Tag : social media engagement

Social media goals

Top 3 Social Media Goals to Achieve in Your Business

Your brand or business is on social media– but have you figured out why or what you want to get out of it?

Setting goals is a great way to stay on track and give you direction when creating content and posting on your social channels. In this post I’ll show you 3 common and simple social media goals you can set for your business, and how you can keep track of your success with them.

2017 social media following

13 Ways to Grow Your Social Media Following in 2017

The new year is here, so I wanted to list some of the most effective ways to boost your social media audience, incorporating some of the key 2016 updates into the mix to keep you up to speed on what’s working right now.

Instagram

Strategically comment on posts

To gain exposure and gain social media followers organically I always recommend getting out there and interacting with social media accounts from other brands, as well as your own your audience. Choose five brand accounts that are similar to yours and leave one genuine comment on their three most recent photos every week.

Like post comments

Popular accounts can get hundreds of comments. Look for posts on those target accounts that resonate with your audience and go through and like the good comments.

Instagram recently rolled out an update which enables you like specific comments– just as you can on Facebook. This adds an extra (and easy) opportunity to get some more interaction for your account.

Don’t forget to like comments left on your own photos.

Use Instagram Stories and Live stories

Instagram Stories and live-streaming can seem a little scary, but they should absolutely be part of your 2017 social media strategy. Not only will you be able to give more context about you, your posts or your business, but creating this kind of content can also see you featured in Instagram’s Explore section. Imagine all the exposure you can gain from that.

Facebook

Use Live Video

Again, video is a big deal and Live videos get the most reach by far compared to other content formats. There are so many ways to use Facebook Live Videos – you’re only limited by your own creativity.

Facebook is also rolling out 360 degree live videos and audio-only broadcasts.

Invite Post Likers to Like Your Page

A feature which has been around for a while (but not everyone knows about) is the option to invite folks who’ve Liked your posts to also Like Page. We’ve used this method with my clients and it’s an easy way to get some quick wins in 2017.

Since videos are getting so much reach and interaction I suggest adding more videos to your 2017 social media strategy. Don’t be nervous, you can create simple videos that still deliver great impact. Here are a few ways on how to easily create great video content.

Live videos add a layer of personality and an element of surprise and delight for your fans. You can create a live video on Twitter directly from the app and the video will stream on your Periscope account as well, which will help your following on that platform simultaneously.

General Tips.

This past year Twitter released an update to their 140 character limit, meaning you can now use all of your 140 characters, even when including a link or photo.

This is the most time consuming, but most effective way to get in front of new followers. Interact with brands similar to you, related brands, influencers, and folks from your target audience.

Surprise and delight your audience (and show them you know how to use the network) by not being afraid to test new features that roll out. They may not always work out for your business, but if you can use them effectively they add an extra element to your social media presence.

Keep your images as high quality as possible or use stock imagery where appropriate.

Use live video.

Since videos are getting so much reach and interaction I suggest adding more videos to your 2017 social media strategy. Don’t be nervous, you can create simple videos that still deliver great impact. Here are a few ways on how to easily create great video content.

To do this navigate to your Facebook Page, click on the post Likers listing on any post and a light box will pop up. Next to each person’s name will be a little wheel, clicking on the wheel will give you the option to invite the person to like the Page if they haven’t already. Easy peasy.

Good luck in 2017.

The new update gives you more wiggle room to add hashtags, or just get a full thought out.

Think about your story.

Have fun and test new features.

Tired of reading that? Live videos add a layer of personality and an element of surprise and delight for your fans. You can create a live video on Twitter directly from the app and the video will stream on your Periscope account as well, which will help your following on that platform simultaneously.

Use high-quality images.

Incorporate video.

Keep Consistent.

Twitter.

( Note: This option only works for Pages with fewer than 100,000 total Page Likes).

Keep interacting.

Twitter’s also just launched the ability to post Live 360 degree videos to the mix for those of you more advanced content creators out there.

Take advantage of the 140 Character update.

When you develop your posts or campaigns think about the story you want to tell. This should help you craft ideas about content and messaging for your channels.

Remember that consistency is key and letting an account go dormant or not posting enough will not help your presence grow. My rule of thumb is to post at least three times a week.

 

To Your Success in the New Year!

Alex, MPeMG

Co-Founder

www.MPeMG.com

(412) 374-1558

More Site Visits Using Facebook

How To Get More Site Visitors Using Facebook Comments

Hey Guys, so a great blogger and entrepreneur, Kim Garst from Boom! Social wrote a really interesting blog recently about generating FREE website traffic just by commenting a certain way using Facebook!

