Tag : pinterest

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Social Media Explained with Ice Cream?

(A cool explanation of Social Media Marketing via local ice cream shops:))

I’m sure you’ve heard the buzz. Social Media may be the next big thing. What’s it all about? Let’s take a visit to Scoopville, a town that’s famous for ice cream. For over 20 years, Big Ice Cream Company has been making high quality ice cream with a big factory in town.

A few years back, the company did focus groups and found out that they could maximize profits by offering three flavors: Chocolate, Vanilla and Strawberry.

The residents of the town were content. They never thought it could be different. Then something happened in Scoopville – A new invention came to town. Suddenly, everyone could make their own ice cream for only a few dollars.

This changed everything. The Smiths decided to make pineapple ice cream. The Jones’ made ice cream with pecans. Soon, every kind of ice cream imaginable was being made by Scoopville’s residents at very little cost. Of course, some ice cream was more popular than others and that was okay.

Sylvia’s pickle ice cream had a very small but loyal following. That was fine. She only needed enough income to buy ingredients for her next batch. Jarret’s red velvet ice cream became so famous, he created his own store. Over time, people started to think differently about ice cream. It didn’t always come from a factory. It also came from friends and neighbors. It became something to share, something to bring people together, something to celebrate. Big Ice Cream company still made the best vanilla around, and to their surprise, demand even grew.

But it was the unique, original and authentic flavors made by the residents, that brought people to Scoopville. When they arrived, however, there seemed to be a problem. There were too many flavors. Visitors felt overwhelmed. They needed ways to find the new, the popular, the flavors that were interesting to them. Franklin had an idea for his ice cream. Outside his house, he erected a board and invited his customers to share their thoughts on his ice cream. They could use words to describe it, stars to rate it, and leave messages for others. People loved it. At a glance, visitors could tell what his ice cream was all about, and learn from people like them. Over time, each resident had their own board. Sylvia’s board showed that her pickle ice cream didn’t please everyone, but was very unique and interesting. Jarret’s board overflowed with positive reviews and ratings. Soon, a few things became clear.

First, their ice cream got better because they could learn directly from customers. Second, free customer reviews were more valuable than costly advertising. And third, the boards created a way for customers to find exactly what they wanted.

The combination of new technology and new ways to work with customers helped the residents feel like a unique community. So, this is social ice cream – by the people, for the people. It turns out that ice cream and social media have a lot in common.

Today, everyone has a chance to make their own flavors, thanks to free tools like blogs, podcasts, and video sharing. Plus, we now have new ways for real people to play a role in providing feedback, organization and promotion. Whether you’re a big established company, an individual with loyal fans, or simply someone with ideas and opinions, social media means new ways to create and communicate with people who care.

New tools are arriving in cities and towns around the world. When this change comes to your neighborhood, the choice is yours. What flavors will you make?.

As found on Youtube

Pinterest for Business

Social Media Marketing: Pinterest for Business

 

On Pinterest, the social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic, and resulting visits had the third highest average order value. Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned.

In fact, 50 percent of visits happen after 3 and a half months, which respectively, is more bang for your buck than twitter or Facebook. The reasons for using Pinterest for your business are impossible to ignore. In this video, we’ll show you seven concrete methods, that you can use to drive sales and traffic with Pinterest. One, Use Rich Pins – Rich Pins are enhanced Pins that make your images even more shoppable because they contain additional information right inside the Pin.

There are five types of Rich Pins – Movie, Place, Recipe, Article and Product. And Online retailers can benefit from Product Pins because they include real-time pricing and stock availability. Rich Pins can also improve click through rate and discoverability of Pins, by making them eligible for Pinterest’s own curated feeds. Another advantage of Rich Pins is price notifications. If you reduce the price of your product, customers who repinned that product image will receive an email from Pinterest notifying them of the price drop and prompting them to buy. Also, if you’re using Shopify, we have partnered with Pinterest to automatically enable Rich Pins for our merchants.

