Tag : sales

Best Seller Book Momentum

How to Capitalize on Your Momentum as a Best-Selling Author

You’ve finished your book and now you’re an Amazon best-selling author. What’s next? What should you do once you have your best-selling book to capitalize on your momentum and rocket yourself to celebrity status?

(Related Resource: How Authors Use Social Media in 2016)

Your goal should be to use your book as a business and marketing tool.

Use your book to build your platform, grow your list, and monetize customers. It’s also a perfect way to become competition-proof and recession-proof. Your book is the perfect tool to build relationships.

Here are 10 ways to use your Best-Seller to grow your status and business.

1) Use Your Book to Get Speaking Gigs

It turns out it’s easy to take your book and deliver it to your prospect, gift wrapped and with a card. It’s a great way to establish yourself as an expert and authority in your field, and get those speaking gigs.

Sometimes people search for a topic and they find you online because your Amazon ranking is high. So they book you to speak for their organization.

2) Attend Events With People You Want to Meet

The next way to grow your business is to attend events where people you want to connect with are present.

Let’s say, you know that there’s going to be a celebrity at a certain event. This is someone you’ve wanted to connect with for a long time and they’re actually going to be at this event. Bring along a few copies of your book and a sharpie.

When you’ve identified someone that you want to connect with, pull out your book, open it up, find an area that might be relevant to that person, sign the book with your contact information, and a little note to them.

Walk up to them after they finish speaking, or when you can track them down without being weird, and give them your book.

3) Use Your Book Get Interviews

The next way you can use your book is to reach out and get interviews on podcasts or other mediums. There are people dying to interview best-selling authors for their shows. It’s a win-win for both of you.

You can give your book away in exchange for a lead when you’re being interviewed. You can use the two strategies above to actually get the interview in the first place.

(Related Resource: How Authors Use Social Media in 2016)

4) Prepare a Press Release

As soon as you write your book, no matter what it is, you can prepare a press release. Put that on a site like prweb.com or other similar press release companies.

Here’s what happens…

As soon as that press release is published, other news outlets like Forbes and Entrepreneur, may pick up the article and post it on their site.

That gives you some additional “link juice” as we like to call it. Those quality links are useful to establish yourself as a credible expert and industry authority, and give you some celebrity status as well.

You can also boost your credibility on your website by posting “as seen on” links back to those articles.

(Related Resource: How Authors Use Social Media in 2016)

5) Create an Audio Version of Your Book

With nothing more than a USB microphone from Amazon, you can record an audio version of your book.

When you upload your audio book you can get free distribution on Audible, Amazon, and iTunes.

Generally, you get about 65% of the price of your audio book as revenue. Another option I’ve done and highly suggest is putting your audio book up for free as a podcast. Allow iTunes, and the other podcast networks to distribute your content for free.

Don’t be afraid of giving away your content.

For example, people who buy books, or audio books, are going to be different than the people who listen to podcasts.

Your goal is to get recognized, be seen, and build your celebrity status.

6) Get Media Gigs

Another way you can use your book is to get media gigs. You can learn how to be effective on camera and then get TV interviews.

Your book is a vehicle. When you’re established as a best-selling author, people are going to want to listen to you. You’re treated as an authority and an expert.

(Related Resource: How Authors Use Social Media in 2016)

7) Schedule Webcasts to Discuss Your Book

I like to start scheduling webcasts on Blab or Google Hangouts, and then promote those opportunities on social media to talk about the content of my book.

You can give away your content and teach it, and then offer your book as a bonus.

(Related Resource: How Authors Use Social Media in 2016)

8) Create an Information Product Out of Your Book

If you’re wondering, how do I sell?

How do I make money?

Consider creating an information product that’s based on your book. You can sell it to your existing audience that you have and to the list that your building.

9.) Pre-Luanch Your Book

There is a market for everything & that market is CONSTANTLY searching for information or solutions to their issues. Why not tap into that market with anticipation? By creating a simple landing page (one-page website) you can give this audience some results in advance with your book AND have a pre-order section right there on the same page.

By optimizing this page with some video content and samples of your book, you’ll be able to establish yourself as a credible authority (& secure pre-orders) before your book even hits the (Digital) shelves!

