Tag : Social Media

Is Your Online Marketing Broken?

Quickly & effectively analyze your Social Media, Website, & SEO structures in order to maximize leads & sales!

Is a “Broken Website” really going to cost you money??

Yep….

A website SEO audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.

Download Your FREE 30-Minute Online Marketing Audit Here!

Can’t I Just Use One Of Those Automated Reports?

There are many “automated” audit tools where you can do it yourself. You may visit other SEO or web developer websites and see a cool tool that says “What Is Your SEO Score” or “Get Your Free Website Analysis” – and then you put in your website URL and voila’ in a few minutes you have this really pretty report with some great information! While this can be a useful overview of your website these reports are meant to be “lead generation” tools and not meant to be a real audit. Often when you use these tools you will have to enter your email – or the report will come back showing issues and they encourage you to contact them for help.

These tools are in no way a true representation of the health of your website and do not offer you a real value in terms of what needs to be fixed to improve traffic and conversions.

Why Do I Need An Audit?

Over the last year we have seen incredible changes from the search engines in how they compute the search results when someone does a search. It used to be that you could just add keywords to your title tags and content and header tags – get a few back links and there you go you are ranking!

Download Your FREE 30-Minute Online Marketing Audit Here!

It is NOT AT ALL like that anymore and most business owners have not been able to keep up! There are hundreds of factors used by the search engines to determine how your site will be returned in the results. Some of the more recent additions to these factors include:

–Site speed

–Responsiveness

–Content

–Authority

(NOTE: Click the image to receive your FREE download!)

Does Social Media Marketing mean TROUBLE?

Ultimately, the results of a social media marketing audit should reconcile the difference between the current situation and where the brand social media efforts need to be. Just like the other online marketing audits companies will perform, a social media audit is not a “one and done” situation. They should be repeated periodically as part of being accountable for the social media investment.

Why do an audit? If you don’t know where you’re starting from, a lot of time and resources can be wasted improving things that don’t need it and neglecting things that really need your attention.

Who should do an audit? Companies that are new to social media marketing, companies that have been unorganized and uncoordinated in their social media marketing, companies that have used an outside agency and are pulling social media inside (or vice versa), or companies that have matured in their social media marketing and need to jump ahead a few steps.

Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. Social media profiles can fall into disrepair quickly when left alone. An audit can help get things back on track.

On the flip side, there are those of you who actively maintain social media profiles and take great pain to keep everything updated and cohesive. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth.

Basically, audits are helpful for everyone, no matter where you’re at with your social media marketing.

(NOTE: Click the image to receive your FREE download!)

[IMPORTANT] SEO!

As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a business necessity. If you aren’t, you should be lest you get a surprise message from Google letting you know why your site visits have turned into an upside down hockey stick.

But just what is a site audit? What kind of audit do you need and what should you expect in the final report of the person auditing you? What follows is everything you need to know about website audits.

What is a Site Audit?

Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site (or as we say – where you have challenges and opportunities).

Download Your FREE 30-Minute Online Marketing Audit Here!

Types of Site Audits

There are many types of audits and they cannot all be covered here, but the most common types of site audits related to SEO needs are:

  • Site Health Audits: Assessing general site health or when there is a site health issue such as a downturn in traffic or positioning of unknown causation.
  • Red Flag Audits: Assessing a site for potential penalty issues. This should be part of a site health audit, but can be an audit unto itself.
  • Competitive Site Audits: Analyzing your site gaps, in its vertical and among your competitors to see what opportunities there are for site growth. Some will use this as a time to copy what their competitors do, but this can be a risky strategy.
  • Conversion Optimization Audits: Analyze conversion issues, which can be onsite or technical.
  • Negative SEO or Attacked Site Audits: Analyze downturns in site metrics when we know a site (or thought very likely) has been attacked by negative SEO methods.
  • Penalty and Recovery Audits: Analyze downturns in site metrics when a site is known (or thought very likely) to have been algorithmically or manually penalized.
  • Security Audits: Security audits for site vulnerability especially important in high-risk verticals and high value sites, but everyone should have one.

(Note: All of these can be part of the same audit, however these are how they are most commonly broken down when we receive client requests.)

Which audits are most needed? Site audits are all determined by a site’s needs. However all site audits should start with the Site Health Audit.

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5 Ways Financial Companies Boost Marketing Success

The “Financial Game” is littered with all kinds of firms claiming to do something different than the other. So as you can imagine, it’s pretty easy to get lost in the mix. Being that MatchPLUS eMarketing Group(MPeMG) deals with many financial firms as clients, we came across this article while doing some customer work & thought we’d share a few tips on how to separate yourself from the pack.

5 Ways Financial Companies Boost Marketing Success

James Daniels | April 1, 2016 | Video Email Marketing | No Comments

Financial companies benefit from having the right online marketing strategies in place. If you own a financial company, continue reading for five ways to boost your marketing techniques to increase profits.

1. Refine Your Email Marketing Strategy

Email marketing is a great way to connect with customers with whom you’ve already worked, as well as promote yourself to potentially new customers who are interested in what you have to offer them.