That means any images Pinned from your product pages will now be published as Rich Pins. To enjoy the benefits of Rich Pins, be sure that you sign up for a Pinterest business account. Two, Pin Smarter – Knowing what types of images work best on Pinterest is extremely important. I’m sure you’ve all heard of the importance and impact of great product photography and Pinterest is yet another place where it can really pay off. Shopify store Sycamore Street Press, for example does product photo shoots and creates blog posts specifically to create highly pinnable images that will draw people to their sites from Pinterest.

Most months, Sycamore Street Press gets most of its referral traffic from Pinterest over any other source. Another great example is Designer Moorea Seal, who has built an audience of over 900,000 on her beautifully-curated Pinterest account, which is responsible for 50% of her store’s sales. Her approach is to provide “Clear, clean product images on a white or light grey background plus an editorial view of products either in a natural environment or on a person to give customers two styles of photography options for pinning to their boards.” When shooting and choosing photos for your product pages, strive to make them highly repinnable. So, What makes an image Pinterest-worthy? Well, let’s dig into the data: Keep it Anonymous – Images without faces receive 23% more repins than those with faces. Use Color Wisely – Pins with multiple dominant colors are repinned times more than those dominated by a single color, and red images fare better than blue. Image Size – Images on your product pages should ideally be at least 600 px wide with the optimal Pin width being 736 pixels wide, which is the maximum display size.

Taller images are more likely to be repinned. Listen – Pay attention to your analytics, either through your Pinterest business tools or via other apps like Piqora, Tailwind, or Curalate. While summer salad recipes and DIY treehouses may have high virality potential overall, be relevant – find out what resonates with your audience specifically. Timing is Everything – Pin and engage when your customers are doing the same. The time periods 2-4pm and 8-11pm are roughly the best times to Pin, but it can depend on where and who your customers are. We’ve also linked to some Pinterest research which suggests that certain categories perform better on specific days of the week. You Need a Blog – A blog is the perfect place to create beautiful content for your Pinterest boards.

We’ve linked to a great article in the description of this video that will help get you started creating a blog that Pinterest users will love. Three – Sell the Lifestyle. Create boards around lifestyle themes that include your products, rather than just product boards. Great brands understand their customers and the kind of content that they crave. Inspire your audience, don’t just sell to them. “A Great Outdoors” board for example will be much more compelling than a board that simply highlights the outerwear your brand carries. Holly Castro for example, of Charm & Gumption fills her “For the Home” Board with curated pins that complement her own products, which are peppered throughout.

Nordstrom takes a similar approach with their “Pick Pink” Board, which is entirely dedicated to the rosy hue. It’s filled with hyper-feminine picks from around the web – with subtle inclusions from Nordstrom’s own offerings. After all, 92% of all pins are made by women. Four – Piggyback on Popular Content. While you should use caution when pinning content simply based on viral potential, you shouldn’t ignore opportunities to tap into the most popular pin types and search terms if they’re actually relevant to your audience. Here’s a great example. Sony Electronics, has a product category that doesn’t rank high on the list of popular categories. So, they’ve cleverly jumped on the virality of cute animals and humor to create their board “I Can Haz Gadgets”.

Consider your audience. Are your customers predominantly men? Well, your slice of the Pinterest pie is smaller, so maximize your efforts. Create boards and pin content in the categories of photography, art, design, and home decor. Do you sell food or beverages? Develop easy recipes containing your products. Are your products related to fitness, health, or beauty? Pin aspirational and inspirational content with quotes.

Is your eCommerce store a source for tools, craft supplies, or fabric? Use them to create DIYs and tutorials. Remember, a pin can contain your products and a link to a step-by-step tutorial on your blog. Five – Run Pinterest Contests. Contests are a great way to increase engagement on Pinterest. When done well, and within the platform’s parameters, Pinterest contests can drive sales and traffic for your eCommerce site. Travel website, Jetsetter for example, used contests to effectively increase site traffic by 150%. We’ve linked to that case study in the description of this video. Brands, however, should pay attention to Pinterest’s contest guidelines.

