Tag : media

Your Book = Business Growth

There are plenty of reasons to write a book.

Some of the most powerful reasons are to make money, sell your product, grow your tribe, build your list, or share your message. Most people we have worked with have a dual motivation: they want to make money and share their message.

You don’t have to be a writer and you don’t have to have content …

Right now, focus on the reason why you’re going to publish a book in the first place and who you’re going to help with your book.

Here are 9 reasons to write a book that should w get you thinking:

1) A Book is an Instant Credibility Booster for You and Your Business

It’s positioning and authority wrapped in a front and back cover.Book Publishing Image 2 - 3:7:16

Think about it …

Don’t you treat someone a little differently when you find out they’re a bestselling author?

You’ll be amazed how many people want you to autograph your book for them; and unlike a business card, books don’t get thrown away. Inside your book, you can demonstrate your genius and show examples and social proof of your knowledge, wisdom, and experience without being a braggart.

You’re treated very differently, with celebrity status.

It’s like getting an exclusive VIP ticket to a private members-only club … past the velvet rope to access a community that enables your freedom and autonomy.

When people introduce you to someone else, they feel special when they announce you as an author; or, better yet, as a “# 1 bestselling author.” Take my author quiz to see if you’re ready to be an author.

2) A Book Creates the Ultimate Foot in the Door Strategy

For a couple of bucks, you can mail your book to a prospect to get your foot in the door … but here’s another little strategy I use to bypass the gatekeepers.

I buy my own books on Amazon and have them delivered to a prospect, gift-wrapped, with a card … and Amazon pays me royalties when I buy my own books!

When is the last time you ignored a package from Amazon, especially one that is gift-wrapped?

I don’t know about you, but I would consider it very rude if my assistant opened up my presents!

People “meet” you in your book.

You start a one-way conversation with them. You reveal your “reason why” you do what do you in your book, which creates a reason why they’re going to do business with you.

Introduce yourself to your prospects with an attention grabbing book title.

3) Use Your Book to Get Traffic, Generate Leads, and Build Your List

Getting and keeping customers is the holy grail of every business.

Books are one of the lowest cost ways to generate high-quality leads.

Here’s how it works:

Every chapter in your book tells a short story and answers a question.

Your book is a library filled with social proof, examples, and stories to show you care, know what you’re talking about, and can help the reader solve just about any challenge.

Throughout the book, you invite the reader to visit a web page where they enter their contact information, text their email address to a phone number, or call and leave their name and information.

Each call to action is a way to interactively engage the reader and drive them to some kind of bonus or gift.

You can give away:

-Training videos
-A free audiobook
-Surveys
-Trials of your services or products
-A consulting session
-Diagnostics
A high-value way to get closer and deepen the relationship
Because publishers don’t give you the contact information of the book buyer, the reason you embed a call to action in your book is. You need the right strategies, tools, and systems to drive readers to your offers and capture leads.

4) Books Sell Your Products and Services Faster and Easier

Your book can talk about what you do, who you do it for, include case studies and results, and invite the reader to try them out.

If you are a chiropractor, a fitness instructor, or in pain management, you can demonstrate three different stretches or exercises to eliminate neck or back pain.

If you are a nutritionist or dietitian, you could discuss the benefits of using coconut oil in a cooking demonstration.

By demonstrating your product or service, talking about the benefits, and showing proof it works, you multiply your sales when you include a call to action in your book and capture leads with text messaging, mobile-responsive websites, QR codes, voicemail, or shortcodes.

5) A Book is a Perfect Way to Position Yourself as a Consultant or Authority

These Books Are Waiting To Be Written Image

This one is dead simple.

Who would you rather do business with:

A coach, consultant, doctor, nutritionist, financial planner, fitness therapist, expert, or mechanic who hands you a business card that says “I am a Self-Proclaimed Expert– Hire me!” on it.

OR

A professional who’s a # 1 bestselling author and hands you a book about the problem you want to fix– and autographs it for you with their mobile phone number and email address.

Do you throw or lose away business cards? How often do you throw or lose away an autographed book?

