Tag : Social Media Marketing

Research and locate your audience on social media

Social Media – Search & Rescue

Ian Moyse, a well-known sales leader who has a huge social media presence and was recently rated 2016’s # 1 social influence on cloud, and # 1 on ITSM, Ian has been featured in many social selling leadership reports and has advised many businesses on how to play the social media game.

When used correctly, social media is a very effective method for reaching a wider audience. How can you ensure you’re taking full advantage and are using the right platforms and methods to drive the best results?

Here, Ian shares his tips on how to expand your social media presence.

1. What to consider

Influencing buyers – With 75% of B2B buyers using social media to research a vendor (IDC) and 57% of the buyer’s journey being done before a sales rep is contacted (CEB), the power of social really has evolved. Ian points out that even incremental decisions are being made, based on content shared through social media. ‘That wouldn’t have happened even 10 years ago,’.
Transparency – The buyer and influencer dynamic has evolved – anyone now has the ability to find out everything about, you, your brand, your products, what others think of you. It’s therefore, more important than ever to portray yourself in the best way possible, across any mediums where potential customers may find you, in order to sway their buying decision.
– It’s not enough to just want to be a part of social media because you’ve heard it’s ‘good’, you need to think about what it is you want to accomplish and where you want to go. Possible goals could be; to generate leads, to appear more established than you are, to gain a wider regional reach or to be seen as a thought leader.
2. Who is your audience?

After you’ve identified your goals, you then need to consider who the audience is that you want to reach.

Examples include:

Customers – End customers
Channel partners – Spread your message onwards to their customer base.
Analysts – To become recognized in your field
Journalists – To create an online buzz and get your brand out there
Influencers – To improve the reputation of your business
3. How do you engage with your audience?

What a lot of thought leaders do is they re-post their content, to do this effectively, however, you need to have a wide content library. As Ian says ‘What are the chances your audience are going to see it 50 times’?

Ensure you’re also setting aside time to respond to comments and shares and building that trust through interaction.

Social media’s open 24 hours a day, so posting once a day likely won’t be enough to grab your audience’s attention.

At the same time, social media is called ‘social’ for a reason. It’s all about communicating with your audience and starting up conversations, and these relationships need to be constantly nurtured to keep them interested, whilst also encouraging engagement.

Establish a mix of good content you can re-use, and perhaps post your blog content twice a day, each day, at different times, across 2 weeks. You want to have as many people as possible see it, engage with it and share it on to their audiences. Using a social automation tool will enable you to schedule these in advance to go out at varying times.

4. How do you grow your audience?

Focus – Don’t be fooled into thinking you need to be on all social networks. Instead, focus your efforts on a few social networks suited to your industry.
Take advantage – Hashtags, keywords, Twitter lists, LinkedIn Groups – all of these are great ways to help attract your audience’s attention. I would highly recommend conducting social listening to see how others are using these effectively.
Social Selling – As Ian says, people talk to people. To do this, you need to take advantage of your sales people and give them training on how to use their social media accounts effectively, for building relationships and engaging with prospects.
Thought leaders – Do you have influencers, senior level employees or experts in your field that you could be leveraging on social media? This is also another great way of increasing your social media presence, building trust and adding a more human element to your messaging.
In addition, here are some great tools which Ian recommends to help improve your social media performance and efficiency:

Fiverr – Creative marketplace for finding digital services such as creating great profile imagery and social animations cheaply
Ezgif – Converts videos to GIF’s to make content and bit more social media friendly.
Social media automation tools – To schedule relevant posts to your audience all at once.
Commun.it – A tool to analyze engagement on Twitter & Facebook and to help you re-engage
The main trick is to constantly look for small gains and try to keep up to date with the advancements.

To do this, you need to take advantage of your sales people and give them training on how to use their social media accounts effectively, for building relationships and engaging with prospects.

Influencing buyers – With 75% of B2B buyers using social media to research a vendor (IDC) and 57% of the buyers journey being done before a sales rep is contacted (CEB), the power of social really has evolved. Ian points out that even incremental decisions are being made, based on content shared through social media. – It’s not enough to just want to be a part of social media because you’ve heard it’s ‘good’, you need to think about what it is you want to accomplish and where you want to go. Using a social automation tools will enable you to schedule these in advance to go out at varying times.

