Tag : video marketing

Social Media Marketing, Web Video & The End of Cold Calls

Have you ever sauntered up to a complete stranger and had them look at you like, “Hey, don’t I know you from somewhere?” Or better yet, “Hey, I know you !” It happens to me all the time. Why? Because, I understand the influence of internet video.

I use web video for more than YouTube commerce. I use online video commerce as part of my website commerce strategy, email commerce expeditions, mobile commerce expeditions, internet branding and social media marketing tools as well.

It’s great stepping into meetings with business owners I’ve never met and having them smile and salute me like a acquaintance they’ve known for years.

It’s always fun to hear them remark, “Hey, you’re the guy on the videos .” If there is a better course to help build a tribe of online followers, acquaintances, fans and purchasers, then I’d like to see it.

I want to encourage that “you’ve got to” do the same. This can help make viral commerce possible. Your videos will be accessible 24 hours a day all over the world to everyone with a computer or mobile design and Internet access.

When you make good videos often, prospects will want to become your purchasers. When people feel like they already know you, they respect your knowledge, then cold calls can become a thing of the past.

Germinating your business can become much easier and happen much faster than ever before, thus eliminating cold calling when you really think about it.

Of course, if you find all this new media and social media material baffling and you need help finding out how everything strings together in order to allow MASSIVE scale to your business, without spending A TON of cash testing and retesting, then check out our proven training system here that will teach you everything that you need to know and construct in order to have your IDEAL customers coming to YOU!

As found on Youtube

[Press Release] Pittsburgh Small Business Marketers: No Mistakes

Attention Pittsburgh Small Business marketers: Let’s agree to NOT make 2016 the year of online marketing mistakes

Strong online presenceAs most marketing professionals know, when it comes to growing businesses in the information age, there is nothing more important than building a strong online presence that presents a company, product or service professionally, authentically, and accurately. Countless studies show the attention span of online consumers is shorter than ever, so it is up to the marketer to present all the necessary information to consumers as effectively as possible.

Download your FREE 2016 Digital Marketing Roadmap here!

Regardless of this fact, small business owners and marketers often make common mistakes that can cause an exact opposite effect of an otherwise well-thought-out campaign. What are the best ways to avoid these mistakes? The best approach is to start small, and start local. Here are a few good starting places: Focus on getting a few excellent Google or Yelp reviews, compare your search rank to local competitors, and make sure your search results come up clean without spelling errors and present accurate information. As simple as following these steps may sound (and an overwhelming list of other strategies), business owners and marketers can still struggle to keep up. After all, the internet never sleeps and there’s often too much to do just to keep the doors to any business open.

This is where companies such as MatchPLUS eMarketing come in. Since launching in 2001, MatchPLUS has become a trusted partner among firms around Pittsburgh who are serious about streamlining online marketing methods and connecting with consumers in innovative and exciting new ways.MPeMG_color_transparent_300x155 (2)

MatchPLUS is currently offering a free report for companies interested in learning about other potential online marketing mistakes and how to avoid them. The report also details how companies can maximize their public image.

Those interested can contact MatchPLUS using the information below, or visit their website at http://mpemg.com/ or follow them on Facebook at https://www.facebook.com/MPeMG to learn more.

Contact:

Joseph M. Kubicek, co-founder and CEO, MatchPLUS eMarketing Group, [email protected] or 412-215-3650.

What The [email protected] is Digital Marketing?

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.

What the H*ll is digital marketing

Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t — typically in real-time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any place and any time they want it. When the messages people got about your products or services came from you and consisted of only what you wanted them to know, gone are the days. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important– but not to the exclusion of all else. To do that, you need a consolidated view of customer preferences and expectations across all channels– Web, social media, mobile, direct mail, point of sale, etc.
Challenges Facing Digital MarketersDigital Marketing across multiple channels

Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, interfaces and specifications– and they interact with those devices in different ways and for different purposes.
Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

Digital Marketing is the way of engaging and acquiring new customers & current clients in an automated fashion.

A well oiled Digital Marketing/Management channel increases productivity while reducing your workload. The time that you save can be generated into acquiring even more clients into your already automated system of growing your business in new directions!

Either way, “Why not market digitally?”. It is LEAPS & BOUNDS more cost effective than traditional marketing!!

While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc
So, “Why Digital Marketing Is Important?”

Digital marketing and its associated channels are important– but not to the exclusion of all else. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. Digital Marketing is the way of engaging and acquiring new customers with current clients in an automated fashion.

It is our PASSION to help you & your business, don’t be afraid to call, what’s the worst that could happen??

 

To Higher Profits,

Alexander J. Kubicek, CCAS

MatchPLUS eMarketing Group, LLC

(412) 215-3650

(We answer our own phones! =O)