6) Published Authors Make More Money and Help More People

Your book is about gaining access to an exclusive, member’s only club; meeting with CEOs and celebrities; getting VIP treatment; gaining instant credibility; garnering speaking opportunities; and attracting media attention.

It’s about getting paid what you’re worth, not what you can get.

It’s an opportunity to make more, live more, and give more.

7) Your Book is a Perfect Way to Get Media Attention, Radio Shows, TV Interviews, and Traction in Social Media

Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. It gives you a script and a formula for what to speak about and share.

Interviewers and hosts will pick the topics they want you to talk about based on what’s in the book, which makes it super easy for you to just show up and be the expert you already are.

8) A Book Can Build or Grow Any Local Business

I talk to lots of local business owners who tell me they don’t understand why they should write a book or what it will do for them. They think that because they only do business in a specific town, region or neighborhood, a book won’t make a difference to their bottom line.

Think again …

Ask yourself these questions:

-Do you ever fight for business with competitors?
-Do you have any trouble standing out in the crowd?
-Do you ever get asked the same questions over and over again from your prospects?
-Do you get price resistance?
-Write a book and you’ll have a high quality piece of information to give to all of your prospects. Instead     of throwing up a sales letter on a website, you can stand out far beyond your competitors who don’t      have books.

Bestseller status gives you immediate credibility and authority and positions you as a go-to person.

The fact is, this works for any business, anywhere in the world. Thinking that you’re “local” is irrelevant as to whether or not a book would be a powerful marketing tool for you.

9) Marketing in Heavily Regulated Industries is Easier

Businesses like financial planning, investing, medical, healthcare, franchises, stocks and trading, legal, fitness, or multilevel marketing are easy (and legal) to market with books.

Many of our customers believed for years they couldn’t write a book to market a business, because legal teams and compliance departments would stop them. With very few exceptions, no company can prevent you from sharing your personal life experiences, stories, and topical or general advice.

Once again, this strategy will work for any business.

A book just gives people a reason to listen to you and take you seriously, faster.

When you ask the question, “How will a book grow my business?” All the things I just shared with you should make that very obvious. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.

How often do you lose or throw away an autographed book?

Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.

 

What are you waiting for?? Start writing! 🙂 Need some help? We can do that, too!

www.MPeMG.com/m-book-publishing

OR

(412) 374-1558 [We LOVE to chat!]

 

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

Your Reaction Says It All

Facebook Reactions - ZuckerbergWhile the “Like” button on Facebook has traditionally been a quick and fun way to respond to a post, the truth is that it’s not always appropriate. “Liking” certain posts– say, the news of a pet’s death or a post about global warming– just feels wrong. Thankfully, starting today, that’s about to change.

The social network has just announced a brand new feature called Reactions (which we’ve already heard about a few times), which is essentially an extension of the Like button. Now, in addition to the thumbs-up Like we’re all familiar with, there’s Love, Haha, Wow, Sad and Angry. Love is signified by a heart symbol while the rest are animated emoji.

To see them, simply press and hold on the Reactions button– it’s where the thumbs-up Like button is currently– select which one you want, and release. If the post has a slew of different reactions to it, you’ll see a summary of the three most frequent reaction icons. On the other end, the person receiving them will get notifications saying someone “reacted” to the post.

“People come to Facebook and share all kinds of things,” says Sammi Krug, the product manager behind Reactions. “And we kept hearing feedback from people that there wasn’t an easy way to express empathy for these different kinds of posts.” Zuckerberg in particular took the user feedback to heart and pulled a bunch of people together to start work on a solution about a year or so ago.

From there, the team did a ton of research– from conducting surveys to analysis of the most popular stickers– to figure out just what reactions to add. When they whittled it down to about six, Facebook then began testing it– you can see we saw a sneak peek of Reactions as early as last October– in about seven different countries.

That’s one of the reasons Reactions is launching with just five additional icons instead of the original six that we saw in October. The rest, however, proved to be popular enough, with Love being the most popular out of all the new Reactions (The Like button, however, still reigned supreme).