To make the most of your email marketing campaign, you should only email those people who have given you permission to do so. They may have signed up for your email list via social media or your website, for example. A good rule of thumb is: “Never send unsolicited emails.” 

21 Proven Conversion Tricks with eMail Marketing

Your emails should also be personalized with the recipient’s name, should be sent from an individual email address, should be formatted simply, and signed by the individual sender. Finally, include a strong call to action and references to current events, as well as helpful and relevant information that your recipients will appreciate. You also want to include a video in your email, as that has proven to increase engagement with viewers.

2. Advertise on Social Media Through Video

Many companies today are taking advantage of the opportunity to advertise products and services affordably on social media websites , from Facebook, LinkedIn, Twitter, and Instagram.

As a financial business, you can use social media video ads to target the audience that will be most interested in seeing your ads. This means that you make every dollar you spend on your video ad campaign work to your advantage. Video is one of the best ways to advertise to social media users, and is likely to result in many more likes and shares than a standard text based ad.

5 Steps To Build & Star In Your Own Video Marketing

3. Connect with People on Social Media

Another way that you can use social media to promote your financial company is by connecting with users who have addressed you directly or have mentioned you in a hashtag, whether they have positive or negative things to say about your company.

If you are a company that often has reviews from customers, reaching out to people who have complaints will give you the chance to make things right and salvage the relationship. Plus, this looks really good because it proves you care about your customers’ feelings.

Social Media Marketing 101 - Membership Site Graphic

4. Start a Blog and Use SEO

In addition to creating a website that’s attractive, functional, uncluttered, and easy to navigate, you should also set up a blog that you can fill with useful and relevant information that your customers would be interested in reading. This content should be helpful for learning about the industry, new ideas to help their business, and how your products and services can help them achieve their goals.

Establishing yourself as an expert in your field, and providing valuable information for free in this manner, entices more customers to want to work with you and trust you. Just be sure that you incorporate the latest SEO strategies throughout your website copy and blog so your site will rank high in search engine results.

5. Advertise Locally

Local websites, including directories of local businesses, can help put your brand in front of more people who would be searching for companies like yours. Therefore, focus your advertising on local customers, who need your help. This could help get more customers through your door.

So while you think about finding and investing in the right insurance to protect your company and financial business assets from companies as www.bizinsure.com, you can also watch it grow by boosting your marketing strategies on a consistent basis using intelligent marketing techniques.Local SEO - Membership Site Image

James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

Of course, these items take some time to execute, however, getting them implemented into your marketing strategy early would be very wise. Believe it or not, the digital world is still in its infancy. We hope that you start seeing some success with these tips from James, however, if you’re having a hard time figuring them out or implementing them, relief is just a click away: Digitally Speaking – All of your Digital Marketing answers and needs in one convenient spot each month!

See You Inside!

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

(412) 374-1558

Your Book = Business Growth

There are plenty of reasons to write a book.

Some of the most powerful reasons are to make money, sell your product, grow your tribe, build your list, or share your message. Most people we have worked with have a dual motivation: they want to make money and share their message.

You don’t have to be a writer and you don’t have to have content …

Right now, focus on the reason why you’re going to publish a book in the first place and who you’re going to help with your book.

Here are 9 reasons to write a book that should w get you thinking:

1) A Book is an Instant Credibility Booster for You and Your Business

It’s positioning and authority wrapped in a front and back cover.Book Publishing Image 2 - 3:7:16

Think about it …

Don’t you treat someone a little differently when you find out they’re a bestselling author?

You’ll be amazed how many people want you to autograph your book for them; and unlike a business card, books don’t get thrown away. Inside your book, you can demonstrate your genius and show examples and social proof of your knowledge, wisdom, and experience without being a braggart.

You’re treated very differently, with celebrity status.

It’s like getting an exclusive VIP ticket to a private members-only club … past the velvet rope to access a community that enables your freedom and autonomy.

When people introduce you to someone else, they feel special when they announce you as an author; or, better yet, as a “# 1 bestselling author.” Take my author quiz to see if you’re ready to be an author.

2) A Book Creates the Ultimate Foot in the Door Strategy

For a couple of bucks, you can mail your book to a prospect to get your foot in the door … but here’s another little strategy I use to bypass the gatekeepers.

I buy my own books on Amazon and have them delivered to a prospect, gift-wrapped, with a card … and Amazon pays me royalties when I buy my own books!

When is the last time you ignored a package from Amazon, especially one that is gift-wrapped?

I don’t know about you, but I would consider it very rude if my assistant opened up my presents!

People “meet” you in your book.

You start a one-way conversation with them. You reveal your “reason why” you do what do you in your book, which creates a reason why they’re going to do business with you.

Introduce yourself to your prospects with an attention grabbing book title.

3) Use Your Book to Get Traffic, Generate Leads, and Build Your List

Getting and keeping customers is the holy grail of every business.

Books are one of the lowest cost ways to generate high-quality leads.

