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Social Media Explained with Ice Cream?

(A cool explanation of Social Media Marketing via local ice cream shops:))

I’m sure you’ve heard the buzz. Social Media may be the next big thing. What’s it all about? Let’s take a visit to Scoopville, a town that’s famous for ice cream. For over 20 years, Big Ice Cream Company has been making high quality ice cream with a big factory in town.

A few years back, the company did focus groups and found out that they could maximize profits by offering three flavors: Chocolate, Vanilla and Strawberry.

The residents of the town were content. They never thought it could be different. Then something happened in Scoopville – A new invention came to town. Suddenly, everyone could make their own ice cream for only a few dollars.

This changed everything. The Smiths decided to make pineapple ice cream. The Jones’ made ice cream with pecans. Soon, every kind of ice cream imaginable was being made by Scoopville’s residents at very little cost. Of course, some ice cream was more popular than others and that was okay.

Sylvia’s pickle ice cream had a very small but loyal following. That was fine. She only needed enough income to buy ingredients for her next batch. Jarret’s red velvet ice cream became so famous, he created his own store. Over time, people started to think differently about ice cream. It didn’t always come from a factory. It also came from friends and neighbors. It became something to share, something to bring people together, something to celebrate. Big Ice Cream company still made the best vanilla around, and to their surprise, demand even grew.

But it was the unique, original and authentic flavors made by the residents, that brought people to Scoopville. When they arrived, however, there seemed to be a problem. There were too many flavors. Visitors felt overwhelmed. They needed ways to find the new, the popular, the flavors that were interesting to them. Franklin had an idea for his ice cream. Outside his house, he erected a board and invited his customers to share their thoughts on his ice cream. They could use words to describe it, stars to rate it, and leave messages for others. People loved it. At a glance, visitors could tell what his ice cream was all about, and learn from people like them. Over time, each resident had their own board. Sylvia’s board showed that her pickle ice cream didn’t please everyone, but was very unique and interesting. Jarret’s board overflowed with positive reviews and ratings. Soon, a few things became clear.

First, their ice cream got better because they could learn directly from customers. Second, free customer reviews were more valuable than costly advertising. And third, the boards created a way for customers to find exactly what they wanted.

The combination of new technology and new ways to work with customers helped the residents feel like a unique community. So, this is social ice cream – by the people, for the people. It turns out that ice cream and social media have a lot in common.

Today, everyone has a chance to make their own flavors, thanks to free tools like blogs, podcasts, and video sharing. Plus, we now have new ways for real people to play a role in providing feedback, organization and promotion. Whether you’re a big established company, an individual with loyal fans, or simply someone with ideas and opinions, social media means new ways to create and communicate with people who care.

New tools are arriving in cities and towns around the world. When this change comes to your neighborhood, the choice is yours. What flavors will you make?.

As found on Youtube

Why Hiring Teenagers to Handle Your Social Media is a Bad Idea

As the owner of a busy company, social media can become just one more thing you have to fit in.

This is why many business owners decide to hire someone to manage their social media for them. This person is usually responsible for all aspects of social media — and sometimes content marketing. Their tasks and responsibilities may include:

– Coming up with new content to share on social media
– Regularly creating new blog posts
– Managing the company’s online community
– Answering questions/responding to comments
– Monitoring relevant conversations on social media
– Often, the social media manager will also be responsible for higher-level tasks like defining goals and tracking KPIs,         coming up with a social media strategy, managing the company’s online reputation, etc

As you can see, we tend to expect a lot from our social media managers!

Not surprisingly then, it isn’t cheap to hire a dedicated, experienced social media manager. According to PayScale.com, the average annual salary for a social media manager is around $47,000 … and this doesn’t include benefits and bonuses!

To work around this, some business owners decide to hire an internet-savvy teen to manage their accounts. They know how social media works?

Sometimes it’s a nephew who’s great with computers, or a local high school student who’s a whiz with social media. In any case, they tend to have one thing in common: they’re CHEAP!

As in all areas of life, we often get what we pay for.

This is especially true with social media!

This article shares why hiring a teenager to manage your social media is a big no-no!

Social media experience doesn’t equal business or marketing experience…

While many teens are great at knowing the ins and outs of various social media platforms, this doesn’t make them business or marketing experts.

Using social media for business purposes is FAR different than using it as an individual user!

An experienced social media manager will know how to:

– Use social media to meet specific business goals
– Use the business-related functions of different platforms (analytics, social ads, etc.).
– Monitor the ROI of social media campaigns.
– Optimize accounts/posts for SEO.
– These are skills that just don’t develop without lots of business experience and training!

Consistency is key with social media management.

Fully understanding how a brand works and what it stands for can take a long time. For this reason, anyone you hire to run your social media should be willing to commit for the long term.

What happens when your teenage social media manager graduates high school? Or wants to take the summer off to hang out with friends?

Training someone to represent your brand online is a big investment of time and money. Hire someone who’s willing to commit to the job for at least a few years, or you could be back to square one sooner than you ‘d like!