We hope you find this useful & we’d love to hear your comments below!

How To Get More Site Visitors Using Facebook Comments

Did you know that you can get visitors to your website just by commenting on Facebook? No, really! Facebook is that powerful. Not only can you get direct traffic from Facebook fan pages, groups, walls and photo tags but you can also use the Facebook commenting system used on thousands of blogs to generate clicks to your website.

As you may or may not know, Facebook has an open comment system where blogs that are not located on Facebook or pages that are not located on Facebook can use Facebook as a concrete platform to moderate and allow comments. Think of this as Facebook’s competition to Disqus and does a pretty good job at filtering out spam.

Why Bother with Facebook Commenting?

Let’s get one thing straight:

For you to get traffic from Facebook comments, you need to use your Facebook fan page when making those comments.

It’s not going to work if you’re going to use your personal account because when people click your personal account they just go to a privacy protected page or your personal page.

So ensure you comment using your Facebook fan page account. When you create a Facebook fan page, it’s usually tied to a personal account. You can choose to use Facebook as either your personal account, or your Facebook fan page. The advantage here of course is that you can use one account to centrally control multiple fan pages. Now here’s where it gets interesting. When you navigate to a blog or a website that uses Facebook as its commenting platform, you can comment as your fan page. This is a springboard to free traffic.

How? When you post a comment and people find your comment interesting they can click your profile. When they click your profile instead of your personal page it goes to your fan page. When people get to your fan page and they’re logged in to Facebook, they can click the like button and you have an instant fan. Why does this matter? When your Facebook fan page has a lot of fans, every time you publish a new piece of content on your fan page, it will appear on the timeline of your fans.

Annoyingly, thanks to the Facebook algorithm, only a fraction of your total fans see your updates (this wasn’t always the case). This is just how Facebook works. Fortunately beneath each of your updates you can see how many people you reached with your update and can therefore get a rough idea of what percentage of your page is active and responsive. However, with regards to this commenting system what’s important is for you to get targeted visitors that are interested in your niche becoming members of your fan page. Once they’re a member of your fan page and they click your updates, there’s all sorts of techniques you can use to get them to go to your blog post and sign up for your mailing list or get some sort of more direct form of  communication instead of through solely your Facebook fan page.

Finding Niche-Specific Blogs That Use Facebook Comments

This can be a little time consuming so would certainly be worth using a VA for if that’s something you could consider especially if time is of the essence (as is the case for most of us). But regardless of how you go about it, you need to find NICHE specific blog that use the Facebook commenting system.

The reason it takes so long is because there’s very few ways to actually find these blogs that use the Facebook commenting system. It’s a simple case of going through blogs in your niche and scrolling down to see if they use the Facebook commenting system.

One way you can reduce the work load slightly is to couple your niche keyword in google with + “Facebook social plugin”which searches for pages that use a Facebook plugin. This will include the sidebar like box which many blogs use so it’s a fool-proof way of going about it, but it certainly trims some of the fat from your search.

That’s why in this case, it’s a great idea to push the boat out and hire someone from Odesk for example or to use an existing VA.

Post Lots Of Comments

You need to post a lot of comments because not everybody will click your profile. This is strictly a number’s game. While some black hat marketers are using automated means to make this commenting method work, the problem with automation is that it can get you banned and is a short term approach to traffic generation via this particular technique.

Set yourself a daily target and get on with it. Once you have your list of blogs that use Facebook you can just work your way through it and then repeat and repeat and repeat and repeat…The more you comment, the more traffic you will naturally generate.

And of course remember that your comments become a part of your branding and show off how professional (or unprofessional) you truly are.

So How Do You Benefit?

There are many ways you can benefit from using Facebook comments with your Facebook fan page:

First, you get a lot of direct traffic from people in your niche who feel you’re worthy of their ‘mouse click.’ If your comments are very intriguing and add a lot of value, people would be interested in what else you have to say. When they click on your name, they go to your Facebook fan page and they see the content that you’ve posted before.

Another way you can benefit is that you become credible to the operators of the niche-specific blogs that you’re commenting on. These bloggers will appreciate the fact that you are blogging specifically about their niche and that you have a high level of expertise regarding the niche. Another way you can benefit from Facebook comments is that you may establish enough credibility with these bloggers that you might be able to get them to publish a guest post. Alternatively, they might be able to link to you as a resource. There just so many ways you can spin this.