Here’s how it works:

Every chapter in your book tells a short story and answers a question.

Your book is a library filled with social proof, examples, and stories to show you care, know what you’re talking about, and can help the reader solve just about any challenge.

Throughout the book, you invite the reader to visit a web page where they enter their contact information, text their email address to a phone number, or call and leave their name and information.

Each call to action is a way to interactively engage the reader and drive them to some kind of bonus or gift.

You can give away:

-Training videos
-A free audiobook
-Surveys
-Trials of your services or products
-A consulting session
-Diagnostics
A high-value way to get closer and deepen the relationship
Because publishers don’t give you the contact information of the book buyer, the reason you embed a call to action in your book is. You need the right strategies, tools, and systems to drive readers to your offers and capture leads.

4) Books Sell Your Products and Services Faster and Easier

Your book can talk about what you do, who you do it for, include case studies and results, and invite the reader to try them out.

If you are a chiropractor, a fitness instructor, or in pain management, you can demonstrate three different stretches or exercises to eliminate neck or back pain.

If you are a nutritionist or dietitian, you could discuss the benefits of using coconut oil in a cooking demonstration.

By demonstrating your product or service, talking about the benefits, and showing proof it works, you multiply your sales when you include a call to action in your book and capture leads with text messaging, mobile-responsive websites, QR codes, voicemail, or shortcodes.

5) A Book is a Perfect Way to Position Yourself as a Consultant or Authority

These Books Are Waiting To Be Written Image

This one is dead simple.

Who would you rather do business with:

A coach, consultant, doctor, nutritionist, financial planner, fitness therapist, expert, or mechanic who hands you a business card that says “I am a Self-Proclaimed Expert– Hire me!” on it.

OR

A professional who’s a # 1 bestselling author and hands you a book about the problem you want to fix– and autographs it for you with their mobile phone number and email address.

Do you throw or lose away business cards? How often do you throw or lose away an autographed book?

6) Published Authors Make More Money and Help More People

Your book is about gaining access to an exclusive, member’s only club; meeting with CEOs and celebrities; getting VIP treatment; gaining instant credibility; garnering speaking opportunities; and attracting media attention.

It’s about getting paid what you’re worth, not what you can get.

It’s an opportunity to make more, live more, and give more.

7) Your Book is a Perfect Way to Get Media Attention, Radio Shows, TV Interviews, and Traction in Social Media

Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. It gives you a script and a formula for what to speak about and share.

Interviewers and hosts will pick the topics they want you to talk about based on what’s in the book, which makes it super easy for you to just show up and be the expert you already are.

8) A Book Can Build or Grow Any Local Business

I talk to lots of local business owners who tell me they don’t understand why they should write a book or what it will do for them. They think that because they only do business in a specific town, region or neighborhood, a book won’t make a difference to their bottom line.

Think again …

Ask yourself these questions:

-Do you ever fight for business with competitors?
-Do you have any trouble standing out in the crowd?
-Do you ever get asked the same questions over and over again from your prospects?
-Do you get price resistance?
-Write a book and you’ll have a high quality piece of information to give to all of your prospects. Instead     of throwing up a sales letter on a website, you can stand out far beyond your competitors who don’t      have books.

Bestseller status gives you immediate credibility and authority and positions you as a go-to person.

The fact is, this works for any business, anywhere in the world. Thinking that you’re “local” is irrelevant as to whether or not a book would be a powerful marketing tool for you.

9) Marketing in Heavily Regulated Industries is Easier

Businesses like financial planning, investing, medical, healthcare, franchises, stocks and trading, legal, fitness, or multilevel marketing are easy (and legal) to market with books.

Many of our customers believed for years they couldn’t write a book to market a business, because legal teams and compliance departments would stop them. With very few exceptions, no company can prevent you from sharing your personal life experiences, stories, and topical or general advice.

Once again, this strategy will work for any business.

A book just gives people a reason to listen to you and take you seriously, faster.

When you ask the question, “How will a book grow my business?” All the things I just shared with you should make that very obvious. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.

How often do you lose or throw away an autographed book?

Every chapter in your book can easily become the subject of a TV or radio interview, a speech, a social media post, a YouTube video, or a podcast episode. The book becomes a “marketing roadmap” for your messaging and marketing. There are plenty of other reasons to write a book. Share your reason to write a book in the comments.

 

What are you waiting for?? Start writing! 🙂 Need some help? We can do that, too!

www.MPeMG.com/m-book-publishing

OR

(412) 374-1558 [We LOVE to chat!]

 

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

Your Reaction Says It All

Facebook Reactions - ZuckerbergWhile the “Like” button on Facebook has traditionally been a quick and fun way to respond to a post, the truth is that it’s not always appropriate. “Liking” certain posts– say, the news of a pet’s death or a post about global warming– just feels wrong. Thankfully, starting today, that’s about to change.

The social network has just announced a brand new feature called Reactions (which we’ve already heard about a few times), which is essentially an extension of the Like button. Now, in addition to the thumbs-up Like we’re all familiar with, there’s Love, Haha, Wow, Sad and Angry. Love is signified by a heart symbol while the rest are animated emoji.

