Tag : social media optimization

Why Hiring Teenagers to Handle Your Social Media is a Bad Idea

As the owner of a busy company, social media can become just one more thing you have to fit in.

This is why many business owners decide to hire someone to manage their social media for them. This person is usually responsible for all aspects of social media — and sometimes content marketing. Their tasks and responsibilities may include:

– Coming up with new content to share on social media
– Regularly creating new blog posts
– Managing the company’s online community
– Answering questions/responding to comments
– Monitoring relevant conversations on social media
– Often, the social media manager will also be responsible for higher-level tasks like defining goals and tracking KPIs,         coming up with a social media strategy, managing the company’s online reputation, etc

As you can see, we tend to expect a lot from our social media managers!

Not surprisingly then, it isn’t cheap to hire a dedicated, experienced social media manager. According to PayScale.com, the average annual salary for a social media manager is around $47,000 … and this doesn’t include benefits and bonuses!

To work around this, some business owners decide to hire an internet-savvy teen to manage their accounts. They know how social media works?

Sometimes it’s a nephew who’s great with computers, or a local high school student who’s a whiz with social media. In any case, they tend to have one thing in common: they’re CHEAP!

As in all areas of life, we often get what we pay for.

This is especially true with social media!

This article shares why hiring a teenager to manage your social media is a big no-no!

Social media experience doesn’t equal business or marketing experience…

While many teens are great at knowing the ins and outs of various social media platforms, this doesn’t make them business or marketing experts.

Using social media for business purposes is FAR different than using it as an individual user!

An experienced social media manager will know how to:

– Use social media to meet specific business goals
– Use the business-related functions of different platforms (analytics, social ads, etc.).
– Monitor the ROI of social media campaigns.
– Optimize accounts/posts for SEO.
– These are skills that just don’t develop without lots of business experience and training!

Consistency is key with social media management.

Fully understanding how a brand works and what it stands for can take a long time. For this reason, anyone you hire to run your social media should be willing to commit for the long term.

What happens when your teenage social media manager graduates high school? Or wants to take the summer off to hang out with friends?

Training someone to represent your brand online is a big investment of time and money. Hire someone who’s willing to commit to the job for at least a few years, or you could be back to square one sooner than you ‘d like!

A social media manager must be able to handle social media crises like a pro.

When everything’s going well, a teen may be able to competently handle basic social media tasks. If things start to go sideways, you need someone in there who knows exactly what to do, what to say, and how to react.

Take this well-known social media snafu as an example: A Red Cross employee accidentally posted a personal tweet from to the organization’s official Twitter account. It read:.

“Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer … when we drink we do it right #gettngslizzerd.”

Red Cross didn’t miss a beat.

Why Hiring a Teen To Do

One has to wonder if an inexperienced teen could have come up with such a direct, clever and humorous response!

Your social media manager needs to be on top of industry and platform changes.

Social media management isn’t just about posting random updates on Facebook or Twitter. What you post and how you post it can be greatly impacted by changes in your industry and in the individual platforms you use.

Is your teenage social media manager likely to monitor what’s happening in your industry? To know which ones your audience is most likely to be on?

A teenager may not have the necessary filters in place yet to manage your social media.

Your social media manager is the face and voice of your brand online. This is a HUGE responsibility!

An inexperienced teen is far more likely to behave or respond in ways that aren’t flattering to your brand.

What if a disgruntled customer makes a particularly mean or rude remark? An experienced social media manager will have faced this many times before and will know exactly how to respond to diffuse the situation. A teen, however, may be more likely to respond quickly and without the appropriate level of professionalism.

And since social media posts have a way of sticking around– even if you delete them– the impact of an unprofessional post or comment can impact your business for a very long time!

Conclusion

I hope this post has convinced you that hiring a teen to manage your social media just isn’t a great choice. The benefits (namely, the low cost) don’t even come close to outweighing the risks.

If you decide you need to hire some outside help but just aren’t able to pay a lot, I ‘d recommend hiring someone more experienced for even just an hour or two a week.

And the best for last:

Access to our complete social media and digital marketing library!

Have you ever hired a teenager to manage your social media? How did it work out for you? Share below!

2017 social media following

13 Ways to Grow Your Social Media Following in 2017

The new year is here, so I wanted to list some of the most effective ways to boost your social media audience, incorporating some of the key 2016 updates into the mix to keep you up to speed on what’s working right now.

