Tag : Social Media

MArketing Automation Do's & Don'ts

Marketing Automation Do’s & Don’ts

Now that we’ve detailed out what marketing automation is, we want to give you a few tips as you think about implementing a new platform into your process. This will outline what you should and should not be doing with your marketing automation.

Social media goals

Top 3 Social Media Goals to Achieve in Your Business

Your brand or business is on social media– but have you figured out why or what you want to get out of it?

Setting goals is a great way to stay on track and give you direction when creating content and posting on your social channels. In this post I’ll show you 3 common and simple social media goals you can set for your business, and how you can keep track of your success with them.

New Social Media Trends Image

Social Media Explained with Ice Cream?

(A cool explanation of Social Media Marketing via local ice cream shops:))

I’m sure you’ve heard the buzz. Social Media may be the next big thing. What’s it all about? Let’s take a visit to Scoopville, a town that’s famous for ice cream. For over 20 years, Big Ice Cream Company has been making high quality ice cream with a big factory in town.

A few years back, the company did focus groups and found out that they could maximize profits by offering three flavors: Chocolate, Vanilla and Strawberry.

The residents of the town were content. They never thought it could be different. Then something happened in Scoopville – A new invention came to town. Suddenly, everyone could make their own ice cream for only a few dollars.

This changed everything. The Smiths decided to make pineapple ice cream. The Jones’ made ice cream with pecans. Soon, every kind of ice cream imaginable was being made by Scoopville’s residents at very little cost. Of course, some ice cream was more popular than others and that was okay.

Sylvia’s pickle ice cream had a very small but loyal following. That was fine. She only needed enough income to buy ingredients for her next batch. Jarret’s red velvet ice cream became so famous, he created his own store. Over time, people started to think differently about ice cream. It didn’t always come from a factory. It also came from friends and neighbors. It became something to share, something to bring people together, something to celebrate. Big Ice Cream company still made the best vanilla around, and to their surprise, demand even grew.

But it was the unique, original and authentic flavors made by the residents, that brought people to Scoopville. When they arrived, however, there seemed to be a problem. There were too many flavors. Visitors felt overwhelmed. They needed ways to find the new, the popular, the flavors that were interesting to them. Franklin had an idea for his ice cream. Outside his house, he erected a board and invited his customers to share their thoughts on his ice cream. They could use words to describe it, stars to rate it, and leave messages for others. People loved it. At a glance, visitors could tell what his ice cream was all about, and learn from people like them. Over time, each resident had their own board. Sylvia’s board showed that her pickle ice cream didn’t please everyone, but was very unique and interesting. Jarret’s board overflowed with positive reviews and ratings. Soon, a few things became clear.

First, their ice cream got better because they could learn directly from customers. Second, free customer reviews were more valuable than costly advertising. And third, the boards created a way for customers to find exactly what they wanted.

The combination of new technology and new ways to work with customers helped the residents feel like a unique community. So, this is social ice cream – by the people, for the people. It turns out that ice cream and social media have a lot in common.

Today, everyone has a chance to make their own flavors, thanks to free tools like blogs, podcasts, and video sharing. Plus, we now have new ways for real people to play a role in providing feedback, organization and promotion. Whether you’re a big established company, an individual with loyal fans, or simply someone with ideas and opinions, social media means new ways to create and communicate with people who care.

New tools are arriving in cities and towns around the world. When this change comes to your neighborhood, the choice is yours. What flavors will you make?.

As found on Youtube

Social Media Marketing, Web Video & The End of Cold Calls

Have you ever sauntered up to a complete stranger and had them look at you like, “Hey, don’t I know you from somewhere?” Or better yet, “Hey, I know you !” It happens to me all the time. Why? Because, I understand the influence of internet video.

I use web video for more than YouTube commerce. I use online video commerce as part of my website commerce strategy, email commerce expeditions, mobile commerce expeditions, internet branding and social media marketing tools as well.

It’s great stepping into meetings with business owners I’ve never met and having them smile and salute me like a acquaintance they’ve known for years.

It’s always fun to hear them remark, “Hey, you’re the guy on the videos .” If there is a better course to help build a tribe of online followers, acquaintances, fans and purchasers, then I’d like to see it.

I want to encourage that “you’ve got to” do the same. This can help make viral commerce possible. Your videos will be accessible 24 hours a day all over the world to everyone with a computer or mobile design and Internet access.

When you make good videos often, prospects will want to become your purchasers. When people feel like they already know you, they respect your knowledge, then cold calls can become a thing of the past.

Germinating your business can become much easier and happen much faster than ever before, thus eliminating cold calling when you really think about it.

Of course, if you find all this new media and social media material baffling and you need help finding out how everything strings together in order to allow MASSIVE scale to your business, without spending A TON of cash testing and retesting, then check out our proven training system here that will teach you everything that you need to know and construct in order to have your IDEAL customers coming to YOU!