(Related Resource: How Authors Use Social Media in 2016)

10) Always Give Your Audience a “Call to Action”

The other thing that you want to make sure that you have in your book is something called a call to action. A call to action asks people to take a certain action from within your content.

You do that whenever you make any kind of an appearance in an interview or podcast. I’m going to give you a call to action right now as an example…

“If you want to learn how to publish a book, or how publishing a book and becoming an author will help grow your business, we’d love to assist!

Just contact us or click the M+ Book Publishing tab under services.

No More Humbug Sales

Slow Holiday SalesWith the Thanksgiving weekend behind them and the big final rush of holiday shopping still to come, independent retailers & service providers have to get creative to bring customers in during the slowest part of the season.

The Shirt Box, a men’s clothing store in Farmington Hills, Michigan, is holding events like bourbon tastings and giving lessons on tying bow ties on weekends. The retailer also uses giveaways– co-owner Rod Brown is planning to offer free cufflinks when shoppers buy shirts with French cuffs, or scarves if they buy outerwear.

Brown tries to be innovative to get his customers to shop at his store on slower days.

“It’s make or break time for the independent retailers,” Brown says.

Small and independent stores usually can’t offer deep discounts like the national chain stores because the smaller players don’t have the big sales volume that would allow them to absorb thinner margins from the come-ons. They can offer customers something most of the large stores like discounters and big-box retailers can’t: a warmer, more emotional shopping experience.Slow sales for retailers

“A lot of the independent and smaller retailers actually have an advantage if they really leverage their strengths,” says Randy Allen, a lecturer in management at Cornell University’s Johnson Graduate School of Management.

Many smaller retailers are well acquainted with their regular customers, which gives them the ability to create a more personal atmosphere, Allen says. Those who serve shoppers mulled cider or other seasonal drinks or use cinnamon-scented candles give their stores a holiday feel. That get customers in the mood to spend, Allen says.

Smaller stores that provide gift boxes and free gift wrap, saving their customers time and money, are also going to get more business.

“That personal touch can make a big difference,” Allen says.

Batch Nashville, which sells food, clothing and other products made in the South, is getting through the slow time with Breakfast with Santa, extended shopping hours one evening and weekend tasting events that let customer sample different products. The Nashville, Tennessee-based company, which also has a big online business, is promoting in-store-only special items via email and social media, CEO Sam Davidson says.

“We’re making them feel like this is an experience item,” Davidson says.

Events like these were so successful last year that Davidson anticipates Batch Nashville won’t need to discount merchandise to draw shoppers later in the season. Because the special events are bringing shoppers in, he’s also optimistic that higher-priced items like leather goods and jewelry that it stocked for the holidays will sell well. The company also lures shoppers with services like free gift wrap and packing and shipping gift boxes.Slower Sales Period Sales

Rastelli Market Fresh, which operates food stores and caterers in Deptford and Marlton, New Jersey, has a lull in business between Thanksgiving and the last 10 days of the season, spokeswoman Andrea Carr says.

“You have to calibrate and calculate for that,” she says.

If customers know prices will be going up, they have a sense of urgency that encourages them to buy, Carr says. It also has product tastings and offers entertaining tips like how to pair wine with holiday dishes– motivating customers to do their shopping before the final days of the season.

Many smaller retailers are well acquainted with their regular customers, which gives them the ability to create a more personal atmosphere, Allen says. That get customers in the mood to spend, Allen says.

If customers know prices will be going up, they have a sense of urgency that encourages them to buy, Carr says. It also has product tastings and offers entertaining tips like how to pair wine with holiday dishes– motivating customers to do their shopping before the final days of the season.

Happy Holidays,

Alex, MPeMG

Why Small Business Saturday Is Important To You

Founded six years ago in response to small business owners’ most pressing need– getting more customers during the busy holiday shopping season– Small Business Saturday has quickly earned its’ stripes among holiday traditions. Additionally, consumers spent $14.3 billion at local and independent businesses on Small Business Saturday in 2014, and this year the hype and buzz surrounding the day seems to have only increased.Small Business Saturday

From Shops to Spas to Salons and More

Year round, shopping small is widely encouraged among communities and businesses alike thanks to the ‘Shop Small’ message that is branded with Small Business Saturday. This message is supported by all types of small businesses– including restaurants, cafes, spas, fitness studios, community art foundations and more– making it a day for small businesses, communities and consumers alike to look forward to. As a small business owner myself– and admittedly, a huge fan of shopping small– I know first hand the strength that a nationally recognized message can offer a small business owner, and it’s for this reason among others that Small Business Saturday has continued to see extraordinary success and growth since it first came to be in 2010.