Certain types of contests are not permitted, nor is spammy behavior. Contest these tips: Make it Worth it – Forever 21 asks followers to create an entire board, but puts a $1000 gift card on the table as incentive. Get Inspired – Look to other brands for contest ideas that might work for you. Use an App – Apps like Gleam.io, Wishpond or Woobox can help organize your contest and host it on your site or Facebook.

We’ve linked to a few of these in the description of this video. Six – Leverage the Power of Influencers. Partner up with Pinterest influencers and bloggers to give your product some clout on the social network. Many brands get access to new audiences by inviting Guest Pinners to create boards on their accounts. Often, influencers will charge a fee for this service, but social media love in exchange for your product may be possible, too.

Choose to work with Pinterest users whose audiences resemble your desired customers. Martha Stewart Living for example strategically partnered with the mommy bloggers behind Cool Mom Picks. Seven – Engage Your Community. Involve your community to help increase engagement. Group Boards can be comprised of many contributors – customers, staff, a select group of influencers – or can even be open to anyone to join. The contributors to your group boards become brand ambassadors, creating content on your behalf. You can also encourage your customers to share images of themselves with your product. This is an especially useful tactic for fashion brands to gather alternate, accessible images of products worn by real people. Fashion brand – The Whitepepper collects customer photos via email and features them on their “Who’s Wearing The Whitepepper” board. All pins link back to the brand’s eCommerce store where Pinners can shop the looks. There you have it – 7 methods that you can put into practice with your business. Be sure to keep us posted on your progress and if we missed any tips or techniques that you’re using to reach your customers on Pinterest, please share them with us in the comment section.

If you’re looking for more tips and tutorials on starting or running your business, be sure to subscribe to our youtube channel. Thanks for reading…

As found on Youtube

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5 NEW Social Media Features That You Need To Know About

5 NEW Social Media Features That You Need To Know About | By: Alex Kubicek
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests – but sometimes they’re not worthy of a their own individual post.

There’s always something new in the social media space. Every day there’s a new announcement, a new feature – some of them are major and some less significant. Then again, the impact of each change is relative– what may be small to the general user may be huge to someone else.

To keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms – starting with Facebook, which is trying out a couple of new options.

1. Job listings on Pages

Facebook is testing out a new job listing option for some Pages. As highlighted by Matt Navarra, some Pages will now see a new ‘Jobs’ tab in the ‘Manage Tab’ section of your Page.

Such an option has been available previously through integration with third party providers, but this appears to be the first time Facebook has provided a native tool for this purpose.Facebook Job Posting

The shift to more data-driven recruitment insights is likely to be very lucrative for LinkedIn– if Facebook could work out a way to get into the same area, it ‘d be another option for the platform to consider, keeping more people on platform more often.

A jobs tab would be another indication that Facebook’s looking to intrude on LinkedIn’s territory. As we reported back in April, Facebook’s Data Science team have been conducting research on career-related insights that can be gleaned via Facebook’s interest graph, and with the introduction of Facebook’s professional platform ‘Workplace’, such a move makes even more sense. Increasingly, human resources decisions are going to be fuelled by machine learning systems, and Facebook could logically contend with LinkedIn on this front if they determined that their algorithms could find relevant signals within their vast amounts of user data.

2. Instagram Live

Reports from Russia have indicated that Instagram is testing out a new live-streaming option built into Instagram Stories.

Really, this is not overly surprising– back in August, as part of the launch of Instagram Stories, Instagram CEO Kevin Systrom noted that they’ve been considering their own version of Live on the back of Facebook’s bigger streaming push.Instagram Live Image

” What’s important to us is to figure out how it fits into Instagram because you don’t just want to, like, adopt a technology and say ‘great, now we have live’. We have to figure out it exactly how works inside of Instagram and how it’ll be different to all the other offerings.”