Best Practices

First and foremost, you should not spam! The stakes are quite high. When you spam and your account is linked to your Facebook fan page, not only may your Facebook fan page get closed down, but your personal account might get shut down as well. It’s extremely important that you resist the temptation of spamming.

Next, your comments must be very niche-specific. You have to be niche-specific in the blogs that you’re commenting on and your comments must also be niche-specific. Basically, become a complete geek in your niche. Don’t post random comments about the weather, or don’t talk about personal stuff. And of course, no generic one-liners.

Finally, on your Facebook fan page, make sure you share only content that is worth sharing. This means that the content is so compelling that it really pushes the reader to click the Facebook share button.

The initial work might seem a real pain in the behind but once you’ve got that list of blogs written up and ready to go, it’s a case of putting 20 or 30 minutes aside each day to make a few comments and the traffic rewards (and brand awareness benefits) can be incredible (and FREE). So go on…What are you waiting for?

There’s Digital Space JUST For Restaurants & Event Industries

It’s True: 64 % Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”

Restaurants are consistently the top local and mobile search category according to considerable query log data from multiple sources. The Telmetrics-xAd study reinforces this.

Mobile Resataurants SearchThe study found that 95 percent of smartphone users conduct restaurant searches. It also found that 90 percent of these users “convert within the day,” meaning they go out to eat. Perhaps more striking is the fact that 64 percent were found to covert either “immediately” or “within one hour.” This is reminiscent of the 2010 statement by Microsoft-Bing that 70 percent of mobile search users complete a search-related task within an hour vs. one week on the PC.

Tablet and smartphone user behaviors are not the same, however. While that may now be common knowledge, the study documented some specific differences in the restaurants category:

    While 64 percent of smartphone restaurant searchers convert within an hour, just 44 percent of tablet owners do so

  •     In the context of restaurant search most smartphones are used “on the go” (outside the home) while tablets are used primarily in the home.
  •     Tablet users are more likely to look for reviews and menus; smartphone owners are more likely to look for directions or call restaurants
  • As indicated, the top activities among restaurant searchers varied by device. Among smartphone owners the hierarchy of activities was the following:

                 -Call a restaurant

                 –Look up directions

                 –Look up locations near me

  • Tablet owners were much more in “research mode” and were more likely to do the following:

                  –Look at ratings and reviews

                  –Find online coupons and promotions

                  –Research menu / specific food items

The study also discovered that more tablet and smartphone owners used mobile websites more often but considerably more time was spent with mobile apps. Accordingly, 70 percent of total time spent with restaurant content on mobile devices took place in apps. In other words, the mobile web saw greater reach but users were much more engaged with  mobile apps. This is a microcosm of larger mobile user behavior patterns.Yelp - Review Image

One of the more interesting findings — one that is positive for mobile advertisers — is that “3 out of 5” mobile restaurant seekers had no particular place in mind upon embarking on their research. In addition, 75 percent of study participants reported noticing mobile ads. So the capacity for marketers to influence mobile user behavior in this category would appear to be great.

Use of technology

One-quarter of consumers say technology options are important features that factor into their decision to choose a restaurant – and experts anticipate this will continue to grow.

    70% of smartphone users view restaurant menus on their phones at least a few times per year.

    34% of consumers say technology makes them dine out or order takeout or delivery more often.

6 in 10 chefs encourage consumers to take photos of their food and post it on social media – they consider it free advertising.

(To grab your FREE “Power of Online Directories” Cheat Sheet, visit: http://0s4.com/r/JPFCZV)

Restaurants are the most searched for local topic and the most popular industry to search for on mobile devices, with more than 80 percent of searchers looking for places to eat either on a mobile web browser or mobile app. In order to drive visibility through search results and drive sales, local and mobile optimization is a must for any restaurant.

                                                  Conclusion

Mobile Review ImageLocal and mobile consumers actively search out review and menu information before making a purchasing decision. Restaurants that make this information available to search engines like Yahoo! and Google to prominently display to searchers will be at an advantage compared to local competitors. For restaurants, dominating local and mobile search is about proving the information searchers want as easily and quickly as possible. Google and Yahoo! are helping restaurants do that, but restaurants need to be proactive in disseminating information, making it available to search engines, and eventually local searchers.

To Higher Profits in the New Year!

Alex, MPeMG

www.MPeMG.com

(412) 215-3650

We Answer Our Phones!

