 

As we all know Google wants to make life as easy as possible for the consumer, however, they also cut local businesses a break to! When conducting a local search, consumers would be supplied with only 3 search results now or the “3-Pack.” Sounds even too good to be true to local businesses, right? In a sense, yes, however, now Google is saying that you must be as locally optimized possible for us to place you in the “3-Pack” of local search.

So, the local optimization craze was boosted even further, however, recently, there has been a HUGE change…

Google Ads to Local Pack

On June 21st, at the SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined.

During the pre-conference Workshop, Google’s Global Product Lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. Among them, he showed a screen shot (below), which Joy Hawkins tweeted, but which is not officially authorized for distribution at this point.

First Look At Google Ads to 3-Pack

The image (above) showed a smartphone featuring a local 3-pack. The top listing was an ad, followed by two organic listings. Turhan said that this had been shown at Google’s Performance Summit in San Francisco several weeks ago. However, the announcement had not been part of any of the keynotes.

Turhan, who did an extensive Q&A with the audience, explained that Google was still testing, and the ultimate result might be different from what he showed. Accordingly, it’s possible (though Turhan didn’t say this) that there might be a Local Pack ad and three organic listings. However, that wasn’t what the screen shot reflected.

For the top Local Pack listing to be an ad is obviously a major development, especially in a local-mobile search context.

Google has experimented with ads in Google Maps off and on for years. But in the “mobile first” era, it’s getting much more serious about ads on Maps.

Among a number of announcements coming out of Google’s Performance Summit today, the company is introducing the “next generation of local search ads” on Google and Google Maps (apps and mobile web). The company is also bringing what it calls more “branded and customized experiences” for marketers to Google Maps.

Recently, it began showing ads in the Local Finder. Now, the company is introducing “promoted pins” or “promoted locations” on Maps (below). Users will see branded pins along their route or nearby. It’s worth noting that Mapquest has done this for quite a few years.

Google's Promoted Pins

Marketers will need to use location extensions to appear in promoted pins. Google also says it’s still testing and experimenting with formats, so we’re likely to see an evolution of this over time.

New-look local pages will also offer new features and customization.

Businesses will be able to include a range of content types, as appropriate to their category.

  • For example, retailers can include local product inventory (provided they have an inventory feed going to Google). Marketers can also include promotions and discounts to encourage store visits.

Indeed, the purpose of these ads is to drive offline foot traffic and conversions, which Google says are outpacing e-commerce transactions for many marketers. To capture and illustrate that phenomenon, Google discussed its AdWords Store Visits, which has to date only been available to large brands and retailers. The company says that it has “measured over 1 billion store visits globally” in the two years since the introduction of Store Visits.

During the Performance Summit, Google’s AdWords VP, Jerry Dischler, indicated that the company was seeking to greatly expand availability of Store Visits data, including to small businesses over time. He said, however, that was a more challenging proposition and probably would require a “hardware solution” (e.g., beacons) because of challenges with accuracy and scale.

It’s very much in Google’s interest to make online-to-offline metrics available to as many marketers as possible. In a case study presented during a press briefing on Monday, Dischler said that Nissan in the UK found, though Store Visits, that “six percent of mobile ad clicks result in a trip to a dealership, delivering an estimated 25x return on investment.”

While Google has offered a wide range of different “local as a percent of overall mobile search” metrics in the past, the company said that local searches on mobile devices are growing 50 percent faster than mobile searches overall.