” I’m constantly looking for ways to make social media that bit easier for myself or ways to make me look a bit more professional – it’s all about those 1% gains, they all add up.”

New Social Media Trends Image

5 NEW Social Media Features That You Need To Know About

5 NEW Social Media Features That You Need To Know About | By: Alex Kubicek
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests – but sometimes they’re not worthy of a their own individual post.

There’s always something new in the social media space. Every day there’s a new announcement, a new feature – some of them are major and some less significant. Then again, the impact of each change is relative– what may be small to the general user may be huge to someone else.

To keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms – starting with Facebook, which is trying out a couple of new options.

1. Job listings on Pages

Facebook is testing out a new job listing option for some Pages. As highlighted by Matt Navarra, some Pages will now see a new ‘Jobs’ tab in the ‘Manage Tab’ section of your Page.

Such an option has been available previously through integration with third party providers, but this appears to be the first time Facebook has provided a native tool for this purpose.Facebook Job Posting

The shift to more data-driven recruitment insights is likely to be very lucrative for LinkedIn– if Facebook could work out a way to get into the same area, it ‘d be another option for the platform to consider, keeping more people on platform more often.

A jobs tab would be another indication that Facebook’s looking to intrude on LinkedIn’s territory. As we reported back in April, Facebook’s Data Science team have been conducting research on career-related insights that can be gleaned via Facebook’s interest graph, and with the introduction of Facebook’s professional platform ‘Workplace’, such a move makes even more sense. Increasingly, human resources decisions are going to be fuelled by machine learning systems, and Facebook could logically contend with LinkedIn on this front if they determined that their algorithms could find relevant signals within their vast amounts of user data.

2. Instagram Live

Reports from Russia have indicated that Instagram is testing out a new live-streaming option built into Instagram Stories.

Really, this is not overly surprising– back in August, as part of the launch of Instagram Stories, Instagram CEO Kevin Systrom noted that they’ve been considering their own version of Live on the back of Facebook’s bigger streaming push.Instagram Live Image

” What’s important to us is to figure out how it fits into Instagram because you don’t just want to, like, adopt a technology and say ‘great, now we have live’. We have to figure out it exactly how works inside of Instagram and how it’ll be different to all the other offerings.”

With Stories, it seems they may have worked out where that functionality might fit. Reports at this stage are fairly thin so we’ll have to wait and see how it develops.

3. Facebook testing removal of Page Like counts

It seems Facebook might just agree with me– as part of a new test, Facebook is removing the Page Like count entirely.

Back in July, I wrote a post which questioned whether Facebook Page Likes even matter anymore. The summary of my query is this: with Facebook’s algorithm reducing the organic reach of Pages, and the ability for users to unfollow without un-Liking a Page (and for Pages to buy Likes), the Page Like count is no longer an indicative measure of engagement. Really, a count of actual Page followers or engagement per post would be of more value.

Facebook Removal of Likes Count

A wider roll-out of this option would certainly spark interest. As noted, Page Likes don’t hold as much meaning as they used to, but they still provide an important ‘social proof’ function– you’re more likely to trust a Page with 10,000 Likes than one with 10.

It’s not 100% clear why Facebook’s conducting this trial, or how widespread it is, but they have, reportedly, confirmed that such a test is underway.

Still, Page Likes can, of course, be bought, so it’s possible that they really aren’t adding any significant value. That said, Facebook would probably need a replacement metric to help users determine a business’ legitimacy – you could just look at the activity on their most recent posts, but a follower count or some sort of engagement measurement might also do the trick.

4. Pinterest introduces ‘Pin Collective’.

Pinterest has been working to make their platform a more viable option for businesses, introducing a range of new advertising tools and features which better enable brands to showcase their products to the platform’s 150 million active users.

To help further capitalize on this, Pinterest has introduced ‘Pin Collective’, “a hand-selected group of publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest”.

Pin Collective Image

Through the Pin Collective, brands can work directly with these creators in order to get advanced insights into how to make best use of the platform and create Pin content that resonates with their target audience.

There’s a lot of potential in Pins, but it can be a difficult platform to master. Pin Collective offers a new way for brands to start off on the right foot and get advice from those who know the platform best.