Does that mean we’re stuck with the six or so Reactions we have now? “Once this actually rolls out, we’ll learn more about how people use the feature,” says Krug.

output_X9sagTReactions will roll out globally starting today on iOS, Android, the desktop as well as the mobile browser. You’ll start to see the change occur over the next couple of days, though bear in mind that you do need to be on the latest version of the Facebook app to get the feature.

Still, we had to ask, why isn’t there a “dislike” button? “It would have been too binary,” says Krug. “This way, though, you’ll have more ways to express yourself. That’s the goal.”

The social network has just announced a brand new feature called Reactions (which we’ve already heard about a few times), which is essentially an extension of the Like button. To see them, simply press and hold on the Reactions button– it’s where the thumbs-up Like button is currently– select which one you want, and release. If the post has a slew of different reactions to it, you’ll see a summary of the three most frequent reaction icons.”People come to Facebook and share all kinds of things,” says Sammi Krug, the product manager behind Reactions. The rest, however, proved to be popular enough, with Love being the most popular out of all the new Reactions (The Like button, however, still reigned supreme).

 

Catch You Later!

Alex, MPeMG

www.MPeMG.com

(412) 374-1558

Pssst, we answer our own phones!!

Special Thanks to: Wired

 

 

 

How to Master Valentine’s Day – Business Edition

SWEETHEARTS(R) UNVEILS MODERN WAYS TO SAY "I LOVE YOU."   (PRNewsFoto/New England Confectionery Company)

SWEETHEARTS(R) UNVEILS MODERN WAYS TO SAY “I LOVE YOU.” (PRNewsFoto/New England Confectionery Company)

For any business, regardless of industry, integrating themes from relevant holidays into your marketing efforts provides a unique opportunity to reach your target audience in a creative way – ideally generating sales as a result. With Valentine’s Day rapidly approaching, you can really stand out among the competition and engage with your audience differently than other businesses and their normal, day-to-day marketing strategy. Even if you don’t sell jewelry or flowers, you can still use effective marketing tactics to leverage success from this widely celebrated holiday.

With any holiday-related campaign, there are three core ways that you can approaHow tch your audience – social media, email marketing, or a microsite designed for your campaign. All three campaign channels should have consistent messaging but be specific to the nature of each, and can be used in tandem with one another or on their own to get your business measurable results.

Social Media Campaigns
An excellent social presence is imperative to the growth of your brand. With more and more users active across all platforms of social media, any holiday provides you with another chance to provide incredible value to your audience, in a creative, fun way. As you begin planning your social campaign, the overarching focus should be to optimize all of your social media profiles for Valentine’s Day in whatever ways you can.
Imagery is one of the most important aspects to get right– and is also one of the most effective ways to optimize your profiles for Valentine’s Day. Facebook is an obvious choice for a lot of brands when it comes to a social campaign.

V-The messaging on your social platforms must have strong calls-to-action, or your campaign won’t be effective. That being said, it should be done tastefully. Whatever action you want the user to take, it must be identifiable and clear, but not cost your brand’s integrity in the process. Typically, in social campaigns you want users to share your posts so that it reaches a wider audience, however users won’t share content that they don’t enjoy. You need to think about what would interest your target audience, and give them good reason to share content. For Valentine’s Day, a prize giveaway is a relatively simply way to encourage social interaction if you’re a B2C. If you’re a B2B you may want to offer exclusive discount pricing for the holiday and promote it through social.

It’s proven that content most frequently shared utilizes humor or statistics to engage users. Think about that concept and find a way that you can relate it back to your brand while still maintaining the Valentine’s Day spirit. It could be a funny joke about the holiday, or even a statistic about how many people really don’t enjoy the holiday. If you try to get in the mindset of your audience, you’ll have a better understanding as to what kind of content they would want to see on their news feed, and in return what type of content they would most likely share.

Email Marketing Campaigns
Email marketing campaigns are a proven way to foster engagement with your audience because of the ability to creatively target users in their inbox – according to eMarketer, 36 % of US internet users check their email at least a few times a day. This kind of campaign also provides concrete insights as to what was effective or ineffective with your audience because you can easily monitor open rates, click through rates, and how they behave once they are onsite. Based on findings at the end of one campaign, you may decide to change a certain layout, design element or messaging.