Instagram

Strategically comment on posts

To gain exposure and gain social media followers organically I always recommend getting out there and interacting with social media accounts from other brands, as well as your own your audience. Choose five brand accounts that are similar to yours and leave one genuine comment on their three most recent photos every week.

Like post comments

Popular accounts can get hundreds of comments. Look for posts on those target accounts that resonate with your audience and go through and like the good comments.

Instagram recently rolled out an update which enables you like specific comments– just as you can on Facebook. This adds an extra (and easy) opportunity to get some more interaction for your account.

Don’t forget to like comments left on your own photos.

Use Instagram Stories and Live stories

Instagram Stories and live-streaming can seem a little scary, but they should absolutely be part of your 2017 social media strategy. Not only will you be able to give more context about you, your posts or your business, but creating this kind of content can also see you featured in Instagram’s Explore section. Imagine all the exposure you can gain from that.

Facebook

Use Live Video

Again, video is a big deal and Live videos get the most reach by far compared to other content formats. There are so many ways to use Facebook Live Videos – you’re only limited by your own creativity.

Facebook is also rolling out 360 degree live videos and audio-only broadcasts.

Invite Post Likers to Like Your Page

A feature which has been around for a while (but not everyone knows about) is the option to invite folks who’ve Liked your posts to also Like Page. We’ve used this method with my clients and it’s an easy way to get some quick wins in 2017.

Since videos are getting so much reach and interaction I suggest adding more videos to your 2017 social media strategy. Don’t be nervous, you can create simple videos that still deliver great impact. Here are a few ways on how to easily create great video content.

Live videos add a layer of personality and an element of surprise and delight for your fans. You can create a live video on Twitter directly from the app and the video will stream on your Periscope account as well, which will help your following on that platform simultaneously.

General Tips.

This past year Twitter released an update to their 140 character limit, meaning you can now use all of your 140 characters, even when including a link or photo.

This is the most time consuming, but most effective way to get in front of new followers. Interact with brands similar to you, related brands, influencers, and folks from your target audience.

Surprise and delight your audience (and show them you know how to use the network) by not being afraid to test new features that roll out. They may not always work out for your business, but if you can use them effectively they add an extra element to your social media presence.

Keep your images as high quality as possible or use stock imagery where appropriate.

Use live video.

Since videos are getting so much reach and interaction I suggest adding more videos to your 2017 social media strategy. Don’t be nervous, you can create simple videos that still deliver great impact. Here are a few ways on how to easily create great video content.

To do this navigate to your Facebook Page, click on the post Likers listing on any post and a light box will pop up. Next to each person’s name will be a little wheel, clicking on the wheel will give you the option to invite the person to like the Page if they haven’t already. Easy peasy.

Good luck in 2017.

The new update gives you more wiggle room to add hashtags, or just get a full thought out.

Think about your story.

Have fun and test new features.

Tired of reading that? Live videos add a layer of personality and an element of surprise and delight for your fans. You can create a live video on Twitter directly from the app and the video will stream on your Periscope account as well, which will help your following on that platform simultaneously.

Use high-quality images.

Incorporate video.

Keep Consistent.

Twitter.

( Note: This option only works for Pages with fewer than 100,000 total Page Likes).

Keep interacting.

Twitter’s also just launched the ability to post Live 360 degree videos to the mix for those of you more advanced content creators out there.

Take advantage of the 140 Character update.

When you develop your posts or campaigns think about the story you want to tell. This should help you craft ideas about content and messaging for your channels.

Remember that consistency is key and letting an account go dormant or not posting enough will not help your presence grow. My rule of thumb is to post at least three times a week.

 

To Your Success in the New Year!

Alex, MPeMG

Co-Founder

www.MPeMG.com

(412) 374-1558

Research and locate your audience on social media

Social Media – Search & Rescue

Ian Moyse, a well-known sales leader who has a huge social media presence and was recently rated 2016’s # 1 social influence on cloud, and # 1 on ITSM, Ian has been featured in many social selling leadership reports and has advised many businesses on how to play the social media game.

When used correctly, social media is a very effective method for reaching a wider audience. How can you ensure you’re taking full advantage and are using the right platforms and methods to drive the best results?

Here, Ian shares his tips on how to expand your social media presence.