As found on Youtube

Why Hiring Teenagers to Handle Your Social Media is a Bad Idea

As the owner of a busy company, social media can become just one more thing you have to fit in.

This is why many business owners decide to hire someone to manage their social media for them. This person is usually responsible for all aspects of social media — and sometimes content marketing. Their tasks and responsibilities may include:

– Coming up with new content to share on social media
– Regularly creating new blog posts
– Managing the company’s online community
– Answering questions/responding to comments
– Monitoring relevant conversations on social media
– Often, the social media manager will also be responsible for higher-level tasks like defining goals and tracking KPIs,         coming up with a social media strategy, managing the company’s online reputation, etc

As you can see, we tend to expect a lot from our social media managers!

Not surprisingly then, it isn’t cheap to hire a dedicated, experienced social media manager. According to PayScale.com, the average annual salary for a social media manager is around $47,000 … and this doesn’t include benefits and bonuses!

To work around this, some business owners decide to hire an internet-savvy teen to manage their accounts. They know how social media works?

Sometimes it’s a nephew who’s great with computers, or a local high school student who’s a whiz with social media. In any case, they tend to have one thing in common: they’re CHEAP!

As in all areas of life, we often get what we pay for.

This is especially true with social media!

This article shares why hiring a teenager to manage your social media is a big no-no!

Social media experience doesn’t equal business or marketing experience…

While many teens are great at knowing the ins and outs of various social media platforms, this doesn’t make them business or marketing experts.

Using social media for business purposes is FAR different than using it as an individual user!

An experienced social media manager will know how to:

– Use social media to meet specific business goals
– Use the business-related functions of different platforms (analytics, social ads, etc.).
– Monitor the ROI of social media campaigns.
– Optimize accounts/posts for SEO.
– These are skills that just don’t develop without lots of business experience and training!

Consistency is key with social media management.

Fully understanding how a brand works and what it stands for can take a long time. For this reason, anyone you hire to run your social media should be willing to commit for the long term.

What happens when your teenage social media manager graduates high school? Or wants to take the summer off to hang out with friends?

Training someone to represent your brand online is a big investment of time and money. Hire someone who’s willing to commit to the job for at least a few years, or you could be back to square one sooner than you ‘d like!

A social media manager must be able to handle social media crises like a pro.

When everything’s going well, a teen may be able to competently handle basic social media tasks. If things start to go sideways, you need someone in there who knows exactly what to do, what to say, and how to react.

Take this well-known social media snafu as an example: A Red Cross employee accidentally posted a personal tweet from to the organization’s official Twitter account. It read:.

“Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer … when we drink we do it right #gettngslizzerd.”

Red Cross didn’t miss a beat.

Why Hiring a Teen To Do

One has to wonder if an inexperienced teen could have come up with such a direct, clever and humorous response!

Your social media manager needs to be on top of industry and platform changes.

Social media management isn’t just about posting random updates on Facebook or Twitter. What you post and how you post it can be greatly impacted by changes in your industry and in the individual platforms you use.

Is your teenage social media manager likely to monitor what’s happening in your industry? To know which ones your audience is most likely to be on?

A teenager may not have the necessary filters in place yet to manage your social media.

Your social media manager is the face and voice of your brand online. This is a HUGE responsibility!

An inexperienced teen is far more likely to behave or respond in ways that aren’t flattering to your brand.

What if a disgruntled customer makes a particularly mean or rude remark? An experienced social media manager will have faced this many times before and will know exactly how to respond to diffuse the situation. A teen, however, may be more likely to respond quickly and without the appropriate level of professionalism.

And since social media posts have a way of sticking around– even if you delete them– the impact of an unprofessional post or comment can impact your business for a very long time!

Conclusion

I hope this post has convinced you that hiring a teen to manage your social media just isn’t a great choice. The benefits (namely, the low cost) don’t even come close to outweighing the risks.

If you decide you need to hire some outside help but just aren’t able to pay a lot, I ‘d recommend hiring someone more experienced for even just an hour or two a week.

And the best for last:

Access to our complete social media and digital marketing library!

Have you ever hired a teenager to manage your social media? How did it work out for you? Share below!

2017 social media following

13 Ways to Grow Your Social Media Following in 2017

The new year is here, so I wanted to list some of the most effective ways to boost your social media audience, incorporating some of the key 2016 updates into the mix to keep you up to speed on what’s working right now.

Instagram

Strategically comment on posts

To gain exposure and gain social media followers organically I always recommend getting out there and interacting with social media accounts from other brands, as well as your own your audience. Choose five brand accounts that are similar to yours and leave one genuine comment on their three most recent photos every week.

Like post comments

Popular accounts can get hundreds of comments. Look for posts on those target accounts that resonate with your audience and go through and like the good comments.