This hipster tattoo guy looks like he means business.

5. Scheduling Facebook Live broadcasts.

Facebook recently announced an update to the Facebook Live API that enables Page owners to schedule their Facebook Live broadcasts – including a new tool which sends out an announcement post with an option for users to get a reminder of when your broadcast is active.

Facebook Live Scheduling Notifications

To schedule a Live broadcast, Page owners need to click on ‘Publishing Tools’ at the top of their Page, then select ‘Video library’, then ‘Live’.

Scheduling will only be available to Verified Pages initially, rolling out to all Pages “in the weeks to come”. The option is not being made available to personal profiles at this time.

” You can schedule a live broadcast up to one week in advance, and people can join your lobby three minutes before your broadcast begins. Once you’ve scheduled a live video, you’ll be able to share a link to the broadcast or embed it in other places, such as websites or blogs.”.

Facebook Live Scheduling

From there, you’ll be able to enter your stream credentials (e.g. steam key, Server URL), write a description for your broadcast and add a custom image if you choose.

There’s always something new in the social media space. Every day there’s a new announcement, a new feature – some of them are major and some less significant. As we reported back in April, Facebook’s Data Science team have been conducting research on career-related insights that can be gleaned via Facebook’s interest graph, and with the introduction of Facebook’s professional platform ‘Workplace’, such a move makes even more sense. Back in July, I wrote a post which questioned whether Facebook Page Likes even matter anymore. The summary of my query is this: with Facebook’s algorithm reducing the organic reach of Pages, and the ability for users to unfollow without un-Liking a Page (and for Pages to buy Likes), the Page Like count is no longer an indicative measure of engagement.

The “What” & “Why” Social Media Management Costs What it Does

How much am I looking at when hiring a social media management team? This is a very common question when starting to look at scaling your business in today’s technology advanced marketplace.

Social Media and Digital marketing practices take time & resources far beyond the average business owner’s understanding. And guess what…

…that’s okay!

The State of Twitter Address

With the release of Twitter’s earnings today, this is the perfect time to take a step back and examine what’s happened on the platform in the last quarter.

We’ll examine some significant updates, which you’ve surely noticed. We’ve also compiled thoughts on the state of Twitter from some of the foremost industry experts including Kim Garst, Ted Rubin, Larry Kim, Peg Fitzpatrick, and more!

Linkedin Mistake To Avoid Image (1)

5 Posts to AVOID Sharing on LinkedIn

Do you ever pause just before hitting the Share button when posting on LinkedIn?

Have you ever wondered if what you’re about to post will hurt or improve your personal brand and authority on LinkedIn?

It can be hard to know what are the best kinds of content to post and which you should avoid, especially when the topic is current, relevant and, perhaps, even controversial.

While controversial posts will often get the most engagement and comments, do you really want people to associate that topic or content with you?

You may even be thinking that if you just share the post and don’t provide your own opinion or comment that people won’t think that you’re for or against a particular side. But often just by posting, your connections will make assumption and form an opinion, which may or may not be in your favor.

I am going to show a number of example posts and share why you may or may not want to share these types of posts on LinkedIn. Remember that LinkedIn is very different from Twitter or Facebook, it’s a professional network, full of potential prospects who may not share your world view. And by posting in a way that conflicts with their views, you could hurt your ability to connect and build a relationship with them.

When in doubt, the best rule of thumb is to always keep it professional and avoid all negativity.

Here are 4 types of LinkedIn posts you should avoid sharing as well as four examples that can help your engagement and build your personal brand.

1. Controversial Posts

As LinkedIn is a professional network full of clients, potential clients, industry peers and other people in professional relationships with you, it’s a good idea to avoid topics that tend to polarize people, especially controversial ones with a negative connotation.

This is not because these topics are not important or relevant, but because LinkedIn’s not the correct platform for those discussions.

Because these topics do polarize people, it can invoke the age old “you are either with us or against us”. In these scenarios, if you fall on opposite sides of your clients or other professional relationships, this can hurt your business and your personal brand.

It’s better to avoid posting, or even commenting on, these types of posts altogether.

Twitter negative post

2. Political or Religious Posts

These are two topics that people feel extremely passionate about. Just like with controversial topics, these types of posts tend to see people join one camp or another, and your connections can take great offense if you believe differently than they do.