1. What to consider

Influencing buyers – With 75% of B2B buyers using social media to research a vendor (IDC) and 57% of the buyer’s journey being done before a sales rep is contacted (CEB), the power of social really has evolved. Ian points out that even incremental decisions are being made, based on content shared through social media. ‘That wouldn’t have happened even 10 years ago,’.
Transparency – The buyer and influencer dynamic has evolved – anyone now has the ability to find out everything about, you, your brand, your products, what others think of you. It’s therefore, more important than ever to portray yourself in the best way possible, across any mediums where potential customers may find you, in order to sway their buying decision.
– It’s not enough to just want to be a part of social media because you’ve heard it’s ‘good’, you need to think about what it is you want to accomplish and where you want to go. Possible goals could be; to generate leads, to appear more established than you are, to gain a wider regional reach or to be seen as a thought leader.
2. Who is your audience?

After you’ve identified your goals, you then need to consider who the audience is that you want to reach.

Examples include:

Customers – End customers
Channel partners – Spread your message onwards to their customer base.
Analysts – To become recognized in your field
Journalists – To create an online buzz and get your brand out there
Influencers – To improve the reputation of your business
3. How do you engage with your audience?

What a lot of thought leaders do is they re-post their content, to do this effectively, however, you need to have a wide content library. As Ian says ‘What are the chances your audience are going to see it 50 times’?

Ensure you’re also setting aside time to respond to comments and shares and building that trust through interaction.

Social media’s open 24 hours a day, so posting once a day likely won’t be enough to grab your audience’s attention.

At the same time, social media is called ‘social’ for a reason. It’s all about communicating with your audience and starting up conversations, and these relationships need to be constantly nurtured to keep them interested, whilst also encouraging engagement.

Establish a mix of good content you can re-use, and perhaps post your blog content twice a day, each day, at different times, across 2 weeks. You want to have as many people as possible see it, engage with it and share it on to their audiences. Using a social automation tool will enable you to schedule these in advance to go out at varying times.

4. How do you grow your audience?

Focus – Don’t be fooled into thinking you need to be on all social networks. Instead, focus your efforts on a few social networks suited to your industry.
Take advantage – Hashtags, keywords, Twitter lists, LinkedIn Groups – all of these are great ways to help attract your audience’s attention. I would highly recommend conducting social listening to see how others are using these effectively.
Social Selling – As Ian says, people talk to people. To do this, you need to take advantage of your sales people and give them training on how to use their social media accounts effectively, for building relationships and engaging with prospects.
Thought leaders – Do you have influencers, senior level employees or experts in your field that you could be leveraging on social media? This is also another great way of increasing your social media presence, building trust and adding a more human element to your messaging.
In addition, here are some great tools which Ian recommends to help improve your social media performance and efficiency:

Fiverr – Creative marketplace for finding digital services such as creating great profile imagery and social animations cheaply
Ezgif – Converts videos to GIF’s to make content and bit more social media friendly.
Social media automation tools – To schedule relevant posts to your audience all at once.
Commun.it – A tool to analyze engagement on Twitter & Facebook and to help you re-engage
The main trick is to constantly look for small gains and try to keep up to date with the advancements.

To do this, you need to take advantage of your sales people and give them training on how to use their social media accounts effectively, for building relationships and engaging with prospects.

Influencing buyers – With 75% of B2B buyers using social media to research a vendor (IDC) and 57% of the buyers journey being done before a sales rep is contacted (CEB), the power of social really has evolved. Ian points out that even incremental decisions are being made, based on content shared through social media. – It’s not enough to just want to be a part of social media because you’ve heard it’s ‘good’, you need to think about what it is you want to accomplish and where you want to go. Using a social automation tools will enable you to schedule these in advance to go out at varying times.

” I’m constantly looking for ways to make social media that bit easier for myself or ways to make me look a bit more professional – it’s all about those 1% gains, they all add up.”

Linkedin Mistake To Avoid Image (1)

5 Posts to AVOID Sharing on LinkedIn

Do you ever pause just before hitting the Share button when posting on LinkedIn?

Have you ever wondered if what you’re about to post will hurt or improve your personal brand and authority on LinkedIn?

It can be hard to know what are the best kinds of content to post and which you should avoid, especially when the topic is current, relevant and, perhaps, even controversial.

While controversial posts will often get the most engagement and comments, do you really want people to associate that topic or content with you?

You may even be thinking that if you just share the post and don’t provide your own opinion or comment that people won’t think that you’re for or against a particular side. But often just by posting, your connections will make assumption and form an opinion, which may or may not be in your favor.

I am going to show a number of example posts and share why you may or may not want to share these types of posts on LinkedIn. Remember that LinkedIn is very different from Twitter or Facebook, it’s a professional network, full of potential prospects who may not share your world view. And by posting in a way that conflicts with their views, you could hurt your ability to connect and build a relationship with them.