To see them, simply press and hold on the Reactions button– it’s where the thumbs-up Like button is currently– select which one you want, and release. If the post has a slew of different reactions to it, you’ll see a summary of the three most frequent reaction icons. On the other end, the person receiving them will get notifications saying someone “reacted” to the post.

“People come to Facebook and share all kinds of things,” says Sammi Krug, the product manager behind Reactions. “And we kept hearing feedback from people that there wasn’t an easy way to express empathy for these different kinds of posts.” Zuckerberg in particular took the user feedback to heart and pulled a bunch of people together to start work on a solution about a year or so ago.

From there, the team did a ton of research– from conducting surveys to analysis of the most popular stickers– to figure out just what reactions to add. When they whittled it down to about six, Facebook then began testing it– you can see we saw a sneak peek of Reactions as early as last October– in about seven different countries.

That’s one of the reasons Reactions is launching with just five additional icons instead of the original six that we saw in October. The rest, however, proved to be popular enough, with Love being the most popular out of all the new Reactions (The Like button, however, still reigned supreme).

Does that mean we’re stuck with the six or so Reactions we have now? “Once this actually rolls out, we’ll learn more about how people use the feature,” says Krug.

output_X9sagTReactions will roll out globally starting today on iOS, Android, the desktop as well as the mobile browser. You’ll start to see the change occur over the next couple of days, though bear in mind that you do need to be on the latest version of the Facebook app to get the feature.

Still, we had to ask, why isn’t there a “dislike” button? “It would have been too binary,” says Krug. “This way, though, you’ll have more ways to express yourself. That’s the goal.”

The social network has just announced a brand new feature called Reactions (which we’ve already heard about a few times), which is essentially an extension of the Like button. To see them, simply press and hold on the Reactions button– it’s where the thumbs-up Like button is currently– select which one you want, and release. If the post has a slew of different reactions to it, you’ll see a summary of the three most frequent reaction icons.”People come to Facebook and share all kinds of things,” says Sammi Krug, the product manager behind Reactions. The rest, however, proved to be popular enough, with Love being the most popular out of all the new Reactions (The Like button, however, still reigned supreme).

 

Catch You Later!

Alex, MPeMG

www.MPeMG.com

(412) 374-1558

Pssst, we answer our own phones!!

Special Thanks to: Wired

 

 

 

Easy Answers to Digital Marketing Questions

WHAT EXACTLY IS DIGITAL MARKETING AS OPPOSED TO REGULAR MARKETING?
Digital marketing is pretty much anything that’s online or web-based: PPC, SEO, email, web design, etc. Traditional Digital Marketing across multiple channelsmarketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc

  •  The two types are definitely converging, but many agencies may only offer one or the other.

WHAT ‘S IT LIKE WORKING WITH AN AGENCY?
This is obviously different based on the Agency you’re working with. At a lot of marketing companies you’ll be given an Account Manager who will be your single point of contact.

  • We’re a little different in that we’re small (As many companies prefer it, not for lack of cost, but for more focused service and quality) so the people who you work with and communicate with will be the same people actually doing the work as well.

WHAT SOCIAL MEDIA SHOULD I BE DOING?Social Media Image
This is a biggie. People want to know what the social media secret sauce is. The truth is, I don’t have it, and either do the droves of social media experts, thought leaders, and influencers.

  • Your social media strategy needs to align with your business strategy, and until I understand that better I can’t tell you how to do social media.
  • Do you want to focus on customer service? Content marketing? Lead generation? Like any marketing undertaking, your social media goals should align with your business goals.

DO I NEED SEO?
It depends what “kind” of SEO we’re talking about. Traditional SEO (on/off page optimization, link building, etc.) has evolved to also include SOCO SEO– Social and Content.

  • The new SEO includes the traditional optimization and link building tactics, as well as fresh, valuable, and shareable Content, as well as the marketing of your brand and content using Social Media.
  • Do we feel that businesses benefit from and need this type of SEO? Yes I do.

I TRIED GOOGLE ADWORDS BUT IT WAS A WASTE OF MONEY, COULD YOU DO BETTER?
This is always a loaded question. To get the best results from Paid Traffic (PPC, CPM, etc.), you need the 3 “E’s”: Expertise, Experience, Effort.

You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usually lack in at least two of these things.

  • Is this something you can do for me? Yes, we have Certified Paid Traffic experts on staff.

HOW DO YOU GET A LOT OF TWITTER FOLLOWERS?
Again this is something where there is no secret sauce. It’s about writing and curating valuable content, being a strategic follower, and building relationships.

  • I can’t stress enough how important it is to build quality relationships with your followers AND others in your community — There is a specific reason.Twitter hashtag Image

SHOULD I BE USING HUBSPOT?
Marketing automation tools like Hubspot are not a panacea. Yes, they can automate email drip campaigns, let you create landing pages, and help track leads and optimize your website.