Again I would recommend that you avoid posting or commenting on these types of posts.

3. Sales Pitch Posts

While LinkedIn is the best platform for B2B, it’s most effective when you use it as a platform to build relationships, rather than as a place to broadcast your sales material.

While some businesses can make sales directly on the platform, most will need to build relationships with clients so they can move the relationship to the place where they can have a sales conversation, usually offline.

Any ads and sales pitches in status updates will often be ignored by your connections and can, in some cases, hurt how they see your brand.

Focus on providing value and being the go to resource for your ideal clients, so that when they need someone who does what you do, you’re the first person that comes to mind.

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4. Too Much Personal Information Posts

I’ll say it again – LinkedIn is a professional social media platform. It’s not Facebook, Twitter, Instagram, Pinterest or Snapchat.

While you should be social, you can be social AND professional at the same time. That means no cat memes, no posts of what you ate for lunch (unless it’s relevant to your profession), no drinking/partying pics and absolutely no negativity.

In the example post below you will see as one commenter points out that the author of the update has given out sensitive information that allows viewers to determine her underage daughter’s age, name, city and industry of employment. This is information that she probably did not intend for the potentially hundreds (or more) strangers in her extended network to see.

4 LinkedIn Posts That Can Help You Stand Out & Improve Engagement

1. Timely & Relevant Posts

There’s no better way to create conversation with your connections (helping you to stay top of mind) and increase your engagement than to post on timely and relevant topics in your industry or the professional world in general.

The key is to pick topics that are generally positive in nature and that in some way affect you (and some of your connections).

Here are a couple of status update examples that share a relevant and timely topic that have received a lot of engagement.

2. Conversation Inspiring Posts

While you want to avoid negative, non-business related topics, it can be good to post on topics that can inspire productive debate on important issues in your industry or the business world.

Both the content and how you present it should be thoughtful and inspire productive conversation rather than emotionally heated debates.

3. Professional Wins & Changes Posts

As this is a social network, and you’re looking to build relationships with people (which requires them to get to know, like and trust you), you also want to include a personal element in some of your posts.

A great way to occasionally add a bit of yourself into your LinkedIn status updates is to share relevant professional or work related wins and changes.

This could be a new job, a promotion, getting a new client or a lesson learned.

4. Personal Touch Posts

You might be thinking, “but you just said to keep it professional”.

And I did.

But very occasionally and done correctly, it can be beneficial to share a little piece of your life outside of your work with your connections.

While both this example and the earlier example with too much personal info have a work related theme (which is ideal), the difference between the examples is that in this one, the author doesn’t give away information that could endanger his daughter. The post also leaves you with a great bit of wisdom (which could only come from a small child).

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Wrapping Up

I hope you’ve found these examples of what not to post and what to post on LinkedIn helpful.

A great way to test if something would make a good update would be to ask yourself, “is this something that I would want posted and associated with me on the front of a large and popular newspaper?” If you still feel passionately about posting something controversial, ask yourself if you’re willing to lose customers or potential prospects who might disagree or be offended by your point of view.

While opinions and experiences will vary, these general guides should help you stay on track to maximize your LinkedIn presence.

Have you ever posted something on LinkedIn and received negative backlash from it? Let me know in the comments below.

New Facebook “Name Tag”

Recently, Facebook rolled out a NEW search feature to easily and quickly find content from your favorite Pages without having to type in the brand‘s name.

You may have noticed it…

It’s located directly under the business name once you go to their Facebook Page.

 

Facebook name tag image

 

This new feature helps both the user AND the business.

As we all know, social media algorithms are designed to help folks solve queries, so, it’s our job as a business to design a way to use that to our advantage…Facebook gave us a hand.

As a business, you are able to use this feature to help tag your updates and traffic campaigns within the content. This way, you are able to get organic “juice” at the same time that you are helping the general public find you faster to solve their question.

And let’s face it, some of us just have LONG names for our businesses, right?

So, Facebook, once again, found a way to benefit the user as well as the business. By typing in the “@” symbol and a company’s shortened tag (Like above), users are able to locate your brand much faster and therefore, get the answer to their query much faster.