When in doubt, the best rule of thumb is to always keep it professional and avoid all negativity.

Here are 4 types of LinkedIn posts you should avoid sharing as well as four examples that can help your engagement and build your personal brand.

1. Controversial Posts

As LinkedIn is a professional network full of clients, potential clients, industry peers and other people in professional relationships with you, it’s a good idea to avoid topics that tend to polarize people, especially controversial ones with a negative connotation.

This is not because these topics are not important or relevant, but because LinkedIn’s not the correct platform for those discussions.

Because these topics do polarize people, it can invoke the age old “you are either with us or against us”. In these scenarios, if you fall on opposite sides of your clients or other professional relationships, this can hurt your business and your personal brand.

It’s better to avoid posting, or even commenting on, these types of posts altogether.

Twitter negative post

2. Political or Religious Posts

These are two topics that people feel extremely passionate about. Just like with controversial topics, these types of posts tend to see people join one camp or another, and your connections can take great offense if you believe differently than they do.

Again I would recommend that you avoid posting or commenting on these types of posts.

3. Sales Pitch Posts

While LinkedIn is the best platform for B2B, it’s most effective when you use it as a platform to build relationships, rather than as a place to broadcast your sales material.

While some businesses can make sales directly on the platform, most will need to build relationships with clients so they can move the relationship to the place where they can have a sales conversation, usually offline.

Any ads and sales pitches in status updates will often be ignored by your connections and can, in some cases, hurt how they see your brand.

Focus on providing value and being the go to resource for your ideal clients, so that when they need someone who does what you do, you’re the first person that comes to mind.

social-media-roundup-bad-social-media-10-728

4. Too Much Personal Information Posts

I’ll say it again – LinkedIn is a professional social media platform. It’s not Facebook, Twitter, Instagram, Pinterest or Snapchat.

While you should be social, you can be social AND professional at the same time. That means no cat memes, no posts of what you ate for lunch (unless it’s relevant to your profession), no drinking/partying pics and absolutely no negativity.

In the example post below you will see as one commenter points out that the author of the update has given out sensitive information that allows viewers to determine her underage daughter’s age, name, city and industry of employment. This is information that she probably did not intend for the potentially hundreds (or more) strangers in her extended network to see.

4 LinkedIn Posts That Can Help You Stand Out & Improve Engagement

1. Timely & Relevant Posts

There’s no better way to create conversation with your connections (helping you to stay top of mind) and increase your engagement than to post on timely and relevant topics in your industry or the professional world in general.

The key is to pick topics that are generally positive in nature and that in some way affect you (and some of your connections).

Here are a couple of status update examples that share a relevant and timely topic that have received a lot of engagement.

2. Conversation Inspiring Posts

While you want to avoid negative, non-business related topics, it can be good to post on topics that can inspire productive debate on important issues in your industry or the business world.

Both the content and how you present it should be thoughtful and inspire productive conversation rather than emotionally heated debates.

3. Professional Wins & Changes Posts

As this is a social network, and you’re looking to build relationships with people (which requires them to get to know, like and trust you), you also want to include a personal element in some of your posts.

A great way to occasionally add a bit of yourself into your LinkedIn status updates is to share relevant professional or work related wins and changes.

This could be a new job, a promotion, getting a new client or a lesson learned.

4. Personal Touch Posts

You might be thinking, “but you just said to keep it professional”.

And I did.

But very occasionally and done correctly, it can be beneficial to share a little piece of your life outside of your work with your connections.

While both this example and the earlier example with too much personal info have a work related theme (which is ideal), the difference between the examples is that in this one, the author doesn’t give away information that could endanger his daughter. The post also leaves you with a great bit of wisdom (which could only come from a small child).

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Wrapping Up

I hope you’ve found these examples of what not to post and what to post on LinkedIn helpful.

A great way to test if something would make a good update would be to ask yourself, “is this something that I would want posted and associated with me on the front of a large and popular newspaper?” If you still feel passionately about posting something controversial, ask yourself if you’re willing to lose customers or potential prospects who might disagree or be offended by your point of view.

While opinions and experiences will vary, these general guides should help you stay on track to maximize your LinkedIn presence.

Have you ever posted something on LinkedIn and received negative backlash from it? Let me know in the comments below.