VERY IMPORTANT – But they’re not tools that automate your marketing.

  • You still need people to write and design emails, run split and multivariate tests, and use analytics to make intelligent marketing decisions.

***In other words, they’re tools that should complement your marketing team, not the other way around***

HOW OFTEN SHOULD I UPDATE MY WEBSITE?
For 99 % of companies, their website is their top salesperson. It’s where prospects go for more information on your company, to learn more about your services and products, to contact your company, and possibly to make a purchase.

  • And just like you invest a lot in your top salesperson, you should also invest in keeping your website (and it’s content) in tip-top-highly-converting-shape.

CAN I AFFORD A DIGITAL AGENCY LIKE MatchPLUS eMarketing Group?
Agencies come in all shapes and sizes, and serve clients in all shapes and sizes. It is our firm belief that ALL businesses deserve to GROW with the changing times & tactics, therefore, within reason, we make our services affordable for ANY budget that you may have!!

Digital marketing deals with pretty much anything that’s online or web-based: Paid Traffic, SEO, email, web design, etc. Traditional marketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc — That very important to understand coming away from reading this blog piece!

Writing a book is a big deal - frustrated babyPeople want to know what the social media secret sauce is. Content marketing? Like any marketing undertaking, your social media goals should align with your business goals. However, we are able to run a full Digital Presence audit of each business to tell the EXACTLY what they need to do with their digital platforms & how to speak to their audience…not just on social media, but on ALL of the platforms that your business needs to utilize to grow your business!

 

We are always here to help and would invite you to accept your FREE 20 minute consultation with us! Just call (412) 374-1558 or shoot us a message and we can get started! No harm in calling…it’s FREE!

 

To Your Higher Profits,

Alex, MPeMG

Co-Founder & CMO

www.MPeMG.com

How to Master Valentine’s Day – Business Edition

SWEETHEARTS(R) UNVEILS MODERN WAYS TO SAY "I LOVE YOU."   (PRNewsFoto/New England Confectionery Company)

SWEETHEARTS(R) UNVEILS MODERN WAYS TO SAY “I LOVE YOU.” (PRNewsFoto/New England Confectionery Company)

For any business, regardless of industry, integrating themes from relevant holidays into your marketing efforts provides a unique opportunity to reach your target audience in a creative way – ideally generating sales as a result. With Valentine’s Day rapidly approaching, you can really stand out among the competition and engage with your audience differently than other businesses and their normal, day-to-day marketing strategy. Even if you don’t sell jewelry or flowers, you can still use effective marketing tactics to leverage success from this widely celebrated holiday.

With any holiday-related campaign, there are three core ways that you can approaHow tch your audience – social media, email marketing, or a microsite designed for your campaign. All three campaign channels should have consistent messaging but be specific to the nature of each, and can be used in tandem with one another or on their own to get your business measurable results.

Social Media Campaigns
An excellent social presence is imperative to the growth of your brand. With more and more users active across all platforms of social media, any holiday provides you with another chance to provide incredible value to your audience, in a creative, fun way. As you begin planning your social campaign, the overarching focus should be to optimize all of your social media profiles for Valentine’s Day in whatever ways you can.
Imagery is one of the most important aspects to get right– and is also one of the most effective ways to optimize your profiles for Valentine’s Day. Facebook is an obvious choice for a lot of brands when it comes to a social campaign.

V-The messaging on your social platforms must have strong calls-to-action, or your campaign won’t be effective. That being said, it should be done tastefully. Whatever action you want the user to take, it must be identifiable and clear, but not cost your brand’s integrity in the process. Typically, in social campaigns you want users to share your posts so that it reaches a wider audience, however users won’t share content that they don’t enjoy. You need to think about what would interest your target audience, and give them good reason to share content. For Valentine’s Day, a prize giveaway is a relatively simply way to encourage social interaction if you’re a B2C. If you’re a B2B you may want to offer exclusive discount pricing for the holiday and promote it through social.

It’s proven that content most frequently shared utilizes humor or statistics to engage users. Think about that concept and find a way that you can relate it back to your brand while still maintaining the Valentine’s Day spirit. It could be a funny joke about the holiday, or even a statistic about how many people really don’t enjoy the holiday. If you try to get in the mindset of your audience, you’ll have a better understanding as to what kind of content they would want to see on their news feed, and in return what type of content they would most likely share.

Email Marketing Campaigns
Email marketing campaigns are a proven way to foster engagement with your audience because of the ability to creatively target users in their inbox – according to eMarketer, 36 % of US internet users check their email at least a few times a day. This kind of campaign also provides concrete insights as to what was effective or ineffective with your audience because you can easily monitor open rates, click through rates, and how they behave once they are onsite. Based on findings at the end of one campaign, you may decide to change a certain layout, design element or messaging.