This will also help build trust and authority with your audience.

Now, some of you are probably wondering, “How do I get one of these?”

Good question! The short answer is, “You don’t.”

Why?

Because Facebook was kind enough to add a piece of code to their platform that, get this, programs it FOR YOU! Pretty wild, right? “Finally, Facebook threw us a bone and did some thing for us that helps our business at the same time!” Yep!

Now, I know that some of you are wondering where your new tag is…

…well, like everything else with Facebook, they role it our slowly to see how it “takes” within the business community. So, if you don’t have your tag yet, you will shortly 🙂

Currently, since Facebook is awarding them to you, you are unable to change them manually, however, I suspect that after the initial roll out, and a positive feedback is given, Facebook will provide you with an area to manually alter your tag.

 

Here’s to Your Success!

Alex, MPeMG

Now Would Be a Good Time to Publish with LinkedIn

With Microsoft’s latest purchase of LinkedIn, one of the largest business social media platforms today, it would be a good idea to start becoming much more active with the juggernaut publishing platform.

…Wait, I can publish content with LinkedIn, not just share content, or post quick updates?

YEP!

I’ve always said you don’t have to be anointed as an influencer to build online influence! It’s up to you to contribute to your audience, share valuable experiences, and create solid content that shows your thought leadership.

The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it’s critical for you to create high-quality content that differentiates you.

Your published posts show up at the top of your LinkedIn profile.

With the LinkedIn publishing platform, you can follow other publishers and build your own followers in the process. While your LinkedIn followers have the potential to see your LinkedIn posts, they aren’t official network connections. (It’s similar to LinkedIn’s current model for following LinkedIn-appointed influencers.)

Any posts you publish on LinkedIn are tied to your professional profile and show up near the top of your profile. This means your thought leadership insights are showcased when someone views your LinkedIn profile.

The first post we published to LinkedIn helped me attract over 200 new followers, and my profile views were up 38% week over week! These stats tell me that the LinkedIn publishing platform is going to be a great place to share longer-form, thought leadership content.

(Related Resource: Digitally Speaking – “Plain English” Online Marketing Resource & Training Library)

#1: Create Valuable, Attractive Content

Before you start posting, have a plan in place. What content is most useful for your audience? Is your post too salesy? Although there’s no formal editorial process, LinkedIn makes it clear that sales-oriented content won’t be tolerated (after all, that’s what the advertising platform is for).

LinkedIn has some helpful guidelines in their Help Center about what to publish. This is a good reference for understanding how to frame your content so it resonates with and adds value to both your established audience and your potential audience (which will now be even greater than your existing LinkedIn network).

Make sure your posts are scannable.

The general guidelines we’ve seen (including LinkedIn’s) recommend keeping posts between 400 and 600 words and publish weekly. However, you could certainly experiment with these parameters and determine what works best for you.

Like other social networks, people want to consume information quickly. Make it easy for them by creating scannable, attractive content. A few best practices are using a compelling headline, placing an eye-catching image at the top of your posts, bolding important text and breaking up longer paragraphs.

Feel free to enhance your articles with YouTube videos or content from SlideShare to make them as interesting and useful as possible.

When you’re ready to write an article on the LinkedIn publishing platform, it’s pretty easy. Go to your LinkedIn home page and look for the pencil icon in the box at the top where you would typically share an update.

When you click the pencil icon, you’ll see the publishing editor. This is where you create your post.

LinkedIn’s publishing editor is very simple to use. It’s similar to the WordPress editor or Microsoft Word. You can type or paste your text into the editor and format it right there.

Does your LinkedIn post have a bio section? You’ll need to create a bio at the end of each post. Your bio should include a sentence or two about who you are, what you do and who you help, a link to your website or blog or even a specific call to action.

It’s a good idea to make the most of all of your resources. In my bio below, I’ve linked my name to my Google+ profile, and on my Google+ profile I added LinkedIn to the list of sites I contribute to. This ensures that Google picks up my authorship profile for my LinkedIn posts.

Be sure to create a bio section at the end of every post you publish!

Before you hit Publish, please be sure to review your post and check it for grammar and spelling (the Preview option is helpful here). But if you don’t catch everything, you can go back and edit your post any time.

