Quickly & effectively analyze your Social Media, Website, & SEO structures in order to maximize leads & sales!
Is a “Broken Website” really going to cost you money??
A website SEO audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.
Can’t I Just Use One Of Those Automated Reports?
There are many “automated” audit tools where you can do it yourself. You may visit other SEO or web developer websites and see a cool tool that says “What Is Your SEO Score” or “Get Your Free Website Analysis” – and then you put in your website URL and voila’ in a few minutes you have this really pretty report with some great information! While this can be a useful overview of your website these reports are meant to be “lead generation” tools and not meant to be a real audit. Often when you use these tools you will have to enter your email – or the report will come back showing issues and they encourage you to contact them for help.
These tools are in no way a true representation of the health of your website and do not offer you a real value in terms of what needs to be fixed to improve traffic and conversions.
Why Do I Need An Audit?
Over the last year we have seen incredible changes from the search engines in how they compute the search results when someone does a search. It used to be that you could just add keywords to your title tags and content and header tags – get a few back links and there you go you are ranking!
It is NOT AT ALL like that anymore and most business owners have not been able to keep up! There are hundreds of factors used by the search engines to determine how your site will be returned in the results. Some of the more recent additions to these factors include:
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Does Social Media Marketing mean TROUBLE?
Ultimately, the results of a social media marketing audit should reconcile the difference between the current situation and where the brand social media efforts need to be. Just like the other online marketing audits companies will perform, a social media audit is not a “one and done” situation. They should be repeated periodically as part of being accountable for the social media investment.
Why do an audit? If you don’t know where you’re starting from, a lot of time and resources can be wasted improving things that don’t need it and neglecting things that really need your attention.
Who should do an audit? Companies that are new to social media marketing, companies that have been unorganized and uncoordinated in their social media marketing, companies that have used an outside agency and are pulling social media inside (or vice versa), or companies that have matured in their social media marketing and need to jump ahead a few steps.
Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. Social media profiles can fall into disrepair quickly when left alone. An audit can help get things back on track.
On the flip side, there are those of you who actively maintain social media profiles and take great pain to keep everything updated and cohesive. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth.
Basically, audits are helpful for everyone, no matter where you’re at with your social media marketing.
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As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a business necessity. If you aren’t, you should be lest you get a surprise message from Google letting you know why your site visits have turned into an upside down hockey stick.
But just what is a site audit? What kind of audit do you need and what should you expect in the final report of the person auditing you? What follows is everything you need to know about website audits.
What is a Site Audit?
Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site (or as we say – where you have challenges and opportunities).
Types of Site Audits
There are many types of audits and they cannot all be covered here, but the most common types of site audits related to SEO needs are:
- Site Health Audits: Assessing general site health or when there is a site health issue such as a downturn in traffic or positioning of unknown causation.
- Red Flag Audits: Assessing a site for potential penalty issues. This should be part of a site health audit, but can be an audit unto itself.
- Competitive Site Audits: Analyzing your site gaps, in its vertical and among your competitors to see what opportunities there are for site growth. Some will use this as a time to copy what their competitors do, but this can be a risky strategy.
- Conversion Optimization Audits: Analyze conversion issues, which can be onsite or technical.
- Negative SEO or Attacked Site Audits: Analyze downturns in site metrics when we know a site (or thought very likely) has been attacked by negative SEO methods.
- Penalty and Recovery Audits: Analyze downturns in site metrics when a site is known (or thought very likely) to have been algorithmically or manually penalized.
- Security Audits: Security audits for site vulnerability especially important in high-risk verticals and high value sites, but everyone should have one.
(Note: All of these can be part of the same audit, however these are how they are most commonly broken down when we receive client requests.)
Which audits are most needed? Site audits are all determined by a site’s needs. However all site audits should start with the Site Health Audit.
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