The Shop Small message is recognized year round, with Small Business Saturday– the Saturday following Thanksgiving each year– becoming an increasingly popular holiday tradition.

With free marketing resources, event guides, online ads and more available at ShopSmall.com, businesses can utilize these resources as part of their Small Business Saturday planning– making it a nearly turn-key experience. This easy to implement strategy combined with the national attention that Small Business Saturday generates is something any small business can appreciate, helping to make their job of having a successful Small Business Saturday that much easier. Interestingly, however, some businesses and communities have yet to be a part of Small Business Saturday due to the confusion as to whether or not it’s necessary to accept American Express. As the founding partner of Small Business Saturday, American Express created Small Business Saturday to celebrate and support small businesses, while welcoming any business to be a part of the day. Their goal was simple yet their dreams were big. They wanted to help drive more attention to small businesses during one of the busiest shopping seasons of the year, and fortunately for small businesses across the country, their idea has, in fact, become a big, big deal.

History Tells Us It Works

Among the small business owners who has had success with Small Business Saturday include store owners Bill Jette and Dixie Carroll of Rhode Island based J Marcel. Last year, Jette and Carroll saw more sales on Small Business Saturday than any day of the six and half years that the store has been in business. In 2014, there were 174k Small Business Saturday tweets on November 29, 2014– last year’s official Small Business Saturday – and 356k total tweets in the month of November in 2014, as identified by Union Metrics.

Expanding on this, the fourth-annual Small Business Saturday Consumer Insights Survey recently released by the National Federation of Independent Businesses (NFIB) and American Express identified that supporting local small businesses continues to be a priority for shoppers nationwide. This is good news for those planning to support Small Business Saturday– now entering its sixth year– with 55 percent of U.S. consumers reported that they are aware of the day, making this the highest figure yet recorded. Possibly even more exciting, however, is that 83 percent say Small Business Saturday inspires them to Shop Small all year long.

Small Business Saturday puts these businesses in a position to not only survive but more importantly to thrive year round.”.

Expanding on this, NFIB CEO and President Dan Danner explains that “Small Business Saturday has grown every year and it’s been a big boost to Main Street America.”.

Additional key findings from the Small Business Saturday Consumer Insights Survey include the following:.

45 % of customers plan to spend more on Small businesses Saturday this year than they spent last year, which is up 38 % who intended to spend more last year.
Almost two-thirds (65 %) plan to spend at least $100 at small, independently-owned retailers or restaurants on Small Business Saturday this year.
77 % of customers aware of Small Business Saturday plan to go to one or more small businesses as part of their holiday shopping.

Shopping Small on Small Business Saturday.

With the U.S Small Business Association reporting that 28 million small businesses in America account for 54 % of U.S. sales, it’s no secret that small businesses are big business. Year round, small businesses shape our communities and neighborhoods thanks to their unique charm, characteristics and one-of-a-kind personas, and it’s these attributions that help make Small Business Saturday even more important to support and celebrate. Putting small businesses center stage on Small Business Saturday is the least we can do as customers for businesses and the people who work within them who do so much for us year round.

As a small business owner myself — and admittedly, a huge fan of shopping small– I know first hand the strength that a nationally recognized message can offer a small business owner, and it’s for this reason among others that Small Business Saturday has continued to see extraordinary success and growth since it first came to be in 2010.

As the founding partner of Small Business Saturday, American Express created Small Business Saturday to celebrate and support small businesses, while welcoming any business to be a part of the day. Expanding on this, the fourth-annual Small Business Saturday Consumer Insights Survey recently released by the National Federation of Independent Businesses (NFIB) and American Express identified that supporting local small businesses continues to be a priority for shoppers nationwide. With the U.S Small Business Association reporting that 28 million small businesses in America account for 54 % of U.S. sales, it’s no secret that small businesses are big business. Putting small businesses center stage on Small Business Saturday is the least we can do as customers for businesses and the people who work within them who do so much for us year round.

To Higher Profits,

Alex, MPeMG

A special thanks to Dan Danner, NFIB & American Express OPEN