FREE Marketing on Facebook that Delivers Results

Want to increase online sales, build brand awareness and promote your products? Read on …

Facebook MarketingFrom global leading brands that boost TV advertising campaigns with Facebook engagement, to growing businesses that host creative online offers to keep fans excited, any business, small or big, can use Facebook as a marketing tool.

Social media platforms such as Facebook bridge the gap between consumers and businesses, improving communication between them and leaving brands with a better understanding of their audience.

Whether you are a freelance graphic designer, successful independent restaurant or a globally recognized brand, Facebook should be at the top of your marketing strategy.

FACEBOOK GROUPS AND PAGES
Facebook groups and pages each have their own strengths. Groups are ideal for intimate communication in communities, to discuss a topic and to share opinions and ideas. Pages are designed to help businesses, professionals and organizations create an authentic presence online to represent their values. Therefore, creating a Facebook page for your brand or business is the first step towards getting yourself noticed on the social network.

KEY STEPS TO PROMOTING YOURSELF, YOUR BUSINESS OR A BRAND ON FACEBOOK
Suggesting your page to friends, putting up signs in your bricks and mortar store, adding a Like button to your website wherever possible will all contribute to page growth.

However, the most noticeable change in Likes will be as a result of the content you post on your page.

Let’s look at ways to optimize your Facebook marketing effort for free, by identifying your audience, creating compelling content and analyzing your strategy.

IDENTIFYING YOUR TARGET AUDIENCE
Having a clear understanding of your target audience will help your tailor your Facebook posts to provide them with content that will interest them. Most brands have customer profiles outlined through authorized data collection, but as a growing online business, taking time to identify your ideal customer will help you to find more of them.Facebook Targeting

HOW TO IDENTIFY YOUR AUDIENCE:
Create a description of your ideal customer. Decide on age, gender, personality, occupation, hobbies, spending habits, likes and dislikes.

Locate your online audience. Which websites interest them? What are they reading? What are they likely to search for online?

Determine their end goals. What is it about your product or service that they like?

Write a more detailed outline of each identifiable customer. Give them each a name and back story. Write a short day-in-the-life of paragraph about each one that you can refer to.

Those are just a few questions to get you started. There are literally hundreds of customer profiling templates online that can help you build a more comprehensive portrait. Piecing together a clear picture of who you’re ‘talking’ to online will help determine the tone for each post and what customers are likely to respond to.

CREATE YOUR FACEBOOK CONTENT STRATEGY
A Facebook content strategy is a daily outline of page updates scheduled for the week or month ahead, which include things you want to promote or share.

You know next week you will be posting a blog post about an exclusive time-limited offer available on your websites online store which will start on Saturday and finish on Monday.

For your Facebook strategy you could schedule the following: an announcement of the upcoming offer on the Thursday before, share a link to the blog post on Saturday, and post a product image on Sunday evening as a reminder to those who haven’t already taken advantage of the offer that it will be ending the following day.

Map out your Facebook strategy by determining your monthly or weekly goals and devising daily content around it. Remember to look at your customer profile to find ways of working in content that would interest them.

Your goals may be to drive traffic to your online store, to increase your reach and Page Likes, or to build brand awareness. You might find that your goals are ALL of these things, so a strategy is central to creating posts that get attention and get results.

ANALYZE YOUR PROGRESS WITH FACEBOOK INSIGHTS
With your page in place and content being published regularly, you can measure your success using Facebook Insights. Facebook’s easy to use analytics service helps you evaluate different aspects of your page.
Facebook Insights
Tools such as Engagement, Page Likes and Post Reach help with tracking your best-performing content by discovering who’s engaging with you, and at what time. Use these tools to find out what’s working well, write your own best practice, and then replicate it.

These steps are simple, but it takes an active page to make discoveries that lead to growth.

TAKING YOUR FACEBOOK MARKETING TO THE NEXT LEVEL
Advertising and marketing on Facebook is BIG business. Company’s small and large are gaining huge followings and profits using this powerful marketing tool.

Facebook groups and pages each have their own strengths. Pages are designed to help businesses, organizations and professionals create an authentic presence online to represent their values. Creating a Facebook page for your brand or business is the first step towards getting yourself noticed on the social network.

There are literally hundreds of customer profiling templates online that can help you build a more comprehensive portrait. Piecing together a clear picture of who you’re ‘talking’ to online will help determine the tone for each post and what customers are likely to respond to.

 

Happy Facebook-ing,

Alex, MPeMG

 

For more questions and information about this topic, please visit our contact us page on our website

www.MPeMG.com/contact-us