(Related Resource: Digitally Speaking – “Plain English” Online Marketing Resource & Training Library)

#2: Share Your Post Everywhere

To maximize your reach and engagement inside and outside of LinkedIn, share your post on LinkedIn, Twitter, Facebook and Google+. If you have a LinkedIn company page, share it there as well (assuming your post is relevant to your company page’s followers).

This kind of aggregate social networking adds credibility and encourages more shares and engagement across the social web. In turn, all of that engagement sends social signals to Google’s search algorithm and can help increase your visibility in online searches!

#3: Manage Your Post Comments (Very Important!)

You’ve written a useful post, you’ve promoted it far and wide and people are reading it. After all that effort and exposure, don’t forget to check your comments!

In the Comments section of your post, you can respond to and interact with members who are leaving feedback or starting a discussion.

Don’t forget to respond to comments on your posts!

In most cases, those who commented on my posts were people I’m not currently connected to. That means the post is getting visibility beyond my first-degree network, and yours probably will too. Unfortunately I did see one or two spam comments when I posted, but you have the ability to hide and/or flag these.

#4: Evaluate Content Performance

LinkedIn immediately starts to show you the number of views, social media shares and comments your post generates. I admit that it’s exciting to see those metrics changing right before your eyes in real time!

Use your LinkedIn post metrics to determine how well your content is resonating with your audience. As you build your professional content library, compare your posts to see which ones outperformed others.

When you have a feel for what’s working for you, take some time to review the posts of your favorite official LinkedIn influencers and your competitors. Evaluate their posting schedule and which posts got the most views and engagement. Consider how you can use similar tactics for your own success.

Evaluate what your favorite influencers are writing about.

Seeing what’s working gives you an idea of what people are responding to and you may want to consider using similar topics or how-to’s that appeal to your own audience.

Learning from the LinkedIn influencers who have gone before you can help you craft a more successful content strategy of your own!

Keep Your Existing Blog!

It’s critical to remember that LinkedIn’s publishing platform shouldn’t serve as your content publishing hub. It’s a place to syndicate and further showcase your existing professional content from your blog.

Remember, you don’t own your LinkedIn presence or the content associated with it.

I recommend publishing the original post to your own blog first, then publishing it to your LinkedIn profile in its entirety.

You may want to vary the two posts a bit, however. Perhaps write your blog post to your specific audience or niche, and when you publish it to LinkedIn, change it to appeal to a broader audience.

The LinkedIn publishing platform is an important part of any marketer’s content strategy. I think it will be interesting to watch the network grow as an online content destination for professionals.

Talk Soon!

Jos. M. & Alexander J. Kubicek, CMC & CCAS

MatchPLUS eMarketing Group, LLC

P: 412-374-1558

C: 412-215-3650

www.MPeMG.com

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5 Ways Financial Companies Boost Marketing Success

The “Financial Game” is littered with all kinds of firms claiming to do something different than the other. So as you can imagine, it’s pretty easy to get lost in the mix. Being that MatchPLUS eMarketing Group(MPeMG) deals with many financial firms as clients, we came across this article while doing some customer work & thought we’d share a few tips on how to separate yourself from the pack.

5 Ways Financial Companies Boost Marketing Success

James Daniels | April 1, 2016 | Video Email Marketing | No Comments

Financial companies benefit from having the right online marketing strategies in place. If you own a financial company, continue reading for five ways to boost your marketing techniques to increase profits.

1. Refine Your Email Marketing Strategy

Email marketing is a great way to connect with customers with whom you’ve already worked, as well as promote yourself to potentially new customers who are interested in what you have to offer them.

To make the most of your email marketing campaign, you should only email those people who have given you permission to do so. They may have signed up for your email list via social media or your website, for example. A good rule of thumb is: “Never send unsolicited emails.” 

21 Proven Conversion Tricks with eMail Marketing

Your emails should also be personalized with the recipient’s name, should be sent from an individual email address, should be formatted simply, and signed by the individual sender. Finally, include a strong call to action and references to current events, as well as helpful and relevant information that your recipients will appreciate. You also want to include a video in your email, as that has proven to increase engagement with viewers.

2. Advertise on Social Media Through Video

Many companies today are taking advantage of the opportunity to advertise products and services affordably on social media websites , from Facebook, LinkedIn, Twitter, and Instagram.

