I want to thank you for engaging with the Push Notification program! You will not be disappointed.
If you have a smart phone, tablet, and/or computer, you will have the ability to receive push notifications!
Now, you’re probably wondering, “What is a push notification?”
Simply put, a Push Notification is an “alert” that a business owner or service provider sends out to their audience when they want to share new content or a sale of sorts.
Traditionally, if you wanted to use Push Notifications to reach out to your lists, you HAD to have a developer build you an app. We’ve all seen and used apps, however, what most people don’t know is that an app can run up a bill of $6,000 – $10,000!! That’s a big price tag.
We know that adapting to the Digital Marketing space is imperative to any business who wants to continue to achieve growth! After all, there isn’t a business on the planet that would refuse growth and more revenue, right?
Having said all that, we thought to ourselves, there’s got to be another way to harness this amazing tool and not have to spend thousands on app development!
Well, luckily, we were able to design a Push Notification platform without the need of an app! You read that correctly. And I will gladly give you the fun details in this document.
So without further ado, enjoy reading about our Push Notification system hack!
What Is a “POP” Notification & How Does It Work?
A “POP” Notification (or Push Notification) is a small pop-up that appears on the user’s computer desktop screen or on their mobile device. This notice will contain a title, a short message, and a link to follow.
These particular notifications appear above just down from the top of the user’s phone, but it could appear anywhere on a desktop, usually in a corner.
We wanted to incorporate the desktop side of the market because it opens up another 41% of prospects for businesses. Think about it, where do we spend the majority of our day between 8 & 5? Mostly in front of a computer screen! So, we decided to design code to implement for businesses to reach desktop users as well!
Unlike other forms of messaging, push notifications deliver an immediate prompt for the user to take action, and this notice appears right on their mobile device/desktop regardless of whether or not their browser is open.
A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they’re releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post on here – you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna’s CEO.
The best apps know how to use push notifications to their advantage. They’ve figure out how to make their service part of their users’ daily routine, and they leverage push as a vehicle to do this.
Recent data from Kahuna reveals that push engagement rates vary widely across industries – utility and financial services apps seeing the highest performance, and retail and social experiencing the worst. Here’s a comprehensive look at the state of push engagement rates, as well as a roadmap for getting back on track if your app is trailing behind.
Here’s the data:
- User engagement with these notifications (when appropriately timed) can be off the charts – as high as 80% increase!
- Kahuna data reveals that customizing delivery time based on user preference results is an average conversion uplift of 384%.
- Restaurants & retail are seeing a bump of over 37% in revenue once Push Notifications are properly implemented says, MailChimp.
- Complex & invasive opt-in forms for IN-APP Push Notifications can increase opt-OUT rates by up to 40%…however, LOOKY does not operate within the structure of an app! Lucky you!
- Because “POP” Notifications are on mobile and desktop, your “open rate” is always 100%! Before LOOKY, the best open rate for another digital marketing platform was email marketing at 44%.
To help you see the HUGE value of Push or POP Notifications, we wanted to give you a run down of engagement rates from other forms of Digital Marketing platforms:
Email Marketing is the most widely used medium online. And statistically, is boasts a 44 to 1 ROI on every email sent, if programed properly. So, we send emails to our customer list, advertising products and services, and ask our readers to take action.
While this method is “tried-and-true,” there are a few problems
with email as a method for getting our audience to take action.
There is often a few hours between when your customer receives the email
and when they act on it, not to mention that the average individual receives over 144 emails per day! I, personally, see twice that amount in just one day. So, you can imagine how some emails that you send out may get lost in the shuffle.
I’ll send an email out at 4pm, but most of the opens will occur between 6pm and 9pm. If I were sending out a time-sensitive message that I needed my audience to act on right now, most of them will miss this window!
Then there is also the matter of deliverability. Many emails simply do not make it to the customer’s primary inbox. Some will end up in the spam folder and how often do you personally check the spam folder? The end result is a missed message, and no action by your reader.
Email Marketing is a fantastic source of online marketing, however, if not done properly, you’re in for a long customer process!
This is a very effective relationship building tool; however for time sensitive calls-to-action, Social media is an extremely poor solution unless you have cash in your marketing budget to put behind paid traffic solutions like AdWords or Facebook Ads.