For a Valentine’s Day email, your general layout should be original with some sort of interactive elements built in. Whether you want to embed games, animations, or personalize the message for your users, you need to have something creative that will spark interest. For our Valentine’s Day campaign, we’re using candy hearts and Valentine’s Day branding while still including our standard logo and navigation elements to catch attention while still creating something unique.Valentine's Day EMail Marketing Image

You also need to think about where your call-to-action button will fit in with your email layout– it is undoubtedly one of the most important aspects of an email campaign. The CTAs should be bold and stand out in the email so that users can find the buttons without hesitation. Additionally, they should be visually attractive while still fitting in with the overall branding and theme of your email. You don’t want a CTA that is the complete opposite of typical design elements.

The timing of your emails is critical to the success of the campaign. You should always consider when your typical distribution is for your regularly scheduled emails so that you aren’t bombarding users from the same list with a Valentine’s Day email a few minutes after they received another email about a new product. If you are B2B and using your campaign to continue fostering relationships with clients, the best option is to send out the email that day.

Microsite Campaigns.
To further reinforce the campaign message, developing a separate landing page or microsite to take users to is an effective approach at boosting engagement and business growth. A separate microsite gives you the freedom to really showcase some creativity and craft content that is fitting with your brand, but also specifically geared towards Valentine’s Day.

Your landing page for a particular campaign should be connected to your other campaign channels. After seeing a post on social, or in their inbox, users should be able to seamlessly switch over to the landing page by clicking a button. Having all aspects of the campaign mirrored off one another, and integrated will help to strengthen your overall message as users switch from one platform to the next. Your social media campaign and email marketing campaign should be responsible for capturing the interest of your users, and then directing them to your microsite for additional value that you have to offer.

When users visit your micro-site or landing page, it should have the same messaging that they initially saw, providing confidence that users are on the correct page, and can tell there is a noticeable, consistent brand presence. This separate site is your opportunity to really amplify any design elements that you want to be related to Valentine’s Day. Whatever your products or services may be, they need to have a special twist for the holiday and be really “dressed up.”.

In terms of SEO value, a holiday page can offer a lot for your brand. Timely events always draw impressive amounts of organic traffic because the holiday is on people’s minds and they are actively searching for it. Long term, year after year, if you have a good campaign, when the holiday rolls around again, it will continue to rank well when people search for the subject, and the page will help generate leads as long as you consistently are updating it.

Creating a Cohesive Valentine’s Day Campaign.
Overall the most important concept to understand is that using a combination of all three approaches creatively, and planning in advance is going to contribute heavily to your success. Building a consistent presence through all of your platforms will further your campaign’s effectiveness and will build credibility for your brand in the eyes of your target audience.

Additionally, using an analytics program to monitor and track where traffic is coming from as a result of your campaign efforts is critical to measuring your success. You want to be able to determine where your traffic came from– otherwise you won’t be able to gauge what you should enhance for future campaigns. You can easily define which words or images were most effective and provided the best conversion rates, and use that as a guiding factor will Starbucks Share the love campaignhelp you build future campaigns.

Email marketing campaigns are a proven way to foster engagement with your audience because of the ability to creatively target users in their inbox – according to eMarketer, 36 % of US internet users check their email at least a few times a day. For our Valentine’s Day campaign, we’re using candy hearts and Valentine’s Day branding while still including our standard logo and navigation elements to catch attention while still creating something unique.

If you are B2B and using your campaign to continue fostering relationships with clients, the best option is to send out the email that day.

Your landing page for a particular campaign should be connected to your other campaign channels. Your social media campaign and email marketing campaign should be responsible for capturing the interest of your users, and then directing them to your microsite for additional value that you have to offer.

 

We’d love to assist you with any of your Online Marketing campaigns! Just shoot us a message here OR give us a call (412) 374-1558!

Here’s to your NEW business relationships!

Alex, MPeMG

Co-Founder & CMO

7 Marketing Questions No One Will Ask

who, what, where, when, why, how questions - uncertrainty, brainstorming or decision making concept, colorful crumpled sticky notes on cork bulletin board

who, what, where, when, why, how questions – uncertainty, brainstorming or decision making concept, colorful crumpled sticky notes on cork bulletin board

The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it.

In that spirit, I would like to humbly offer my answers to eight questions about online marketing that we find many companies are still too embarrassed to ask:

 

 

1. How do I blog?

This is a big question. Be consistent. Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. Post as often as possible, but don’t risk burnout by trying to post every day. Keep posts short and to the point. Come up with your own unique ideas for things to write about, address customers’ issues, look at what other bloggers in your industry are talking about, and always keep an eye out for other things to inspire blog posts. Remember to keep your content relevant to your target audience. That doesn’t mean you should always be pitching your products. Mix it up and pick topics that add value in the life of your prospects. , if you do this well they will return to read future posts.. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Once you’ve established yourself as an expert on your own blog, guest blog on other blogs. Comment on other people’s blog posts and establish a rapport

2. What is the difference between SEO and PPC?

Search engine optimization (SEO) is the process of getting Web pages to rank high on search engines through links from other websites, quality content on those pages, and other factors that cost workers’ time, not money. Pay-per-click (PPC) ads show up above and to the side of organic search results. As their name implies, these ads are placed atop search engine results based on how much companies are willing to pay to put them there, and they pay the search engine each time someone clicks their links.Organic vs. Paid traffic Image

3. Is YouTube useful for marketing?

In today’s marketing world, video is the king of content. There are many different video platforms online, but YouTube has the largest audience and is extremely popular. Most prospects prefer about 2 to 3 minutes of video (the shorter the better) rather than reading text on a page, but the video needs to be relevant and engaging, or they won’t watch it through to the end. They will motivate prospects to dive into your copy to learn more when videos are done right. Best of all, YouTube provides their own analytics. Use these to learn what’s working best for you and then build on it. If you are serious about video then create your own YouTube channel and customize it to include your branding. All your videos should have a call to action and a link back to a relevant landing page on your site where people can learn more about your products or services.