For a Valentine’s Day email, your general layout should be original with some sort of interactive elements built in. Whether you want to embed games, animations, or personalize the message for your users, you need to have something creative that will spark interest. For our Valentine’s Day campaign, we’re using candy hearts and Valentine’s Day branding while still including our standard logo and navigation elements to catch attention while still creating something unique.Valentine's Day EMail Marketing Image

You also need to think about where your call-to-action button will fit in with your email layout– it is undoubtedly one of the most important aspects of an email campaign. The CTAs should be bold and stand out in the email so that users can find the buttons without hesitation. Additionally, they should be visually attractive while still fitting in with the overall branding and theme of your email. You don’t want a CTA that is the complete opposite of typical design elements.

The timing of your emails is critical to the success of the campaign. You should always consider when your typical distribution is for your regularly scheduled emails so that you aren’t bombarding users from the same list with a Valentine’s Day email a few minutes after they received another email about a new product. If you are B2B and using your campaign to continue fostering relationships with clients, the best option is to send out the email that day.

Microsite Campaigns.
To further reinforce the campaign message, developing a separate landing page or microsite to take users to is an effective approach at boosting engagement and business growth. A separate microsite gives you the freedom to really showcase some creativity and craft content that is fitting with your brand, but also specifically geared towards Valentine’s Day.

Your landing page for a particular campaign should be connected to your other campaign channels. After seeing a post on social, or in their inbox, users should be able to seamlessly switch over to the landing page by clicking a button. Having all aspects of the campaign mirrored off one another, and integrated will help to strengthen your overall message as users switch from one platform to the next. Your social media campaign and email marketing campaign should be responsible for capturing the interest of your users, and then directing them to your microsite for additional value that you have to offer.

When users visit your micro-site or landing page, it should have the same messaging that they initially saw, providing confidence that users are on the correct page, and can tell there is a noticeable, consistent brand presence. This separate site is your opportunity to really amplify any design elements that you want to be related to Valentine’s Day. Whatever your products or services may be, they need to have a special twist for the holiday and be really “dressed up.”.

In terms of SEO value, a holiday page can offer a lot for your brand. Timely events always draw impressive amounts of organic traffic because the holiday is on people’s minds and they are actively searching for it. Long term, year after year, if you have a good campaign, when the holiday rolls around again, it will continue to rank well when people search for the subject, and the page will help generate leads as long as you consistently are updating it.

Creating a Cohesive Valentine’s Day Campaign.
Overall the most important concept to understand is that using a combination of all three approaches creatively, and planning in advance is going to contribute heavily to your success. Building a consistent presence through all of your platforms will further your campaign’s effectiveness and will build credibility for your brand in the eyes of your target audience.

Additionally, using an analytics program to monitor and track where traffic is coming from as a result of your campaign efforts is critical to measuring your success. You want to be able to determine where your traffic came from– otherwise you won’t be able to gauge what you should enhance for future campaigns. You can easily define which words or images were most effective and provided the best conversion rates, and use that as a guiding factor will Starbucks Share the love campaignhelp you build future campaigns.

Email marketing campaigns are a proven way to foster engagement with your audience because of the ability to creatively target users in their inbox – according to eMarketer, 36 % of US internet users check their email at least a few times a day. For our Valentine’s Day campaign, we’re using candy hearts and Valentine’s Day branding while still including our standard logo and navigation elements to catch attention while still creating something unique.

If you are B2B and using your campaign to continue fostering relationships with clients, the best option is to send out the email that day.

Your landing page for a particular campaign should be connected to your other campaign channels. Your social media campaign and email marketing campaign should be responsible for capturing the interest of your users, and then directing them to your microsite for additional value that you have to offer.

 

We’d love to assist you with any of your Online Marketing campaigns! Just shoot us a message here OR give us a call (412) 374-1558!

Here’s to your NEW business relationships!

Alex, MPeMG

Co-Founder & CMO