Instagram recently rolled out an update which enables you like specific comments– just as you can on Facebook. This adds an extra (and easy) opportunity to get some more interaction for your account.

Don’t forget to like comments left on your own photos.

Use Instagram Stories and Live stories

Instagram Stories and live-streaming can seem a little scary, but they should absolutely be part of your 2017 social media strategy. Not only will you be able to give more context about you, your posts or your business, but creating this kind of content can also see you featured in Instagram’s Explore section. Imagine all the exposure you can gain from that.

Facebook

Use Live Video

Again, video is a big deal and Live videos get the most reach by far compared to other content formats. There are so many ways to use Facebook Live Videos – you’re only limited by your own creativity.

Facebook is also rolling out 360 degree live videos and audio-only broadcasts.

Invite Post Likers to Like Your Page

A feature which has been around for a while (but not everyone knows about) is the option to invite folks who’ve Liked your posts to also Like Page. We’ve used this method with my clients and it’s an easy way to get some quick wins in 2017.

Since videos are getting so much reach and interaction I suggest adding more videos to your 2017 social media strategy. Don’t be nervous, you can create simple videos that still deliver great impact. Here are a few ways on how to easily create great video content.

Live videos add a layer of personality and an element of surprise and delight for your fans. You can create a live video on Twitter directly from the app and the video will stream on your Periscope account as well, which will help your following on that platform simultaneously.

General Tips.

This past year Twitter released an update to their 140 character limit, meaning you can now use all of your 140 characters, even when including a link or photo.

This is the most time consuming, but most effective way to get in front of new followers. Interact with brands similar to you, related brands, influencers, and folks from your target audience.

Surprise and delight your audience (and show them you know how to use the network) by not being afraid to test new features that roll out. They may not always work out for your business, but if you can use them effectively they add an extra element to your social media presence.

Keep your images as high quality as possible or use stock imagery where appropriate.

Use live video.

Since videos are getting so much reach and interaction I suggest adding more videos to your 2017 social media strategy. Don’t be nervous, you can create simple videos that still deliver great impact. Here are a few ways on how to easily create great video content.

To do this navigate to your Facebook Page, click on the post Likers listing on any post and a light box will pop up. Next to each person’s name will be a little wheel, clicking on the wheel will give you the option to invite the person to like the Page if they haven’t already. Easy peasy.

Good luck in 2017.

The new update gives you more wiggle room to add hashtags, or just get a full thought out.

Think about your story.

Have fun and test new features.

Tired of reading that? Live videos add a layer of personality and an element of surprise and delight for your fans. You can create a live video on Twitter directly from the app and the video will stream on your Periscope account as well, which will help your following on that platform simultaneously.

Use high-quality images.

Incorporate video.

Keep Consistent.

Twitter.

( Note: This option only works for Pages with fewer than 100,000 total Page Likes).

Keep interacting.

Twitter’s also just launched the ability to post Live 360 degree videos to the mix for those of you more advanced content creators out there.

Take advantage of the 140 Character update.

When you develop your posts or campaigns think about the story you want to tell. This should help you craft ideas about content and messaging for your channels.

Remember that consistency is key and letting an account go dormant or not posting enough will not help your presence grow. My rule of thumb is to post at least three times a week.

 

To Your Success in the New Year!

Alex, MPeMG

Co-Founder

www.MPeMG.com

(412) 374-1558

Marketing Automation Image

How to Organize Your Content for After a Holiday, Before

So, it’s the week after Christmas…

At the moment, you’re probably frantically following up on emails and organizing the rest of your week to MAYBE get out early on Friday (New Year’s Eve)…

Well, you’re not alone!

However, there is a much better way to make sure that nothing falls through the cracks and you can ring in the New Year without a worry in the world!

You’re about to read about some HIGHLY effective ways to organize your content following a Holiday so that you can rest easy knowing that your boss or customers are taken care of. How?

A content strategy AND automation.

What’s that?

Automation is basically defined as your business activities being programmed to be distributed at a given time in the future without you needing to be present. Of course, there are varying forms of automation, however, this is a very simple explanation.

And a content strategy or calendar is a tool that you use to organize what content is to be distributed on a certain day, week, etc.

Social media platforms like Facebook or email marketing platforms like MailChimp give us the opportunity to schedule posts that can be broadcasted in the future like for the rest of the week or two weeks, or whatever the period of time may be. 

Let’s say that you’re in charge of social media marketing for your business and you are taking a few extra days off after the Holiday, but your job still needs to get done. You have a ton of posts or emails (if you’re in charge of email marketing, etc.) that need to go out immediately following the Holiday and you’re not there…what do you do??