As a financial business, you can use social media video ads to target the audience that will be most interested in seeing your ads. This means that you make every dollar you spend on your video ad campaign work to your advantage. Video is one of the best ways to advertise to social media users, and is likely to result in many more likes and shares than a standard text based ad.

5 Steps To Build & Star In Your Own Video Marketing

3. Connect with People on Social Media

Another way that you can use social media to promote your financial company is by connecting with users who have addressed you directly or have mentioned you in a hashtag, whether they have positive or negative things to say about your company.

If you are a company that often has reviews from customers, reaching out to people who have complaints will give you the chance to make things right and salvage the relationship. Plus, this looks really good because it proves you care about your customers’ feelings.

Social Media Marketing 101 - Membership Site Graphic

4. Start a Blog and Use SEO

In addition to creating a website that’s attractive, functional, uncluttered, and easy to navigate, you should also set up a blog that you can fill with useful and relevant information that your customers would be interested in reading. This content should be helpful for learning about the industry, new ideas to help their business, and how your products and services can help them achieve their goals.

Establishing yourself as an expert in your field, and providing valuable information for free in this manner, entices more customers to want to work with you and trust you. Just be sure that you incorporate the latest SEO strategies throughout your website copy and blog so your site will rank high in search engine results.

5. Advertise Locally

Local websites, including directories of local businesses, can help put your brand in front of more people who would be searching for companies like yours. Therefore, focus your advertising on local customers, who need your help. This could help get more customers through your door.

So while you think about finding and investing in the right insurance to protect your company and financial business assets from companies as www.bizinsure.com, you can also watch it grow by boosting your marketing strategies on a consistent basis using intelligent marketing techniques.Local SEO - Membership Site Image

James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

Of course, these items take some time to execute, however, getting them implemented into your marketing strategy early would be very wise. Believe it or not, the digital world is still in its infancy. We hope that you start seeing some success with these tips from James, however, if you’re having a hard time figuring them out or implementing them, relief is just a click away: Digitally Speaking – All of your Digital Marketing answers and needs in one convenient spot each month!

See You Inside!

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

(412) 374-1558

7 Marketing Questions No One Will Ask

who, what, where, when, why, how questions - uncertrainty, brainstorming or decision making concept, colorful crumpled sticky notes on cork bulletin board

who, what, where, when, why, how questions – uncertainty, brainstorming or decision making concept, colorful crumpled sticky notes on cork bulletin board

The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it.

In that spirit, I would like to humbly offer my answers to eight questions about online marketing that we find many companies are still too embarrassed to ask:

 

 

1. How do I blog?

This is a big question. Be consistent. Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. Post as often as possible, but don’t risk burnout by trying to post every day. Keep posts short and to the point. Come up with your own unique ideas for things to write about, address customers’ issues, look at what other bloggers in your industry are talking about, and always keep an eye out for other things to inspire blog posts. Remember to keep your content relevant to your target audience. That doesn’t mean you should always be pitching your products. Mix it up and pick topics that add value in the life of your prospects. , if you do this well they will return to read future posts.. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Once you’ve established yourself as an expert on your own blog, guest blog on other blogs. Comment on other people’s blog posts and establish a rapport

2. What is the difference between SEO and PPC?

Search engine optimization (SEO) is the process of getting Web pages to rank high on search engines through links from other websites, quality content on those pages, and other factors that cost workers’ time, not money. Pay-per-click (PPC) ads show up above and to the side of organic search results. As their name implies, these ads are placed atop search engine results based on how much companies are willing to pay to put them there, and they pay the search engine each time someone clicks their links.Organic vs. Paid traffic Image

3. Is YouTube useful for marketing?

In today’s marketing world, video is the king of content. There are many different video platforms online, but YouTube has the largest audience and is extremely popular. Most prospects prefer about 2 to 3 minutes of video (the shorter the better) rather than reading text on a page, but the video needs to be relevant and engaging, or they won’t watch it through to the end. They will motivate prospects to dive into your copy to learn more when videos are done right. Best of all, YouTube provides their own analytics. Use these to learn what’s working best for you and then build on it. If you are serious about video then create your own YouTube channel and customize it to include your branding. All your videos should have a call to action and a link back to a relevant landing page on your site where people can learn more about your products or services.

