In this guide, we’ll define what online marketing is — and what it isn’t to help you make sure your website is ready to deliver results, and finally, explain how AdWords works and what it takes to be successful.
So, let’s start with some of the basics of what online advertising is — and what it isn’t.
When you search for something on Google, you’ll generally see 2 kinds of results on the page:
The first are paid AdWords ads, which can appear on the top, side or bottom of the Google search results page next to or under an “Ads” label. AdWords determines the order and position of these ads based on a few things, including how relevant and useful the ads are to what the person searched for, the advertiser’s bid on the keywords used in the person’s search, and a few other factors.
The rest of what you see on the page is made up of what we call “organic” search results. These are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search term, the higher the link will appear in the list. Your related website could appear here, but your ad won’t.
If you’re an AdWords advertiser, how much you’re willing to pay for your ad could have an impact on where your ad appears in relation to other ads when a person searches for a particular term.
BUT, your payment will have NO impact on the organic search results that person’s search produces. Now that you know the difference between paid ads and organic search results on Google, generate a small test budget and choose some very specific (in demand) keywords that relate to your particular business and begin testing them out with AdWords.
After all, marketing is all about testing…
Let’s put it this way, at the end of the day, spending a small budget on paid traffic with measurable ROI is a heck of a lot more cost effective that throwing money at a billboard that you have no clue your ROI (at least not anything like paid traffic).
As found on Youtube