4. Should I buy links?

No. Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking. Google GOOG +1.83 % is adept at telling which links are relevant to a specific topic or not, and paid links will generally be a waste of money, make your site look spammy, and can negatively impact the overall success of your online marketing efforts.

5. How do I get links?
Hyperlink ImageThese can include infographics, blog posts, articles, videos, PDFs, white papers, etc. Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.

6. How do I get listed on Google, Bing, and other search engines?

Unscrupulous people try to take advantage of business people’s naivety about SEO by claiming that they will submit your website to all the major search engines. Ten years ago that might have been a selling point, but not in 2013. Google spiders crawl new websites within days or sometimes even hours of their creation. There’s no need to contact search engines to get your site “listed” in their results. This will happen automatically, and the key to getting the best listings is to have great content that is relevant to the topics your prospects are searching for.

7. How do I use LinkedIn, Twitter and Facebook?

With all social media, the secret to success is moderation. Don’t go on a wild posting spree for five minutes and then ignore people for the rest of the day. You need to engage with people, ask questions, listen carefully to what they say, join discussions, and most of all, be real! Be very cautious with the concept of “buying” followers (known as “social seeding”. It is a cheap trick (or an expensive one, depending on how you look at it) that will eventually backfire, especially as Twitter improves its ability to judge users by the quality of those who follow them. In the case of Twitter, in particular, you don’t want to get into trouble with Twitter or lose credibility with your real followers by having thousands of fake ones just to boost your image.

The one potential exception to this rule is the possibility of using a small amount of “social seeding” to get you over the Twitter hurdles more readily as you build your own initial following. Use this tactic carefully, and know that a share of “purchased” followers will eventually be falling away– all the more incentive for doing all you can to be “keeping it real”.

Twitter hashtag ImageOn Twitter, it’s a good idea to use hashtags (#onlinemarketing, for example) to track conversations on a particular topic and invite others to join. On Facebook, you should post on relevant people’s and companies’ walls to open the door to communication.

Don’t start a blog and only post once a year or post a whole bunch of content every day for a month and then not post anything for a long stretch of time. It’s perfectly fine to delegate blog writing to an employee, but it is nice for a CEO to sometimes make his or her voice heard by writing a blog post personally from time to time. Guest blog on other blogs once you’ve established yourself as an expert on your own blog. Comment on other people’s blog posts and establish a rapport

Comment on other people’s blogs and share with people on social media to invite them to come see what you’ve created.

 

To Higher Profits!

Alex, MPeMG

Managing Partner & Co-Founder

(412) 374-1558

www.MPeMG.com

(We actually answer our own phones!)

[Press Release] Pittsburgh Small Business Marketers: No Mistakes

Attention Pittsburgh Small Business marketers: Let’s agree to NOT make 2016 the year of online marketing mistakes

Strong online presenceAs most marketing professionals know, when it comes to growing businesses in the information age, there is nothing more important than building a strong online presence that presents a company, product or service professionally, authentically, and accurately. Countless studies show the attention span of online consumers is shorter than ever, so it is up to the marketer to present all the necessary information to consumers as effectively as possible.

Download your FREE 2016 Digital Marketing Roadmap here!

Regardless of this fact, small business owners and marketers often make common mistakes that can cause an exact opposite effect of an otherwise well-thought-out campaign. What are the best ways to avoid these mistakes? The best approach is to start small, and start local. Here are a few good starting places: Focus on getting a few excellent Google or Yelp reviews, compare your search rank to local competitors, and make sure your search results come up clean without spelling errors and present accurate information. As simple as following these steps may sound (and an overwhelming list of other strategies), business owners and marketers can still struggle to keep up. After all, the internet never sleeps and there’s often too much to do just to keep the doors to any business open.

This is where companies such as MatchPLUS eMarketing come in. Since launching in 2001, MatchPLUS has become a trusted partner among firms around Pittsburgh who are serious about streamlining online marketing methods and connecting with consumers in innovative and exciting new ways.MPeMG_color_transparent_300x155 (2)

MatchPLUS is currently offering a free report for companies interested in learning about other potential online marketing mistakes and how to avoid them. The report also details how companies can maximize their public image.

Those interested can contact MatchPLUS using the information below, or visit their website at http://mpemg.com/ or follow them on Facebook at https://www.facebook.com/MPeMG to learn more.