While the audience tends to spend a lot of time on these platforms (such as Facebook, Twitter, and Instagram,) most of them are not in a “buying mode.” Why? Because the rule of thumb (determined by social algorithms) is to share content 80% of the time and only sell 20% of the time. This way, your audience won’t unfollow you, but they see you as a credible source that they rely on for information.
And you should know that these social media platforms have terrible response rates. You’re often looking at somewhere south of a 1% response from your audience (However, it will be slightly more if you are engaging with any sort of paid traffic solution).
Social Media will best serve as your brand-building / reputation management platform, having a dialogue with them, rather than a notification or prompt for a call to action that will have a higher response rate.
SMS / MMS Marketing
I love SMS and have built quite an offline business servicing local restaurants & bars with SMS marketing. The reason this works is because most SMS will be read and addressed in the first couple of minutes after the message arrives on the audience’s device. VERY effective, right??
The problem is the limited way a person can follow-through on the action you ask them to take in a text message. There is no convenient way to act on an SMS / MMS in a timely fashion. Think about it. You send a promotional text message when the user is driving, or happens to be at work. If the action you’re asking them to take involves buying something, they are not going to pull off to the side of the road to make the transaction.
That user has to go back and take action on the message later. SMS is good for an in-the-moment prompt; like something that notifies the user, but it can’t ask them to take action during a moment in time.
A weekend long sale is a great example for SMS or MMS marketing because its a prolonged time allotment so that the user have time to plan around that notification.
Mobile Push Notifications (Different from our system)
Push notices are a powerful tool for reaching your mobile audience. It is an instant alert that pops up on the device’s screen, and sits in the notification tray of the device until cleared or takes the immediate action.
I’ve also done Push campaigns for my food service and nightlife clients and they delivered great response rates; however, you can typically only reach one audience – mobile users. Push notifications do not allow you to target your desktop users, which are about half of your audience, especially if they are at work like we mentioned earlier.
So now that we’ve gone over the other notification mediums, what have you learned?
Well, we know that email is a great method, but can only target people who are available to act immediately on your message, providing they receive that message. And we see social media as more of a relationship management tool due to extremely low response rates. SMS has incredible uses and benefits, but doesn’t allow an easy way for the user to follow upon your offer. Likewise, Push messages affect only mobile users, require the user to be free to act, and ignores almost 50% of any audience.
Small Businesses Tend To Ignore 50% Of Their Audience When Using Digital Marketing Tactics
This gap is filled by using Desktop Notifications because it targets the users who are able to act right this second. It requires an Opt-in action, so it reduces complaints and qualifies our audience as someone who is interested. Having an interest is the first step you need your audience to take. These notices also allow the user to follow up on your offers, and it reaches 100% of the interested audience if they are available.
And get this:
Nobody in the mainstream sphere of offline marketing and online promotions are using desktop notification. This means that the environment for this medium is way less noisy than the others you and I discussed earlier.
It is a less crowded space, so notifications for your offer (or your client projects) can stand out in a sea of emails, text messages, and social media posts.
Put simply, desktop notifications drive traffic to your website projects and promotions in a creative and refreshing way.
And get this, too!
Business owners love a novel solution when they see it. The tired sales pitches of social media managers and SEO “wizards” is all noise to the business owner who has become deaf to these over-used tactics and offers.
Pro Tip: Novelty is a curiosity magnet. The power of novelty cannot be over-stated. Novelty can get people interested in things they normally would not have considered. This gives you the chance to hook them into a sales pitch, handle their objections, and make a sale.
Come at an audience with a fresh new solution with some real benefits (I’ll go over these in the sales pitch section) and you’ll earn yourself a client, customer, or sale.
Desktop notifications can drive web site traffic to your blog, and drive sales for your online products. They can be used to drive traffic to review videos that sell affiliate or white label products. They also drive customers to a business’ website or even compel the reader to walk through the front door of that business.
The uses of these notifications are practically endless. Any project that requires an audience to act now will benefit from them.
You have to understand that many of the businesses that would buy a Web Push service cannot afford nor have an interest in mobile applications.
We’re targeting companies that have an aversion to these mobile apps, and instead offering Web Push as a much more obtainable and practical solution.
If you are interested in increasing your audience engagement, while maintaining a FAIR cost, we are looking to engage with you as well! We whole heartedly believe in the power of this platform and encourage you to implement this process in your business ASAP!
We only have 25 slots left for this engagement engine so we would not recommend waiting…