A social media manager must be able to handle social media crises like a pro.

When everything’s going well, a teen may be able to competently handle basic social media tasks. If things start to go sideways, you need someone in there who knows exactly what to do, what to say, and how to react.

Take this well-known social media snafu as an example: A Red Cross employee accidentally posted a personal tweet from to the organization’s official Twitter account. It read:.

“Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer … when we drink we do it right #gettngslizzerd.”

Red Cross didn’t miss a beat.

Why Hiring a Teen To Do

One has to wonder if an inexperienced teen could have come up with such a direct, clever and humorous response!

Your social media manager needs to be on top of industry and platform changes.

Social media management isn’t just about posting random updates on Facebook or Twitter. What you post and how you post it can be greatly impacted by changes in your industry and in the individual platforms you use.

Is your teenage social media manager likely to monitor what’s happening in your industry? To know which ones your audience is most likely to be on?

A teenager may not have the necessary filters in place yet to manage your social media.

Your social media manager is the face and voice of your brand online. This is a HUGE responsibility!

An inexperienced teen is far more likely to behave or respond in ways that aren’t flattering to your brand.

What if a disgruntled customer makes a particularly mean or rude remark? An experienced social media manager will have faced this many times before and will know exactly how to respond to diffuse the situation. A teen, however, may be more likely to respond quickly and without the appropriate level of professionalism.

And since social media posts have a way of sticking around– even if you delete them– the impact of an unprofessional post or comment can impact your business for a very long time!

Conclusion

I hope this post has convinced you that hiring a teen to manage your social media just isn’t a great choice. The benefits (namely, the low cost) don’t even come close to outweighing the risks.

If you decide you need to hire some outside help but just aren’t able to pay a lot, I ‘d recommend hiring someone more experienced for even just an hour or two a week.

And the best for last:

Access to our complete social media and digital marketing library!

Have you ever hired a teenager to manage your social media? How did it work out for you? Share below!

The “What” & “Why” Social Media Management Costs What it Does

How much am I looking at when hiring a social media management team? This is a very common question when starting to look at scaling your business in today’s technology advanced marketplace.

Social Media and Digital marketing practices take time & resources far beyond the average business owner’s understanding. And guess what…

…that’s okay!

The State of Twitter Address

With the release of Twitter’s earnings today, this is the perfect time to take a step back and examine what’s happened on the platform in the last quarter.

We’ll examine some significant updates, which you’ve surely noticed. We’ve also compiled thoughts on the state of Twitter from some of the foremost industry experts including Kim Garst, Ted Rubin, Larry Kim, Peg Fitzpatrick, and more!

The Social Media Grind

Today’s blog post comes from Steve Cartwright. He is a great contributor to the community of Digital Marketing and we felt that this short piece would shed a light on the “Social Media Grind.”

 

It seems as if everyone uses social media and as a business owner it makes perfect sense to use social media marketing to get the word out about your business, products and services. However you also need to understand that social media marketing has the potential to draw you in and become a major time waster and even worse still your customers can often see you doing this. If you want to ensure that social media is not controlling you at work, follow these tips.

Social Media Zombies

Have a Plan of Action

If you fail to plan, you are going to waste an awful lot of time on social media so don’t do anything without a plan, as this will help ensure social media marketing will work well for your business.

Create a Social Media Publication Calendar

Plan your posts ahead of time and schedule posts in accordance with what you specifically want to promote, making sure all of your updates have a purpose. If you have a calendar with pre-written posts, you can easily schedule them to work to meet your business goal.

Avoid Time Sucker Activities

It’s way too easy to get suckered into yet another personality quiz or discussions about what one of your friends had for dinner, or perhaps you’ll get suckered into playing some sort of game or commenting on some cute picture or a million and one other things. It’s fine to do all of this, but do it after work is complete and you are on your own time clock.

Outsource Scheduling

Once you create a publication calendar that matches your promotions you can give the list of updates to someone else, your virtual assistance for example to schedule and monitor. However, don’t make that an excuse not to engage personally and share your opinion.

Take Time to Comment and Engage

Even if you outsource parts of your social media marketing, be sure to personally comment and engage your followers so that they know you are a real person to trust and know you.

Do More of What Works

If you do something that works, do more of it and less of what isn’t working for you. Monitor the metrics of everything that you do so that you are positive about what is working and what is not working, simple isn’t it?

Each Post Needs a Reason for Being

Don’t post something without a purpose. If you don’t know why you are posting it, don’t post it.

Don’t Forget Your Call to Action

Everything you do should have a CTA. Whether it is to share, follow, or click, ensure clarity about what you want your audience members to do. If they know what you want them to do, they’re more likely to do it.

Using social media correctly to market your business is an essential marketing technique today in the world of advertising and marketing. Social media marketing can be very effective and pretty inexpensive if you are careful not to waste time and effort on messing around and doing things that have no purpose.