Contact:

Joseph M. Kubicek, co-founder and CEO, MatchPLUS eMarketing Group, [email protected] or 412-215-3650.

What The [email protected] is Digital Marketing?

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.

What the H*ll is digital marketing

Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t — typically in real-time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any place and any time they want it. When the messages people got about your products or services came from you and consisted of only what you wanted them to know, gone are the days. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important– but not to the exclusion of all else. To do that, you need a consolidated view of customer preferences and expectations across all channels– Web, social media, mobile, direct mail, point of sale, etc.
Challenges Facing Digital MarketersDigital Marketing across multiple channels

Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, interfaces and specifications– and they interact with those devices in different ways and for different purposes.
Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

Digital Marketing is the way of engaging and acquiring new customers & current clients in an automated fashion.

A well oiled Digital Marketing/Management channel increases productivity while reducing your workload. The time that you save can be generated into acquiring even more clients into your already automated system of growing your business in new directions!

Either way, “Why not market digitally?”. It is LEAPS & BOUNDS more cost effective than traditional marketing!!

While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc
So, “Why Digital Marketing Is Important?”

Digital marketing and its associated channels are important– but not to the exclusion of all else. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. Digital Marketing is the way of engaging and acquiring new customers with current clients in an automated fashion.

It is our PASSION to help you & your business, don’t be afraid to call, what’s the worst that could happen??

 

To Higher Profits,

Alexander J. Kubicek, CCAS

MatchPLUS eMarketing Group, LLC

(412) 215-3650

(We answer our own phones! =O)

There’s Digital Space JUST For Restaurants & Event Industries

It’s True: 64 % Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”

Restaurants are consistently the top local and mobile search category according to considerable query log data from multiple sources. The Telmetrics-xAd study reinforces this.

Mobile Resataurants SearchThe study found that 95 percent of smartphone users conduct restaurant searches. It also found that 90 percent of these users “convert within the day,” meaning they go out to eat. Perhaps more striking is the fact that 64 percent were found to covert either “immediately” or “within one hour.” This is reminiscent of the 2010 statement by Microsoft-Bing that 70 percent of mobile search users complete a search-related task within an hour vs. one week on the PC.

Tablet and smartphone user behaviors are not the same, however. While that may now be common knowledge, the study documented some specific differences in the restaurants category:

    While 64 percent of smartphone restaurant searchers convert within an hour, just 44 percent of tablet owners do so

  •     In the context of restaurant search most smartphones are used “on the go” (outside the home) while tablets are used primarily in the home.
  •     Tablet users are more likely to look for reviews and menus; smartphone owners are more likely to look for directions or call restaurants
  • As indicated, the top activities among restaurant searchers varied by device. Among smartphone owners the hierarchy of activities was the following:

                 -Call a restaurant

                 –Look up directions

                 –Look up locations near me

  • Tablet owners were much more in “research mode” and were more likely to do the following:

                  –Look at ratings and reviews

                  –Find online coupons and promotions

                  –Research menu / specific food items

The study also discovered that more tablet and smartphone owners used mobile websites more often but considerably more time was spent with mobile apps. Accordingly, 70 percent of total time spent with restaurant content on mobile devices took place in apps. In other words, the mobile web saw greater reach but users were much more engaged with  mobile apps. This is a microcosm of larger mobile user behavior patterns.Yelp - Review Image

One of the more interesting findings — one that is positive for mobile advertisers — is that “3 out of 5” mobile restaurant seekers had no particular place in mind upon embarking on their research. In addition, 75 percent of study participants reported noticing mobile ads. So the capacity for marketers to influence mobile user behavior in this category would appear to be great.

Use of technology

One-quarter of consumers say technology options are important features that factor into their decision to choose a restaurant – and experts anticipate this will continue to grow.

    70% of smartphone users view restaurant menus on their phones at least a few times per year.

    34% of consumers say technology makes them dine out or order takeout or delivery more often.

6 in 10 chefs encourage consumers to take photos of their food and post it on social media – they consider it free advertising.

(To grab your FREE “Power of Online Directories” Cheat Sheet, visit: http://0s4.com/r/JPFCZV)

Restaurants are the most searched for local topic and the most popular industry to search for on mobile devices, with more than 80 percent of searchers looking for places to eat either on a mobile web browser or mobile app. In order to drive visibility through search results and drive sales, local and mobile optimization is a must for any restaurant.

                                                  Conclusion

Mobile Review ImageLocal and mobile consumers actively search out review and menu information before making a purchasing decision. Restaurants that make this information available to search engines like Yahoo! and Google to prominently display to searchers will be at an advantage compared to local competitors. For restaurants, dominating local and mobile search is about proving the information searchers want as easily and quickly as possible. Google and Yahoo! are helping restaurants do that, but restaurants need to be proactive in disseminating information, making it available to search engines, and eventually local searchers.

To Higher Profits in the New Year!

Alex, MPeMG

www.MPeMG.com

(412) 215-3650

We Answer Our Phones!

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