With Stories, it seems they may have worked out where that functionality might fit. Reports at this stage are fairly thin so we’ll have to wait and see how it develops.

3. Facebook testing removal of Page Like counts

It seems Facebook might just agree with me– as part of a new test, Facebook is removing the Page Like count entirely.

Back in July, I wrote a post which questioned whether Facebook Page Likes even matter anymore. The summary of my query is this: with Facebook’s algorithm reducing the organic reach of Pages, and the ability for users to unfollow without un-Liking a Page (and for Pages to buy Likes), the Page Like count is no longer an indicative measure of engagement. Really, a count of actual Page followers or engagement per post would be of more value.

Facebook Removal of Likes Count

A wider roll-out of this option would certainly spark interest. As noted, Page Likes don’t hold as much meaning as they used to, but they still provide an important ‘social proof’ function– you’re more likely to trust a Page with 10,000 Likes than one with 10.

It’s not 100% clear why Facebook’s conducting this trial, or how widespread it is, but they have, reportedly, confirmed that such a test is underway.

Still, Page Likes can, of course, be bought, so it’s possible that they really aren’t adding any significant value. That said, Facebook would probably need a replacement metric to help users determine a business’ legitimacy – you could just look at the activity on their most recent posts, but a follower count or some sort of engagement measurement might also do the trick.

4. Pinterest introduces ‘Pin Collective’.

Pinterest has been working to make their platform a more viable option for businesses, introducing a range of new advertising tools and features which better enable brands to showcase their products to the platform’s 150 million active users.

To help further capitalize on this, Pinterest has introduced ‘Pin Collective’, “a hand-selected group of publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest”.

Pin Collective Image

Through the Pin Collective, brands can work directly with these creators in order to get advanced insights into how to make best use of the platform and create Pin content that resonates with their target audience.

There’s a lot of potential in Pins, but it can be a difficult platform to master. Pin Collective offers a new way for brands to start off on the right foot and get advice from those who know the platform best.

This hipster tattoo guy looks like he means business.

5. Scheduling Facebook Live broadcasts.

Facebook recently announced an update to the Facebook Live API that enables Page owners to schedule their Facebook Live broadcasts – including a new tool which sends out an announcement post with an option for users to get a reminder of when your broadcast is active.

Facebook Live Scheduling Notifications

To schedule a Live broadcast, Page owners need to click on ‘Publishing Tools’ at the top of their Page, then select ‘Video library’, then ‘Live’.

Scheduling will only be available to Verified Pages initially, rolling out to all Pages “in the weeks to come”. The option is not being made available to personal profiles at this time.

” You can schedule a live broadcast up to one week in advance, and people can join your lobby three minutes before your broadcast begins. Once you’ve scheduled a live video, you’ll be able to share a link to the broadcast or embed it in other places, such as websites or blogs.”.

Facebook Live Scheduling

From there, you’ll be able to enter your stream credentials (e.g. steam key, Server URL), write a description for your broadcast and add a custom image if you choose.

There’s always something new in the social media space. Every day there’s a new announcement, a new feature – some of them are major and some less significant. As we reported back in April, Facebook’s Data Science team have been conducting research on career-related insights that can be gleaned via Facebook’s interest graph, and with the introduction of Facebook’s professional platform ‘Workplace’, such a move makes even more sense. Back in July, I wrote a post which questioned whether Facebook Page Likes even matter anymore. The summary of my query is this: with Facebook’s algorithm reducing the organic reach of Pages, and the ability for users to unfollow without un-Liking a Page (and for Pages to buy Likes), the Page Like count is no longer an indicative measure of engagement.

The “What” & “Why” Social Media Management Costs What it Does

How much am I looking at when hiring a social media management team? This is a very common question when starting to look at scaling your business in today’s technology advanced marketplace.

Social Media and Digital marketing practices take time & resources far beyond the average business owner’s understanding. And guess what…

…that’s okay!