FREE Marketing on Facebook that Delivers Results

Want to increase online sales, build brand awareness and promote your products? Read on …

Facebook MarketingFrom global leading brands that boost TV advertising campaigns with Facebook engagement, to growing businesses that host creative online offers to keep fans excited, any business, small or big, can use Facebook as a marketing tool.

Social media platforms such as Facebook bridge the gap between consumers and businesses, improving communication between them and leaving brands with a better understanding of their audience.

Whether you are a freelance graphic designer, successful independent restaurant or a globally recognized brand, Facebook should be at the top of your marketing strategy.

FACEBOOK GROUPS AND PAGES
Facebook groups and pages each have their own strengths. Groups are ideal for intimate communication in communities, to discuss a topic and to share opinions and ideas. Pages are designed to help businesses, professionals and organizations create an authentic presence online to represent their values. Therefore, creating a Facebook page for your brand or business is the first step towards getting yourself noticed on the social network.

KEY STEPS TO PROMOTING YOURSELF, YOUR BUSINESS OR A BRAND ON FACEBOOK
Suggesting your page to friends, putting up signs in your bricks and mortar store, adding a Like button to your website wherever possible will all contribute to page growth.

However, the most noticeable change in Likes will be as a result of the content you post on your page.

Let’s look at ways to optimize your Facebook marketing effort for free, by identifying your audience, creating compelling content and analyzing your strategy.

IDENTIFYING YOUR TARGET AUDIENCE
Having a clear understanding of your target audience will help your tailor your Facebook posts to provide them with content that will interest them. Most brands have customer profiles outlined through authorized data collection, but as a growing online business, taking time to identify your ideal customer will help you to find more of them.Facebook Targeting

HOW TO IDENTIFY YOUR AUDIENCE:
Create a description of your ideal customer. Decide on age, gender, personality, occupation, hobbies, spending habits, likes and dislikes.

Locate your online audience. Which websites interest them? What are they reading? What are they likely to search for online?

Determine their end goals. What is it about your product or service that they like?

Write a more detailed outline of each identifiable customer. Give them each a name and back story. Write a short day-in-the-life of paragraph about each one that you can refer to.

Those are just a few questions to get you started. There are literally hundreds of customer profiling templates online that can help you build a more comprehensive portrait. Piecing together a clear picture of who you’re ‘talking’ to online will help determine the tone for each post and what customers are likely to respond to.

CREATE YOUR FACEBOOK CONTENT STRATEGY
A Facebook content strategy is a daily outline of page updates scheduled for the week or month ahead, which include things you want to promote or share.

You know next week you will be posting a blog post about an exclusive time-limited offer available on your websites online store which will start on Saturday and finish on Monday.

For your Facebook strategy you could schedule the following: an announcement of the upcoming offer on the Thursday before, share a link to the blog post on Saturday, and post a product image on Sunday evening as a reminder to those who haven’t already taken advantage of the offer that it will be ending the following day.

Map out your Facebook strategy by determining your monthly or weekly goals and devising daily content around it. Remember to look at your customer profile to find ways of working in content that would interest them.

Your goals may be to drive traffic to your online store, to increase your reach and Page Likes, or to build brand awareness. You might find that your goals are ALL of these things, so a strategy is central to creating posts that get attention and get results.

ANALYZE YOUR PROGRESS WITH FACEBOOK INSIGHTS
With your page in place and content being published regularly, you can measure your success using Facebook Insights. Facebook’s easy to use analytics service helps you evaluate different aspects of your page.
Facebook Insights
Tools such as Engagement, Page Likes and Post Reach help with tracking your best-performing content by discovering who’s engaging with you, and at what time. Use these tools to find out what’s working well, write your own best practice, and then replicate it.

These steps are simple, but it takes an active page to make discoveries that lead to growth.

TAKING YOUR FACEBOOK MARKETING TO THE NEXT LEVEL
Advertising and marketing on Facebook is BIG business. Company’s small and large are gaining huge followings and profits using this powerful marketing tool.

Facebook groups and pages each have their own strengths. Pages are designed to help businesses, organizations and professionals create an authentic presence online to represent their values. Creating a Facebook page for your brand or business is the first step towards getting yourself noticed on the social network.

There are literally hundreds of customer profiling templates online that can help you build a more comprehensive portrait. Piecing together a clear picture of who you’re ‘talking’ to online will help determine the tone for each post and what customers are likely to respond to.

 

Happy Facebook-ing,

Alex, MPeMG

 

For more questions and information about this topic, please visit our contact us page on our website

www.MPeMG.com/contact-us