4. Should I buy links?

No. Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking. Google GOOG +1.83 % is adept at telling which links are relevant to a specific topic or not, and paid links will generally be a waste of money, make your site look spammy, and can negatively impact the overall success of your online marketing efforts.

5. How do I get links?
Hyperlink ImageThese can include infographics, blog posts, articles, videos, PDFs, white papers, etc. Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.

6. How do I get listed on Google, Bing, and other search engines?

Unscrupulous people try to take advantage of business people’s naivety about SEO by claiming that they will submit your website to all the major search engines. Ten years ago that might have been a selling point, but not in 2013. Google spiders crawl new websites within days or sometimes even hours of their creation. There’s no need to contact search engines to get your site “listed” in their results. This will happen automatically, and the key to getting the best listings is to have great content that is relevant to the topics your prospects are searching for.

7. How do I use LinkedIn, Twitter and Facebook?

With all social media, the secret to success is moderation. Don’t go on a wild posting spree for five minutes and then ignore people for the rest of the day. You need to engage with people, ask questions, listen carefully to what they say, join discussions, and most of all, be real! Be very cautious with the concept of “buying” followers (known as “social seeding”. It is a cheap trick (or an expensive one, depending on how you look at it) that will eventually backfire, especially as Twitter improves its ability to judge users by the quality of those who follow them. In the case of Twitter, in particular, you don’t want to get into trouble with Twitter or lose credibility with your real followers by having thousands of fake ones just to boost your image.

The one potential exception to this rule is the possibility of using a small amount of “social seeding” to get you over the Twitter hurdles more readily as you build your own initial following. Use this tactic carefully, and know that a share of “purchased” followers will eventually be falling away– all the more incentive for doing all you can to be “keeping it real”.

Twitter hashtag ImageOn Twitter, it’s a good idea to use hashtags (#onlinemarketing, for example) to track conversations on a particular topic and invite others to join. On Facebook, you should post on relevant people’s and companies’ walls to open the door to communication.

Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Guest blog on other blogs once you’ve established yourself as an expert on your own blog. Comment on other people’s blog posts and establish a rapport

Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.

 

To Higher Profits!

Alex, MPeMG

Managing Partner & Co-Founder

(412) 374-1558

www.MPeMG.com

(We actually answer our own phones!)

[Press Release] Pittsburgh Small Business Marketers: No Mistakes

Attention Pittsburgh Small Business marketers: Let’s agree to NOT make 2016 the year of online marketing mistakes

Strong online presenceAs most marketing professionals know, when it comes to growing businesses in the information age, there is nothing more important than building a strong online presence that presents a company, product or service professionally, authentically, and accurately. Countless studies show the attention span of online consumers is shorter than ever, so it is up to the marketer to present all the necessary information to consumers as effectively as possible.

Download your FREE 2016 Digital Marketing Roadmap here!

Regardless of this fact, small business owners and marketers often make common mistakes that can cause an exact opposite effect of an otherwise well-thought-out campaign. What are the best ways to avoid these mistakes? The best approach is to start small, and start local. Here are a few good starting places: Focus on getting a few excellent Google or Yelp reviews, compare your search rank to local competitors, and make sure your search results come up clean without spelling errors and present accurate information. As simple as following these steps may sound (and an overwhelming list of other strategies), business owners and marketers can still struggle to keep up. After all, the internet never sleeps and there’s often too much to do just to keep the doors to any business open.

This is where companies such as MatchPLUS eMarketing come in. Since launching in 2001, MatchPLUS has become a trusted partner among firms around Pittsburgh who are serious about streamlining online marketing methods and connecting with consumers in innovative and exciting new ways.MPeMG_color_transparent_300x155 (2)

MatchPLUS is currently offering a free report for companies interested in learning about other potential online marketing mistakes and how to avoid them. The report also details how companies can maximize their public image.

Those interested can contact MatchPLUS using the information below, or visit their website at http://mpemg.com/ or follow them on Facebook at https://www.facebook.com/MPeMG to learn more.

Contact:

Joseph M. Kubicek, co-founder and CEO, MatchPLUS eMarketing Group, [email protected] or 412-215-3650.

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