Try this…

Take a few hours prior to the Holiday and decide what content needs to be distributed on which day. Once you have decided on your Facebook content strategy, head over to Facebook (or whichever social media platform and/or your email marketing tool like Constant Contact) and begin pre-programming your content! (How to use Facebook Scheduling Tool)

This will obviously make your life considerably easier AND your business (or company that you work for) will run smoothly, even in your absence!

Automation is here and it’s the future. It allows us to be more productive while giving us more time to do more for our business or company that we work for.

Either way, you’re going to look pretty darn good to your boss or clients 🙂

 

Merry Christmas & Happy New Year!

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

 

Research and locate your audience on social media

Social Media – Search & Rescue

Ian Moyse, a well-known sales leader who has a huge social media presence and was recently rated 2016’s # 1 social influence on cloud, and # 1 on ITSM, Ian has been featured in many social selling leadership reports and has advised many businesses on how to play the social media game.

When used correctly, social media is a very effective method for reaching a wider audience. How can you ensure you’re taking full advantage and are using the right platforms and methods to drive the best results?

Here, Ian shares his tips on how to expand your social media presence.

1. What to consider

Influencing buyers – With 75% of B2B buyers using social media to research a vendor (IDC) and 57% of the buyer’s journey being done before a sales rep is contacted (CEB), the power of social really has evolved. Ian points out that even incremental decisions are being made, based on content shared through social media. ‘That wouldn’t have happened even 10 years ago,’.
Transparency – The buyer and influencer dynamic has evolved – anyone now has the ability to find out everything about, you, your brand, your products, what others think of you. It’s therefore, more important than ever to portray yourself in the best way possible, across any mediums where potential customers may find you, in order to sway their buying decision.
– It’s not enough to just want to be a part of social media because you’ve heard it’s ‘good’, you need to think about what it is you want to accomplish and where you want to go. Possible goals could be; to generate leads, to appear more established than you are, to gain a wider regional reach or to be seen as a thought leader.
2. Who is your audience?

After you’ve identified your goals, you then need to consider who the audience is that you want to reach.

Examples include:

Customers – End customers
Channel partners – Spread your message onwards to their customer base.
Analysts – To become recognized in your field
Journalists – To create an online buzz and get your brand out there
Influencers – To improve the reputation of your business
3. How do you engage with your audience?

What a lot of thought leaders do is they re-post their content, to do this effectively, however, you need to have a wide content library. As Ian says ‘What are the chances your audience are going to see it 50 times’?

Ensure you’re also setting aside time to respond to comments and shares and building that trust through interaction.

Social media’s open 24 hours a day, so posting once a day likely won’t be enough to grab your audience’s attention.

At the same time, social media is called ‘social’ for a reason. It’s all about communicating with your audience and starting up conversations, and these relationships need to be constantly nurtured to keep them interested, whilst also encouraging engagement.

Establish a mix of good content you can re-use, and perhaps post your blog content twice a day, each day, at different times, across 2 weeks. You want to have as many people as possible see it, engage with it and share it on to their audiences. Using a social automation tool will enable you to schedule these in advance to go out at varying times.

4. How do you grow your audience?

Focus – Don’t be fooled into thinking you need to be on all social networks. Instead, focus your efforts on a few social networks suited to your industry.
Take advantage – Hashtags, keywords, Twitter lists, LinkedIn Groups – all of these are great ways to help attract your audience’s attention. I would highly recommend conducting social listening to see how others are using these effectively.
Social Selling – As Ian says, people talk to people. To do this, you need to take advantage of your sales people and give them training on how to use their social media accounts effectively, for building relationships and engaging with prospects.
Thought leaders – Do you have influencers, senior level employees or experts in your field that you could be leveraging on social media? This is also another great way of increasing your social media presence, building trust and adding a more human element to your messaging.
In addition, here are some great tools which Ian recommends to help improve your social media performance and efficiency:

Fiverr – Creative marketplace for finding digital services such as creating great profile imagery and social animations cheaply
Ezgif – Converts videos to GIF’s to make content and bit more social media friendly.
Social media automation tools – To schedule relevant posts to your audience all at once.
Commun.it – A tool to analyze engagement on Twitter & Facebook and to help you re-engage
The main trick is to constantly look for small gains and try to keep up to date with the advancements.

To do this, you need to take advantage of your sales people and give them training on how to use their social media accounts effectively, for building relationships and engaging with prospects.

Influencing buyers – With 75% of B2B buyers using social media to research a vendor (IDC) and 57% of the buyers journey being done before a sales rep is contacted (CEB), the power of social really has evolved. Ian points out that even incremental decisions are being made, based on content shared through social media. – It’s not enough to just want to be a part of social media because you’ve heard it’s ‘good’, you need to think about what it is you want to accomplish and where you want to go. Using a social automation tools will enable you to schedule these in advance to go out at varying times.

” I’m constantly looking for ways to make social media that bit easier for myself or ways to make me look a bit more professional – it’s all about those 1% gains, they all add up.”

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